Critical Thinking
Dr. Amira Wasfy - Dr. Walaa Khozaam
F A L L 2 0 2 3
T H E F U T U R E S T A R T S H E R E
Chapter 3
SWOT Analysis
F A L L 2 0 2 0
T H E F U T U R E S T A R T S H E R E
Project out line
Part 1: Imagine that you are 6 groups that decide to start a new project.
Each group represents one of the 6 hats that represent the different
characters. Explain the type of project and then explain how each type
would behave if it were responsible for the success of this projec
Project out line
Part 2: : according to what you specified about the nature
of the project that you decided to start with in your field
of work. Apply a SWOT analysis to discover how you
will develop a plan for the success of your project.
Project out line
Part 3: Create a complete mind map/ Conceptual map to
describe all the resources for your project and start
implementing the action plan.
SWOT Analysis
It is a strategic planning technique used to
help a person or organization identify
strengths, weaknesses, opportunities, and
threats related to business competition or
project planning
• How do you write SWOT analysis?
Use the following 8 steps to conduct a SWOT analysis:
1. Decide on the objective of your SWOT analysis. ...
2. Research your business, industry and market. ...
3. List your business's strengths. ...
4. List your business's weaknesses. ...
• How do you write SWOT analysis?
Use the following 8 steps to conduct a SWOT analysis.
5. List potential opportunities for your business. ...
6. List potential threats to your business.
7. Analyze your data by using the matrix technique .
8. Give advise or take action .
SWOT MATRIX
Strengths + Opportunities
THE MOST POWERFUL
MAX -MAX
POINT .
Strengths + Threats. Weaknesses + Threats.
THE POINT OF CRISIS MINI -MINI
MAX -MINI Opportunities + Weaknesses
THE SOLUTION OF
PROBLRM
• Strengths–Opportunities. Use your
MAX -MAX
internal strengths to take advantage
of opportunities.
Weaknesses-Opportunities. Improve
weaknesses by taking advantage of
opportunities.
MAX -MINI Strengths-Threats. Use your strengths to
minimize threats.
Weaknesses- Threats:
Discover your main problem or your
protentional crisis
MINI -MINI
Work to eliminate weaknesses to avoid
threats.
• SWOT analysis for a student implies the parts
they are good at and factors that need
improvement.
• Through SWOT analysis, a student can analyze
what opportunities lie ahead of them.
Case studies:
Case 1: WOM company of mobile serves faces a big problem
because it was discovered that the competitions and prizes that it
offers to customers are fake and they do not offer real prizes to
their customers, the company now may be trying to know how it
can solve the problem or may be trying to know how people see it
after this crisis, and are there opportunities to save its reputation
and recover its position.
WOM company start in the Egyptian market to compete with
Vodafone, Orange, Etesalat and We
Case 2: Ford Motor Company is trying to launch and
promote a new car that runs on electricity and saves energy
in the Egyptian market and wants to know a lot of
information about the possibility of its success in doing so.