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Sampling design for academic research
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Chapter 6
SAMPLING DESIGNS
Whether a research deSign is descriptive or experimen-
tal, Sempling is necessary, especially if the population of the
study is too large where the 4 M’s(Man, Money, Material, and
Machinery) resources of the investigator are limited. And it
is advantageous for him to use sample survey rather than the
total population
However, the use of the total population is advisable if
the number of subjects under study is less than 100. But if
the total population is equal to 100 or more, it is advisable to
get a sample in order to be effective, efficient and economical
in gathering data, provided however, that the sample is a
representative cross-section of the population and is scientifi-
cally selected.
Sampling may be defined as the method of getting a
representative portion of a population. The term, population,
is the aggregate or total of objects, persons, families, species
or orders of plants or of animals
Several studies have been conducted using a representa-
tive sample of a population based on the theory that “a value
caleulated from a sample distribution is called statistic and the
corresponding value from a population distribution is called
a parameter.” (Parel et al., 1978).
The symbol used for a statistic is in Roman letters, e..,
X for ‘arithmetic mean; for parameter, Greek letters, e:g., u for
population mean. SU is used to refer to the standard deviation
or astatistic (sample distribution), and o for parameter (popu-
lation distribution),
Any other statistics calculated on a sample is an estimate
of a corresponding populatian parameter. However, in “most
92situations
‘SAMPLING DESIGNS fol tea
“the parameters ‘are unknown and must be esti-
mated in Same mannér from the sample data.” (Ferguson and
Takane, 1989).
On the other hand, “the body of statistical methods con-
“cerned with the making of statements about population ‘pa-
rameters from sample statistics is called sampling statistics.”
(Ferguson and Takané, 1989).
Hence, the data gathered in the study from a sample
distribution need to be converted into sampling statistics for
better analysis and interpretation of results.
Advantages of Sampling
‘The following are the advantages of sampling,
4,
It saves time, money and effort. The research
save time, money and effort because the number of
subjects involved is small. There are only 2 small
number to be collected, tabulated, presented,
analyzed and interpreted, but the use of sample
gives a comprehensive information of the results of
the study.
It is more effective. Sampling is more effective if
every individual of the population without bias has
an equal chance of being included in the sample and
data are scientifically collected, analyzed and inter-
preted.
It is faster and cheaper. Since sample is only a“drop
in a bucket,” the collection, tabulation, presenta-
tion, analysis and interpretation of data are rapid
and less expensive because of the small number of
subjects.
It is more accurate. Fewer errors are made due to
the small size of data involved in collection, tabu-
lation, presentation, analysis and interpretation
Itgives more comprehensive information. Since there
is a thorough investigation of the study due to a
small sample, the results give more comprehensive
information because all members of the population34 METHODS OF RESEARCH AND THESIS WRITING
have an equal chance of being included in the sam-
ple.
Limitations of Sampling
If sampling design has its strength, it also has its weak-
nesses. The following are the disadvantages of sampling de-
sign:
vr
w
o
Sample data involve more care in preparing de-
tailed subclassifications because of a small number
of subjects.
If the sampling plan is not correctly designed and
followed, the results may be misleading.
Sampling requires an expert to conduct the study
in an area. If this is lacking, the results could be
erroneous.
‘The characteristic to be observed may occur rarely
in a population, e.g., teachers over 30 years of teach-
ing experience.
Complicated sampling plans are laborious to pre-
pare.
Planning a Sample Survey
In planning a sampling survey, the steps are as follows:
1.
2
3.
5.
6.
State the objectives of the survey;
Define the population;
Select the sampling individual;
Locate and select the source list of particular indi-
viduals to be included in the sample;
“Decide the sampling design to be used:
Determine the sample size by using the formula,
ENV + [Se%(1'= p)}
’s° NSe + (Vp = py
NSe + [V*p(1 — p)]
tion, 8, is the sample aes) Vis the standard ¥
where N is the popula-
ieee:: SAMPLING DESIGNS
reliability level; and p, the largest possible propor-
tion (0.50); sue
7. Sclect the method in estimating the reliability of the
sample either test-retest, split-half, parallel-forms
or internal consistency; .
8. Test the reliability of the sample in a pilot institu-
tion; and
9, Interpret the reliability of the sample
Determination of Sample Size
Determining a sample’ size is basically 2 researcher's
decision. Some investigators have no idea of determining the
sample size in a given population scientifically, and arbitrarily
select the majority criterion (50 per cent plus one) as sufficient
for their study. Others would choose a proportion lesser or
greater than the majority criterion or 51% of the population
under study. But these ideas are not scientifically-oriented.
As stated earlier, samplirig is advisable if the population
is equal to or more than 100, but it is inapplicable to popu-
lation less than 100. The use of the total population is advis-
able when the population is less than 100 due to categoriza-
tion, For instance, the study is on the problems met by science
and mathematics instructors and professors. First, the sub-
jects are categorized as a whole; second, they are categorized
into science and mathematics instructors and professors; third,
into qualified and nonqualified, and so on. It is desirable to
have a bigger number in each categorization of samples to
arrive at reliable results. .
To have a scientific determination of sample size, the
following formula is suggested:
NV + (Se? (1 - pil (6.1)
s “Ses 1" = ot = 2 z
NSe + (V7 x pil - pil
Sample size
S.
S,
N° = Total number of population
Y= The standard value (2.58) of 1 per cent level of
probability with 0.99 reliability96 METHODS OF RESEARCH AND THESIS WRITING
Se = Sampling error (0.01)
p = The largest possible proportion (0.50)
For an illustration cf the foregoing formula, the steps are
as follows:
Step 1. Determine the total population (N) as assumed
subjects of the study.
(Step 2. Get the value of V (2.58), Se (.01), and p (0.50).
Step 3. Compute the sample size using the foregoing
formula 6.1.
For instance, the total population is 500, the standard
value at 1 per cent level of probability is 2.58 with 99% re-
liability and has a sampling error of 1% or 0.01 and the
proportion of a target population is 50% or 0.50. Then, the
sample size is computed as follows:
Given:
N = 500
V = 2.58
Se = 0.01
p = 0.50
s, = -NV+iSe? x =p)
$s“ UNSe + (V)? x p(1 — p)
500(2.58) + (0.01)? x (1 ~ 0.50)
500(.01) + (2.58) x 0.50(1 — 0.50)
_ _1290 + 0.0001 x 0.50
“5 + 6.6564 x 0.50(0.50)
1290 + 0.00005
6.6641.
09005,
6.6641
S,. = 193.57 or [194
_ The sample size for’ a, population of 500 is*194. This
_sample (194) will represent the subjects of the
dy. Table”SAMPLING DESIGNS 97
6.1 shows the computed sample sizes for different population
(N) at 0.01 level of probability with 0.99 reliability to a pro-
portion of 0.50.
Table 6.1. Computed Sample Sizes for Different
Population (N) at 0.01 Level of Probabil-
ity to a Proportion of 0.50
ioe Sample Size _N Sample Size
100 — 97 300 — 166
25 m1 oo qm
100 122 350 175
i 132 375 — 179
200 — 148 425. 185
205 4 148, 42500 185
200 — 155 450 — 188
275 — 161 415 191
5254 196 900 218
550 =_ » 198 925 os 219
575 — 200 950 — 220
600 — 202 1000 — 221
62 — 204 1100 — 224
650 — 205 1500 — 232
675 — 207 1700 — 235
70. — 208 2000 — 238
995% 210 2500. 242
m0 — 2u1 3000 — 244
71 — 212 3500 — 244
116. = 212 4000 — 248
8250 215° . 4500. — 249
850 Comal 216 5000 aad 250.
875 217
The foregoing computed sample sizes in Table 6.1
appears that the smaller the population, the higher the percent-
age of the sample size; the larger the population, the lower
is the percentage of the sample size. In other words, popula-
tion is inversely proportional to the percentage of the sample
size,
To prove, in a population of 100, the sample size is 97
To get the percentage, the formula is:98 METHODS OF RESEARCH AND THESIS WRITING
. Os oe x 100 (6.2)
where:
{% = Percent
S, = Sample size
N' = Total number of population
To substitute formula 6.2, consider the following compu-
tation: ,
8
"
»
3
8
0.97 x 100
= 97%
In other examples, the percentage of a sample size of 194
from a 500 population is 194/500 x 100 cquals 28.8%; 208
sample size from a 700 population is 208/700 x 100 equals
29.7%; a sample size of 221 from a 1000 population is 221/1000
x 100 equals 22.1%; a sample size of 238/2000 x 100 equals
11.9%; and so on. Hence, perceniage is nut upplicable in de
termining sample size because population:is inversely propor-
tional to the percentage of sample size.
Sampling Designs
By and large, there are two kinds of sampling, namely,
(1) scientific sampling and (2) non-scientific sampling. In
scientific sampling, each member in the population is given
an equal chance of being included in the sample. In non-
scientific sampling, not all of the members in the population
are given an equal chance of being included in the sample.
Scientific Sampling
1. Restricted random sampling. This sampling involves
certain restrictions intended to improve the validity
of the sample. However, this design is applicable
only when the population being investigated is
homogeneous. Restricted random samples drawn
from a homogeneous population are likely to arrive
at accurate values of the population characteristics.SAMPLING DESIGNS 99
Unrestricted random sampling. This is the best
random sampling design because no restriction is
imposed, and every member in the population has
an equal chance of inclusion in the sample
Restricted or unrestricted random sampling is
chosen by using either of two techniques, namely,
lottery or table of random numbers. In the former
technique, each individual in the population is as-
signed a number which is written on a piece of
paper. For example, if the population is 100, there
are 100 pieces of paper numbered 1 to 100. The
pieces of papers are rolled and placed in a bottle,
i.e., one liter coke bottle, and are mixed thoroughly.
‘The rolled pieces of paper are drawn from the bottle
one at a time. Drawn numbers from 1 to 97 are
chosen as samples because the sample size for a
population of 100 is 97. This technique is useful
when the population is small.
‘The table of random numbers consists of digits
so selected that no systematic relation exists be-
tween any sequence of digits in the table, regardless
of whether the table is read vertically, horizontally,
right or left, or in any other way. To draw a sample
by using a table of random numbers, a technique
must be used for assigning a number to each indi-
vidual in the population. For instance, the popula-
tion consists of 3,000 individuals. Each member must
be assigned an identifying number ranging from
0001 to 3000. The identifying number may corré-
spond to the total number of the population (3000).
To choose a sample of 244 from a populatién of
3,000, four-digit numbers either vertically, horizon-
tally, right or left, until 244 individuals are identi-
fied
The table of random numbers technique is ap-
plicable to a large number of population
Stratified random sampling. This design divides first
the population into two or more strata. For each
stratum, the sample items are drawn at rai100
METHODS OF RESEARCH AND THESIS WRITING
For example, an institution may have 4,000:stu-
dents, of which 1,000 are males and 3,000 are
females. A sample of 221 males are drawn by a
random technique from the subpopulation, or stra-
tum, of males; and 244 females from the
subpopulation, or stratum, of females.
Systematic sompling. This is a design in which all
individuals in the population are arranged in a
methodical manier, i.c., alphabetical or chronologi-
cal (age, experience, academic rank), and the nth
name may be selected in the construction of the
sample. For instance, there are 1,500 in a popula-
tion. The 1,500 may be arranged in alphabetical or
chronological order. They are numbered 1, 2, 3, 4,
and 5 for the first set; 1, 2, 3, 4, & 5, for the second
set; 1, 2,3, 4, & 5 for the third set; and so on until
the desired population (1,500) is covered. Every Sth
of the set is sclected a3 part of the sample until 232
is reached.
Multistage sampling. This design is done in several
stages. It can be two-stage, three-stage, four-stage,
five-stage, ete., depending on the number of stages
of sampling to be used. In this design, the popula-
tion individuals are grouped into a hierarchy of
units, and sampling is done consecutively. For in-
stance, in a regionwide study, the provinces are
chosen as the first stage; municipalities in each of
the selected provinces constitute the second stage;
barangays within the sample municipalities as the
third stage; and sample rural ulks within the
selected sample barangays as the fourth stage.
Hence, the sampling is in four stages.
Cluster sampling. In this design, the popu
grouped into clusters or small units, for instance,
blocks or districts, in a municipality or city, com-
posed of population individuals and are selected
either by random sampling or systematic sampling.
This design is advantageous when indi
uals in.
_ the districts or blocks belong to heterogeneous
group,SAMPLING DESIGNS = 301
Nonscientific Sampling
In nonscientific sampling, subjectivity on the part of the
researcher occurs because not all of the individuals in a popu-
lation are given an equal chance of being included in. the
sample. The nonscientific sampling designs are as follows:
1. Purposive sampling. This design is based on choos-
ing individuals as samples according to the pur-
poses of the researcher as his controls. An indi
vidual is chosen as part of the sample because of
good evidence that he is a representative of the total
population.
By and large, statisticians do not use this design
because not all of the individuals in a population are
given an equal chance to be included in the sample
since the criteria are based on the purposes of the
researcher.
Incidental sampling. This design is “applied to tho:
samples which are taken because they are the mo:
able.” (Guilford and Fruchter, 1973). The re
searcher simply takes the nearest individuals
subjects of the study till the sample reaches ¢!
desired size
Quota sampling. This design is popular in the field
of opinion research because it is done by merely
looking for individuals with the requisite character-
istics. The sampling technique is usually prepared
by the main office with instructions to the field
researchers to collect data from samples that meet
the prescribed criteria or characteristics. *
EXERCISES
I. Multiple Choice: Choose the best answer among th
options. Write the letter only at the blanks on the right
column.
1. The best random sampling design 1
because every member in the popu-102
v
METHODS OF RESEARCH AND THESIS WRITING
Jation hag equal chance of inclusion
in the sample is
b.
ce
d.
Stratified random sampling
Simple random sampling
Restricted random sampling
Unrestricted random sampling
Sampling design in which all indi-
viduals in the population is arranged
in methodical manner either in al-
phabetical or chronological order and
the nth name may be chosen in the
construction of the sample is
sc
c.
d
Systematic sampling
Stratified random sampling
Unre
ricted random sampling
Restricted random sampling
Sampling design is based on the
selection of the individuals as sam-
ples according to the criteria of the
researcher which serve as controls is
Quota sampling
Incidental sampling
Purposive sampling
Cluster sampling
Sampling design intended to improve
the validity of the sample and is
applicable when, the population
beingstudied is homogencous is called
Unrestricted random sampling
Restricted random sampling
Stratified random sampling
Systematic random sampling
bSAMPLING DESIGNS
5. A population of 900 has a sample
_ size of
a 218
Bi 217
c 219
d. 220
6. Sampling is inapplicable to popula-
tion of
a. 100
b. 110
c 99
d. 105
Which of the following does not be-
long to the group?
x
a. Quota Sampling
b. Purposive sampling
c. Incidental sampling
d. Cluster sampling
8. The sample size of a population of 750
is
210
21
c. 208
d. 212
9. A population of 2,000 has a sample
size of
a. 235
b. 238
ic. 232
ds 12287
~
103,104
ueTHODS OF RESEARCH AND THESIS WRITING
10, Sampling design in which the
population is grouped into small
pa its such as blocks or districts
is
a. Purposive sampling
b. Quota sampling
c. Cluster sampling
d. Multistage sampling
11, Which of the following does not be-
long to the group?
a. Purposive sampling
b. Multistage sampling
c. Cluster sampling
gd. Systematic sampling
12. Sampling design in which the re-
searcher simply takes the closest
individuals as subjects of the
study because they are most avail-
able 1s
a, Quota sampling
b. Purposive sampling
c. Cluster sampling
gd. Incidental sampling
13. A population of 300 has a sample
size of
a. 161
b. 168
-e. 165
d.), 163
14. A sampling design popular in the
field of opinion research is
10.
uw
13.
14,ee SAMPLING DESIGNS “ios
a, Incidental sampling
b. Cluster sampling
© Quota sampling
d. Purposive sampling
15. The sample size of a population of 15
550 is
a. 196
b. 194
C .. 192;
d. 198
Il. Essay
1. Differentiate samp.c distribution from population
distribution,
* 2. How do you conduct lottery te hnique and table of
random numbers technique? Give examples.
2
In your own opinion, which is better sampling de-
sign, scientific or nonscientific? Why?
4, Why is sampling not applicable to small popula-
tion?
o
Explain briefly the advantages and disadvantages
of sampling
III. Compute the sample of the following population. .
1. 2a0
| 2. 340
3. 570
] 4, 890 :
} 5. 2,300106
Answers to Exercises
Multiple Choice
1
:
2.
3.
4.
5.
METHODS OF RESEARCH AND THESIS WRITING
d
a
Seana
co ao
1.
12,
13.
14.
15.
cap