Motivation What pushes people to act ?
Example: Wanting social status
Smart recommendations based on behavior AI & Personalization Perception How consumers interpret messages ? Example: Bright ads = excitement
Psychological Drivers
Eco-friendly brands attract mindful consumers Sustainability
Learning Habits form from experience Example: Preferring a known brand
Future Trends
More buying via mobile and social apps Digital Behavior Attitudes & Beliefs Feelings toward brands Example: “Apple = quality
Example:
A skincare brand tracks customer emotions
online and notices many feel stressed. It Brands using emotion data to shape marketing Emotional Analytics
launches ads focusing on relaxation and self-
care, using calming colors and messages
Emotions & Mood Feelings influence buying Example: Shopping for comfort
The customer realises something missing or
Example: New phone Realizing a Need
desired
Emotional bond makes people loyal (Nike, Coca- You can be attached to a specific brand due to
Brand Attachment
Cola) quality or preference reasons
Example : seeing online reviews or asking
someone that has the product already
Searching online or asking others Information Search Emotional Factors
Advertising Emotion Music, visuals, stories trigger positive feelings
Decision-Making Process
Comparing prices, features and reviews Evaluation of Options
Sudden purchase caused by excitement or
Impulse Buying
desire.
🧠 CUSTOMER BEHAVIOR 🧠
Final choice : where, when and what to buy Purchase Decision
We can notice also most ads are now given to
Influencers People trust influencers more than ads
influencers to advertise the products or services
Satisfaction, loyalty, or regret Post-Purchase
Social Media Influence Reviews & Testimonials Positive reviews build credibility Example : google rating for restaurants or salons
If hair clips are viral, all of the online stores ads
Viral products shape buying patterns
on social media will be promoting for hair clips
Example : specific cultural food or cloth or Social Trends
Beliefs, traditions and values Cultural Influences
behaviour
People recycle or use eco-friendly items
Online Communities People follow what their group likes
because their group values it.
Trends on TikTok and instagram platforms Social media trends
Dividing customers into groups by age, interests,
Segmentation & Targeting
etc
Social Influences
Stuff family or friends recommend
Family, friends and surroundings Example : when Ooredoo ads are all over a
How a brand wants to be seen in the customer’s stadium, it’s trying to give the crowd a cozy
Stuff I used from my friends or family and liked Influencing Factors Positioning
mind feeling so it would stuck in their mindset to
approach whenever they need this service
Waking up early
Marketing Strategies
Lifestyle and the way you live Personal Factors
Colors, packaging, and usability influence
Product Design
Having a shifted work hours decisions
Job salary
Economic Factors Ads, discounts, and social proof attract
Promotion
attention
Prices range