Key questions:

1. where do you get this from. are these handmade? does Aligarh bakery produce this.

2. do you sell in boxes only or single 1 piece also

3. price of box and 1 piece?

20 rs per piece

4. expiry date/shelf life kitni ha?

5. Where else do you know it is sold? is it sold in karachi anywhere else? is it sold anywhere in
punjab or outside karachi lahore Islamabad anywhere? If yes, where?

6. Do people buy this frequently? What do you sale more per piece or boxes?

7. What ingredients go in it ? do you think it is healthy?

8. Do kids buy it usually or adults also buy them equally? Are these nostalgic for adults?

9. what do you call it? when you want to order this what do you ask for ? Is it a mithai or a
choclate or choclate flavored pera? what product is it?

10. Can you share estimates of daily sales and monthly sales if possible please in quantity?

11. Why do you think no one is branding it ? Do you think it has potential?

12. Do you think it is expensive? And why do you think people buy at this price point? is it
because no one can get if from everywhere?

13. Do you have any loyal consumers?

14. can you think of competitors of this chocolate? Do you think this is better than chocolates
like dairy milk or paradise or sonnet and five star? which chocolate or candy do you think is its
closest competitor?

15. If you as a shopkeeper had to give it a name what would you give?

Visit Aligarh website

Think of name
According to the CBBE model, deciding on a
‘Brand
Positioning’ requires the following:
i.
Identifying the Target Market
ii.
Studying Nature of Competition
iii.
Establishing Points of Differentiation (PODs)
iv.
Establishing Points of Parity (POPs)
Brand Introduction

Premium chocolate, handmade freshly baked

2. What job it does? Or What need it fulfills?

- Seasonal gifting
- Corporate gifting
- Consumption by high end consumers
- Wedding décor and gifting
- Love gifts
- Birthday gifting

BRAND EXTENSION INSPIRATION FROM LALS, SEO optimization is also lovely

Extension into customization especially for gifting and engraving in the chocolate messages-
>customization mould it into customized shapes

3. Target Customers
- High end customers from SEC Class A
- corporate businessmen
- High end occasions/event planners
4. Competitors
- LALS chocolates
Cadbury dairy milk- multiple variants
- Imported chocolates including snickers, kitkat, ferero rocher(close comepetitor because not countline),
Quality street lindor
5. Points of Parity (POP) and Points of Differentiation (POD)
- Handmade organic chocolates with no artificial flavors and minimum preservatives
6. Brand Positioning and Positioning Statement

Summing up deliverable 1 summary

Certainly! Here are some suggestions for each aspect of your new bakery chocolate brand:

1. **Brand Name and Introduction**:

- Brand Name: "Pure Bliss Chocolates"

- Introduction: Pure Bliss Chocolates brings you handcrafted delights made from the finest
organic ingredients, carefully sourced to ensure premium quality and exquisite taste. Each
chocolate is lovingly crafted to deliver a truly indulgent experience, free from excessive
preservatives and artificial flavors.
2. **What job it does? Or What need it fulfills?**:

- Pure Bliss Chocolates fulfills the need for guilt-free indulgence by offering handmade,
organic chocolates that provide a moment of pure joy and delight to consumers.

3. **Target Customers**: (segmentation and targeting)

- Health-conscious individuals who appreciate organic and natural products.

- Chocolate enthusiasts who seek premium quality and unique flavors.

- Consumers looking for alternatives to mass-produced chocolates with artificial additives.

- Gift buyers seeking luxurious and thoughtful presents for special occasions.

4. **Competitors**:

- Established chocolate brands in Pakistan offering organic or premium chocolate options.

Incuding lal as a close competitor and

- Local artisanal chocolatiers or bakeries producing handmade chocolates.

- Imported organic chocolate brands available in the Pakistani market.

5. **Points of Parity (POP) and Points of Differentiation (POD)**:

- **Points of Parity**:

- High-quality ingredients sourced from organic and natural sources.

- Handcrafted manufacturing process ensuring attention to detail and quality control.

- Packaging that emphasizes freshness and premium quality.

- **Points of Differentiation**:

- Emphasis on being handmade, providing a personal touch and artisanal quality.

- Focus on organic ingredients, catering to health-conscious consumers.

 - Unique flavor combinations and innovative recipes not found in mass-produced chocolates.

- Transparency in sourcing and production processes, building trust with customers.

6. **Brand Positioning and Positioning Statement**:

- **Brand Positioning**: Pure Bliss Chocolates positions itself as the premium choice for
indulgent, organic chocolate experiences, offering a handcrafted touch and unparalleled
quality.

- **Positioning Statement**: "Pure Bliss Chocolates: Where artisanal craftsmanship meets

organic perfection. Indulge in the pure joy of exquisite flavors, lovingly handcrafted for
moments of pure delight."

Key Trends
1. Premiumization of Seasonal Chocolates
2. Increasing Demand for Organic and Fair-Trade Chocolates
3. Demand Shift towards Dark Chocolates and Health focused
Ingredients
4. Growth in Personalized and Giftable Seasonal Chocolates
5. Influence of Online and Mobile Shopping on Seasonal Chocolate
Purchases
6. Rising Influence of Seasonal Themes and Festive Packaging
7. Increasing Market Penetration in Emerging Economies
8. Trend of Limited Edition and Exclusive Seasonal Chocolates
9. Impact of Dietary Concerns and Allergen free Chocolates
10. Sustainability and Ethical Sourcing Practices in Chocolate
Production
11. What Are the Prevailing Trends in the
Seasonal Chocolate Market?
[Link] Seasonal Chocolate Market has grown significantly in recent years,
propelled primarily by increased consumer demand across diverse
demographics. Particularly prevalent trends encompass premiumization and
personalization, reflecting consumer interest in upscale, individualized
products. Another significant trend is packaging innovation, highlighted by
a drive to adopt eco-friendly materials in response to demand for
environmentally sustainable practices. Moreover, dark chocolate and
healthier options, traditionally seen as premium products, are becoming
more mainstream.
13. What Opportunities Exist Within the
Market?
[Link] the seemingly saturated market, there is a myriad of opportunities
within the sector. In highlighting health and wellness trends, there is growth
potential for chocolate variants with reduced sugar content, increased cocoa
content, or additional health benefits, like added proteins or probiotics .
Furthermore, due to emotional attachment and festive connotations,
seasonal chocolates can serve as ideal gifts, especially for occasions such as
Christmas, Easter, and Valentine's Day. As a result, leveraging these
emotional ties can present profitable opportunities.
15. What is the Competitive Landscape Like?
[Link] competitive landscape of the seasonal chocolate market is complex and
challenging, marked by fierce competition amongst key global and regional
 players. Dominant market participants continue to innovate and expand
their product portfolios to gain a competitive edge, with a primary focus on
product differentiation and adaptability to changing consumer preferences.
However, small-scale businesses and newcomers can compete effectively by
focusing on niche markets or offering unique, premium products customized
to changing consumer demands specifically in the arena of seasonal
offerings.

Figure out price points and target market and distribution channels

Table of Contents
 International Brands
o Mars
o Galaxy
o Ferrero Rocher
o Bounty Chocolate
 o KitKat
o Twix
o Snickers
o Toblerone
o Cadbury Dairy Milk
 Local Flavor
o Mitchells

[Link]
forecast-size-trends-and-insights/ Tells about the choclate market in Pakistan 2024

- Figure out export industry me jump in karna kitna feasible ha and already hum kitna
export karrahe hain
- Kitni bari market ha in size number nahi milrahe
- Reseach on enrobing vs moulding for product extensions and all

Based on the provided text, here are the details you requested:

[Link]
market-analysis-size-trends-consumption-insights-opportunities-challenges-n-forecast-until-
[Link] iske neeche iski summary h a

1. **Size of Chocolate Market in Pakistan**:

- The chocolate confectionery market in Pakistan was equal to 1.21 billion USD in 2014.

- Forecasted to reach 2.09 billion USD by 2024, with a projected growth rate of 5.16% per
annum.

2. **Key Competitors in the Market**:

- The report mentions profiles of the main players on the Pakistani chocolate confectionery
market but does not provide specific names or details.

3. **Segmentation**:

- The market segments include various types of chocolate confectionery such as chocolate
bars, candy bars, chocolates/pralines, excluding white chocolate.

4. **Price**:

- Average consumption per capita reached 6.52 USD per capita in retail prices in 2014.
 - The average consumption per capita is forecasted to grow at a CAGR of 3.32% per annum by
2024.

5. **Export Potential**:

- The report doesn't explicitly mention export potential. However, it provides information on
the dynamics and analysis of exports for the last five years, indicating the existing export
activity.

6. **Considerations Before Launching a Premium Handmade Chocolate Brand**:

- Understanding consumer preferences and trends, such as the growing interest in organic
and artisanal chocolate products.

- Analyzing the competitive landscape and identifying gaps or opportunities for

differentiation.

- Assessing pricing strategies considering both current market prices and consumer
willingness to pay for premium products.

- Evaluating distribution channels and determining the most effective channels to reach target
customers.

- Developing a strong brand identity and value proposition that resonates with the target
audience.

- Ensuring product quality, authenticity, and uniqueness to stand out in the market.

- Complying with regulations and standards related to food production and labeling in
Pakistan.

EXECUTIVE SUMMARY The chocolate confectionery market in Pakistan was equal to 1.21 billion
USD (calculated in retail prices) in 2014. Until 2024, the chocolate confectionery market in
Pakistan is forecast to reach 2.09 billion USD (in retail prices), thus increasing at a CAGR of
5.16% per annum for the period 2019-2024. This is a decrease, compared to the growth of
about 5.75% per year, registered in 2014-2018. The average consumption per capita in value
terms reached 6.52 USD per capita (in retail prices) in 2014. In the next five years, it grew at a
CAGR of 3.67% per annum. In the medium term (by 2024), the indicator is forecast to slow
down its growth and increase at a CAGR of 3.32% per annum.

These are some of the essential details and considerations you would need to know before
launching a premium handmade chocolate brand in the Pakistani chocolate market.

A growing segment during the past few years has been organic chocolate, which transitioned
from a popular trend into a mainstream. Since consumers’ interest in organic products is
constantly growing, there are many opportunities for the confectionery industry. As a result,
leading brands, as well as boutiques and independent producers are introducing more
indulgent organic offerings. As a matter of fact, “organic” has been among the most important
claims when it comes to new launches in confectionery. One of the main reasons for the
acceptance of organic products is the complexity of the organic claim and the variety of
concepts, associated with it. The term “organic” usually supports other values consumers are
searching for in products. More specifically, people are looking for organic products, as they
associate them with sustainability and fair labor claims, thus believing to make an ethical
decision. Secondly, they often perceive organic products as natural and healthier ones. In
addition, organic claim is also connected with the ongoing free-from trend, which further meets
consumers’ need for a better diet. Today, an increasing number of producers have considered
the opportunity to create artisan sweets, driven by the rising interest in specialized chocolate
and the growing hunger for authentic taste. They put more focus on the provenance of the raw
materials and make confectionery free from artificial preservatives, colors or flavors. According
to industry experts, younger generations demand delicious and authentic confectionery
products with a simple, clean ingredient list. As people’s palates are becoming more
sophisticated, the number of boutique chocolate firms has substantially increased in the last
few years, especially in Britain. In Britain, as well as worldwide, more artisan producers have
been developing new and exciting products or reinventing classic ones with a twist,
incorporating unusual combinations. They have been offering consumers more variety and
appealing new choices. Overall, single-origin, organic, high-cocoa, and ethical chocolate options
are among the fast-growing categories in the confectionery industry. Although there is no
universally accepted definition of an artisan confectionery, it is considered to be superior in
taste, texture, appearance and aroma to its mass-produced counterpart.

[Link]
of-pakistan/
The industry has grown with an average annual rate of 6.5 to
7.5 % during 2002-2008. Domestic brands dominate the
market accounting for more than 85% of total value sales of
the industry.

The industry as a whole can be divided between two broader

sectors namely organized sector (branded segment) and un-
organized sectors (generic segment). The branded segment
is more of monopolistic in nature where there are nine
prominent, active players in the competitive landscape of
this sector. However 80% of the industry’s share is being
enjoyed by the five companies listed below. A brief overview
of major companies’ estimated annual sales in PKR (1 US$=
83 PKR) is as follows:
Company Major Product Major Estimated Sha
name lines brands annual turn- e%
over PKR.
(1US$=83PKR)

Hilal Candy, Bubble, Ding Dong 3.5 billion 26%

Jellies, Chocolates, Bubble, Fresh
Beans, powder up bubble,
Drinks, Supari Tulsi,
AamRus,
Kopra candy
Limopani

Ismail Jellies, candies, Chillimili, 2.8 billion 21%

Industries lollypops, Fanty candy,
Ltd. Chocolates, Now, Bisconi
(Candyland) Biscuits, Snacks Chocolito,
etc. Cocomo,
Snack city,
Sonnet

B.P sweets Jellies, candies, Spacer, 1.7 billion 13%

lollypops, Dolphin
Chocolates, Jellies, B.P
Biscuits, Bread, Lollies, Dream
Snacks etc. Chocolates
etc.
Cadbury’s Chocolates(Countli Dairy Milk 1.5 billion 11%
nes and Moulded) Chocolate,
Toffees, Chewable Éclairs,
mint candies Softmint,
Velvet

Kidco Bubbles candies, 4ever, Centro- 1.20 billion 9%

lollypops, bubble,
Chocolates etc. Lollies, Punch
candy, Chox

Mayfair Candies, Toffees, Creamers, 0.8 billion 6%

Amrood
candy, Éclair,
Cafe biscuit

Mitchell’s(onl Groceries Milk Toffee, 0.70 billion 5%

y ( Squashes, Jams, Fruit BonBon,
Confectionery sauces, Chocolates- Butter Scotch,
& Chocolates) Moulded and Jubilee,
Countlines , Golden Hearts
Toffees and
candies

DanPak Bubble Gum, Lolly Chini mini, 0.70 billion 5%

Pops, Candies Fresh’ O
bubble, Choco
Bisco, Milko
 Sip

Sweet Hills Candies, Toffees Dr. Milk, 0.50 billion 4%

NutKut, Love
candy , Cow

TOTAL 13.4 Billion

PKR

Imp for SWOT::

The elaboration on popular brands and price points across different product categories can
provide insight into consumer preferences and market dynamics within the confectionery and
chocolate industry in Pakistan.

For instance, the document mentions popular brands like Fanty, AamRus, and Choran Chatni in
the hard-boiled candy category, Spacer and Milk Toffee in the soft-boiled toffees category, and
Jubilee and 5 Star in the enrobed chocolate category. These brands represent a variety of price
points, catering to different segments of the market based on affordability and product
preferences.

Understanding consumer preferences is crucial for businesses to develop products that

resonate with their target audience and drive sales. By analyzing the popularity of specific
brands and price points, companies can identify trends and opportunities for innovation or
expansion within the market.

Moreover, the document highlights the drivers of growth in the industry, such as changing
consumer preferences and marketing initiatives. As consumer tastes evolve and become more
sophisticated, there is a growing demand for diverse flavors, premium ingredients, and unique
product offerings. Companies that can adapt to these changing preferences and innovate their
product lines accordingly are likely to succeed in the market.

Marketing initiatives also play a significant role in driving growth within the industry. Effective
branding, advertising campaigns, and promotional activities help companies increase brand
awareness, attract new customers, and retain existing ones. By investing in strategic marketing
efforts, companies can strengthen their competitive position and stimulate demand for their
products.

However, the industry also faces challenges, including economic factors and competition from
imported brands. Economic instability, inflation, and fluctuating raw material prices can impact
production costs and profitability for businesses operating in the confectionery sector.
Additionally, competition from imported brands, often offered at lower prices, poses a threat to
domestic manufacturers, requiring them to differentiate their products and offer unique value
propositions to compete effectively in the market.

Overall, understanding the interplay between consumer preferences, marketing strategies, and
external challenges is essential for businesses to navigate the dynamic landscape of the
confectionery and chocolate industry in Pakistan. By addressing these factors strategically,
companies can capitalize on growth opportunities and mitigate potential risks to achieve long-
term success.