A Guide to Using the
City of Guelph Logo
This Guide is a quick reference tool for using the City of Guelph logo. The logo should be used according
to this Guide. No other variations to the logo, its font, colours or layout are permitted. Please direct
questions to City of Guelph Corporate Communications at communications@[Link].
COLOUR
Two (or full) Colour
The standard, two-colour logo consists of blue and green from the
Pantone Matching System (PMS).
Blue Green
Corporate PMS 7460 C PMS 369 C
Identity CMYK: 100/0/0/5 CMYK: 59/0/100/7
RGB: 0/164/225 RGB: 109/179/63
Guidelines HEX: 00a6e5 HEX: 85b24a
of the Corporation of the City of Guelph
One Colour
Avoid the use of a one-colour logo if possible. When
designing the materials yourself and restricted to a one-colour
budget, the use of black or white is advised.
One Colour
Black – 100%
White – 100%
MINIMUM Size
As long as the vector-based versions of the City of Guelph logo
are used, they can be reproduced as large as desired while still
retaining print quality. Whether using vector-based art or a .tif,
.eps, or .jpg, the logo should not appear smaller than one-and-
a-half inches in width on printed materials unless otherwise
1.5"
approved by your department’s Communications
Co-ordinator.
C i t y o f G u e l p h c o r p o r at e I d e n t i t y G u i d e l i n e s 1
SPOnSORSHIPS
Sponsored by
When used to acknowledge donations and sponsorships, the
City of Guelph logo will be used on all the event/organization/
initiative promotional materials. The logo will be preceded by
the words “Sponsored by”.
MULTI-LeVeL PARTneRSHIPS
When used in multi-level partnerships there are a few options. The City of Guelph logo may be placed to the far
right of other partner logos in situations when responsibility is shared. Equal visual prominence must be shared
with all logos. If the City of Guelph is the lead organization, then its logo should appear on the left. If the City of
Guelph is the lead organization, then its logo should appear on the left.
CLeAR SPACe
As shown in the example, there is a minimum amount of clear
space that must be left around the corporate logo to maintain
its integrity. Do not allow any other elements, such as type,
graphics or photography to interfere with the visual impact of
the logo by violating this clear space.
InCORReCT USAGe
Do NOT adjust any Do NOT tilt or
elements of the logo. skew the logo.
Do NOT place the
Do NOT alter the
logo over a busy or
logo’s colours.
conflicting background.
Do NOT change the
logo’s proportions
or distort it.
If you have any questions or require further information about the use of the City of Guelph logo, please
contact Corporate Communications at e-mail communications@[Link].
C i t y o f G u e l p h C o r p o r at e i d e n t i t y G u i d e l i n e s 2