SOCIAL MEDIA

1. What is the primary purpose of hashtags in social media?

a) To mark keywords or topics for easy searchability.

b) To indicate sarcasm or irony in a post.
c) To identify the author of a post.
d) To categorize posts based on their sentiment.
e) None of the above.
Answer: a) To mark keywords or topics for easy searchability.

2. Which social media platform is generally considered the most popular for business-to-business (B2B)
marketing?

a) Facebook
b) Orkut
c) Ryze
d) LinkedIn
Answer: d) LinkedIn

3. Social networks are primarily organized around:

a) Brands
b) People
c) Discussions
d) Interests

Answer: b) People

4. What is Social Media Marketing (SMM)?

a) Only about sharing photos

b) Promoting products and services using social media platforms
c) Only focusing on email marketing
d) Creating blogs on websites
Answer: b) Promoting products and services using social media platforms

5. One advantage a non-profit has when opening a private social network is:

a) Its tax-exempt status makes the start-up cost more affordable.

b) Its supporters tend to spend more time using social networks.
c) That it has an immediate user base of people interested in the cause.
d) Its supporters have a higher tolerance for marketing messages.
Answer: c) That it has an immediate user base of people interested in the cause.
1. What is the primary purpose of using hashtags in social media posts?

(a) To make the post look trendy

(b) To indicate sarcasm or irony

(c) To mark keywords or topics for easy searching

(d) To identify the author of the post

Answer: (c)

2. Which of the following is NOT a core function of social media platforms?

(a) Facilitating social interactions

(b) Sharing content

(c) Networking among users

(d) Delivering packages

Answer: (d)

3. What is Social Media Marketing (SMM)?

(a) Promoting products and services using social media platforms

(b) Only about sharing photos

(c) Only focusing on email marketing

(d) Creating blogs on websites

Answer: (a)

4. Which social media platform is most commonly used for business-to-business (B2B) marketing?

(a) Facebook

(b) Orkut

(c) Ryze

(d) LinkedIn

Answer: (d)

5. What is the main benefit of using social media for businesses?

(a) Building brand awareness

(b) Increasing website traffic

(c) Gathering customer feedback

(d) All of the above

Answer: (d)

6. Which of the following is an example of a social media platform?

(a) Google

(b) Instagram

(c) Microsoft Word

(d) Adobe Photoshop

Answer: (b)

7. What does the abbreviation SMM stand for?

(a) Social Media Management

(b) Social Media Marketing

(c) Social Media Module

(d) Social Media Media

Answer: (b)

8. Which of the following is a potential risk associated with social media use?

(a) Increased social interaction

(b) Cyberbullying

(c) Improved communication

(d) Enhanced creativity

Answer: (b)

9. What is the main purpose of a social network?

(a) To organize information

(b) To connect with others

(c) To create content

(d) To sell products

Answer: (b)

10. Which of the following is NOT a feature of social media platforms?

(a) Sharing text-based updates

(b) Uploading images

(c) Making phone calls

(d) Video conferencing

Answer: (c)

11. What is a "like" on social media typically used for?

(a) To show agreement or approval

(b) To leave a comment

(c) To report a post

(d) To block a user

Answer: (a)

12. Which social media platform was originally designed for sharing photos and videos?

(a) Twitter

(b) Facebook

(c) Instagram

(d) LinkedIn

Answer: (c)

1Which is the most widely used social media platform as of 2025?

A. Twitter

B. Facebook.

C. TikTok

D. LinkedIn

Answer: B. Facebook

2. Which company owns Instagram?

A. Twitter

B. Google

C. Meta (Facebook)

D. Microsoft

Answer: C. Meta (Facebook)

3. What does the term “hashtag” refer to on social media?

A. A viral video

B. A trending post

C. A word or phrase preceded by #

D. A user’s profile name

Answer: C. A word or phrase preceded by #

4. Which of these platforms is most associated with short-form video content?

A. Twitter

B. LinkedIn

C. TikTok

D. Pinterest

Answer: C. TikTok

5. What is the character limit for a post on X (formerly Twitter)?

A. 140

B. 280

C. 500

D. 1000

Answer: B. 280

6. Which platform is best known for professional networking?

A. Reddit

B. Instagram

C. LinkedIn

D. Snapchat

Answer: C. LinkedIn
7. What is the main source of revenue for most social media platforms?

A. Subscription fees

B. Donations

C. Advertising

D. App sales

Answer: C. Advertising

8. Which of the following is NOT a feature of Instagram?

A. Stories

B. Reels

C. Pokes

D. IGTV

Answer: C. Pokes

9. What is the primary age group using TikTok?

A. 35–44

B. 45–54

C. 18–24

D. 55+

Answer: C. 18–24

10. Which platform allows users to create boards and pin images or ideas?

A. YouTube

B. Pinterest

C. Twitter

D. Tumblr

Answer: B. Pinterest
11. Which of these social media platforms is most widely used for B2B marketing?

A. Instagram

B. LinkedIn

C. Snapchat

D. TikTok

Answer: B. LinkedIn

12. The term "Going Viral" means:

A. Deleting a post

B. A post that spreads rapidly across users

C. Reporting fake content

D. Getting blocked

Answer: B. A post that spreads rapidly across users

13. Snapchat is best known for:

A. Livestreams

B. Disappearing messages

C. Hashtag challenges

D. Long-form articles

Answer: B. Disappearing messages

14. Who founded Facebook?

A. Elon Musk

B. Jeff Bezos

C. Mark Zuckerberg

D. Jack Dorsey

Answer: C. Mark Zuckerberg

15. What is the name of YouTube's short video feature?

A. YouTube Stories

B. YouTube Flicks

C. YouTube Shorts

D. YouTube Clips

Answer: C. YouTube Shorts

1. What percentage of global users access social media via mobile devices?

A. 50%

B. 70%

C. Over 90%

D. 100%

Answer: C. Over 90%

2. How many hours per day, on average, does a person spend on social media in 2025?

A. 1 hour

B. 2 hours 20 minutes

C. 4 hours

D. 5 hours

Answer: B. 2 hours 19–28 minutes

3. Which platform experiences the highest average daily usage in minutes?

A. Facebook

B. TikTok

C. YouTube

D. Instagram

Answer: B. TikTok
4. What proportion of marketers find video content highly influential for success?

A. Less than 50%

B. Around 60%

C. Nearly 90%

D. 100%

Answer: C. Nearly 90%

5. As of 2025, how many platforms does the average person use monthly?

A. 3

B. 5

C. Nearly 7

D. 10

Answer: C. Nearly 7

6. What is the approximate number of worldwide social media users in 2025?

A. 3 billion

B. 4 billion

C. 5 billion

D. 6 billion

Answer: C. Around 5 billion+

Estimates range from 5.2 to 5.42 billion users

7. Which platform still holds the largest monthly user base?

A. TikTok

B. YouTube

C. Instagram

D. Facebook

Answer: D. Facebook

8. Which age group makes up the majority of social media users?

A. 13–17
B. 18–34

C. 35–50

D. 50+

Answer: B. 18–34

9. What share of consumers rely on social media to stay updated with trends and cultural moments?

A. 50%

B. 70%

C. 90%

D. 100%

Answer: C. 90%

10. What daily average time do Facebook and Instagram users spend viewing friends' content?

A. 5%

B. 10%

C. 17–22%

D. Over 50%

Answer: C. 17–22%

1. How many people use Facebook each month (Monthly Active Users)?

A. 1 billion

B. 2 billion

C. 3 billion

D. 4 billion

Answer: C. 3 billion (Over 3.065 billion MAUs)

2. On average, how long does a user spend per session on Facebook?

A. 2 minutes

B. About 4 minutes

C. 10 minutes

D. 20 minutes

Answer: B. About 4 minutes (approx. 3 minutes 44 seconds per session)

3. How many monthly active users does Instagram have?

A. 500 million

B. 1 billion

C. 2 billion

D. 3 billion

Answer: C. 2 billion MAUs

4. Which age group makes up the largest segment of Instagram users?

A. 13–17

B. 18–24

C. 25–34

D. 35–44

Answer: B. 18–24 years old

5. How long does a typical session on Instagram last?

A. Less than 1 minute

B. About 3 minutes

C. Around 5 minutes

D. Over 10 minutes

Answer: B. About 3 minutes (approx. 2 minutes 51 seconds per session)

6. What is Threads, and how did it grow at launch?

A. A music app with slow growth

B. A photo app with moderate growth

C. A text-based app that gained 100 million users in 5 days

D. A dating app that reached 50 million users in 10 days

Answer: C. A text-based app that gained 100 million users in its first 5 days

7. How many monthly active users does Threads have as of August 2025?

A. 100 million

B. 200 million

C. 350 million

D. 500 million

Answer: C. 350 million

8. What type of login does Threads require?

A. Phone number only

B. Email only

C. Facebook account only

D. Instagram account

9. How many characters can you use in a post on Threads?

A. 140 characters

B. 280 characters

C. 500 characters

D. 1,000 characters

Answer: C. 500 characters per post on Threads

10. What new feature did Threads add recently?

A. Stories

B. Reels

C. Direct Messaging (DMs)

D. Live Video

Answer: C. Direct Messaging (DMs)—introduced recently, but messages remain unencrypted

1. On average, how much time does a user spend on Facebook per day?

A. 15 minutes

B. 30 minutes

C. 1 hour

D. 2 hours

Answer: B. 30 minutes
2. How much time do users typically spend per day on Instagram?

A. 10 minutes

B. 20 minutes

C. 33 minutes

D. 1 hour

Answer: C. 33 minutes

3. What percentage of Instagram users are under 35 years old as of 2025?

A. 50%

B. Over 70%

C. Over 90%

D. 100%

Answer: B. Over 70%

4. How long does the average session last on Threads (per app opening)?

A. 30 seconds

B. 1 minute 41 seconds

C. 5 minutes

D. 10 minutes

Answer: B. 1 minute 41 seconds

5. What proportion of active Threads users open the app every day?

A. 10%

B. 23.9%

C. 50%

D. 90%

Answer: B. 23.9%

6. As of August 2025, how many monthly active users (MAUs) does Threads have?

A. 200 million

B. 320 million

C. 350 million
D. 500 million

Answer: C. 350 million

7. Around how many daily active users (DAUs) does Threads have as of mid‑2025?

A. 10 million

B. 50 million

C. 100 million

D. 150 million

Answer: C. 100 million

8. How many daily active users did Threads record on iOS and Android as of June 2025?

A. 80 million

B. 100 million

C. 115.1 million

D. 132 million

Answer: C. 115.1 million

9. Which platform boasts the highest average session length among these three (Facebook, Instagram,
Threads)?

A. Facebook

B. Instagram

C. Threads

D. All are the same

Answer: B. Instagram

10. If someone logs into Threads 20 times a month, how many total sessions is that on average?

A. 5 sessions

B. 10 sessions

C. Around 20 sessions

D. 50 sessions

Answer: C. Around 20 sessions

11. 1. What is social media?
a) A type of email service
b) A platform for online shopping
c) A means of communication and interaction through the internet
d) A video game console
Answer: c) A means of communication and interaction through the internet

2. Which of the following is NOT a social media platform?

a) Facebook
b) Twitter
c) Amazon
d) Instagram
Answer: c) Amazon

3. Social media allows users to share which types of content?

a) Text, images, videos, and live streams
b) Songs and movies only
c) Physical products for sale
d) Personal identification information
Answer: a) Text, images, videos, and live streams

4. What is the primary purpose of social media platforms?

a) Providing weather updates
b) Facilitating online shopping
c) Connecting people and fostering communication
d) Providing medical advice
Answer: c) Connecting people and fostering communication

5. Which social media platform is known for its 280-character limit for tweets?
a) Facebook
b) Twitter
c) LinkedIn
d) Instagram
Answer: b) Twitter

6. How does social media transcend geographical boundaries?

a) By providing free internet access globally
b) By allowing users to communicate in different languages
c) By enabling users from different locations to connect and interact virtually
d) By displaying satellite images of the Earth
Answer: c) By enabling users from different locations to connect and interact virtually

7. Social media has become a catalyst for what types of change?

a) Political and economic change only
b) Social and cultural change
c) Medical breakthroughs
d) Technological advancements
Answer: b) Social and cultural change

8. How do businesses and organizations use social media?

a) For offline marketing only
b) For increasing shipping costs
c) For connecting with their target audience, marketing, and customer service
d) For promoting social isolation
Answer: c) For connecting with their target audience, marketing, and customer service

9. What is a challenge associated with social media?

a) Lack of internet connection globally
b) Increased privacy protection
c) Cyberbullying and misinformation
d) Reduced usage of smartphones
Answer: c) Cyberbullying and misinformation

10. Which social media platform is best suited for professional networking and job hunting?
a) Snapchat
b) Facebook
c) Instagram
d) LinkedIn
Answer: d) LinkedIn

11. How has social media impacted politics and elections?

a) It has reduced political engagement among citizens
b) It has increased the accuracy of political news reporting
c) It has facilitated the spread of misinformation and fake news
d) It has completely eliminated traditional media
Answer: c) It has facilitated the spread of misinformation and fake news

12. What does “viral” mean in the context of social media?

a) A harmful computer virus spreading through social media platforms
b) A type of online game that gains popularity quickly
c) A piece of content that spreads rapidly and extensively across the internet
d) An advertisement that receives negative feedback
Answer: c) A piece of content that spreads rapidly and extensively across the internet

13. How can individuals contribute positively to the online community on social media?
a) By spreading false information and rumors
b) By engaging in cyberbullying and harassment
c) By promoting hate speech and intolerance
d) By sharing valuable and constructive content
Answer: d) By sharing valuable and constructive content

14. Which social media platform is famous for its “Stories” feature, where posts disappear after 24
hours?
a) Facebook
b) Twitter
c) Snapchat
d) Instagram
Answer: c) Snapchat

15. How can businesses leverage social media for brand promotion and awareness?
a) By ignoring customer feedback and complaints
b) By posting content infrequently
c) By consistently engaging with their audience and sharing relevant content
d) By using only traditional advertising methods
Answer: c) By consistently engaging with their audience and sharing relevant content

16. What does the term “influencer” refer to in the context of social media?

a) A software tool for analyzing social media data

b) A person with a significant following who can impact consumer choices

c) A type of social media advertisement

d) A feature for reporting abusive content

Answer: b) A person with a significant following who can impact consumer choices

17. How can social media platforms be used to disseminate emergency alerts and important
information?

a) By prioritizing cat videos and memes over serious content

b) By providing false information and hoaxes

c) By allowing government agencies and organizations to post official updates

d) By ignoring user safety and privacy concerns

Answer: c) By allowing government agencies and organizations to post official updates

18. How can users protect their privacy and security on social media?

a) By sharing personal information openly with anyone

b) By using weak passwords and not enabling two-factor authentication

c) By being cautious about what they share and who they connect with

d) By never updating their account settings

Answer: c) By being cautious about what they share and who they connect with
19. Which of the following is an example of social media etiquette?

a) Posting rude and offensive comments on others’ posts

b) Sharing private and sensitive information without permission

c) Engaging in respectful and polite communication

d) Ignoring direct messages and comments from followers

Answer: c) Engaging in respectful and polite communication

20. How can businesses use social media for customer service?

a) By refusing to respond to customer inquiries and complaints

b) By directing customers to call a helpline for any assistance

c) By actively responding to inquiries and resolving issues promptly

d) By ignoring customer feedback and suggestions

Answer: c) By actively responding to inquiries and resolving issues promptly

21. Which social media platform is popular for sharing visual content like photos and short videos?

a) Facebook

b) Twitter

c) LinkedIn

d) Instagram

Answer: d) Instagram

22. How do social media platforms use algorithms to personalize users’ content feeds?

a) By showing random content from unrelated topics

b) By displaying content solely from verified accounts

c) By analyzing users’ interests and behavior to show relevant content

d) By prioritizing content from anonymous users

Answer: c) By analyzing users’ interests and behavior to show relevant content

23. Which social media platform is known for its “Explore” page, where users can discover content from
accounts they don’t follow?

a) Facebook

b) Twitter

c) TikTok

d) Instagram

Answer: d) Instagram

24. How can social media be used as a tool for educational purposes?

a) By providing misleading and false information

b) By encouraging plagiarism and cheating

c) By sharing informative and educational content, articles, and videos

d) By promoting the spread of conspiracy theories

Answer: c) By sharing informative and educational content, articles, and videos

25. What is a social media “algorithm”?

a) A set of rules governing human behavior on social media platforms

b) A feature for blocking specific users from a profile

c) A mathematical formula used by platforms to determine content visibility

d) A tool for identifying fake accounts and bots

Answer: c) A mathematical formula used by platforms to determine content visibility

26. How can businesses analyze social media data to improve their strategies?

a) By ignoring data analysis and relying solely on intuition

b) By analyzing data from unrelated industries

c) By tracking engagement metrics, user behavior, and feedback

d) By outsourcing data analysis to competitors

Answer: c) By tracking engagement metrics, user behavior, and feedback

27. What is the primary difference between a personal social media account and a business social media
account?

a) Personal accounts cannot post content

b) Business accounts have a higher character limit for posts

c) Business accounts can run advertisements and access analytics

d) Personal accounts can only connect with other personal accounts

Answer: c) Business accounts can run advertisements and access analytics

28. How can social media impact mental health and well-being?

a) By reducing feelings of loneliness and isolation

b) By providing accurate medical advice and diagnosis

c) By promoting unhealthy comparisons and cyberbullying

d) By replacing in-person interactions entirely

Answer: c) By promoting unhealthy comparisons and cyberbullying

29. How can social media be used as a platform for activism and social movements?

a) By discouraging users from sharing their opinions and beliefs

b) By limiting access to content about social issues

c) By allowing users to spread awareness and mobilize support

d) By focusing solely on entertainment content

Answer: c) By allowing users to spread awareness and mobilize support

30. What is the “Like” button used for on most social media platforms?

a) To indicate disagreement with a post

b) To express sadness or sympathy

c) To acknowledge and show approval of a post

d) To report offensive content

Answer: c) To acknowledge and show approval of a post