Student Identification
# Student Number NAME, First Name
1 0298607 PATEL Vishakha
Importance of the Country Score (from 1 = worst to 5 = best)
Country Attractiveness variable to the
business (%) Turkey Brazil China
Market Size 25% 4 4 5
Market Growth 30°% 4 4 5
Buying Power of customers 20% 3 3 4
Competitive Intensity (negative: less competition
= higher score ) 25% 3 2.5 2
***Attention: the higher the distance, the
lower the score)***
Cultural Distance (differences in language, norms,
values, consumer tastes and preferences, etc.) 10% 3.5 4 2
Administrative Distance (existence/absence of
trade agreements, political convergence, etc.) 5% 4 3.5 2.5
Geographic Distance (physical remotness,
difference in climates, etc.) 10% 4 3.5 3
Economic Distance (difference of income
between population, infraestructure, salaries,
etc.)
5% 3.5 3.5 3
Total 100% 29 28 26.5
Turkey Brazil China
Country's final weighted score
4.68 4.53 4.83
Country 1 China
Country 2 India
Country 3 Turkey
Country 4 Brazil
Country Score (from 1 = worst to
1 = worst to 5 = best) Importance of the best)
Competitive Strength variable to your
India business (%) Turkey Brazil
4
Marketing ability and capacity (country specific
know-how 20% 4 3.5
5 Product fit to MKT demands 15% 4 3.5
3 Brand (country) image 20% 3.5 3.5
3 Product quality 15% 4 3.5
gher the distance, the
score)***
Financial resources 15% 3 3.5
3 Quality of local distributors/suppliers 15% 4 3.5
3 Total 100% 22.5 21
2.5
26.5
India Turkey Brazil
Country's final weighted score
4.73 3.75 3.50
ina Reccomendation country 1 China
dia Reccomendation country 2 India
rkey Reccomendation country 3 Brazil
azil Reccomendation country 4 Turkey
y Score (from 1 = worst to 5 =
Plot all countries in the matrix
best)
China India
High 5
Country Attractiveness
5 4.5
C
I T
B
5 4 4
4 4.5
3
4 4
5 4 2
5 4
Low 1
5 4 3 2
28 25
Competitive Strength
China India
4.65 4.20
China
India
Brazil
Turkey
matrix
rength
Which mode of Entry is the most appropriate to your company?
Justification
(justify the chosen entry mode with an analysis of the internal and external factors that d
Financial Strength – Ability to invest in expansi
Brand Strength & Market Appeal – Potential to attract
offer
Internal factors: firms resources and capabilities Supply Chain & Sourcing Capabilities – Efficient procu
expan
Operational Expertise – Experience in managing fa
Marketing & Adaptability – Ability to localize men
High Market Demand – Large population with incr
foo
Urbanization & Rising Middle Class – Growing disp
consum
Favorable Regulatory Environment – China allows fo
External factors: particularities of the target market
or wholly ow
Strong Infrastructure & Logistics – Well-developed s
opera
Digital & E-Commerce Growth – High mobile penetr
drive market
tification
he internal and external factors that drove your decision)
ncial Strength – Ability to invest in expansion, franchise model, or wholly owned outlets.
gth & Market Appeal – Potential to attract Chinese consumers with global recognition or unique
offerings.
in & Sourcing Capabilities – Efficient procurement of ingredients and raw materials to support
expansion.
onal Expertise – Experience in managing fast food chains and maintaining quality standards.
ng & Adaptability – Ability to localize menu offerings to suit Chinese consumer preferences.
t Demand – Large population with increasing demand for convenient and affordable fast
food.
n & Rising Middle Class – Growing disposable income and busy lifestyles favor fast food
consumption.
gulatory Environment – China allows foreign fast food brands to enter via JVs, franchising,
or wholly owned stores.
ructure & Logistics – Well-developed supply chain and delivery services support fast food
operations.
mmerce Growth – High mobile penetration and food delivery apps (e.g., Meituan, [Link])
drive market accessibility.
Current products (describe the current offer
Standardization versus adaptation decision (1 = totally standard; 2
(characteristics and portfolio) of the company in its
adapted; 4 = very much adapted; 5 = tota
local market)
Current distribution (describe the current distribution Standardization versus adaptation decision (1 = totally standard; 2
(channels) of the company in its local market) adapted; 4 = very much adapted; 5 = tota
Current communications (describe the current
Standardization versus adaptation decision (1 = totally standard; 2
communication (type of message) of the company in
adapted; 4 = very much adapted; 5 = tota
its local market)
Current pricing (describe the current pricing strategy Standardization versus adaptation decisoon (1 = totally standard;
of the company in its local market) adapted; 4 = very much adapted; 5 = tota
4
ation decision (1 = totally standard; 2 = very much standard; 3 = somewhat
pted; 4 = very much adapted; 5 = totally adapted)
ation decision (1 = totally standard; 2 = very much standard; 3 = somewhat
pted; 4 = very much adapted; 5 = totally adapted)
ation decision (1 = totally standard; 2 = very much standard; 3 = somewhat
pted; 4 = very much adapted; 5 = totally adapted)
ation decisoon (1 = totally standard; 2 = very much standard; 3 = somewhat
pted; 4 = very much adapted; 5 = totally adapted)
4
Justification/Details
Menu diversification with Chinese flavors, localized promotions, and store designs reflecting cultural aesthetics.
Justification/Details
The distribution is highly adapted to China’s digital and delivery-driven market.
Justification/Details
Communication is highly adapted to align with local culture, social media preferences, and influencers,
while maintaining the global brand identity
Justification/Details
Pricing is highly adapted to China's price sensitivity, with localized offers, discounts, and tiered pricing to
meet the varying economic levels across regions.
ural aesthetics.