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Comprehensive Guide to Business Studies

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5 views3 pages

Comprehensive Guide to Business Studies

Uploaded by

crazymoni2009
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

BUSINESS STUDIES (054)

Ch. No. CHAPTER NAME MARKS TOTAL


1 Nature and significance of management 16 50
2 Principles of management
3 Business environment
4 Planning 14
5 Organizing
6 Staffing 20
7 Directing
8 Controlling
9 Financial management 15 30
10 Financial market
11 Marketing 15
12 Consumer protection
TOTAL 80

CHAPTER 1
 Effectiveness VS Efficiency
 Characteristics of Management
 Objectives of Management
 Levels of Management
 Functions of management
 Coordination
 Characteristics of coordination
CHAPTER 2
 Features of principles of Management
 Principles of Scientific Management - Taylor
 Techniques of Scientific Management
 Principles of Management – Henri Fayol
 Difference between Unity of Command and Unity of Direction
 Fayol VS Taylor – Comparison with Basis
CHAPTER 3
 Features of Business Environment
 Importance of Business Environment
 Dimensions of Business Environment and its components
 Features of Demonetization
CHAPTER 4
 Importance of planning
 Features of Planning
 Limitations of Planning
 Planning Process
 Types of Plans
 Standing and Single use Plan
CHAPTER 5
 Steps in the process of Organizing
 Importance of organizing
 Organization Structure
 Functional and Divisional structure - Advantages and Disadvantages
 Formal and informal organization - Advantages and Disadvantages
 Delegation, elements and its importance
 Decentralization and its importance
CHAPTER 6
 Staffing
 Importance
 Staffing process
 Recruitment – Internal and external sources – Advantages and Disadvantages
 Selection process
 Training and Development
 Benefits of training and development
 On the job training and off the job training
 Methods of Training
 Vestibule Training
 Internship training
 Apprenticeship training
CHAPTER 7
 Features of Directing
 Importance of Directing
 Elements of Directing
 Leadership styles
 Motivation – process, Features, Maslow’s Need Hierarchy theory
 Financial and non-financial incentives
 Communication – Elements, Formal and informal communication, Barriers to
communication, Measures to improve communication Effectiveness
CHAPTER 8
 Importance
 Steps in controlling
 Relationship between planning and controlling
CHAPTER 9
 Role of financial management
 Objectives of financial management
 Types of financial decision and its factors
 Financial planning and its importance
 Capital structure and its factors – Numerical
 Factors affecting working capital Requirement
 Factors affecting fixed capital requirement
CHAPTER 10
 Money market and capital market
 Primary market and secondary market
 Stock exchange and its functions
 Steps involved in screen Based trading
 Dematerialisation
 Working of Demat system
 Depository
 Depositories in India and its participants
 SEBI – Objectives and its functions
CHAPTER 11
 Features of marketing
 Marketing management philosophies
 Functions of marketing
 Marketing mix
 Product mix – Branding, packaging, labelling
 Price – Factors affecting price determination
 Place – Channels of Distribution, Components of physical Distribution
 Promotion mix – elements of promotion mix
 Personal selling and advertising
 Components of Sales Promotion
 Tools of public relation
CHAPTER 12
 Importance of consumer protection
 Consumer rights
 Consumer Responsibilities
 Meaning of consumer
 Who can file a complaint
 Redressal agencies (Three tier commission)
 Reliefs available to consumers
 Role of consumer organizations and NGOs

NOTE: Highlighted questions are important.

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