St.
Mary’s College (Autonomous) – Thoothukudi
II BBA
Skill Enhancement Course Retail Management Sub code: 24UBASE3
Question Bank
Section-A K1 (Re)
Choose the correct answer :-
1. ___________ is the sale of something in gentral.
a)Retail b)Marketing c)Franchising d)Advertisement
2. ______ is the sale of goods and service from individuals or businesses to the end-user.
a)marketing b)retail c)franchising d)advertisement
3. Retailers are part of an ___________ called the supply chain.
a)integrate chain b)introgated chain c)integrated system d)introgated system
4. ___________ see retailing as part of their over all distribution strategy.
a)retailer b)marketers c)franchiser d)advertiser
5. The market information with regard to taste ,fashion and demand for the goods to the
______________.
a)retailer b)wholesaler c)franchiser d)marketers
6. The personal relationship with the _________ by giving them credit.
a)customers b)retailers c)franchiser d)advertiser
7. ___________ carry their goods from place to place in hand cart and sell them to the
consumers at their doors.
a)hawkers b)cheap jacks c)market traders d)street traders
8. _____________ carry the goods on their heads.
a)pedlars b)market traders c)street traders d)cheap jacks
9. ______________ is a form of retailing without the aid of a salesman.
a)automatic vending b)independent stores c)discounts houses d)syndicate stores
10. _______________ are organized as a limited company or joint stock company.
a)multiple shops b)mail order shops c)departmental stores d)cooperative stores
11. In ______________ a portion of the purchase price is returned to the buyers.
a)coupons b)rebates c)odd pricing d)hi-lo pricing
12. _____________ are documents that entitle the holder to a percentage price reduction from
the actual purchase price of a product &service.
a)rebates b)hi-lo pricing c)coupons d)PUF
13. ____________ refers to the practice of setting retail price that end odd number or just under
an even rupee value.
a)hi-lo pricing b)EDLP c)access pricing d)odd pricing
14. ________________ is the factors that other people exert on buying behavior.
a)personal factors b)social factors c)psychological factors d)situational factors
15. ______________ are influences resulting from circumstances time and location that affect
the consumer buying behavior.
a)personal factors b)psychological factors c)social factors d)situational factors
16._____________ include factor unique to a particular person.
a)social factors b)situational factors c)personal factors d)psychological factors
17. EDLP refers to ____________________.
a)every day loss pricing b)every day low pricing c)every day limited pricing d)elements due
low pricing
18. How many types of pricing strategy_________.
a)5 b)8 c)4 d)7
19. The pricing decision should very closely heed the requirement of the _____________
a) target market b) scope market c) divided market d) whole market
20. The pricing decision must be consistent with the overall ______________
a) company objective b) company mission c) company goal d) company vision
21. _____________ play music based on the category of merchandise.
a)cooperative store b)syndicate store c)department store d)independent store
22. Bill board and eye ball will come under ______________ category.
a)goods visibility b)store visibility c)goods invisibility d)store invisibility
23. _____________ is a very specialized discipline due to heavy demand placed on retail space.
a)location design b)retail design c)plant design d)elements design
24. ________________ aims to create an intimate environment that is inviting.
a)straight plan b)pathway plan c)curved plan d)varied plan
25. The _____________ model is also known as the DuPont model.
a)profit model b)curved model c)strategic profit model d)straight model
26. ____________ plan is most suitable for large stores that are single level.
a)curved plan b)varied plan c)pathway plan d)straight plan
27. _______________ plan uses perimeter design which cause angular traffic flow.
a)varied plan b)curved plan c)geometric plan d)diagonal plan
28. ABC is refers to ________________.
a)actual business cost b)activity based cost c)active based cost d)actual business circulation
29. The ____________ is suited for footwear and jewellery retail store.
a)pathway plan b)varied plan c)geometric plan d)curved plan
30. _____________ leads to the consumer to the back of the store.
a)straight plan b)geometric plan c)varied plan d)curved plan
31. ________________ is a business model in which many different owners share a single brand
name.
a)franchising b)advertising c)branding d)marketing
32. FMS refers to ______________________
a)franchising merchandise system b)franchising marketing system c)franchising multiple
symbols d)franchising marketing symbols
33. RFID refers to ______________.
a)retail franchiser identification b)radio frequency identification c)return fund identification
d)retailing factors identification
34. The _____________ is the biggest expenses for any new business and for good reason.
a)franchising b)advertising c)branding d)marketing
35. ____________________ helps finding ways to better manage growing uncertainty and
complexity to improve supply chain performance.
a)RFID b)smart operating system c)POS d)RSM
36. POS refers to _______________
a)point of scale b)point of sale c)point of supply d)production of sale
37. _____________ is the advantage of franchising.
a)marketing b)branding c)pricing d)financing
38. ______________ system may be online to a central computer for credit checking and
inventory updating.
a)point of scale b)point of sale c)point of supply d)production of sale
39. ___________ can be comes from direct experience.
a)motive b)perception c)learning d)attitudes
40. _____________ means delivery of the good quality of product and motivate the people.
a)creating promise b)making promise c)continue promise d)perception
41. The _________________ is the most common of all commercial contract.
a) sale of goods b) purchase of goods c) two party sale d) price of goods
42. The law of sale of goods is contained in ________________ of Indian contract act 1872.
a) chapter VI b) chapter VII c) chapter IX d) chapter X
43. In sale ownership _____________ is transfer from seller to buyer.
a) purchase b) sale c) hire sale d) hire purchase
44. The person who lets their goods on hire is called ______________.
a) hirer b) hiree c) hire purchasee d) hire purchaser
45. The ________________ in a contract of sale means the money consideration for sale of
goods.
a) sale b) purchase c) price d) goods
46. ____________means every kind of movable property other than actionable claims and
money.
a) sale b) purchase c) price d) goods
47. Quite often in a contract of sale the buyer may give some tangible thing as a token of good
faith as a guarantee is known as ____________
a) Earnest b) Valuation c) Guarantee d) Agreement
48. A _________________ is a stipulation which is essential to the main purpose of the contract.
a) warrenties b) stipulation c) condition d) statements
49. A ____________ is a stipulation which is collateral to the main purpose of the contract.
a) guarantee b) warranty c) repudiation d) agreement
50. A breach of condition may be treated as _________________.
a) breach of warranty b) breach of contract c) breach of guarantee d) breach of agreement.
Section-B K2 (Un)
Unit I: Introduction to Retailing
1. Define retailing.
2. What is meant by a retailer?
3. Name any two functions of retailing.
4. State any two features of retail trade.
5. Mention any two recent trends in retailing.
6. What does the term 'retail mix' mean?
7. What do you understand by retail environment?
8. List any two types of retailers.
9. What is meant by 'customer orientation' in retailing?
10. State two factors influencing the growth of retail industry.
Unit II: Retail Purchasing and Pricing
11. What is meant by merchandise management?
12. Define 'retail price.'
13. Name any two methods of pricing in retailing.
14. What is vendor pricing?
15. Write any two objectives of pricing.
16. What is mark-up pricing?
17. Explain the term 'price skimming.'
18. Mention any two internal factors affecting retail price.
19. What does 'open to buy planning' refer to?
20. State two points about psychological pricing.
Unit III: Retail Marketing and Promotion
21. Define retail marketing.
22. What is demographic analysis?
23. What does 'promotion mix' in retail mean?
24. State any two objectives of customer relationship management.
25. What do you understand by sales promotion in retail?
26. What is meant by relationship marketing?
27. Write any two elements of retail advertising.
28. State the meaning of customer service gap.
29. Name two forms of retail sales promotion.
30. Mention two advantages of market segmentation in retailing.
Unit IV: Information System in Retailing
31. Define a Retail Information System (RIS).
32. List any two components of an information system used in retail.
33. What is meant by data mining in retail?
34. Write two uses of point-of-sale (POS) systems.
35. State the meaning of inventory management.
36. Mention any two functions of retail information systems.
37. What is the role of CRM in retail?
38. Define supply chain management in retailing.
39. What is predictive analysis?
40. State two benefits of using barcodes in retailing.
Unit V: Ethical and Legal Issues in Retailing
41. What is meant by consumer protection?
42. Name any two consumer rights relevant to the retail industry.
43. What is product safety?
44. State two examples of unfair trade practices in retailing.
45. What do you understand by truth in advertising?
46. Define ethical sourcing.
47. Mention any two legal issues faced by retailers.
48. What is intellectual property in retailing?
49. State the importance of data privacy in retailing.
50. Write any two ethical practices a retailer must follow.
Section-C K3 (Ap)
Unit I: Introduction to Retailing
1. Explain the various functions performed by retailers in the distribution channel.
2. Discuss the evolution and recent trends in retailing with examples.
3. Distinguish between organized and unorganized retailing in India.
4. What is the role of 'retail mix' in ensuring retail success? Illustrate with examples.
5. Describe the importance of customer needs analysis in retailing.
6. Compare different types of retail formats with suitable examples.
7. Explain how a retailer adds value to the supply chain.
8. Analyze the environmental factors affecting retail business.
9. Write a brief note on the significance of ‘breaking bulk’ by a retailer.
10. Discuss the challenges faced by small retailers in a modern retail environment.
Unit II: Retail Purchasing and Pricing
1. Explain different types of pricing strategies used in retailing and their impact.
2. Discuss the importance and process of merchandise management in retail stores.
3. Illustrate the factors influencing retail pricing decisions with examples.
4. What is 'Mark-up pricing'? How is it calculated in retail?
5. Write about the importance of vendor relations in retail purchasing.
6. Compare psychological pricing and competitive pricing with real-world retail examples.
7. Discuss the significance of 'open to buy planning' for inventory control.
8. Explain how markdowns and discounts are managed in retail.
9. Analyze the impact of internal and external factors on retail pricing.
10. Describe the role and challenges of price discrimination in retailing.
Unit III: Retail Marketing and Promotion
1. Explain the components of the retail marketing mix and their importance.
2. Discuss the role of demographic analysis in formulating retail marketing strategies.
3. Describe different types of retail promotions used to boost sales.
4. Evaluate the significance of customer relationship management (CRM) in retail.
5. Differentiate between advertising and sales promotion with relevant retail examples.
6. Explain how relationship marketing helps in building customer loyalty.
7. Analyze the objectives and strategies of market segmentation in retailing.
8. Discuss various methods retailers use to address customer service gaps.
9. Illustrate how public relations activities benefit retail stores.
10. Write about the challenges in implementing retail promotion strategies in a competitive
market.
Unit IV: Information System in Retailing
1. Define a Retail Information System (RIS) and explain its main components.
2. Discuss the role of information systems in inventory management in retail.
3. Explain how CRM software enhances retail operations.
4. Analyze the benefits and challenges of implementing POS (Point of Sale) systems.
5. Illustrate the use of data mining and predictive analysis in modern retailing.
6. Describe the impact of information systems on supply chain management in retail.
7. Compare traditional and technology-driven information systems in retail.
8. Explain how retail information systems facilitate financial reporting and analysis.
9. Discuss the integration of e-commerce platforms in retail information systems.
10. Write a note on the security and privacy concerns in retail information systems.
Unit V: Ethical and Legal Issues in Retailing
1. Explain the significance of consumer protection laws in retailing with examples.
2. Discuss the importance of data privacy and security for retailers.
3. Analyze ethical issues faced by retailers in advertising and sales promotion.
4. Describe the role of intellectual property rights in retail businesses.
5. Explain the legal requirements for product safety and labeling in retailing.
6. Evaluate the impact of employment laws on retail operations.
7. Discuss the need and methods for ethical sourcing in the retail sector.
8. Write about the challenges in complying with fair labor practices in retail.
9. Explain the importance of health and safety regulations in retail stores.
10. Analyze environmental responsibilities of retailers under legal and ethical guidelines.
Section – D K4 (An)
Unit I: Introduction to Retailing
1. Define retailing. Discuss its scope, functions, and role in the distribution channel with
examples.
2. Trace the evolution of the retail industry in India and analyze key emerging trends in
modern retailing.
3. Examine different forms of retail ownership and compare their features with examples.
4. Discuss the significance of the retail environment and explain how various environmental
factors impact retailing decisions.
5. What is the 'retail mix'? Analyze each element and its importance for a successful retail
strategy.
6. Evaluate organized vs. unorganized retailing in India – structure, benefits, and
challenges.
7. Analyze the wheel of retailing theory and its relevance in understanding the life cycle of
retail institutions.
8. Critically examine the decision areas in retail management, highlighting the strategic
importance of each area.
9. Discuss the challenges and opportunities faced by small retailers in urban and rural
markets in India.
10. Explain the importance of customer understanding and segmentation in the success of
retail businesses.
Unit II: Retail Purchasing and Pricing
1. Explain the stages involved in the retail purchasing process and discuss key
considerations for effective merchandise sourcing.
2. Evaluate different retail pricing strategies (cost-plus, competitive, psychological, etc.)
and their application in varied retail scenarios.
3. Discuss the role of merchandise management in maximizing retail profits, including
assortment planning and inventory control.
4. Analyze the influence of internal and external factors on retail pricing decisions with
practical examples.
5. Describe the methods of setting retail prices and discuss the importance of price elasticity
and sensitivity.
6. Compare and contrast mark-up pricing, skimming pricing, and penetration pricing in the
context of retail.
7. Discuss the process and significance of open-to-buy planning in inventory and
purchasing management.
8. Evaluate the concept of vendor relations and its impact on retail business performance.
9. Analyze the tactics retailers use for markdown management and promotional pricing.
10. Examine the challenges and opportunities involved in price discrimination strategies in
retailing.
Unit III: Retail Marketing and Promotion
1. Explain the role of the marketing mix in retailing. Analyze each component (product,
price, place, promotion, people, process, physical evidence) in detail.
2. Discuss how demographic analysis helps retailers design effective marketing and
promotional strategies.
3. Compare the objectives, techniques, and effectiveness of advertising, sales promotion,
and public relations in retail marketing.
4. Analyze the importance of customer relationship management (CRM) in building and
maintaining retail customer loyalty.
5. Evaluate the impact of sales promotion strategies on short-term sales and long-term brand
loyalty in retail.
6. Discuss the concept of relationship marketing and its implementation in modern retail.
7. Examine different methods of market segmentation used by retailers and discuss their
relevance.
8. Analyze the role of technology and digital platforms in retail marketing and promotion.
9. Assess the challenges retailers face in managing customer service gaps and propose
solutions.
10. Discuss the effectiveness of loyalty programs and word-of-mouth marketing in retail.
Unit IV: Information System in Retailing
1. Define a Retail Information System (RIS). Explain its components and importance in
modern retailing.
2. Discuss the role of information systems in improving inventory management and
reducing costs in retail operations.
3. Analyze the benefits and drawbacks of implementing Point-of-Sale (POS) systems in
retail.
4. Evaluate the significance of Customer Relationship Management (CRM) software in
retail business operations.
5. Discuss the application of data mining and predictive analytics in retail decision-making.
6. Examine the integration challenges between e-commerce platforms and traditional retail
information systems.
7. Illustrate how information systems support merchandising, pricing, and logistics in retail
organizations.
8. Write a case study on successful implementation of an information system in a retail
outlet.
9. Discuss the privacy and security concerns associated with retail information systems and
methods to address them.
10. Describe the role of information systems in supply chain management for retail
businesses.
Unit V: Ethical and Legal Issues in Retailing
1. Discuss the importance of consumer protection laws in retailing with examples from
recent cases.
2. Explain major ethical dilemmas faced by retail managers and propose solutions for their
resolution.
3. Examine the legal requirements for product safety, labeling, and recall in the retail
industry.
4. Analyze the significance of truth in advertising and consequences for violating
advertising laws.
5. Discuss the role of employment laws (e.g., minimum wage, working hours, anti-
discrimination) in retail management.
6. Assess the challenges retailers face in ensuring data privacy and security for customers.
7. Critically analyze the impact of intellectual property rights on retail business operations.
8. Discuss the environmental and social responsibilities of retailers, citing relevant
legislation and ethical frameworks.
9. Evaluate fair labor practices and the importance of ethical sourcing in global retail supply
chains.
10. Examine compliance strategies for health and safety regulations in retail stores.
Section – E K5 (Ev)
Unit 1
1. Illustrate with examples the role of technology in transforming the retail sector.
2. Assess the role of store layout, design, and location in enhancing customer experience.
3. Explain the margin-turnover model in retailing and its application in retail strategy.
4. Discuss the functions performed by retailers in bridging the gap between producers and
consumers.
5. Compare and contrast store and non-store retail formats, providing real-world examples
for each.
6. Examine the concept of value addition by retailers and how it impacts consumer buying
decisions.
7. Discuss the significance of impulse buying in retail and strategies used to encourage it.
8. Critically analyze the challenges involved in retail supply chain management.
9. Outline the major trends in global retailing and their impact on the Indian retail sector.
10. Write an analytical note on the future prospects of retailing in India.
Unit 2
1. Discuss the impact of consumer behavior and market dynamics on retail pricing policies.
2. Assess the importance of ethical considerations in retail pricing.
3. Critically analyze the effect of government regulations and taxes on retail purchasing and
pricing decisions.
4. Develop a case study describing how a retail store managed its purchasing and pricing
during a festival season.
5. Explain the role of technology in modern retail purchasing and pricing functions.
6. Discuss the interrelationship between merchandise planning, purchasing, and pricing for
effective retail operations.
7. Analyze the use and effect of psychological pricing strategies on consumer perception
and retail sales.
8. Explain the impact of global sourcing and supply chain strategies on retail purchasing
and pricing in India.
9. Describe the practical steps a retailer should take to balance profitability with customer
value through pricing decisions.
10. Examine the causes, effects, and management strategies for inventory shrinkage in
retailing.
Unit 3
1. Illustrate the impact of in-store experience and visual merchandising on customer buying
behavior.
2. Evaluate the importance of personal selling in a competitive retail environment.
3. Examine the key performance indicators (KPIs) for assessing the success of retail
marketing campaigns.
4. Discuss ethical and legal considerations in retail advertising and promotion.
5. Provide a comparative analysis of traditional vs. digital retail promotion methods.
6. Write a case study on how a retailer used innovative promotional strategies to boost its
sales.
7. Explain the importance of customer feedback in retail marketing and service
improvement.
8. Analyze the communication mix used in retailing, with examples from major retailers.
9. Discuss the role of market research in making effective retail marketing decisions.
10. Critically examine the trends and challenges in omnichannel retail marketing.
Unit 4
1. Analyze the impact of big data on retail information systems and strategies.
2. Evaluate the use of mobile technology and applications in retail information
management.
3. Discuss the ethical issues retailers face in collecting and using consumer data.
4. Explain the steps in developing and implementing a retail information system.
5. Compare traditional manual systems and technology-driven information systems in retail,
highlighting advantages and disadvantages.
6. Assess the impact of information systems on financial reporting and analysis in retail.
7. Critically discuss the training and change management requirements for successful RIS
adoption.
8. Examine cloud computing and its applications in modern retail information systems.
9. Discuss best practices in data backup and disaster recovery for retail information systems.
10. Analyze the future trends and innovations likely to shape retail information systems.
Unit 5
1. Discuss the importance of dispute resolution and customer grievance mechanisms in
retailing.
2. Analyze the effect of international trade laws and agreements on retail operations in
India.
3. Explain the implications of selling counterfeit or unlicensed products in retail and ways
to prevent them.
4. Evaluate the ethical considerations in pricing, including predatory pricing and price
discrimination.
5. Examine the growing importance of sustainability and green retailing from legal and
ethical perspectives.
6. Discuss the impact of social media and digital technologies on legal and ethical issues in
retail.
7. Write a case study on a major legal or ethical breach in retail and lessons learned from it.
8. Analyze the legal and ethical responsibilities surrounding customer data collection,
storage, and usage in retail.
9. Discuss the various consumer rights protected in the retail industry and explain retailer
responsibilities.
10. Examine the role of corporate governance in establishing a culture of ethics and
compliance in retail organizations.
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