[Link]. TOPICS PAGE NO.
PART-1
CH-1. Introduction 7
1.1 Background And Motivation
1.2 Problem Statement (Gap Identification) 8
1.3 Proposed Idea And Why Is This Important? 10
1.4 Concept Generation 12
CH-2. Literature Review / Conceptual Background
2.1 Research Related To Proposed Products 15
2.2 Summary Of Existing Solutions 16
2.3 Theoretical and Conceptual Frameworks Used To 17
Conceptualise the Idea
CH-3. Description Of The Innovative Idea
3.1 Type Of Innovation 18
3.2 Detailed Description Of The Innovation 18
3.3 Unique Features Or Value Differentiator 21
3.4 Tentative Target Customers And Users 22
3.5 Expected Benefits And Impact 23
PART-2
CH-4. Feasibility Analysis 24
4.1 Technical Feasibility 26
4.2 Economical Feasibility 28
4.3 Market Feasibility 30
4.4 Operational Feasibility 29-30
CH-5. Proposed Implementation Plan 33
5.1 Key Resources, Partners, And Activities 34
5.2 Cost Structure And Revenue Streams 35
5.3 Marketing (Details Of Stp And 4 P’s For Product) 36
PART-3
CH-6. Summary Of The Idea’s Proposed Value 38
6.2 Critical Learnings And Validation 38