Bakery Business Plan in Guatemala
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ScribdTranslationsBakery Business Plan in Guatemala
Translated by
ScribdTranslationsECONOMIC PROCESS AND LEGAL REQUIREMENTS
TO ESTABLISH AS A COMPANY
ANTECEDENTES DEL PRODUCTO
The baking industry has been very well received in our country, it has
converted into a preferred choice by entrepreneurs in recent years.
That is why our project as students of the University
Mariano Gálvez from the Microeconomics course is developed in this model of
businesses, specifically in bakery and pastry, as there is variety and
versatility in their products, which are consumed throughout the year, for
different occasions. To better understand acceptance and expansion
de la pastelería y repostería en Guatemala, debemos analizar y comprender los
historical origins that paved the way to generally form the foundations
accepted that we know today. (APRENDE INSTITUTE, n.d.) in its
the baking blog describes them as follows:
Origin of pastry
The earliest records come from Egypt and Mesopotamia.
It is over 7 thousand years old.
Pastry comes from the Greek word paste.
It was called pastea the mixture of flour and sauces in Greece.
Who invented pastry?
It is important to mention that the history of baking could be classified into two
streams: ancient and modern. While modern pastry making has
various records, names, and dates of origin, ancient pastry is all the
On the contrary, it is impossible to determine an exact character or place of origin.
Pastry in the Middle Ages
In this era, bakery is related to religion.
In 1440, the word 'reposteros' is used to designate an ordinance.
In 1556, the first corporation of pastry chefs was established.
Main exponents of pastry
The beginnings of baking could not be the same without the work and contributions of
great characters.
Apicius
Marco Gavicio Apicio was a Roman gastronome and author of the book De re coquinaria.
This book is considered one of the first references to pastry making.
and the oldest recipe book in the world. Currently, Apicius's work is
considered an important source of information on ancient pastry.
John of the Sea
He was an important Spanish chef of the 18th century, and he became the chief pastry chef.
from the court of Kings Felipe V and Fernando VI. De la Mata wrote the Art of the
Pastry in 1747, and in this he included a variety of terms that are still in the...
Currently, cakes, nougats, creams, and iced drinks are used.
Bartolomeo Scappi
Although their date of birth remains a mystery, the first
the record we have about his life dates back to April 1536. Bartolomé Scappi was
one of the great chefs of ancient pastry, and wrote the book Opera
of the art of cooking in 1570, a manuscript that brings together countless recipes
from Renaissance cuisine.
How did pastry evolve?
The history of pastry making in the world encompasses places, names, and anecdotes that
Egypt. The history of pastry in the world dates back to ancient Egypt, as
this period introduced yeast for the preparation of
cakes and other desserts.
Greece
Sweets are made for the first time.
Roman Empire
During the height of the Roman Empire, Apicius, a local philosopher from the 1st century BC, conducted
the first record about cooking, now considered the most comprehensive cookbook
ancient of the world. After the outbreak of trade between Europe and Asia, a
a large number of ingredients such as sugar cane and nuts
they began to become part of the cakes.
Middle East
Middle Eastern cooks implemented the making of desserts more
elaborated like cakes. This type of knowledge was reflected in the
cookbook by Bartolomeo Scappi, cook of the Popes and one of the greats
exponents of pastry.
France
The knowledge harvested throughout the world reached France, a place
in which pastry making became a task of prestige and luxury. Pastry making
is consolidated and begins its global expansion.
We can conclude that the history of pastry demonstrates why this great
practice has become one of the most respected and prestigious disciplines
from all over the world and in our country, confirming our decision as
university students for the development of the economic process and requirements
legal requirements to establish as a company.
SUMMARY RESEARCH TABLE
Subject: Economic Process and Legal Requirements to Establish as
company
Research Question: Is the pastry business a profitable venture?
Zone 8 of the municipality of Mixco, Guatemala?
Hypothesis: Pastry is a profitable business venture in Zone 8 of
municipality of Mixco, Guatemala, due to its versatility and specialization.
Problem statement
A group of students from Mariano Gálvez University wants to set up a
cake making business in your neighborhood. Not having much experience.
on the subject, they have decided to seek the advice of Diana, who is a colleague of
same course, a person with experience in the subject and instructs them about the
existence of different brands and qualities of machinery and equipment. And clarifies to them
that the relevant purchase will depend on two factors. First, on the quantity of the
production they want to obtain; and second, their budget.
Due to the fact that the bakery market has grown in a very overwhelming way,
and in the present it is a mass consumption product, people like it
enjoying some delicious cakes; having a need to satisfy the
various tastes, preferences, and stepping out of the ordinary when it comes to flavor lines
We have seen the opportunity to conduct objective research in the field.
from the cakes; in order to clearly determine the best ways,
métodos ,técnicaswhat we can use and will put into practice for the
increase in cake sales. The problem arises because there is no
an ideal place that offers artisanal cakes with the characteristics that
meet the needs of the inhabitants of the municipality of Mixco.
Problem formulation.
Falta de un lugar específico donde las personas puedan disfrutar en familia,
friends of a delicious artisanal cake that satisfies tastes and preferences
of the inhabitants of the municipality of Mixco, our purpose is to provide the
mark and turn cakes into a good eating habit that is always there
present in the refrigerators of every family achieving a satisfaction of the
products provided by our store.
Research objectives
General Objective
The general objective of this research is to create an innovative bakery and
quality in Guatemala, that meets the needs and expectations of the
consumers, and that generates profitability for the company.
Specific Objectives
a. Identify the needs and expectations of the consumers of the Center
Sankris Mall commercial regarding pastry products.
b. Design an innovative and quality pastry product offering that
meet the identified needs and expectations.
c. Establish effective marketing strategies to promote the
bakery and attract potential customers.
Justification
The creation of a bakery in Guatemala could be justified for various reasons.
reasons. Below are some arguments that could support
the feasibility of this project:
Market demand: Guatemala has a wide variety of dishes.
typical, many of which include sweet desserts and cakes. This indicates that
there is a demand for bakery products in the country, and that a bakery
it could be an attractive option for consumers.
Tourism: Guatemala is a country with great tourist potential due to its rich
history, culture, and nature. A well-located bakery could attract both
tourists like locals, thus generating an additional source of income.
Diversification of options: Although there are some bakeries in the country,
many of them are concentrated in the capital or in certain specific areas. One
a new bakery could offer different and attractive options, thus diversifying
the gastronomic offerings of the region.
Entrepreneurship: The creation of a bakery could be an opportunity to
fostering the entrepreneurial spirit in the region, thus generating jobs and supporting the
local economic development.
Quality of the products: A well-managed bakery could stand out for the
quality of their products and for customer service, which could generate a
a base of loyal customers and a good reputation in the region.
In summary, a bakery in Guatemala could be a viable and attractive option.
due to market demand, tourism potential, diversification of
options, the promotion of entrepreneurship and the possibility of offering products of
high quality.
Geographical delimitation
Through the diagnosis, several aspects of the municipality of Mixco were recognized.
both economically and socially, educationally and touristically, which allowed
deeply recognize the current situation, emphasizing places of
rest area where the municipality has specific places for gathering
economic where people visit daily, so there is no place
specific and first order where one can enjoy a cake or a slice of
this leads to people needing to move from one place to another
to access them, generating the need to set up a pastry shop
to meet the existing needs. The number of inhabitants was also known.
in the area, the different business activities, which consist of
neighborhoods that allowed to determine the area where the bakery will be established
being this the strategic place, since in its environment there must be institutions
educational, financial, fairs and points that allow coexistence in order to
enjoy a rich and tasty cake both from the same municipality and from others
time.