Specific Objectives

Having excellent sound and a good variety of records for

satisfy all the tastes and needs of the customers.

Offer quality products to people.

Provide good service to the visitors.
Having a good presentation of your entire physical build.
 DISCO PROJECT

The purpose of this plan is to show the structure of a company, the way and the
environment in which it develops and the factors that can affect its development.

The method we will use in the development of this work will be to apply the different stages of
administrative process to be able to detect and solve problems that affect the company and
prevent the achievement of the proposed objectives.

On the other hand, factors such as: the relative size and the criteria will be taken into account.
quantitative. Taking into account the mentioned factors, we can guarantee success in the
development and the scope of objectives in our company.

Currently, the city of TRUJILLO does not have a place for entertainment to spend a
pleasant night, where we can find a range of options in one place, such as:
Discotheque, Restaurant, Bar, Karaoke.

On the other hand, so far there hasn't been a place of entertainment that can attract
groups of people from different eras, whose format will aim to do business
profitable with a view to surpassing S/ 120,000 in net sales every weekend.

The aim is to build a nightclub where every sector of the population has its musical space.
taking into account the various cultural and especially musical trends that exist in the
city of Trujillo. The main objective is to achieve a coherent fusion between the
setting, the service, and the music allow each individual to mentally transport themselves to their time
or the musical world with which he identifies.

1. MISSION

Provide a fun, friendly, and above all comfortable place, made up of good people.
equipped with modern infrastructure and equipment for the pleasure and satisfaction of our
clients.

2. VISION

To become a leading company in the nightlife entertainment sector and to be recognized

as a company capable of organizing events, seeking service excellence through work
persevering of all the members of this organization.

3. OBJECTIVES

General Objectives:

• To be leaders in the nightlife entertainment market.

• Sustained development of our sales and profits.

• Maintain the engagement of our customers through events and promotions.

 Specific objectives:

• Generate monthly profits greater than S/. 120,000.00

• Increase public attendance.

4. EXTERNAL ANALYSIS

Porter's analysis of the 5 forces:

• Buyers' bargaining power: It is low since the AMA nightclub

It establishes itself as a monopoly because it houses the majority of followers due to its location.
and marketing strategies used.

• Supplier bargaining power: It is one of the tools that we could

improve as these would help us generate a greater visual impact on clients through the
activations and/or implementations.

• Threat of new competitors: The market in the city of Trujillo is very large.
with a good restructuring, call, suitable personnel, we could position ourselves and
counter that threat.

• Threat of substitute products: In this force, the substitutes for our product
they would be the bars, the karaokes, the rooms with dance floors; but as our product has the
the fusion of all these would have a minimal impact.

• Rivalry among competitors: The competition is strong and established but,

through our strategies and action plans regarding prices, promotions and
we minimize this threat and increase our sales.

SEPT Analysis:

• Factores Sociales-Demográficos -Culturales: RUSTICA es un lugar muy fructífero para el

development of its activities as it fully meets and satisfies the requirements of its
public without affecting their physical or moral integrity.

• Economic Factors: In this factor, it has proven to be a very profitable business due to the
good economic development of the locality in which it carries out its activities.

• Political Factors: Politically, this organization has maintained a neutral stance as of now.
date has not shown to be a participant in any political ideal.

• Factores Tecnológicos: Esta empresa busca estar a la vanguardia de los avances que
may arise in favor of their development.

DEVELOPMENT OF STRATEGIES

1. Where are we and who are we?

We are very well consolidated in our strong market, which could turn us into
leaders in the nightlife entertainment sector, generating a respectable amount of revenue
weekly products from our weekend events. Firm in our commitment
to satisfy our customers and make them have a pleasant and fun time;
offering them good music and a comfortable dance floor and Karaoke.

2. Where do we want to be?

Our objective is to expand our company into new, more competitive markets where
we can demonstrate our ability to impose ourselves successfully.

3. How are we going to achieve it?

We are aware that it will not be easy to achieve the long-desired positioning of the company.
but we are willing to fulfill it and this is why we have been preparing a series of
strategies to raise the necessary funds for making a large investment in favor of the
organization.

4. Once there... how are we going to organize ourselves?

After achieving the primary objective, an appropriate administration will be implemented that leads to the
company heading towards success, and always giving everything to satisfy customers.

5. SEGMENTATION

In this plan, the project is aimed at people aged between 20 and 50 years.
with a middle economic level, looking for a fun and pleasant environment to drink
some drinks, while listening to good music to dance and meeting new people.

Consumer Profile:

- Peruvian or foreigner.

- Extroverted.

- Dynamic.

- Demanding in terms of service

- Works in prestigious companies

- Do you have credit or debit cards?

- Make your own decisions

- Independent

- With own transportation

- Responsible

- Study

- He/She frequents restaurants and nightclubs A1

- Professional social environment.

To have a lower risk probability, we will conduct surveys to better understand the
habits and preferences of our target audience, below is a survey model:

ANALYSIS OF THE HABITS AND PREFERENCES OF NIGHTCLUB AND BAR CUSTOMERS

All provided data will be confidential and will be used to improve the service of
BARS AND NIGHTCLUBS in the area.

Survey respondent data:

Nombre:_______________________ Dirección:___________________________

Edad:__________ Sexo: M F Estado Civil:_____________

Fuma ( Sí) (No) Main activity (occupation):_____________________

Questionnaire:

1.- List the four most important characteristics to choose a bar or club?

| | BAR DISCO |

| By Location. | | |

| For Fashion. | | |

| By Recommendation. | | |

| For the Prices. | | |

| By the Concept of the place. | | |

| For the music | | |

| Other:_____________ | | |

| | | | |

2.- Schedule, days, and number of times you attend a bar or nightclub per month?

| |Horario |BAR DISCO |

Monday From____ to______ |__ per month |__ per month |

Tuesday |De____ a______ per month |

Wednesday From____ to______ per month |

Thursday From____ to______ per month |

Friday From____ to______ |__ per month |__ per month |

Saturday From____ to______ per month |

Sunday From____ to______ per month |

3.- How many people do you usually go with (_#_) and how much does each person pay on average?
POS visit (S/.) ?

| BAR | DISCO |

| we are normally (#) people | |

| and each one pays (S/) | | |

4- What is the payment method you use most frequently during your visits to Bars or Nightclubs?

Cash

Card Which one?

Both

5.- What is your favorite bar and nightclub?

| Name | Why? |

BAR | | |

DISCO | | |

6.- What reasons do you stop going to a bar or nightclub?

____________________________________________________________

7.- Please indicate the level of importance that the following aspects have for you?
A Little Normal Much

Valet Parking | | | |

|Acceso (cadena) | | | |

S/. Cover | | | |

Open bar | | | |

Facilities | | | |

Music | | | |

|Tipo de Gente | | | |

Comfort | | | |

|Servicio | | | |

Security | | | |

Snack service | | | |

Environment | | | |
Dance floor | | | |

Event transmission | | | |

Cleaning | | | |

Show (musical group) | | |

| Like which? | | | |
8.- In which area do you usually go to a bar or nightclub:

| BAR | DISCO |

| | |

What means do you usually use?

Magazines | |

Newspaper | |

|Canal de T.V | |

Radio | |

Internet | |

Cable | |

10.-What is your opinion about bars, nightclubs, karaoke.....(Our Direct Competition)?

________________________________________________________________________________
____________________________________________________
Thank you very much for your time.

-----------------------

Fecha:_________ Time:__________

Lugar:_________ Surveyor:__________
6. EXECUTION OF THE PLAN

To succeed and position ourselves in the market and reach an optimal development of our establishment
as a brand and meeting point for the nocturnal consumer public, we have to develop
three stages.

FIRST STAGE - Implementation and Development, Infrastructure, Personnel and Permits:

• Generate investment from sponsoring brands (Backus, Perufarma, Diageo Peru,

["BAT","United Distilleries","Drokasa","Pernod Ricard","etc."]

Perufarma (RedBull) collaborates with RedBull freezers, standing tables, Advertising

bright and material for the bars, later he will support us with operational marketing bonuses
according to the level of sales we generate.

Backus collaborates with freezers, a bar for the terrace, tables, chairs, and the Cabin of
Dj.

Diageo Peru will collaborate after assessing our sales volume.

• VIP area implementation.

• Organization of the lights in the living room.

• Hiring stilt walkers and Kabuki machine for the crazy hour (two performances during the
night to entertain the audience) or foam party.
Marketing: (Work it according to the results of the Survey)

• Advertising on radio, television, print media, and visual advertising such as posters, Facebook and
related pages.

• Development of electronic flyers.

• The spaces will be available for rent from Monday to Wednesday for different
events such as private parties, social gatherings, etc. which will generate extra income for
project.

• The opening of the areas is governed as follows:

Karaoke Bar: Monday to Sunday

Nightclub: Thursday to Saturday

Restaurant: Monday to Sunday

• Create attractive promotions and offers that would be used as hooks to attract
clients maintaining profitability.

• Create strategic alliances with hotels, restaurants, entertainment venues and/or

brands related to our field.
• Creation of a webpage where photos of each event should be uploaded.
night, the same one that will be used to receive the guest lists, where our visitors
they can register thus generating a database.

• Karaoke is one of the sectors currently established in the city of Iquitos, they have such
the influx of public that many clients cannot find reservations to attend these.

• Plan events such as concerts, theme parties, parades to generate more attendance.
to the public in order to increase consumption.

SECOND STAGE–Opening
• The opening of the venue will begin with an inauguration-type party, where there will be gifts,
offers, live performances, etc. To promote this event, a campaign will be established
advance advertising.

• Once the venue is open, the figure of Marketing and Public Relations is important to the
time for communication, both in the search for clients and suppliers. This is
will be responsible for organizing the advertising for events, performances, and parties.

• Additionally, word-of-mouth marketing is of special relevance. A satisfied customer

he/she will return with his/her friends.

• Karaoke opens at 8:00 PM, only consumption.

• Discoteca Thursday, Ladies Night, girls free entry and boys S/ 10.00

• Disco Friday to Saturday, it will operate with exclusive guest lists that will not pay.
entry but if they generate a consumption. People who are not on the list will pay an entry fee of
S/10 new soles per entry (Customers identified as good consumers should never
pay the entry, as these are considered VIP clients).

Activity Calendar

The first week would be as follows:

• Monday to Sunday - Karaoke Opening

• Thursday of the Month - Themed party disco, karaoke opening.

• Friday of the Month - Themed party nightclub, karaoke opening.

• Saturday of the Month - Themed party with live percussion, Karaoke

• Sunday of the Month - Karaoke Opening

We will focus on providing promotions and varieties at our events to impress.

our consumer audience, Satisfy our customers in all aspects, service and
quality.
Schedule of Thematic Parties to be Held in the Month of May:
Saturday of the Month - Live percussion party.

Saturday of the Month - Foam Party.

White Party Saturday of the Month, exclusive entry with white clothing.

Saturday of the Month–Red Bull Party

Saturday of the Month – Brazilian Party

OPERATIONS

Installations

• Entries. Entry for customers regardless of that for the service staff and
goods.

Lobby with wardrobe and telephone.

Emergency exit

Air conditioning

Furniture, sofas, decoration, tables, chairs, and luxury glassware.

Dependencies of the service staff dressing rooms.

Services

List of drinks

Wisky

Tequila

Ron

Vodka

Wine

Beers

Sodas

Water

THIRD STAGE - Positioning

Positioning Strategies

- Differentiation.- Between what we could call 'competition', we are a point of

meeting with various services within the same establishment with the best service and
personalized attention.
- Convergence: We will specialize in meeting the demands of the segment to which we
We are focusing 100% on retaining him and making it potentially constant.

- Category Leadership - We focus on being the best in our field.

In our third stage, we will focus on giving promotions and varieties in our
events to impress our consumer audience, satisfy our customers in all aspects
aspects identifying our best consumers giving them preferences in the location of
tables and in the personalized attention from our waiters.

Creation of promotions

For example:

Barena

12 Barenas x S/. 80 until 1:00 am

15 Barenas x S/. 100 until 1:00 am

After 1:00 am

12 Barenas x S/. 100

15 Barenas x S/. 120

Red Bull / JW

2 Red Bull + JW Red Label S/. 150

2 Red Bull + JW Black Label S/. 230

Exclusive appetizers:

Rustic snack, tequeños, glazed wings, etc.

Happy Hour 2X1 until 1am in the Karaoke area.

7. CODE OF ETHICS

• Responsibilities of the nightclub towards the community.

• Provide the service with the aim of offering fun without altering the level of well-being of
community, creating environments that transport people to a utopian world.

• Offer services to the general public that can access them, as long as the benefits
do not go against the integrity and security of the clients.

• Encourage the development and creation of new companies that generate jobs and taxes,
that benefit the groups of the national community.

• Encouraging today's youth to engage in healthy fun.

• Responsibilities of the nightclub towards the customer.

• Meet the demands of customers both domestic and foreign and of all ages
musical tastes, which should include not only those of a rational and foreign nature, but also
also emotional, respecting their living tradition and culture.

• Regarding the clientele in general, offer home delivery transportation service from the
door of our facilities to prevent attacks against public safety outside of the
nightclub.

8. ANALYSIS OF PRICES

Cover Price

Below is a list of the entry prices:

COVER DAYS COVER RIGHT

Thursday No Cover Only Girls

-

Friday S/ 10.00 Beer or Rum

Saturday S/ 10.00 Beer or Rum

On Thursday, there will be no cover charge for the girls, as there is not much attendance.
customers, the income received on this day will be solely from beverage consumption and cover for kids.

On Fridays, the cover charge is S/ 10.00 nuevos soles, which includes a beer or rum.
of consumer choice, this price is due to the higher influx of people.

On Saturday, the cover charge is S/ 10.00 new soles, which includes a tequila or beer.
the reasons for the cover price are the same as those mentioned for Friday and why it
There is more demand for the service and the idea is to standardize the entrance fee.

Price of drinks

Prices will be influenced by competition. As a general rule, a

price competition, establishing fairness in all nightclubs, bars, and karaokes of
the area.

The prices of a drink currently in the sector are around S/ 22 new soles. Normally,
for entry into the nightclub, an entry price is established with a free drink.

CONCLUSIONS

Considering that the objective of this Plan is Reengineering, after having carried out
this entire process to create a suitable structure for our company to succeed
Go ahead, we can conclude that our work will be successful, as long as we
we govern the processes and we have also been able to analyze some of the factors that could
to have influenced the course of the company's development and thus be able to remedy with more
ease the problems that may arise. It will also help us realize how
important is planning in a company as it helps us analyze problems that could
to arise and propose alternatives in favor of the company.
We can also conclude that without the right personnel to manage the plan model, it does not
will have the results that we expect.