UNITED INSTITUTE OF TECHNOLOGY

TECHNICAL COMMUNICATION

(BAS-301/401)

MODULE – V

UNITED INSTITUTE OF TECHNOLOGY, NAINI, PRAYAGRAJ

(DR. A.P.J ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW)

(Formally Uttar Pradesh Technical University)

 DIGITAL COMMUNICATION & PERSONALITY MAKING

● Content Creation for social media, e-mails, Webinars,

podcasts, Blogs. Effective and Ethical use of social media by Text
and Technique, Speech and Personality

● Personality Analysis: Types of Personality

● Concept of Personality: Maslow, Freud, Vivekananda, Jung

Typology & Personality Assessment.
1. Personality

Personality refers to the unique set of characteristics, traits, behaviors, and patterns of thinking that
define an individual’s way of being in the world.

It encompasses various aspects of an individual’s psychological makeup, such as temperament,

values, beliefs, and emotions, and is shaped by a combination of genetic, environmental, and
cultural factors.

Personality influences how people perceive and interact with others and can impact their life
choices, relationships, and overall well-being. It can also change and develop over time through
experiences and personal growth

The 4 DISC Personality Types

DISC is an acronym that stands for the four main behavioral styles outlined in the DISC model of
personalities: Dominance, Influence, Steadiness and Conscientiousness. The DISC personality
profile, based on a theory first proposed in 1928 by physiological psychologist William Moulton
Marston, is a personality test that assesses how you work with others based on four personality
traits:

1. D – Dominance: Relates to control, power and assertiveness. A person who ranks highly in
dominance places emphasis on accomplishing results and is often confident, outspoken,
assertive and decisive.
2. I – Influence: Relates to social situations and communication. A person who ranks highly in
this quadrant is often skilled at influencing or persuading others and tends to be optimistic,
open, enthusiastic, trusting and energetic.
3. S – Steadiness: Relates to patience, persistence and thoughtfulness. A person who ranks
highly in steadiness places emphasis on cooperation, sincerety and dependability and tends
to have calm, deliberate dispositions.
4. C – Conscientiousness: Relates to structure and organization. A person who ranks highly in
this quadrant places emphasis on quality and accuracy and tends to enjoy their
independence and be detail-oriented.
DISC profiles look at how you respond to certain situations, how to influence others and how you
respond to coworkers. Employers use DISC to assess teams, communication and potential
candidates. It’s important to note that no DISC style is “better” than any other, and we all often use
each of the four types in various situations. This personality assessment helps people to figure out
the style they tend to gravitate toward the most.

The DISC model is based on two foundational observations about how people normally
behave:

i. Outgoing vs. reserved: This trait describes each person’s “internal motor” or pace. Some
people engage their motor quickly and others tend to engage their motor more slowly.
ii. Task-oriented vs. people-oriented: This trait describes individuals’ external focus that
guides them. Some people focus on getting things done, while others are more tuned into
the people around them

1. Maslow's Humanistic Theory of Personality

Maslow's humanistic theory of personality states that people achieve their full potential by
moving from basic needs to self-actualization. As a leader of humanistic psychology, Abraham
Maslow approached the study of personality by focusing on subjective experiences, free will,
and the innate drive toward self-actualization .

Maslow expanded the field of humanistic psychology to include an explanation of how human
needs change throughout an individual's lifespan, and how these needs influence the
development of personality.

Maslow's hierarchy of needs ranks human needs from the most basic physical needs to the most
advanced needs of self-actualization. A person must acquire and master each level of need
before proceeding to the next need.
Maslow studied the personalities of self-actualizers and found they had many things in
common; he believed self-actualizers indicate a coherent personality syndrome and represent
optimal psychological health and functioning.

2. Sigmund Freud Theory of Personality :

3. Jung Typology

Jung typology is a method of defining a person's psychological orientation. In 1912, Swiss

psychoanalyst Carl Gustav Jung theorized that behavior isn't random but rather the result of
how people receive and categorize information and then draw conclusions from it.
According to this theory, people are predisposed to either of two general attitude
types—extroversion (E) or introversion (I)—and they also fall under certain personality
patterns built around four main psychological functions, which everyone has and uses. These
functions are:

Sensing (S): The act of sensing is a function of perceiving, meaning that we receive
senses into consciousness rather than work to earn them. In Jung's typology,
sensing-type people tend to be practical or realistic thinkers because they base their
perceptions on what they can observe.
Intuiting (N): Intuiting is another function of perceiving, one that derives from the
unconscious. Intuiting types are the opposite of sensing types, as they base their
perceptions on abstract ideas that stem from a form of instinct.
Thinking (T): Thinking is a rational or judging function that involves connecting ideas.
Jung distinguished between active thinking, in which a person consciously directs their
thoughts, and inactive thinking, which is a passive form.
Feeling (F): Feeling is a rational or judging function that relates to evaluating people or
things with regard to their worth to us. This isn't the same as emotion, which Jung
termed "affect" and regarded as a non-rational, contaminating function.

Sixteen Personality Types of Carl Jung

APPENDIX: foot notes
Content Creation Ideas for Video
Whether you want to post videos on social media or YouTube, video marketing is a type of content
creation that becomes more popular every year. Short-form and long-form videos both have their
place in your content creation strategy. So, be sure to come up with ideas for both types of content.
"86% of video marketers say that video is effective for generating leads. This makes original video
marketing an important strategy for anyone who is working on content creation. Some solid video
content ideas include behind-the-scenes or time-lapse videos. Let's go over some other useful ideas
for video content creation.
1. Animate Hard-To-Understand Ideas
Animation makes it easier to understand new or complex information. So, use video to show your
viewers how your product works or to talk about the specific problem your product solves.
"Choose scenarios that people can relate to that clearly connect to your product. Whether you
choose to use digital animation or stop-motion, animation can bring a dry topic to [Link] example,
tech products often solve problems that the average user doesn't deal with every day, like a broken
connection with an API.
"2. Repurpose Blog ContentAnother quick video idea is to use the text from your most popular
blog as a voiceover. Long blogs make great content for a video [Link] can also break up key
points from blogs into bite-size videos for your social media [Link], add your videos to your
blog posts. This gives people who find your blog on search engines another alternative to get the
information they're looking for.
"Image-based Content Creation IdeasIn your blog posts, or in your social media posts, you might
want to post original graphics. These can be infographics, photography, GIFs, memes, illustrations,
or [Link] type of content creation usually requires a graphic designer or a design tool to
help you get the job done.
"Photo and image-based posts are the content types businesses use most to increase audience
[Link] you begin to create visual content, make sure you have a strong grasp of the basics.
These include:Choose the right subject to illustrate your ideaThink about compositionUse contrast
and colorKeep it simple.
"1. Visual StorytellingVisual content is great for quick storytelling. As you start to experiment with
storytelling, remember to show, not [Link] example, say you're telling a story about meeting a
tough sales goal. A picture of a sales rep talking on the phone won't tell the story as well as an
image of that same sales rep scaling a tall [Link] to use setting, clothing, lighting, and
motion to emphasize the action and drama of every scene in your images.
"2. User-Generated ContentFans of your products are often looking for ways to get involved. And
there's nothing like user-generated content to show your followers that you care about their
[Link] get your users to create and share content for your brand, invite them to get involved.
Try a custom hashtag or contest on social media to start. Email is also a great channel for collecting
photos, quotes, and stories from your customers."
"3. Infographics
There is proof that data visualizations can decrease errors and improve learning and retention by
as much as 80%.If you want your content creation strategy to include infographics, keep these best
practices in mind:
Choose the right data for your target audience
Choose the right graph or chart for your data
Do your researchTell a simple visual story
Don't add too much data
Make your main points easy to read and remember"

"Content Creation Ideas for Content Offers

Another type of content is content offers. These are templates, whitepapers, worksheets, or ebooks
that your visitors can download. This is gated content — meaning your audience will need to fill
out a form and provide their email to have access to it.
"This means that you should combine any content creation efforts with content offers to draw new
leads. The best lead magnets solve a problem for your followers. Usually, they solve urgent issues
and offer lasting value to your target audience.
To be immediately useful to your users, a content offer should be specific and quick to use. It
should also offer value that reflects your high level of understanding and expertise.
This will keep your audience coming back for more and help you convert more leads into delighted
customers. These are some content offer ideas for you to start with.
1. Ebooks or White PapersLong-form written content creation is where many businesses start for
content [Link] and white papers can give your readers a deeper understanding of a topic.
They can also help them solve an urgent [Link] ebooks can be intense projects, you can
also use existing content, like blogs, to build your ebooks. A great ebook template can also speed up
the process.
2. Original Research Data drives many businesses, but not every business has the time or the
resources to put together the data they need. You can use your knowledge and network to put
together research that your visitors can use. To create high-quality research you'll need: Goals for
your researchA process for sampling and analyzing your data Questions process for managing the
project.

"3. Tools and Templates

A great content offer helps your audience solve a problem faster than they could figure it out on
their own. This makes tools like calculators, swipe files, and checklists invaluable. It means that
your templates can be useful for your fans both now and [Link] these useful lead magnets don't
just give you a chance to help out your community. They're also excellent resources for leads and to
create advocates for your brand." [Link]