Mia
Bea
Alfiah
Before we start, we will have a small reminder as we conduct this group con-
discussion. Considering that this group interview included three participants,
each representing a grade level, we ask that each of you one at- one at a time.
Moreover, you are free to agree or disagree with the- with the answers of your fellow
participants. You are also welcome to talk to each other if it's na- necessary. All
of the answers and audios you provide from this group discussion are solely for
research purposes only, specifically for our study (lowers voice) study. Therefore, you are free to
share insights and opinions if you believe that these are relevant… to our study.
There are no right or wrong answers to our uhm… to our questions. The information we will
gather for you is based on your personal experiences, so please don't worry,
it's just like having a long conversation. If you have certain questions or
concerns during the interview that need clarification, feel free to ask us
immediately.
Question about research objective number one, to identify the specific
platforms, short form media frequently used by A1WM Learning… Academy Inc. Junior
High School students examining their preferences, usage patterns, and the
factors influencing the engagement with these platforms. Now that you have
mentioned that you use short form media platforms daily, let's discuss our insights uhm your
insights and experiences regarding this topic.
What short form media platforms do you use most often?
Tiktok.
Tiktok.
Tiktok.
Can you enumerate your top three favorite platforms?
Instagram, Facebook, Tiktok.
Messenger, Tiktok, Facebook.
Messenger, Tiktok, Instagram.
What do you enjoy the most about these platforms?
Watching entertaining short videos.
Watching entertaining videos *laughs*.
Watching entertaining videos *giggles*.
How do you first learn about these platforms?
When I see them trending on another platform or when a friend… suggests them to me
From a friend.
From a friend.
Are there any platforms you previously used but no longer do?
Uhm… Retro.
Facebook.
None.
So, If yes, why did you stop using those platforms?
I felt bored.
I lost interest *laughs*.
Can you des- Can you describe how often you use them each day or week?
Every day.
Every 24 hours.
Every day.
Do you tend to use them more during weekends or after school?
After school.
Weekends.
Weekends.
So… If more on weekends, what specific activities or routine distributed *stutters* to this
increased usage during that time?
Texting.
Videos make me relax.
Then… If more after school, how do you typically spend your time on these platforms
once school hours is over?
While resting.
Are there- ar- *laughs*certain times when you use them more frequently?
When I have nothing to do.
When I have nothing to do.
When I'm bored *whispers*.
Why do you use them more frequently during these times?
Because I have no… I have nothing to do.
For school works.
Because I have nothing to do *laughs*.
Are there specific topics or themes you follow?
Comedy.
Horror.
Dancing.
If yes, can you share some examples of your favorite videos or creators?
Esnyr.
Paraneko.
Niana (Guerrero).
Do you create your own content or just watch others?
I sometimes make content… but mostly I watch others.
I also watch all the time, but make one content.
*stutters* Make sometimes, but I often watch (inaudible) *laughs*.
If you create content, what inspire- inspires you to do so?
To make other people happy or laugh.
To follow trends.
If you mainly watch, what keeps you away from creating your own content?
Because I'm not that confident… sige.
What factors influence you… uhm your use of this platform? Example. Recommendations and
algorithms, Advertisements, Peer influence.
Peer Influence.
Peer Influence.
Peer Influence.
How do uhm. How do recommendations from family and friends affect your media
consumption choices?
Because they see me interested in those *laughs*.
So that they can share what they're interested… to.
Because they see that I'm interested also.
Can you give an example of recommendations that influence you?
Entertaining videos.
Gaming videos.
Gaming and comedy videos.
Do your friends impact what you watch or use?
Yes.
Yes.
Sometimes... No.
If yes, how d- uhh how do your friends' preference influence your choices?
When they know what's trending so I can easily follow the trends among the room.
What's trending.
If no, would you say your choices are entirely personal, or are they uhm influenced by factors
like trends, reviews, or personal interests?
Influenced by other fac…tors.
How do recommendations from advertisements affect your uhm media consumption choices?
Because it's entertaining.
Because it's interesting.
Because it's interesting.
So how do you think these targeted ads based on your browsing history affect your content you
engage… with on social media?
When they notice that I watch them more often.
I see them frequently in my For You Page.
When they see that I watch them often.
Have you noticed changes in your preferences or usage over time?
Yes.
Yes.
Yes.
If yes, do you think uhm… what do you think caused these changes?
Uhm... Cha- Cha-Changing of trends.
Because my interest changes over time.
Because my interest changes over time. *Laughs*
Are there new trends or features you like now?
No.
No.
None.
Do you expect your usage to change in the future?
No.
No.
Yes.
What might cause these changes?
Uhm… I don't know (whispers). Uhm because my interest is still the same no matter what
happens.
Because- Because my interest never changes. *Giggles*
Because the change of my interest. Kainis- *Laughs* Aray ko.
Number two. Question about Research Objective Number two. To establish and discuss the co-
correlation between the duration of short-form media consumption and the student’s attention
span. Earlier, we have talked about the platforms you usually use and examined your
preferences, usage patterns, and the factors influencing your engagement with these platforms.
Related to this, how much time do you spend online each day?
More than 5 hours.
12 hours.
More than 5 hours.
At what time do you spend most of your time online during the day or night?
During the night.
Night.
Night.
What activities or reasons make you use the internet at that time?
Because I have school in the day.
More privacy.
More privacy.
Do you use the internet more for school or more for self-interest.
For self-interest.
For self-interest.
Self-interest.
So… for um, if you're for self, if for yourself, how long do you use the internet for yourself?
Provide an estimate number of minutes or hours per day.
More than three hours.
More than four hours.
Four hours.
What kind of digital media do you use, do you actually use? Example, videos, social media posts,
or articles.
Videos.
Articles.
Videos.
So why do you choose (chosen media) over others?
Because it's longer.
Because it helps me escape from reality.
Because it's interesting.
What makes you enjoy that type of media over others?
It helps me kill time.
It has cool features.
It makes me happy. *Giggles*
Do you watch short form videos like TikTok, YouTube Shorts, Instagram Reels?
Yes.
Yes.
Yes.
Why do you watch that type of content?
Because it helps me more focus.
Because it's entertaining.
Because it's entertaining.
How long do you watch short form videos?
More than three hours.
Five hours.
Two hours.
During that times of the day, do you watch short form videos?
Yes.
During what time?
7 p.m.
8 a.m.
6 p.m.
Do you think watching short form videos has any specific effects on your academic performance
inside the classroom?
Yes.
Yes.
No.
If yes, can you enumerate these effects?
Sometimes it doesn't help me stay focus but instead it kind of keeps me distracted.
It me- It dis- It distracts me.
After habitually watching short form videos, do you think there are changes on your attention
span during class discussion?
Yes.
Yes.
No.
If yes, can you describe any changes you noticed?
Uhm I started being slow.
I started getting sleepy.
If not, what do you think are the reasons why it did not have any significant effect on your
attention span?
Because I'm focused on my goals.
Lastly, do you think short form media benefits you as a student or does it negatively impact your
study habits?
Negatively.
Depends… Positive.
Positive.
If it benefits you, can you tell us specifically what changes you observed in your study habits?
I can understand my studies quickly but I can't remember it shortly.
It helps me manage my time more.
If it negatively impacts your study habits, can you describe how it negatively impacts your study
habits?
I started being lazy.
That brings us to the end of our questions. Before we officially conclude the group discussion,
do you have any questions or anything you'd like to clarify about our meeting or any part of the
research? We will now stop the recording and formally close the interview if there are no
additional questions.