Data Collection Form – Questionnaire
Tata Motors: Sales, Marketing & Customer Satisfaction
Study
Title of Study: Analysis of Sales and Marketing Strategies of Tata Motors
Researcher: Shubham Goswami
Organization/Institution: [Insert Your Institution Name]
Date: [Insert Date]
Purpose
This questionnaire is designed to collect information about customer awareness,
perception, and behavior towards Tata Motors vehicles and electric vehicles (EVs). The data
will be used to analyze marketing effectiveness, customer satisfaction, and consumer
preferences for academic research purposes. All responses are confidential and will be used
only for this study.
Instructions to Respondents
Please answer all questions honestly and to the best of your knowledge.
This survey will take approximately 8–10 minutes to complete.
Your responses are completely anonymous and confidential.
Tick (✓) the relevant box or write in the space provided.
If a question is not applicable, you may skip it.
Thank you for your time and cooperation.
Section A: Respondent Information
S.
Field Response
No.
______________________________
1 Name
___
2 Age _______ years
3 Gender ☐ Male ☐ Female ☐ Other
Occupation / Department / ______________________________
4
Position ___
______________________________
5 Contact No. (Optional)
___
______________________________
6 City / Region
___
Section B: Awareness and Information Source
7. Are you aware of Tata Motors and its products?
☐ Yes
☐ No
8. How did you first come to know about Tata Motors? (Tick all that apply)
☐ Social Media (Facebook, Instagram, YouTube, Twitter)
☐ Television Advertisements
☐ Radio Advertisements
☐ Newspaper / Magazines
☐ Friends / Family Recommendation
☐ Company Website / Online Ads
☐ Showroom / Dealership Visit
☐ Outdoor Advertisements (Hoardings, Banners)
☐ Other: ________________________
9. Which social media platform most influences your buying decisions?
☐ Facebook
☐ Instagram
☐ YouTube
☐ Twitter / X
☐ LinkedIn
☐ TikTok
☐ None / Not Applicable
☐ Other: ________________________
10. Have you visited a Tata Motors showroom or website in the last 6 months?
☐ Yes
☐ No
Section C: Brand Perception
11. Overall, how do you perceive Tata Motors as a brand?
☐ Very Positive
☐ Positive
☐ Neutral
☐ Negative
☐ Very Negative
12. Which factors make you trust Tata Motors? (Tick all that apply)
☐ Product Quality
☐ Competitive Price
☐ Excellent Customer Service
☐ Strong Reputation / Brand Image
☐ Innovation / New Technology
☐ After-Sales Support and Warranty
☐ Safety Features
☐ Environmental Sustainability
☐ Other: ________________________
13. Please rate Tata Motors compared to competitors on the following factors:
Very
Factor Excellent Good Average Poor
Poor
Product Quality ☐ ☐ ☐ ☐ ☐
Price / Value for
☐ ☐ ☐ ☐ ☐
Money
Design ☐ ☐ ☐ ☐ ☐
Technology / Features ☐ ☐ ☐ ☐ ☐
Customer Support ☐ ☐ ☐ ☐ ☐
After-Sales Service ☐ ☐ ☐ ☐ ☐
Fuel Efficiency ☐ ☐ ☐ ☐ ☐
Safety Features ☐ ☐ ☐ ☐ ☐
Table 1: Comparative Rating: Tata Motors vs Competitors
Section D: Marketing Influence
14. Have you purchased or seriously considered purchasing a Tata Motors vehicle
after seeing a marketing campaign?
☐ Yes
☐ No
15. Which marketing channel influences your buying decision the most?
☐ Television
☐ Social Media (Online)
☐ Print Media (Newspaper / Magazines)
☐ Online Ads / Banners / Google
☐ Outdoor Advertisements (Hoardings)
☐ Word of Mouth / Recommendations
☐ Influencer Content / Reviews
☐ Dealership / Showroom Staff
☐ Other: ________________________
16. How effective do you find the current Tata Motors marketing strategies?
☐ Very Effective
☐ Effective
☐ Neutral
☐ Ineffective
☐ Very Ineffective
17. On a scale of 1–5, how much does Tata Motors' marketing influence your purchase
decision?
(1 = Not at all influenced, 5 = Highly influenced)
☐ 1 (Not at all)
☐ 2 (Slightly)
☐ 3 (Moderately)
☐ 4 (Quite a bit)
☐ 5 (Highly)
Section E: Buying Behavior and Preferences
18. Have you purchased a Tata Motors vehicle in the last 12 months?
☐ Yes
☐ No
19. If yes, which vehicle type did you purchase?
☐ Passenger Vehicle (e.g., Tiago, Punch, Nexon, Harrier, Safari)
☐ Commercial Vehicle (e.g., Ace, Yodha, Trucks)
☐ Electric Vehicle (e.g., Nexon EV, Tiago EV, Tigor EV)
☐ Not Applicable
20. How frequently do you purchase / use Tata Motors products?
☐ Very Frequently (multiple times per year)
☐ Frequently (once per year)
☐ Occasionally (once every 2–3 years)
☐ Rarely (less frequent)
☐ Never
21. What is the most important factor when choosing a vehicle? (Rank top 3)
Priority Factor Rank
1st Price / Affordability ☐
2nd Quality / Build / Durability ☐
3rd Brand Reputation ☐
4th Features / Technology ☐
5th Fuel Efficiency / Running Cost ☐
6th Discounts / Offers ☐
7th After-Sales Service ☐
8th Environmental Sustainability (EV) ☐
9th Safety Features ☐
10th Design / Aesthetics ☐
22. Are you interested in Electric Vehicles (EVs)?
☐ Very Interested
☐ Interested
☐ Neutral
☐ Not Very Interested
☐ Not Interested
23. What are the main barriers to purchasing an EV? (Tick all that apply)
☐ High Price / Cost
☐ Limited Charging Infrastructure
☐ Range Anxiety
☐ Low Awareness / Knowledge
☐ Limited Model Options
☐ Resale Value Concerns
☐ Battery Life Concerns
☐ No Barriers – Ready to Buy
☐ Other: ________________________
24. Suggestions for improvement (product / service / marketing):
Section F: Satisfaction and Loyalty
25. On a scale of 1–5, rate your overall satisfaction with Tata Motors:
(1 = Very Dissatisfied, 5 = Very Satisfied)
☐ 1 (Very Dissatisfied)
☐ 2 (Dissatisfied)
☐ 3 (Neutral)
☐ 4 (Satisfied)
☐ 5 (Very Satisfied)
26. Would you recommend Tata Motors to others?
☐ Definitely
☐ Probably
☐ Not Sure
☐ Probably Not
☐ Definitely Not
27. Any additional comments, suggestions, or feedback:
Respondent Acknowledgment
I confirm that I have completed this questionnaire voluntarily and that my responses are
truthful to the best of my knowledge. I understand that my data will be used for academic
research purposes only and will be kept confidential.
Signature of Respondent: _____________________________
Date: __________________________
Time taken to complete survey: __________ minutes
Thank You
Thank you for taking the time to participate in this research study. Your feedback is
valuable and will help improve marketing strategies and customer satisfaction at Tata
Motors. If you have any questions, please contact the researcher at __________________.
Researcher Details
Name: Shubham Goswami
Email: _________________________
Phone: _________________________
Institution: _________________________
Supervisor: _________________________