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Digital Marketing Strategies for Construction

The document outlines a professional's expertise in communication and social media marketing, emphasizing their commitment to innovation and client projects. It details various services offered, including brand management, online contests, and advertising campaigns, particularly in the construction industry. Additionally, it presents strategies for branding, increasing followers, and selling online, along with an estimation of results and budget proposals for implementing online strategies.

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13 views16 pages

Digital Marketing Strategies for Construction

The document outlines a professional's expertise in communication and social media marketing, emphasizing their commitment to innovation and client projects. It details various services offered, including brand management, online contests, and advertising campaigns, particularly in the construction industry. Additionally, it presents strategies for branding, increasing followers, and selling online, along with an estimation of results and budget proposals for implementing online strategies.

Uploaded by

ScribdTranslations
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Presentation

I am a professional in communication, curious, creative and


passionate about social media, who enjoys what is best
knows how to: plan, create, and communicate through these new
channels.

My main commitments are innovation, dedication, the


teamwork, responsibility, the day-to-day, and the passion that it brings
I dedicate myself to the clients' projects.

I understand the need to have a presence on social media, as well as


also the current situation, and that is why the packages include
online marketing solutions at a very competitive price.
Services

Brand management Design


(Community Management)

Online contests
Online advertising

Programming and management of


Creativity blogs and websites

Advertising Campaigns in
MARKETING IN THE CONSTRUCTION FIELD

Digital construction marketing or marketing for construction companies (already


whether small, large, or medium) is the key to a construction business or
even an independent consultant dedicated to the field can attract new clients
and thereby increase both their sales and their profits or earnings.

The owners and managers of construction companies in first markets


the world knows it and for that reason they dedicate a lot of time, money and effort to the
innovation and constant improvement of their business activities because of that
MARKETING IN THE CONSTRUCTION AREA

It is important to stay updated in advertising and marketing.


For example, it is clear that the internet has become one of the main channels.
OBJECTIVES

Branding Increase online community Selling through social media

Make the brand known Offer content of interest and value Promote the products or
brand services to convert
Branding Strategy

To increase the branding of a brand, you can


employ different strategies:

Create an event inviting key people and fans


Carry out actions with bloggers and influencers.
Planning a campaign on Facebook, Twitter, and Google
Adwords.
Creating a truly impactful campaign that does
make it go viral.
Strategy to increase followers

If you want to increase followers, you can use different


strategies:

•Trueque 2.0, ofrece algo a cambio de acciones sociales.


Inbound Marketing, create a blog with quality and original content
exclusive for fans.
Create a campaign on Twitter and Facebook for increase of
communities.
Create a contest or drawing on social media. (App: [Link])
Strategy to sell online

If you want to sell on social media, you can use different

strategies

Offer exclusive discounts for brand fans.


Installation of an online store in a tab in
Facebook.
Post offers and promotions.
Invest in online advertising.
Estimation of results Community

Create an active community and achieve


between 100 and 300 new followers per month.

Engagement

Double the engagement rate in the


published posts.
Brand management (Community Management)

Strategies Content Dynamization Monitoring

Implementation and Planning, design and Dynamization of Monitoring of all


development of strategies content publishing communities for the actions to measure the
on social media on social media increase engagement. effectiveness of each one
Customer service in of them
Social Networks

Blogging Advertising Contests Reports


Pack 1

Budget

Proposal A Proposal B Proposal C


Implement online strategy
Implement online strategy
Online management of social networks
Implement online strategy Online management of social networks
Management of advertising campaigns

Management of advertising campaigns Management of advertising campaigns in


Campaign management of
media
advertising
Blog Management
Improvement Management
Brand image
Image Improvement Management
from the brand
I hope for the opportunity

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