Scribd
Upload
3 views2 pages

E-commerce Customer Segmentation Insights

The case study focuses on customer segmentation and analysis for ABC E-commerce to enhance marketing strategies and customer satisfaction. It outlines objectives such as identifying customer segments, analyzing their characteristics, and monitoring trends, supported by SQL queries for data extraction. The insights gained from this analysis will help in personalizing interactions and improving business performance.

Uploaded by

Sonam Telrandhe Bhure
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
3 views2 pages

E-commerce Customer Segmentation Insights

The case study focuses on customer segmentation and analysis for ABC E-commerce to enhance marketing strategies and customer satisfaction. It outlines objectives such as identifying customer segments, analyzing their characteristics, and monitoring trends, supported by SQL queries for data extraction. The insights gained from this analysis will help in personalizing interactions and improving business performance.

Uploaded by

Sonam Telrandhe Bhure
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd

Case Study: Customer Segmentation and Analysis for an E-commerce Company

Background:
ABC E-commerce is a growing online retail company with a diverse range of products.
The business analyst team wants to understand customer behavior and preferences to
optimize marketing strategies and improve customer satisfaction. The focus is on
segmenting customers based on their purchasing patterns.

Objectives:

Identify different customer segments based on their purchasing behavior.


Analyze the characteristics and preferences of each customer segment.
Provide insights to support targeted marketing campaigns.
Monitor customer trends over time.
Database Schema:
Assume there are two relevant tables in the database:

Orders:

OrderID (Primary Key)


CustomerID (Foreign Key)
ProductID (Foreign Key)
OrderDate
Quantity
TotalAmount
Customers:

CustomerID (Primary Key)


FirstName
LastName
Email
RegistrationDate
SQL Queries:

Identify High-Value Customers:

sql
Copy code
SELECT CustomerID, COUNT(OrderID) AS OrderCount, SUM(TotalAmount) AS TotalSpent
FROM Orders
GROUP BY CustomerID
ORDER BY TotalSpent DESC
LIMIT 10; -- or any desired number
Calculate Average Order Value:

sql
Copy code
SELECT AVG(TotalAmount) AS AvgOrderValue
FROM Orders;
Customer Segmentation (Assuming RFM Analysis):

RFM stands for Recency, Frequency, and Monetary. It is a technique for segmenting
customers based on these three dimensions.
sql
Copy code
SELECT
CustomerID,
DATEDIFF(NOW(), MAX(OrderDate)) AS Recency,
COUNT(DISTINCT OrderID) AS Frequency,
SUM(TotalAmount) AS Monetary
FROM Orders
GROUP BY CustomerID;
Identify Active Customers:

For example, customers who made a purchase in the last 30 days.


sql
Copy code
SELECT DISTINCT CustomerID
FROM Orders
WHERE OrderDate >= CURDATE() - INTERVAL 30 DAY;
Customer Preferences by Product Category:

sql
Copy code
SELECT
CustomerID,
ProductCategory,
COUNT(OrderID) AS Purchases
FROM Orders o
JOIN Products p ON [Link] = [Link]
GROUP BY CustomerID, ProductCategory;

Customer Registration Trends:

sql
Copy code
SELECT
DATE_FORMAT(RegistrationDate, '%Y-%m') AS RegistrationMonth,
COUNT(CustomerID) AS NewCustomers
FROM Customers
GROUP BY RegistrationMonth;

Customer Retention Rate:

sql
Copy code
SELECT
YEAR(OrderDate) AS OrderYear,
COUNT(DISTINCT CustomerID) AS ReturningCustomers
FROM Orders
WHERE DATEDIFF(NOW(), OrderDate) > 365
GROUP BY OrderYear;
These SQL queries provide the business analyst with valuable insights into customer
behavior, preferences, and trends. The results can be used to guide marketing
strategies, personalize customer interactions, and improve overall business
performance.

You might also like