Advance Course in Social Psychology
Assignment 5
1. _______________ is the discomfort a person feels when their behaviour does not align
with their attitude or beliefs. (1 mark)
a) Cognitive consonance
b) Cognitive dissonance
c) Misalignment
d) Social learning
2. ___________ is a basic form of learning in which one stimulus, initially neutral,
acquires the capacity to evoke reactions through repeated pairing with another stimulus.
(1 mark)
a) Classical conditioning
b) Instrumental conditioning
c) Self-learning
d) Social learning
3. ____________ is a process through which we compare ourselves to others to determine
whether our view of social reality is correct or not. (1 mark)
a) Social learning
b) Social facilitation
c) Social comparison
d) Conditioning
4. _______________ is defined as efforts to change others’ attitudes through the use of
various kinds of messages, whereas _____________ refers to a favourable or
unfavourable evaluative reaction toward something. (2 marks)
a) Operant behaviour
b) Respondent behaviour
c) Persuasion
d) Attitudes
5. ____________ is the classical conditioning of attitudes by exposure to stimuli that are
below individuals’ threshold of conscious awareness. (1 mark)
a) Subliminal conditioning
b) Impression management
c) Social learning
d) Instrumental conditioning
6. ______________ refers to the fact that our evaluations of objects, issues, events, or
people are not always uniformly positive or negative. (1 mark)
a) Attitude ambivalence
b) Cognitive consonance
c) Operant behaviour
d) Persuasion
7. ______________ refers to the advanced knowledge that one is about to become the
target of an attempt at persuasion, which increases resistance to persuasion. (1 mark)
a) Cognitive change
b) Behavioural change
c) Affective change
d) Forewarning
8. Cognitive, behavioural, and _____________ are the three components of attitude.
(1 mark)
a) Emotional
b) Affective
c) Influential
d) Implicit
______________ is the process through which we compare ourselves to others to
determine whether our view of social reality is correct or not. (1 mark)
a) Social facilitation
b) Persuasion
c) Social comparison
d) Attitude formation
9. Heuristic processing involves the use of mental shortcuts, such as the belief that
“experts’ statements can be trusted.”
a) Systematic processing
b) Heuristic processing
c) Cognitive processing
d) Affective processing
Answer Key
1. b) Cognitive dissonance
2. a) Classical conditioning
3. c) Social comparison
4. c) Persuasion and d) Attitudes
5. a) Subliminal conditioning
6. a) Attitude ambivalence
7. d)Forewarning
8. b) Affective
9. b) Heuristic processing