OPEN MODALITY AND A

DISTANCE

ADMINISTRATIVE AREA

BUSINESS ADMINISTRATION

FINAL REPORT
CASE MOVE INTERACTIVE: MONEY IS NOT
Sufficient

NOMBRE: KEVIN DAVID GARCIA CLAVIJO

FECHA: 15/11/2018
TEACHER: ANAGABRIELAOJEDAVIVANCO

ACADEMIC PERIOD
2018-2019
1. INDEX

1. Table of contents……………………………………….Page 1
2. Introduction ……...………………………………………………………Page 2
[Link] .......................................................................................... Page 3

3.1. Identification of facts, problems, involved..........................Page 3, 4

3.2. Case Analysis.................................................................Page 4, 5
3.3. Development of the questions .......................................... Page 6, 7

4. Conclusions and recommendations ................. Page 7

[Link]……………………………………………………………….Page 8
[Link]....................................................Page 8

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 2. INTRODUCTION

Move interactive founded in 2001 under the name Grafic Web at first with
a main objective of creating video games with a broad knowledge in management and
multimedia, based on their knowledge, modified games that led them to fame
in the video game industry, starting with family capital and few
Employees, their first idea was to create a game that they would call Ugo Volt which they would launch.
para dos plataformas PC y XBOX 360 y fue presentada su demo en la E3 en el año 2003.
When the company no longer had money to cover the expenses represented by the game.
they decided to look for an alternative to finance the project they acted with (Funchal
Portugal Patent No. 21/2000, 1988) BanifCapital and InovCapital to avoid bankruptcy
they bought shares of those companies, and already in 2007 they produced a small game for
Children, after time has passed and with no notable economic improvements, signed an agreement in 2008.
with a video game representative company called DDM.

The representation of the case is based on a startup company Move Interactive that wanted
to be a pioneer in the world of Video Games that was founded in 2001 by two brothers
Roberto and Rogerio in Madeira, Portugal, which went through many economic problems.
Throughout its history, the product that stood out was a game called Ugo Volt.
it was not released to the market, only in Demos presented internationally, the game
It was set in a pre-apocalyptic environment due to global warming in Lisbon in
the year 2055 with an open map to wander everywhere with future weapons and
eliminating enemies, it also featured futuristic vehicles, this was going to be one of the
highlighted games for their graphics quality and for being the first video game developed in
Portugal and which they would definitely launch into the market in December 2007. But without
embargo in the year they were scheduled to launch the video game, they decided to register in the
development of the same due to financial problems, already in a long battle to raise money
Move Interactive decided to conclude the project and by 2008 it had already closed its
operations.

Every company needs financing or some investment to be able to progress.

Investors play a very important role in the growth of a company. The
initial funding is provided by the founders and close family, with time
As the company grows and gains prestige, it can start accessing credit.
financing in banking entities or shareholders, and thus be able to continue growing being a
a company with a positive balance and very well recognized both locally and internationally, being able to have
your products in the main languages most used in the world.

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 3. DEVELOPMENT

3.1. IDENTIFICATION OF FACTS, PROBLEMS, INVOLVED

IDENTIFICATION OF PROBLEMS INVOLUCRADOS

FACTS

This company had the main problems Among those involved

the objective was to produce, develop: we have:
and develop video games, where
his first project would be a -. Lack of capital Roger and Robert
video game called Ugo Volt to continue the project Varela founders of the
that was based in Lisbon in Move company
2055 in all the warming - Very video game Interactive.
global, but they had an advanced and expensive for the
limited initial investment with time. -. Administrators of
own income and of BanifCapital
relatives and with help -. Use of InovCapital technology.
extra from the European Union out of use.
SMEs, with the investment of that The company
money set up an office and -. No support from Dynamedion that is
acquired technology financial institutions. associated with Move

specific for development Interactive.

of video games and power -. They became outdated from the
expandirlo únicamente a dos tecnología al buscar - Various producers of
PC and Xbox 360 platforms funding. video games
(Varela, 2006)
They developed a demo on -. The company was divided. The Regional Government
what was presented in Lyon by decisions outside of Madeira who
in 2003 being very of the executives. he/she secured the investment
popular reaching that you seed.
producers asked for a
second Demo while being
developed the second Demo
the opportunity was presented to him/her
to partner with Dynamedion
music and effects company
of sounds, already completed the
second Demo the

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producers expressed their
discontent for continuing to use
obsolete technology and that
he lost interest in the
producers those who took them to
find other means of
financing through
what they knew how to do that was
multimedia content y
animaciones 3D para videos
business, already at the final
they decided to seek the capital of
risk for part of
BanifCapital and InovCapital,
all this caused that the
team no have
financing and its staff
reduce and the vacancies never
they were covered that caused
the disstructure of the company
and caused distrust in
the whole project and that's how it was

disappearing hopes
of the brothers.

3.2. CASE ANALYSIS

Move interactive creators of Ugo Volt and dedicated to start-ups developing and
producing games based in Portugal which was founded by one of its founders
called Roberto Varela who is currently working on other projects in
Entrepreneur company dedicated to people who want to start, launch, or grow.
his business, and his co-founder Rogerio Silva who currently works
for the famous video game company Ubisoft in the position of Game Design at
Ubisoft Barcelona.
Initially, the company they had created was called Grafic Web, which with the
time became Move Interactive.

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 Fortresses Weaknesses

Knowledge and skill in demands and competencies

the design of video games markets
ANALYSIS
CONCEPTUAL Strategy to not have a financial plan or
know in local markets of marketing

Opportunities With the injection of capital Develop one plan

external will be recognized in financial and marketing
Capacity for receive other markets different from to gain trust in
injection of external capital local entities that can
inject external capital

Innovation in technology Acquisition of technology Study the current market

to position itself at the forefront of video game development for the
market of video games acquisition of new
technology products

Threats
Being at the forefront of evolution quickly
Access to reduced credits technologies to apply it having a financial plan
due to the size of the company knowledge in design and marketing that allows
new products to innovate

With the acquisition of new financial liquidity

The speed with what technologies they could to make themselves known in
technology evolves in positioning en new markets and maintain
market competition necessary credibility

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3.3. DEVELOPMENT OF THE QUESTIONS

What level of importance does technology have for high-tech start-ups?

In the current world we live in, technology has managed to surpass much more than what
imaginable since it is in most of the facts and processes that we carry out day after day
for this reason it is an instrument of great importance.

For start-ups, according to (Alexis & Silva, 2014), technology plays a very important role.
qualitative as it is the one who provides the fundamental parts to move around the world
and it covers a large global market.

The establishment of technology in campaigns takes them above many because

allows performing advanced functions in a short time.

It allows one to stay and establish oneself within the markets while being aware of the advancements.
since if they are not updated, they may lose support and will not be able to stay within.

Was money the key to success?

A person without money can be successful, but in this situation an investment is very
fundamental to achieve the objective since software, high-tech machines and
great power to develop these projects is very expensive, so money is
a key fundamental for the progress and development of the company. So I can reach
to deduce that money is indeed the key to success, since if they had had
money, its reality would have been different.

3. What other options could they have considered to carry out the project?
Continue with your multimedia department, to take the income and invest it in the
video game.

Having another market either for class A+, B, C and D over a period of several years with it
venture capital resort to bank financing.

Increasing one or new partners, who provide the capital they needed for
continue undertaking the project.

Make a partnership with another video game company that has already been solvent and
with the necessary financial means to invest.

4. Should they have kept trying?

Yes, because their project had a lot of potential, recognized internationally, since
it was an eye-catching and very well-crafted game, which possibly someone would have
interested and contributed with the necessary capital.

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 Create a lower-quality addictive game to generate income and be able to grow the
company.
They had a lot of potential in that video game; they should not have left it unfinished; there were two.
young people with the ability to get ahead lacked alternatives to be able to succeed
the desired

5. What could they have done differently?

They would have made a long-term and short-term planning by setting the objectives and
visualizing failure and transforming it into new opportunities.

Include advanced technology so that your game can compete in the market and succeed.
an attraction that would generate income to invest in itself.

4. CONCLUSIONES Y RECOMENDACIONES

In a company, those who make decisions should be the founding owners, not
external individuals to the company as they are playing an important future for the
founders and more if they are very important decisions for the development and progress of the
company, for that reason the involved shareholders caused the company to have
that fired staff who were never hired again and forced the closure of the
company

A company without financing does not progress since money is the main participant.
Without investment, there is no development in any business evolution; they could have had the idea.
entrepreneurship, but not the necessary capital and that led them to have their dreams
they will frustrate and not achieve their desired objectives for which they had put in so much effort and interest.

dedicated.

At the time the company was founded in 2001, it did not exist in the country of origin.
industries of developing visualizations and 3D effects for creation of
video games, which is why investing in video games was more expensive than many
other European countries according to a report in a book by the (Global Entrepreneurship Monitor,
2000

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 5. Bibliography
Alexis, F., & Silva, F. (2014). Desarrollo de Empresas [Link] of technology
management & innovation, 81-92.

Global Entrepreneurship Monitor. (2000). Executive Report. Washington D.C: United Nations
Association.

Jorge Tomé, L. A. (1988). Funchal Portugal Patent No. 21/2000.

Varela, R. (2006). First Portuguese company to exhibit at E3. Estoril: Troa.

(Funchal Portugal Patent No. 21/2000, 1988)

6. ANNEXES

Annex 1

Graph 1: With the help of Wikipedia, I was able to find the links to pages with which the
the company had partnered or received assistance (External Links)

Annex 2
[Link]
Link 1: YouTube link of the video game prototype