INTERCULTURAL
COMMUNICATION
COMMUNICATION AND
GLOBALIZATION
THE GLOBALIZATION
PHENOMENON
‘Globalization’ and ‘global’ are terms we
often encounter today. These terms are
associated with realities outside the
territories of nation-states. All countries
are engaged in globalization. Very few (if
any) societies are unaffected by this
phenomenon. Because of this we need to
understand exactly what is, and more
importantly, how it impacts
communication.
REUTERS - is an international
news organization.
INTERNATIONAL MONETARY FUND
(IMF) - is an international
organization headquartered in
Washington, D.C.
PARIS AGREEMENT ON CLIMATE CHANGE - is signed 2016, an
agreement within the United Nations Framework Convention on
Climate Change, dealing with greenhouse gas-emissions
mitigation, adaptation and finance.
OXFAM - founded in 1942, a confederation
of 20 independent charitable organizations
focusing on the alleviation of global poverty.
WHAT IS GLOBALIZATION ANYWAY?
By Alex Gray (World Economic Forum, 2017)
HOW GLOBALIZATION WORKS
(1) iN SIMPLE TERMS, (2) GLOBALIZATION
GLOBALIZATION IS THE HAS BROUGHT MANY
PROCESS BY WHICH
BENEFITS TO MANY
PEOPLE AND GOODS
MOVE EASILY ACROSS
PEOPLE. BUT NOT
BORDERS. TO EVERYONE.
STORM IN A COFFEE CUP
(3) TO HELP EXPLAIN THE (4) THE FIRST STARBUCKS
OUTLET OPENED IT’S DOORS
ECONOMIC SIDE OF
IN 1971 IN THE CITY OF
GLOBALIZATION, LETS TAKE A
SEATTLE. TODAY IT HAS
LOOK AT THE WELL-KNOWN 15,000 STORES IN 50
COFFEE CHAIN STARBUCKS (5) THE COMPANY WAS COUNTRIES.
PURCHASING 247 MILLION
KILOGRAMS OF UNROASTED
(6) IN 2022, STARBUCKS MADE COFFEE FROM 29
HEADLINES AFTER A REUTURS COUNTRIES.
INVISTIGATION SHOWED THAT CHAIN (7) STARBUCKS WAS ABLE TO USE
HADN’T PAID MUCH TAX TO THE UK COMPLEX ACCOUNTING RULES THAT
GOVERNMENT, DESPITE HAVING ALMOST A ENABLED IT TO HAVE PROFIT
THOUSANDS COFFEE SHOP IN THE EARNED IN ONE COUNTRY TAXED IN
COUNTRY AND EARNING MILLIONS OF ANOTHER. BECAUSE THE LATTER
POUNDS IN PROFIT THERE. COUNTRY HAD A LOWER TAX RATE,
STARBUCKS BENEFITED.
HOW DID GLOBALIZATION HAPPEN?
(9) ONE EXAMPLE IS THE SILK
(8) WE MIGHT THINK OF ROAD, WHEN TRADE SPREAD
GLOBALIZATION AS A RAPIDLY BETWEEN CHINA ND
EUROPE VIA AN OVERLAND
RELATIVELY NEW
ROUTE. MERCHANCTS CARRIED
PHENOMENON, BUT IT’S GOODS FOR TRADE BACK AND
BEEN AROUND FOR FORTH, TRADING SILK AS WELL
CENTURIES. AS GEMS AND SPICES AND, OF
COURSE, COFFEE.
WHAT DRIVES IT?
(10) GLOBALIZATION HAS SPEEDED UP ENORMOUSLY OVER THE
LAST HALF-CENTURY, THANKS TO GREAT LEAPS IN TECHNOLOGY.
(11) THE INTERNET HAS REVOLUTIONIZED CONNECTIVITY AND COMMUNICATION, AND
HELPED PEOPLE SHARE THEIR IDEAS MUCH MORE WIDELY, JUST AS THE INVENTION OF THE
PRINTING PRESS DID IN THE 15TH CENTURY. THE ADVENT OF EMAIL MADE COMMUNICATION
FASTER THAN EVER.
(12) THE INVENTION OF ENORMOUS CONTAINER SHIPS HELPED TOO. IN FACT,
IMPROVEMENTS IN TRANSPORT GENERALLY - FASTER SHIPS, TRAINS AND
AIRPLANES - HAVE ALLOWED US TO MOVE AROUND THE GLOBE MUCH MORE EASILY.
WHAT’S GOOD ABOUT IT?
(13) GLOBALIZATION HAS LED TO MANY MILLIONS OF PEOPLE
BEING LIFTED OUT OF POVERTY.
(14) WHEN A COMPANY LIKE STARBUCKS BUYS COFFEE FROM FARMERS IN rWANDA, IT IS
PROVIDING A LIVELIHOOD AND A BENEFIT TO THE COMMUNITY AS A WHOLE. A MULTINATIONAL
COMPANY’S PRESENCE OVERSEAS CONTRIBUTES TO THOSE LOCAL ECONOMIES BECAUSE THE
COMPANY WILL INVEST IN LOCAL RESOURCES, PRODUCTS AND SERVICES.
(15) GLOBALIZATION HAS NOT ONLY ALLOWED NATIONS TO TRADE WITH
EACH OTHER, BUT ALSO TO COOPERATE WITH EACH OTHER AS NEVER
BEFORE.
WHAT’S BAD ABOUT IT?
(16) WHILE SOME AREAS (17) EVERY STEP FORWARD IN
TECHNOLOGY BRINGS WITH IT
HAVE FLOURISHED, OTHERS
NEW DANGERS. COMPUTERS
HAVE FLOUNDERED AS JOBS
HAVE VASTLY IMPROVED OUR
AND COMMERCE MOVE LIVES BUT CYBER CRIMINALS
(18) MANY ARGUE THAT
ELSEWHERE. STEAL MILLIONS OF POUNDS A
GLOBALIZATION OPERATES
YEAR.
MOSTLY IN THE INTERESTS OF THE
RICHEST COUNTRIES, WITH MOST
(19) ALTHOUGH GLOBALIZATION OF THE WORLD’S COLLECTIVE
IS HELPING TO CREATE MORE PROFITS FLOWING BACK TO THEM
(20) BASSICALY, DONE WISELY
WEALTH IN DEVELOPING (IN THE WORDS OF THE IMF)
COUNTRIES, IT IS NOT HELPING GLOBALIZATION COULD LEAD TO
TO CLOSE THE GAP BETWEEN “UNPARALLELED PEACE AND
THE WORLD’S POOREST AND PROSPERITY” DONE POORLY “TO
RICHEST NATIONS. DISASTER”
THANK YOU
VERY MUCH