UX Case Study
Document Format:
Font Style: Arial
Font Size: 12
Spacing: 1.5
Document Size: Short
Criteria:
Criteria Weight (%) Description Score
Visual Design 25% ● Consistency in typography, colors, and UI elements.
● Alignment with the intended brand or theme.
● Professional and polished appearance.
Functionality 25% ● Interactive elements work as intended (buttons,
links, forms).
● Includes core features and functions necessary for
the prototype’s purpose.
Usability 20% ● Easy to navigate and intuitive design.
● Tasks are simple to perform without excessive
learning or confusion.
Feedback 15% ● Provides clear feedback for user actions
Alignment with User 10% ● Addresses the needs and expectations of the target
Needs audience.
● Incorporate findings from low-fidelity prototype
testing.
Innovation and 5% ● Demonstrates original and creative problem-solving
Creativity in design or functionality.
Total Score
Contents:
I. Cover Page
- The cover page should contain the following:
1. School Template
2. Platform Name
3. Members
4. “Partial Fulfilment…”
II. Executive Summary - This section provides a high-level overview of the entire project. It introduces the
product, its purpose, the target audience, and the overarching design vision. The Executive Summary
should contain the following:
1. Overview: A brief description of the project, including the product’s purpose,
target audience, and business goals.
2. Design Vision: A high-level description of the design philosophy that guided the
project (e.g., user-centered design, accessibility, minimalism).
3. Scope: Outline of the project’s scope—what was delivered and any constraints
(time, budget, technology).
III. Research and Discovery - This section outlines the research and discovery phase, which includes user
research, market analysis, and understanding user pain points. It provides the foundation for the design
decisions that followed. This section should quickly explain the following:
1. User Research: Describe how you gathered insights from potential users,
whether through surveys, interviews, or usability testing. Highlight key findings
that influenced the design.
2. Competitive Analysis: Provide insights into what competitors or similar products
are doing well or poorly. Discuss opportunities for differentiation.
3. User Personas: Create user personas that represent the target users,
showcasing their goals, pain points, and behaviors.
IV. User Feedback & Testing - In this section, you outline how the designs were tested with users and how
their feedback shaped the final product. This is the part where you demonstrate how user-centered your
design was.
1. Qualitative Feedback: User Comments, paint points, and action items.
Feedback / Observation Implication Action Item
Users could not find the submit User struggles completing the Reposition the submit button to be
button. task. prominent
“I love the color scheme" Positive feedback; no action Retain the current color scheme.
required.
2. Quantitative Results: Summarize the data from the usability metrics.
3. Usability Metrics:
Task Completion Rate Average Completion Time Error Rate User
(%) (mins) (%) Satisfaction
Create a new account 90% 2.5 5% 4.2
Navigate home page 85% 1.8 10% 4.0
Submit a request form 80% 3.2 5% 3.8
Formula:
Completion Rate
Error Rate
Average Time
User Satisfaction