Topic 5: Market Structures
1. Introduction
Market structure refers to the characteristics of a market that influence the behaviour and
performance of firms within it. The main types of market structures include perfect
competition, monopoly, monopolistic competition, and oligopoly.
2. Perfect Competition
Features:
• Many buyers and sellers.
• Homogeneous products.
• Free entry and exit.
• Perfect knowledge.
• Firms are price takers.
In the long run, firms earn only normal profits as new firms enter or exit freely.
3. Monopoly
Features:
• Single seller.
• Unique product with no close substitutes.
• High barriers to entry.
• Firm is a price maker.
Monopolists can earn abnormal profits in both short and long run.
4. Monopolistic Competition
Features:
• Many firms.
• Product differentiation.
• Some control over price.
• Free entry and exit.
In the long run, firms earn normal profits as entry erodes short-run abnormal profits.
5. Oligopoly
Features:
• Few large firms dominate the market.
• Interdependence among firms.
• Barriers to entry.
• Non-price competition (advertising, branding).
Oligopolies may engage in collusion or price wars depending on market conditions.
6. Revenue Curves
• Total Revenue (TR) = P × Q.
• Average Revenue (AR) = TR / Q = Price.
• Marginal Revenue (MR) = ΔTR / ΔQ.
In perfect competition, AR = MR = Price. Under monopoly and monopolistic competition,
MR < AR.
7. Profit Maximization
Firms maximize profit where MR = MC. In the short run, firms can make abnormal profits or
losses. In the long run, only normal profits are sustained under perfect and monopolistic
competition.
8. Price Discrimination
Occurs when a monopolist sells the same product at different prices to different consumers
for reasons not related to cost. It is possible when:
• The firm has market power.
• Consumers can be separated into distinct groups.
• Arbitrage between groups is not possible.
9. Comparison of Market Structures
Perfect Competition → Many firms, identical products, price taker.
Monopoly → One firm, unique product, price maker.
Monopolistic Competition → Many firms, differentiated products, some price control.
Oligopoly → Few firms, interdependence, barriers to entry.