P4 Correction Exam: Business Analysis Concepts
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ScribdTranslationsP4 Correction Exam: Business Analysis Concepts
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ScribdTranslationsCorrection exam P4
Part 1: (10 points)
MCQ: Tick the correct answer(s):
1-The PESTEL analysis aims to identify:
a. The main sources of competitive advantages within the sector
b. The main environmental factors affecting the development of the sector
c. Strategies of main competitors
2- The GPEC is:
a. Preventive management of jobs and skills
b. The anticipatory management of jobs and skills1
c. The planned management of efficiency and working conditions
d. Customized management of executive positions
3-The purposes of the company are:
The long-term purpose of the company
b. Defined in time and quantifies the goal
c. Only economic
An oligopoly refers to a market characterized by:
A small number of sellers (or suppliers) facing a multitude of buyers (or
applicants)1
b. Two sellers (or suppliers) facing a multitude of buyers (or demanders)
c. A large number of sellers (or suppliers) facing a multitude of buyers (or
applicants
5-At the level of the SWOT analysis:
a. The strengths are defined as the internal elements on which the company will
be able to rely on to develop a competitive advantage and increase its
performance1
b. The forces are defined as the external elements that allow the company to
develop superior performance
c. The forces are defined as favorable elements of the external environment.
According to the law of demand, when the price increases:
a. The quantity demanded decreases
b. The quantity demanded increases
c. The quantity demanded remains constant
The purpose of the strategy is to ensure an optimal alignment between:
a. Consumer expectations and the supply of companies
b. The different operational and administrative decisions
c. The characteristics of the environment and the capabilities of the company 1
1
Just in time
[Link] storage cost0.5
b. It is based on a new form of the production chain.
c. Based on the principle of the 5 Zeros
9-Starting from a wood activity, Mr. Pinault Kering acquires Isory, leader in the counter-
coated. Subsequently, he buys Chappelle Darblay, a paper manufacturer, thus creating a group. This will be followed by
the purchase of distribution companies, as well as department stores (FNAC, Printemps,
Conforama). It is a strategy of:
a. Internationalization
b.Diversification1
c. Specialization
10-Operational marketing:
[Link] the means used to achieve the objectives defined beforehand by the
strategic marketing0.5
b. It consists of 4 levers: product, price, place, and
promotion (communication)0.25
It brings together all the marketing decisions and actions taken to ensure success.
of a product, a service, a brand or a sign in its market
2
ANNEX 1 :(3.5)
Presentation of 'NETFLIX'
Netflix is an American company founded by Reed Hastings. Its activity is the offering of
digital video (films and TV series) (rental sent by mail ordered online, at its beginnings
in continuous stream via the internet since 2007).(0.25)
It was the first company to offer this service (the pioneer). Today it is the leader of
the SVOD with more than 62 million subscribers.(0.25)
Netflix Products
The company offers two services:
A DVD rental service by mail (sent by post, ordered online)
with monthly subscription (0.25)
An online streaming service for movies and television series on subscription
(unlimited streaming video accessible via the internet) SVOD(0.25)
Classification of 'NETFLIX'
Criterion 1
A company belonging to the private sector. It is a corporation.
Legal listed on the stock exchange in 2002 (0.25)
In 2018, its global market share of video streaming is 66%. Its
Criterion 2 It is 15.8 billion dollars in 2018.
It is located around the world (present in 50 countries).
Dimensional group of companies.0.25
0.25
Criterion 3
A technology company belonging to the ICT sector.
Sectorial
0.25 0.25
3
ANNEX 2(2)
Objectives Explanation
Economic 0.25 She alone holds nearly 66% of the global video market share.
streaming0.25
Its revenue is in constant progression. It went from about 1.36
billion dollars in 2002 to 15.8 billion dollars in 2018.
the undisputed leader of SVOD.
Netflix has reinvented HR management: A management based on the
trust that leads to a "responsibility" of collaborators.0.25
Humane 0.25 New HR practices have been adopted:
Unlimited leave (Employees choose the number of leaves, based on
needs of their team, the work completed, the work still to be done.
The compensation policy depends on the work done, and not on the time spent.
in the company.
Stocks options
Recruitment of high potentials: 'Working with the best.'
Breaking down barriers between services, by encouraging mutual assistance among different teams
of work.
More regular reviews (replace the annual performance review)
The student must cite at least two HR practices.
4
ANNEX 32.5
Factors Explanation Opportunity Menace
0.25
Transformation radical of the modes of
Social consumption:
On-demand, unlimited consumption of content
0.25 non-linear and dematerialized video on media
mobiles0.25
Increase in the number of connected households to
high speed
0.25
North American consumer behavior
pay for what he consumes)0.25
0.25
Development of HD technology and
Technology internet infrastructures 0.25
Digitization of content0.25
0.25 Improvement of image quality and
diversity of content
0.25
ANNEX 4
Strategy Justification
Diversification
The group based its growth on diversification by developing in
0.25 SVOD market: Netflix is gradually abandoning its core business.
(video rental) while prioritizing a shift towards SVOD.
The evolution of the consumption structure in favor of video
dématérialisée justifie ce choix.
0.75
Internationalization began in 2010. Conducted at a rapid pace this
Internationalisation The strategy aims to compensate for the slowdown in the American market.
Le groupe souhaite mettre en place une offre globale mais suite aux
0.25 cultural and technological specificities, he is compelled to adapt his
offer.
0.75