Scribd
Upload
9 views11 pages

Strategic Evaluation and Control Techniques

The document outlines the Strategic Evaluation and Control (SEC) as the final stage in the Strategic Management process, focusing on the assessment of implementation, efficiency, and effectiveness of strategies. It highlights the significance of SEC in validating strategic choices, aligning decisions, and providing feedback for future planning while addressing barriers such as motivational issues and measurement difficulties. Additionally, it discusses various types of control, evaluation techniques, and organizational systems necessary for effective strategic and operational control.

Uploaded by

anuvaj16
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
9 views11 pages

Strategic Evaluation and Control Techniques

The document outlines the Strategic Evaluation and Control (SEC) as the final stage in the Strategic Management process, focusing on the assessment of implementation, efficiency, and effectiveness of strategies. It highlights the significance of SEC in validating strategic choices, aligning decisions, and providing feedback for future planning while addressing barriers such as motivational issues and measurement difficulties. Additionally, it discusses various types of control, evaluation techniques, and organizational systems necessary for effective strategic and operational control.

Uploaded by

anuvaj16
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Strategic Evaluation & Control

•Last stage in the Strategic Management


process
• Check on implementation….if all necessary
requirements are taken care of
•Check for deviations if any
•Checks efficiency and effectiveness of plan
•Alerts Management about potential or
actual problems
Significance
• Checks validity of strategic choice
• Aligns decisions with intended strategy
• Need for feedback, appraisal and reward
• Indicates successful culmination of the SM
process
• Creating inputs for new strategic planning
Criteria for strategy evaluation
• Internal consistency
• Consistency with environment
• Appropriateness with available resources
• Degree of risk
• Appropriate time horizon
• Feasibilty/viability
Barriers to SEC
• Motivational problems
• Limits of control
• Difficulties in measurement – information
systems
• Resistance
• Ad-hocism
• Relying on efficiency vs. effectiveness
Types of Control
I. Strategic – right direction? (early warning
system)
II. Operational - (doing the right thing)
Strategic Control
the critical evaluation of plans, activities, and results,
thereby providing information for future action.
Types:
✔ Premise Control - Assumptions
✔ Implementation control (Monitoring strategic thrusts &
Milestone review) – PERT/CPM
✔ Strategic Surveillance – Knowledge Management
systems
✔ Special Alert control – trigger mechanism – sudden
&unexpected events – crises management
Operational Control
Process:
✔ Fixing Benchmark of performance – performance
indicators
✔ Measurement of performance – accounting,
reporting, communication systems
✔ Analyzing Variance - =, >, <; diagnostics
✔ Taking Corrective action – checking performance,
checking standards, reformulate strategies, plans &
objectives
Evaluation Techniques for Strategic
Control
Strategic Momentum control (stable):
✔ Responsibility control centres (expense, revenue, profit,
investment)
✔ Underlying success factors
✔ Generic Strategies Approach
Strategic Leap Control (turbulent):
✔ Strategic Issue Management
✔ Strategic Field Analysis
✔ Systems Modeling
✔ Writing of Scenarios
Evaluation Techniques for Operational
Control
• Internal analysis – VRIO, Value chain analysis
• Comparitive – historical, industry norm,
benchmarking
• Comprehensive – key factors, business
intelligence systems, balanced scorecard
• Special purpose – PERT, CPM, MBO
• Auditing
Organisational systems in evaluation
• Information system
• Control system
• Appraisal system
• Reward system
• Development & planning system

You might also like