Visual Elements of Graphic Design
Translated by
ScribdTranslationsVisual Elements of Graphic Design
Translated by
ScribdTranslationsTechnological Institute of Higher Studies of
Jocotitlán
Race
Architecture
Teacher
Arch. Rene Hurtado Gómez
Subject
Theoretical foundations of design 1
Student
Kevin Daniel Gutiérrez Rodríguez
Semester
First semester
Work
Visual elements
Date
12-noviembre-2021
1
Index
1. Portada.................................................................................1
2. Introduction.............................................................. 3
3. Visual elements ......................................................4
3.1 Line............................................................................4
3.2 Form..................................................4
3.3 Object....................................................5
3.4 Color……………………………………..……...…….5
3.5Espacio…………………………………..……………6
3.6Texture……………………………….……………….6
3.7 Tipografía……………………………………………..7
4. Sheet 6………………………………….…………………8
[Link]..............................9
2
Introduction
In this research work, we are going to address all the elements.
visuals that are nothing more than the main elements within a work of art,
These design elements help us understand closely what tasks...
we perform and also explain why to communicate visually in a way
Correctness takes importance in all the pieces we develop. But in order to
dominar el diseño gráfico necesitamos seguir avanzando en la teoría y conocer lo
what are considered the key pieces of design or: the visual elements of design.
And it is that knowing these visual elements of graphic design well and also the
principles of graphic design, which I will talk about soon, will help us
to improve as designers and to create optimal solutions.
I found this very interesting since it is exactly something that is used to represent
in a better way our idea of our design and to be able to convey it to the client already
que es una forma de pasar de lenguaje verbal a lenguaje visual y es una mejor
way to understand it, since for example color is something very essential within
de un plano para representarlo, también la textura es algo que ayuda a entender de
better way, the form is also something very indispensable since the whole plan
it takes some form or rather is represented by many figures, this
These are just a few of the many examples of how it can be represented.
design elements and that is why it is important to know them and implement them well
practice to get the most out of them.
3
Visual elements
The visual elements of art are the basic components of a work of art.
And the principles of art are the framework for organizing these elements.
Understanding the visual elements of art is key to seeing like an artist.
a place to look at an object as what it represents, you will learn to see that object as
a arrangement of different visual elements (shapes, textures, colors, lines,
etc.).
Line
The line refers to the mark that extends and joins two points and is one of the
more dynamic visual elements at your disposal in painting. These are some
of the ways you can use the line:
To indicate the shape following the outline of an object. Vincent van
Gogh used to use lines this way. In the painting below,
observe how van Gogh used lines to follow the outline of the
shoes.
Shape
The shape refers to closed two-dimensional areas in your painting. An aspect
The important thing about painting is being able to divide a scene into simple shapes. This not only
it makes it easier to paint, but also focuses your composition on the
important elements.
4
The object
When a shape acquires three-dimensional properties, we call it
Object. In order to create the illusion of depth and enhance the volume of an object,
we make use of light, shadow, and perspective. Basically, they are the
equivalents of the shapes, but with three-dimensional characteristics. The objects
They are measured by their width, height, and depth.
Color
When light bounces off an object and hits our eyes, our brain translates
the wavelengths of light correspond to what we perceive as color. Color has three
main elements:
Tone: the term 'tone' is often used as a simile for the term color. The
Tone generally refers to the dominant wavelength of a color. Red,
blue, yellow, orange, green: all of these are different shades. The shade is
independent of the saturation and the value.
Saturation: refers to the richness or intensity of a color.
Value: refers to the lightness of a color.
Observe the tones of the following painting. The tones in the painting are red.
purples, greens, yellows, and blues. Notice how this doesn't give you information about
the value or saturation of colors.
5
Space
Space is presented in two forms: positive space and negative space.
Positive refers to the areas where an object is placed. The negative space is the
area surrounding the object.
Texture
The texture in painting could refer to two things:
The physical texture of your painting. I will often contrast smooth areas of diluted paint.
with thick areas of paint coating.
2. The illusion of texture. You can create the illusion of texture of the bark of a
tree when scattering a bit of broken color on the top of a painting of
base. The painting may not have as much physical texture, but there would be an illusion of
texture in the tree.
6
Typography
The typographyIt is one of the most used visual elements in graphic design. It is
one of the most direct ways to communicate visually, with headlines or paragraphs.
If we analyze a typographic character, we will verify that it is made up of the
combination of geometric and organic shapes, resulting in a new
form. All the characteristics of the fonts can be decomposed and
be synthesized into what is known as typographic anatomy. The type of shapes that
included in the anatomy of the characters is what gives typography its
own style and appearance. They can be rough and straight, like the ones we would find in
a SLAB SERIF typography, or more organic and harmonious ones, like those we can
find in a SERIF.
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Sheet 6
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Sources
[Link]
[Link]