INTRODUCTION

The intention is to create a clothing store. The store will offer the latest fashion items for everyone.
type of middle-class people who are interested in buying in a place with excellent
customer service and a pleasant environment. The premises will be small in size in a
I start with the aim of reducing fixed costs to grow sales.
VISION
To be a widely recognized company in the textile industry market, to have a
constant growth and being distinguished by our clients with shopping experiences
unequaled.
MISSION
Meet the needs of the target market by offering trendy clothing.
quality, with competitive prices, providing our customers the best service, is sought
exceed customer expectations.
GENERAL OBJECTIVES
To become a recognized company in the textile industry market in a
medium term.
SPECIFIC OBJECTIVES
Increase sales by 20% annually for the first 3 years.
Achieving customer loyalty to the brand.
Establish agreements with suppliers that allow for maintaining competitive prices.

MARKET STUDY
RISK FACTORS
There are some factors we need to consider before starting our research.
market, because possibly the decisions we make before starting with it
Study could affect the results.
CAPITAL
We know that capital can be a factor that may be at risk, especially when it is a
product that we will make enter the market, because there is still no guarantee of success. The
Another risk is that there won't be many investors for the same reason.
PRICE OF RAW MATERIAL
Another risk we need to consider since there is a probability that the company
have a negative result with the price of the garments, as well as the position regarding
market competition. If the price of raw materials decreases, it will be beneficial for
We, that the price will increase or decrease will depend on supply and demand.
AVAILABILITY
We have to know that we always need to have inventory of the products that
we will offer it in our store as it would be a very big loss in terms of sales
because there would not be a constant flow of goods.
TARGET MARKET
The risk would be that the target market is not in the placement environment.
store or perhaps not the quantity we expected when conducting the market evaluation.
COSTS
Production Costs
Maintenance.
Labor.
Services.
Taxes.
Marketing.
COSTOS ADMINISTRATIVOS
Personnel salary expenses
Office supplies.
The expenses on the salaries of secretaries.
Rental of premises.
Contributions to social security.
Company headquarters.
Expenses on correspondence.
Human resources costs.
Salaries of top executives.
Purchase of office supplies.
Water expenses.
Electricity expenses.
The fees for the company's legal advice.
The fees for the accounting service for the company.
COST OF SALES
The cost of sales of our product includes:
The cost of storing the products.
The depreciation of products.
Transportation costs of the product.
The taxes that apply in each case.
PROJECT PROFIT
The profit margin of the clothing store is generally within a range of 4 to
13 percent, according to sector analysts. When all costs are considered, the
the benefits that the clothing company actually gains are much lower, and in order to
to stay in business, we must sell a large volume of merchandise.
DEMAND AND ECONOMIC CONDITIONS
DEMAND
To carry out the demand and supply of casual and informal clothing, 100 surveys were conducted in the
city of Pachuca, the age range is from 18 to 45 years; as a collection technique of
information, the sample is taken among students and professionals.
98% of surveyed individuals respond to the impulses of permanent satisfaction and
changing of the modern world. It is worth noting the almost absolute inclination of the consumer
towards the novel, living in the moment is participating in history and not getting stuck in time
forgotten, the purpose is to feel good about oneself. In customer responses
Potential is reflected in the priority of being fashionable, and that within this style of
life that undoubtedly manifests in people's behavior.
As very important information, it can be seen that, for the most part, 96% of the
potential customers, willing to buy in a specialized design store and
clothing production, however, they can be very original and create value
added, like good customer service, consistent behavior, attention
personalized, to make the customer feel very good and satisfied.
Regarding the 4% who are still uncertain about buying items designed by them.
the same in specialized stores, hard work must be done, where it should be put into
practice strategies that can attract these customers and motivate them to buy the designs,
always selling the good image of the company.
MARKET STRATEGIES
Benefit. This strategy is based on positioning our product by the benefit that
offers.
Quality/Price. To offer the highest possible quality at a competitive price or
position ourselves with low prices.
Attributes. It is about positioning the product by the attributes it offers. If
trying to position several attributes will be more complicated, since you lose
effectiveness.
Categories. Positioning ourselves as leaders in a product category.
Competitor. Compare our attributes with those of other competitors.

TECHNICAL STUDY
PENDING

ECONOMIC-FINANCIAL STUDY
In this section, the expected sales level for the project will be established, so
how to conduct a detailed analysis of costs, both fixed and variable, that contribute to the
operation of the same. In addition, the level of equilibrium net values will be determined
final project to clarify how much the store should sell to cover all costs and not
obtain losses, as well as the estimated amount that should be sold of each one
of the main products to achieve such leveling sales.
INVESTMENT
As a driving force of the business based on market studies where the
behavior, opportunity, and growth profile were the main foundations that
They motivate to launch our project, which will start with an investment of $75,840.00.
The same who will be represented by:
Purchase of fixed assets aimed at equipping with furniture, equipment, and creation.
of web pages necessary for the functioning of the company.
Working Capital, which represents the expenses incurred in the first 4 months,
where the company is still not known and is in the process of establishing itself in front of the
clients.
Days of existence of the inventories, that is, the cost of our products that are
stored.
Below is the detail of the investment.
ASSETS
Value total Years of life Depreciation and
of useful asset ($) amortization
Furniture, fixtures, and office equipment
Shelves 5,000.00 5 2,000.00
Furniture 20,000.00 10 0
Subtotal 25,000.00 2,000.00

Machinery and equipment

Camera 15,000.00 10 7,000.00
Subtotal 15,000.00 7,000.00

Computer equipment
Computers (2) 14,500.00 10 7,250.00
Printers (2) 10,600.00 5 4,000.00
Subtotal 25,100.00 11,250.00

Administrative expenses
Company constitution 10,000.00 - -
Registration for the license of 3,211.00 - -
functioning
Municipal registration 10,000.00 - -
Subtotal 23,211.00 -
 WORKING CAPITAL

Working capital 150,000.00

Inventories 15,000.00

TOTAL INITIAL INVESTMENT 253,311.00

SCHEDULE
The company intends to redistribute the excess working capital in advertising and
intends to expand its physical store.
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SUPPLIERS
As a new company, our suppliers will have high prices for us and not
we will have access to credit.
Strategy:
We will make strategic alliances with suppliers that allow for benefits.
as a cost reduction for both.
Therefore, our suppliers will be:
Product suppliers
Apapashop
Kitchen
Service providers
Telmex
CFE
Resource providers
Bancomer
Banamex
Imbursa
Metlife
Reliable suppliers
Additive
Lotherington
PROJECT LOCATION
The local clothing future will be immersed in a highly competitive market, where not only
you must pay attention to the movements of the stores located in the same shopping center,
but also to the strategies of those located in the surroundings and in the center of the
city of Pachuca. Although the number of competitors as a whole is significant, it must
to initially think about providing greater value to customers than that offered by the
stores installed in the square, incorporating new attributes to the products and services and
seeking to position itself differently from them.

STUDY OF ENVIRONMENTAL IMPACT

RECYCLED MATERIALS
If the client recently did a wardrobe cleaning to take out the garments that are no longer
They are useful or no longer used, but they don't want to throw it away, our proposal could interest them.
public.
Our clothing store has a clothing recycling initiative with which it will issue coupons.
of discounts, in order to avoid the waste of textiles. A discount coupon will be given
for each bag of clothes you take to the store; each bag must contain at least
five pieces of clothing.
The items we will receive are: clothing, towels, uniforms, and any textiles, always and
when it is not underwear, shoes, or toys. For each coupon, you will receive a 15% discount
in three garments.

WELL-BEING STUDY
PSYCHOSOCIAL RISK PREVENTION POLICY
In this company regarding the prevention of psychosocial risk factors; the
prevention of workplace violence, the promotion of a favorable organizational environment,
assume the following commitments:
It is the obligation of supervisors, managers, and directors to apply this policy and preach.
with the example.
2. Acts of workplace violence are not tolerated, as well as any incident that promotes it.
psychosocial risk factors or actions against the organizational environment
favorable.
Measures aimed at preventing psychosocial risk factors are implemented;
the prevention of workplace violence, the promotion of an organizational environment
favorable, to prevent its adverse consequences.
There is a fair attention procedure in place that does not allow for retaliation and avoids
abusive claims lacking foundation, and which guarantees confidentiality
of the cases.
5. Awareness actions, information programs, and training are carried out.
6. Prevention policies and measures are effectively communicated.
7. All workers participate to establish and implement this policy in
the workplace.
8. The exercise of the rights of personnel to observe their beliefs is respected.
practices or to meet their needs related to race, sex, religion,
ethnicity or age or any other condition that may give rise to discrimination.
9. Se crean espacios de participación y consulta, teniendo en cuenta las ideas de los
workers and employees.
CONDUCT MEDICAL EXAMS AND PSYCHOLOGICAL EVALUATIONS TO
THE WORKERS
PRACTICES IN THE ENVIRONMENT
We know that communication is the essence of organizational activity and is essential.
for a good functioning of the company. Good communication improves the
competitiveness, its adaptation to changes in the environment, will facilitate the achievement of our
objectives and our goals, satisfying the needs of the company.
The practices we will implement to have good communication:
We will involve our people in strategic aspects.
Disseminate among the staff, in a timely manner, the plans and actions that the
The company wants to start up to achieve its goals and objectives.
Involve the staff in such plans and actions from the beginning.
Communicate and delegate responsibilities at all levels,
accompanied by a strong dose of confidence.
Establish or reinforce the foundations upon which the ways of doing are based
in the organization.
Aligning the staff towards a shared Vision.
Highlight the importance of work in achieving goals.
daily routine of each employee.
Raise awareness of the shared responsibility that the work entails.
to carry out.
We will assume an assertive and transparent attitude.

BE ASSERTIVE. It is the ability to communicate 'in truth', without

rodeos, but respecting others, without violence, but with clarity.

SEA MODESTO. Do not try to have an answer for everything, give the opportunity to
his collaborators to express their viewpoints, if he does not do so, he will be
losing the opportunity to benefit from their experiences.

We will break the balance.

Making the internal communication system effective requires actions to
planning, action and monitoring. Of course, it is not that simple, as this
requires, persistence, eliminating certain resistances, aligning towards a vision
shared, apply continuous improvement.
ENVIRONMENT
Like every company, we have an obligation regarding NOM-035, which states that:
We will implement and disseminate in writing a prevention policy that encompasses
psychosocial risk factors, violence prevention and promotion of a
favorable organizational environment.
oIdentificar y analizar factores de riesgo psicosociales.
To adopt preventive measures and control of psychosocial risks.
To promote a favorable organizational environment and address any actions that may pose
at risk, including violence.
To carry out medical examinations and psychological evaluations of workers exposed to
violence or any risk factor. It can be carried out through an institution of
social security, a doctor, a company psychiatrist.
To disseminate information about: psychosocial risk prevention policy, measures
against the unfavorable organization, mechanism to file complaints and report
violence.
We also have to take into account that the worker has obligations:
To know the prevention measures
Collaborate to maintain a favorable and violence-free organizational environment.
To know and participate in the detection of psychosocial risk factors.
To report situations that put the environment and its members at risk.
To participate in outreach events on the subject.
Submit to the necessary tests for diagnosis.