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Mumbai Nutrition Research Design

The document outlines a research design focused on exploratory analysis due to a lack of available data. It employs secondary research methods with a convenience sampling plan of 100 individuals from Mumbai, utilizing personal interviews with multiple choice questions. The field work plan includes various sources such as government databases, market reports, and online studies related to nutrition and fitness.

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sohamparab0210
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16 views1 page

Mumbai Nutrition Research Design

The document outlines a research design focused on exploratory analysis due to a lack of available data. It employs secondary research methods with a convenience sampling plan of 100 individuals from Mumbai, utilizing personal interviews with multiple choice questions. The field work plan includes various sources such as government databases, market reports, and online studies related to nutrition and fitness.

Uploaded by

sohamparab0210
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Research Design

• Research Design -Define the information needed


(Exploratory Analysis) – There was no data available
• Research Method - Secondary Research
• Sampling Plan - Convenience Sampling
• Sampling Sample size - 100 people from Mumbai,
Maharashtra
• Questionnaire Design - Personal Interview with
Multiple Choice Questions
• Specify measurement and scaling procedure-
Nominal Scale, Ordinal Scale
• Field work plan-1) Government nutrition and health
databases
2) Market reports and FMCG industry analyses
3) Articles, journals, magazines
4) Brand websites and product pages
5) Fitness and protein consumption studies available
online
•

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