DIGITAL BUSINESS

ACADEMIC ASSIGNMENT 1
ONLINE STORE 'GIFTGOOD'
PROFESSOR:
Pastor Huamán Segundo Oswaldo
SECTION: 11385
MEMBER:

2021
 Index
1. Business Information 3
1.1. Nombre del Negocio ……………………………………………………………………… 3
1.2. Domain ......................................................... 3
1.3. Business Sector …………………………………………………………………………. 4
1.4. Business Objective 4
1.5. Market Size 4
1.6 Mission ................................................................................. 5
1.7 Vision 6
2. Our Market ... 6
3. Business Model 7
3.1 Business Canvas 8
4. Google Trends model ... 9
[Link] Model …………………………………………………………………………… 10
6. Value Proposition 11
2.1. Business Idea 11
2.2. Competitive Advantage 12
2.3. Motivation about the Idea 13
7. Importance of Business Planning 14
8. Bibliographic References ... 15
1. Business Information
1.1. Name:
Giftgood
1.2. Domain:
[Link]
The hosting that will be used for the store 'Giftgood' will be from the [Link]
which has the advantages of unlimited website, unlimited storage, unlimited bandwidth
unlimited, but its performance is standard and the database is 25 GB.
1.3. Business Sector:
Sale of Personalized Gifts
1.4. Business Objective:
Client search
potentials.
Brand positioning.
Increase in sales through
of digital channels.
1.5. Tamaño del Mercado:
General public interested
upon acquiring a product
novel and unique.
People seeking a deal
exclusive.
1.6. Mission:
We want to brighten our customers' lives, being the best.
alternative to 'personalized gifts' for those who want
to pamper, to show affection to a child, a friend, a parent or
colleague at a certain point in their life. That is why we created
novel designs of personalized gifts complementing it with
delivery, dedication and the motivation to convey happiness.

1.7. Vision:
To be a leading company in the creation of personalized gifts and
supplements, whose reason that motivates us is to accompany and
celebrate every step, achievement, and experience of each person.
2. Our Market

In the year 2021, we have been recovering and facing the COVID-19 pandemic, due to
Hello, there are many stores that have decided to join a virtual platform to survive.
in the market, we will also join that way by conveying confidence and showing
the health protocols to the public through videos published after preparation of the
product. Although our product is designed for the general public, we will have a market
the objective will be men and women between 18 and 40 years old who live in Metropolitan Lima,
the product will not discriminate against socioeconomic levels as it will be accessible to classes A, B, and
C. Psychology defines gifts as thermometers of our personal relationships. According to Barry
Schwartz, author ofThe Social Psychology of Giftswrote in 1967 that "gifts are one of the forms
in what others perceive our image of ourselves 'that is why it is so important to know
choose a gift according to a personality.
3. Business Model

The chosen Business Model is the Business Canvas, which is a valuable strategy.
to create or redesign a company, where we will easily describe the proposal of
product, company's value, customers, and finances. With your model design of
business, a company can easily describe its business model. The model of
the canvas business consists of 9 key pieces, common for the graphical representation of
a business.
 3.1 Business Canvas

Gift design. Delivery Guarantee

Suppliers Gifts Men and
Innovation in the of the product.
of the funny and women among
filling of Create a channel on 18 and 40 years of
materials for originals
chocotejas. On YouTube
the preparation customized age.
- Distribution and to the taste of interaction with the
of the gift logistics
client. client. Classification
Provider of The suitable gift socioeconomic
to you Online A, B, and C.
marketing Materials and supplies
digital. (various articles for personality. Web page
adults, youth, and children Trust, Social Networks Modern
timely delivery Facebook sophisticated and
Hand of work
specialized and experiences Instagram progressives.
(decorators, unique. WhatsApp
designers)

Advertising and Marketing Online Shopping

Employee Salary Credit card
Basic Services Expenses Debit card
Virtual Platform Digital applications
4. Google Trends Model

The technique of using Google Trends was very useful to me, and being free, it also makes comparison easier.

of several words or phrases, in this way the search level of a keyword is known, during
a certain period of time, thanks to that I decided to opt for selling gifts
customized merged with the sale of chocotejas based on the demand for those products.
 Ubersuggest is the
5. Ubersuggest Model perfect complement of
Google Trends due to
helps us generate ideas for
keyword for the
business strategy
show our search
principal and other terms that
they are sought, it is a tool
free where you can
get thousands of ideas.
6. Value Proposition

5.1 Business Idea:

Giftgood offers a variety of designs for creating gifts

customized, fused with chocotejas that come with innovative fillings and
delicious, as well as other accompaniments, the goal is to surprise and create a
unforgettable moment when choosing a gift. It is aimed at the public in
In general, the acquisition of the product will be adapted to the purchase budget.
client, in this way it is available for economic class A, B, and C, finding
in the store from a small card to a big gift, the purchase will be made
through the website.
5.2 Ventaja competitiva:

In the Peruvian market, it is difficult to find a gift that satisfies. I wish them
of the customer, as they are also scarce for the public male, in
At 'giftgood' we create gifts for both genders and for all ages.
We have very affordable prices and offer deals on dates.
Specials, the combination with chocotejas is the added value of the store.
because we not only use traditional fillings like nuts,
we have decided to add new flavors as candy fillings, fruits
tropical, cookies, among others.
5.3 Motivation about the Idea:

People have particular tastes, and it is there that the interest is born for
create original gifts with themes to the taste and preference of the customer
because gifts are a demonstration of affection, mutual respect, and empathy,
putting a smile on someone's face.
7. Importance of Business Planning

This business, in addition to offering affordable prices and innovative designs, aims to motivate the...

people to give gifts to show love, with the act of gifting we seek to preserve
the psychological, spiritual, and moral meanings of a gift. When one is going to give a gift,
one thinks about the person, their likes, their wishes, how happy they will feel upon receiving that gift and
thus provoking the happiness of the other which in turn generates happiness for us. Thanks to
Our value proposition conveys information that we wish to communicate what
we want to achieve improvement for ourselves or provide a better service than the competition, we
we focus on customers. If we want to position our brand in the market, we have to
to have a well-developed value proposition, as it is the foundation of the advantage
company's competitive. We must be clear that market research
help develop marketing strategies, provides us with information about attitudes of
our consumers as well as our competitors, having valuable
with information we can create effective strategies that will give us a good result.
8. Bibliographic References

• [Link]
• [Link]
•Diario el País. 2019. The gift is to give: why
we enjoy buying for others so much
[Link]
article/1547051324_361656.html