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Bayambang Mall & Hotel Survey Questionnaire

The document is a survey questionnaire aimed at gathering feedback from residents and visitors regarding a proposed mixed-use regional mall and hotel-resort in Bayambang. It includes sections on demographics, current shopping behaviors, willingness to pay, preferred amenities, and architectural styles. The survey seeks to assess the potential impact of the development on the local economy and tourism.

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Joshua Oligo
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0% found this document useful (0 votes)
8 views7 pages

Bayambang Mall & Hotel Survey Questionnaire

The document is a survey questionnaire aimed at gathering feedback from residents and visitors regarding a proposed mixed-use regional mall and hotel-resort in Bayambang. It includes sections on demographics, current shopping behaviors, willingness to pay, preferred amenities, and architectural styles. The survey seeks to assess the potential impact of the development on the local economy and tourism.

Uploaded by

Joshua Oligo
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

​ urvey Questionnaire — TIPÓN: Mixed-Use Regional Mall + Hotel-Resort in BYB Metro,​

S
​Bayambang​

​Name: ________________________________________​
​Address:_______________________________________​

​Section A — Screening & Profile​

​ re you a resident of Bayambang municipality?​


A
​☐ Yes — Bayambang​
​☐ Yes — Nearby town (Urdaneta, Villasis, Rosales, etc.)​
​☐ Visitor / Tourist​

​ ge group​
A
​☐ Below 18​
​☐ 18–24​
​☐ 25–34​
​☐ 35–44​
​☐ 45–54​
​☐ 55 and above​

​ ender​
G
​☐ Male​
​☐ Female​
​☐ Prefer not to say​

​ ousehold type​
H
​☐ Student​
​☐ Single working adult​
​☐ Couple without children​
​☐ Family with children​
​☐ Retired / Elder​

​ pprox. monthly household income​


A
​☐ < ₱20,000​
​☐ ₱20,000–39,999​
​☐ ₱40,000–79,999​
​☐ ₱80,000+​
​☐ Prefer not to say​

​ ypical mode of travel to town (check all that apply):​


T
​☐ Private car​
​☐ Motorcycle / Tricycle​

​ Jeepney / Bus​
​☐ Point-to-point bus / Van​
​☐ Bicycle / Walk​

​Section B — Current Behavior & Leakage​

I​n the past month, how many times did you travel OUT of Bayambang for​
​shopping/entertainment?​
​☐ 0​
​☐ 1​
​☐ 2–3​
​☐ 4+​

I​f you travel out of town for shopping/entertainment, where do you usually go? (check all​
​that apply):​
​☐ Dagupan​
​☐ Urdaneta​
​☐ Tarlac​
​☐ Manila​
​☐ Others (please specify) ___________​

​ stimate your monthly spend OUTSIDE Bayambang on shopping, dining, and​


E
​entertainment:​
​☐ ₱0–1,999​
​☐ ₱2,000–4,999​
​☐ ₱5,000–9,999​
​☐ ₱10,000+​

​ ate the current malls in Bayambang (1 = Poor, 5 = Excellent):​


R
​Brand variety: ①②③④⑤​
​Dining options: ①②③④⑤​
​Entertainment (cinema/play): ①②③④⑤​
​Parking: ①②③④⑤​
​Cleanliness: ①②③④⑤​
​Safety: ①②③④⑤​
​Family-friendliness: ①②③④⑤​

​ ave you ever stayed overnight in Bayambang because you couldn’t find​
H
​accommodation nearby?​
​☐ Yes — often​
​☐ Yes — once or twice​
​☐ No​
​Section C — Adoption Potential & Willingness to Pay​

I​f a regional mall + hotel-resort opened in BYB Metro, how likely are you to visit at least​
​monthly?​​(1–5 scale)​

​If a hotel-resort existed, how likely are you to stay overnight for leisure?​​(1–5 scale)​

​ cceptable nightly price range per room type:​


A
​Economy (2 pax):​​☐ 1,000–1,499 ☐ 1,500–1,999 ☐ 2,000–2,499​​☐ 2,500–3,499 ☐ 3,500+​
​Midscale (2 pax):​​☐ same options​
​Family suite (4 pax):​​☐ same options​

​ cceptable day-use amenity prices:​


A
​Pool day pass (adult):​​☐ 0–199 ☐ 200–399 ☐ 400–599​​☐ 600+​
​Spa day pass:​​☐ same options​
​Co-working day pass:​​☐ same options​
​Waterpark day pass (family):​​☐ same options​

I​f you currently spend outside Bayambang, what % would you shift back to BYB if this​
​project existed?​
​(0–100% slider)​

​Section D — Amenity Priority (MaxDiff)​

​ menities list:​
A
​☐ Multiplex cinema​
​☐ Food hall (local + international)​
​☐ Indoor kids play zone​
​☐ Supermarket + wet market corner​
​☐ Wellness & spa​
​☐ Events hall / convention spaces​
​☐ Local crafts market / pasalubong zone​
​☐ Waterpark / resort pools​
​☐ Co-working & business lounge​
​☐ Roof garden / jogging path​
​☐ Chapel / prayer / meditation room​
​☐ Family-friendly F&B cluster​
​Section E — Architectural Style​

​ hich exterior/interior style do you prefer for the mall & hotel?​
W
​☐ Contemporary + Pangasinan motifs​
​☐ Modern tropical​
​☐ Neo-vernacular​
​☐ International glass & steel mall​

​ hich design features/materials do you prefer? (check all that apply):​


W
​☐ Bamboo/wood screens​
​☐ Inabel / woven textile accents​
​☐ Water features & reflecting pools​
​☐ Green walls & roofs​
​☐ Shaded arcades / walkways​

​Why did you choose that style?​

​Section F — Access, Parking & Events​

​ ow many minutes of walking from parking/terminal to mall would you accept?​


H
​☐ 0–5 min​
​☐ 6–10 min​
​☐ 11–20 min​

​ ould you prefer:​


W
​☐ Free parking​
​☐ Paid parking with security/covered lots​

​ hich events attract you most in Bayambang? (check all that apply):​
W
​☐ Pistay Dayat / festivals​
​☐ Pilgrimage / religious events​
​☐ School events / convocations​
​☐ Weddings / family events​
​☐ Concerts / live shows​

​Section 3 — Mall Component​

​ ow satisfied are you with the current malls in Bayambang?​


H
​☐ Very Satisfied​
​☐ Satisfied​

​ Neutral​
​☐ Dissatisfied​
​☐ Very Dissatisfied​

​ hat problems do you experience in existing malls? (choose up to 3):​


W
​☐ Limited store/brand choices​
​☐ Small food court / lack of dining variety​
​☐ No cinema / limited entertainment options​
​☐ Insufficient parking​
​☐ Crowded / lack of space​
​☐ Other: ___________​

​ hat features should a regional mall in Bayambang prioritize? (Rate 1–5):​


W
​☐ Wide range of retail shops​
​☐ Food courts and restaurants​
​☐ Entertainment (cinema, arcade, events hall)​
​☐ Supermarket & essentials​
​☐ Family spaces (kids play area, lounges)​
​☐ Accessibility & parking​

​Section 4 — Hotel Component​

I​f a hotel opens in Bayambang, how likely are you to stay?​


​☐ Very Likely​
​☐ Likely​
​☐ Neutral​
​☐ Unlikely​
​☐ Very Unlikely​

​ or what purpose would you use a hotel in Bayambang? (choose up to 2):​


F
​☐ Business / Work-related stay​
​☐ Family vacation or staycation​
​☐ Attending events / conventions​
​☐ Tourist accommodation​
​☐ Other: ___________​

​ hat type of hotel facilities are important to you? (Rate 1–5):​


W
​☐ Comfortable rooms & suites​
​☐ Ballroom / convention center​
​☐ Gym / fitness facilities​
​☐ Restaurant / café​
​☐ Wi-Fi & technology access​
​☐ Parking & transport links​
​Section 5 — Resort Component​

I​f a resort is integrated into the development, how often would you visit?​
​☐ Weekly​
​☐ Monthly​
​☐ A few times a year​
​☐ Rarely​
​☐ Never​

​ hich resort amenities are most appealing to you? (Rate 1–5):​


W
​☐ Swimming pool​
​☐ Spa / wellness center​
​☐ Function halls for events​
​☐ Recreational activities (sports, water play, etc.)​
​☐ Landscaped gardens / open spaces​
​☐ Café / poolside dining​

​ ow much would you be willing to spend on resort access (per person, per day)?​
H
​☐ Less than ₱500​
​☐ ₱500–₱1,000​
​☐ ₱1,000–₱2,000​
​☐ More than ₱2,000​

​Section 6 — Overall Development​

​ o you think a mixed-use mall + hotel + resort will benefit Bayambang’s economy and​
D
​tourism?​
​☐ Strongly Agree​
​☐ Agree​
​☐ Neutral​
​☐ Disagree​
​☐ Strongly Disagree​

​ hich architectural style should the project adopt?​


W
​☐ Modern/Contemporary​
​☐ Neo-classical​
​☐ Filipino/Local-inspired design​
​☐ Eco-friendly/Green architecture​
​☐ Other: ___________​
​ hich of the following should be the top priority for the project?​
W
​☐ Attracting tourists​
​☐ Serving locals’ needs​
​☐ Providing business opportunities​
​☐ Promoting culture and identity​
​☐ Other: ___________​

​Section G — Interview & Open-Ended​

​1.​ W
​ hat is your opinion on Bayambang having a regional-scale mall with integrated hotel​
​and resort?​

​2.​ ​What amenities or design features are essential for this project to succeed?​

​3.​ ​What challenges or concerns do you foresee if this project is built?​

​4.​ ​If you could suggest one unique feature to make this project stand out, what would it be?​

​5.​ ​Would you like to be contacted for follow-up? (optional name & contact)​

Common questions

Powered by AI

Preferences for architectural styles, such as Contemporary with Pangasinan motifs, Modern tropical, Neo-vernacular, or International glass & steel, can significantly influence the design and appeal of a mixed-use development. A preference for Contemporary with Pangasinan motifs or Filipino/Local-inspired design can promote cultural identity and appeal to local residents, while choices like International glass & steel may attract a broader audience seeking modern aesthetics. Balancing local cultural elements with contemporary design could potentially enhance both local engagement and tourist attraction .

Integrating a hotel within the mall can enhance Bayambang's capacity to host a variety of events, such as business conventions, weddings, and tourism-related activities. The availability of on-site accommodation could attract larger events that require extended stays and comprehensive facilities, including ballrooms and conference centers. This integration can drive economic benefits by filling rooms, utilizing event spaces, and increasing spending across the mall's shops and restaurants .

The proposed mixed-use development could stimulate Bayambang's economy by providing business opportunities, attracting tourists, and serving local needs. A mall-hotel-resort can create jobs, both during construction and in ongoing operations, thereby increasing disposable income and spending in the area. Additionally, by improving local amenities, it could enhance Bayambang's appeal as a tourist destination, thereby increasing visitor numbers and boosting local tourism sectors .

Key challenges in integrating a mall, hotel, and resort could include ensuring adequate infrastructure, like transport and utilities, and maintaining a cohesive design that satisfies both tourist and local needs. There's also a need to balance environmental sustainability with economic goals, manage potential traffic increases, and address the social impact on the community. Ensuring the project reflects local culture while appealing to a broader market is also crucial .

Design features such as bamboo/wood screens and water features can significantly enhance the project's appeal by aligning with eco-friendly and culturally significant themes. These elements can create a unique identity for the development that resonates with both locals, due to cultural relevance, and tourists, who may find such features distinctive and aesthetically pleasing. They contribute to a sustainable design ethos that can be a selling point for eco-conscious visitors .

A wide variety of amenities such as multiplex cinemas, food halls, indoor play zones, and wellness centers can enhance consumer retention by providing a comprehensive experience that meets different needs. By addressing diverse preferences, the mall can capture wider demographics, encouraging more frequent and prolonged visits. This diversity reduces the necessity for residents to travel outside for similar purposes, thus retaining consumer spending within Bayambang .

Residents frequently traveling out of town for shopping and entertainment suggest an unmet demand in Bayambang. The introduction of a regional mall could capture this outflow, meaning a portion of expenditures currently leaving the local economy could be redirected back to the town. This shift could be critical in assessing the mall's viability, indicating a potential market ready for capture with the right mix of amenities and services that match resident needs .

Architectural styles that emphasize eco-friendly/green architecture, such as using bamboo screens and green walls, can significantly align the development with environmental sustainability goals. These features not only aid in energy savings through natural cooling and insulation but also promote biodiversity and reduce the carbon footprint. A thoughtful architectural approach integrating these elements can enhance the project's long-term sustainability and appeal to environmentally conscious consumers .

To meet both local and tourist needs, the mall should prioritize amenities like a diverse food hall, entertainment options including multiplex cinemas and family-oriented activities, a robust retail variety, and wellness facilities like spas. These amenities can cater to daily needs of locals and provide attractions for tourists, thereby maximizing appeal and livelihood impact across different demographics .

Parking options are crucial for the success of the development, as they influence accessibility and convenience. The preference for free or paid secure parking reflects consumer priorities for convenience and safety. Adequate and well-managed parking facilities can encourage more visitors, reduce congestion, and enhance the overall customer experience, thereby contributing significantly to the attractiveness and competitiveness of the development .

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