APPENDIX-I

Detailed Programme Structure & Syllabus

Year-wise Structure of Post-Graduate Programme: [Masters in Business Administration:]

Year Semester Course Code Paper Title Theory/Practic Max. Credits

al Marks.
1 I MBA-1.1 Principles of Management 70/30 100 6
MBA-1.2 Organization Behaviour 70/30 100 6
MBA-1.3 Accounting for Managers 70/30 100 6
MBA-1.4 Quantitative Techniques 70/30 100 6
for Business Decisions
MBA-1.5 Managerial Economics 70/30 100 6
MBA-1.6 Management Information 70/30 100 6
System
1 II MBA-2.1 Business Environment 70/30 100 6
MBA-2.2 Production And 70/30 100 6
Operations Management
MBA-2.3 Human Resource 70/30 100 6
Management
MBA-2.4 Marketing Management 70/30 100 6
MBA-2.5 Financial Management 70/30 100 6
MBA-2.6 Research Methodology 70/30 100 6
2 III

MBA-3.1 Organizational 70/30 100 6

Effectiveness & Change
MBA-3.2 Project Management 70/30 100 6
Group Select Any One Optional
Optional
1. Optional MBA-3.11 Human Resource 70/30 100 6
Group-HR Development
MBA-3.12 Labour Relations & 70/30 100 6
Legislation
MBA-3.13 Wages & Salary 70/30 100 6
Administration
MBA-3.14 Strategies And Practices Of 70/30 100 6
HRM
[Link] MBA-3.21 Financial Derivatives And 70/30 100 6
Group- Services
Finance MBA-3.22 Security Analysis And 70/30 100 6
Portfolio Management
MBA-3.23 Working Capital 70/30 100 6
Management
 MBA-3.24 Income Tax Planning And 70/30 100 6
Management
[Link] MBA-3.31 Materials Management 70/30 100 6
Group- MBA-3.32 Total Quality Management 70/30 100 6
Production MBA-3.33 Logistic And Supply Chain 70/30 100 6
MBA-3.34 Management Production 70/30 100 6
Planning And Control
[Link] MBA-3.41 Advertising And Brand 70/30 100 6
Group- Management
Marketing MBA-3.42 Consumer Behavior 70/30 100 6
MBA-3.43 International Marketing 70/30 100 6
MBA-3.44 Industrial & Service 70/30 100 6
Marketing
[Link] MBA-3.51 Computer Fundamentals 70/30 100 6
Group- And Its Organization
Information MBA-3.52 Web Technology 70/30 100 6
Technology MBA-3.53 Software Engineering 70/30 100 6
Management
MBA-3.54 Data Base Management 70/30 100 6
System
2 IV MBA-4.1 Entrepreneurship 70/30 100 6
Development
MBA-4.2 Strategic Management & 70/30 100 6
Business Policy
MBA-4.3 Operations Research 70/30 100 6
MBA-4.4 Business Ethics And 70/30 100 6
Corporate Governance
MBA-4.5 Industrial Training And 70/30 100 6
Report Submission
MBA-4.6 Comprehensive Viva-Voce 70/30 100 6
Total Credit 144

Note: This table may be extended by the school, if required.

 Format of Syllabus for [MBA]: Subject: [Principles of Management]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: I

Course Code: MBA-1.1 Course Title: Principles of Management
Course Objectives:
 To enable the learners to study the evolution of Management.
 To study the functions and principles of Management.
 To learn the application of the principles in an organization.
 To enable the effective and barriers of communication in the organization.
 To study the system and process of effective controlling in the organization.

Course Outcomes:
Upon completion of the course, learners will be able:
CO1: To have clear understanding of managerial functions like planning, and have same basic
knowledge on international aspect of management.
CO2: To understand the planning process in the organization.
CO3: To understand the concept of organization.
CO4: To demonstrate the ability to directing, leadership and communicate effectively.
CO5: To analyze isolate issues and formulate best control methods.

Credits: 6 Type of Course: Core/Elective (Core)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Management Concept and Principles
Unit I Concept of Management
Unit II Organization and its Pervasiveness
Unit III Evolution of Management Thought
Unit IV Management Science, Operations Research/Mathematical School/Decision
Theory Approach, Systems Approach.
Block 2 Planning and Decision Making
Unit V Planning
Unit VI Nature and Purpose of Strategies and Policies
Unit VII Decision Making
Unit VIII Brain Storming
Block 3 Organizing and Staffing
Unit Ⅸ Organizing
Unit Ⅹ Line and Staff Concept
Unit Ⅺ Delegation
Unit Ⅻ Decentralization
Block 4 Coordination And Control
Unit ⅩⅢ Coordination
Unit ⅩⅣ Control
Unit ⅩⅤ Human Response to Control
Unit ⅩⅥ Techniques of Control
Block 5 MANAGEMENT : ETHICS AND VALUES
Unit ⅩⅦ Values in Management
Unit ⅩⅧ Japanese Management Techniques
Unit ⅩⅨ Human Values in Management : Indian Perspectives
Unit ⅩⅩ Ethical Dilemma in Management
Suggested Text Book Readings:
1. Drucker, Peter, F,1981. Management Task, Responsibility and Practices, Allied Publishers,
New Delhi.
2. Noe, Hollenbeck, Gerhart and Wright; Human Resource Managing, 5th Edition; Mc Graw
Hill Irwin, 2006
3. Koontz O’Donnell; Principles of Management, Mc-Graw Hill, New York, 1980.
4. Neeru Vasishth; Principles of Management; Taxmann Publications, New Delhi; 3 rd Edition.
5. C.V.S. Murthy, “Business Ethics” Edition: 2013, Himalaya Publishing House.
6. Manual G. Velessquez “Business Ethics” Concepts and Cases, 5 th Edition,2002.

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]
Electronic media and other digital components in the curriculum:
Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
4M82JwC56GKBjF&index=3
2. [Link]
3. [Link]
Name of electronic media Year of incorporation
Note: School may revise list of electronic media and other digital components in the curriculum time
to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Organizational Behavior]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: I

Course Code: MBA-1.2 Course Title: Organizational Behavior
Course Objectives:
 To help the learners to develop cognizance of the importance of human behavior.
 To enable learners to describe how people behave under different conditions and understand
why people behave as they do.
 To provide the learners to analyze specific strategic human resources demands for future
action.
 To enable learners to synthesize related information and evaluate options for the most logical
and optimal solution such that they would be able to predict and control human behavior and
improve results.
Course Outcomes:
Upon completion of this course, the learners will be able to:
CO1: Demonstrate the applicability of the concept of organizational behavior to understand the
behavior of people in the organization.
CO2: Demonstrate the applicability of analyzing the complexities associated with management of
individual behavior in the organization.
CO3: Analyze the complexities associated with management of the group behavior in the
organization.
CO4: Demonstrate how the organizational behavior can integrate in understanding the motivation
(why) behind behavior of people in the organization.

Credits: 6 Type of Course: Core/Elective (Core)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Basics of Organizational Behavior
Unit I Nature of Organizational Behavior
Unit II Evolution of the Concept of Organizational Behavior
Unit III Models of Organizational Behavior
Unit IV Recent Trends in Organizational Behavior
Block 2 Basics of Individual Behavior
Unit V Types of Individual Behavior
Unit VI Perception and Behavior
Unit VII Learning and Behavior
Unit VIII Attitude and Behavior
Block 3 Motivation and Leadership
Unit Ⅸ Motivation
Unit Ⅹ Motivation : Practical applications
Unit Ⅺ Leadership
Unit Ⅻ Leadership : Contingency perspectives
Block 4 Group Dynamics and Culture
Unit ⅩⅢ Groups in Organizations
Unit ⅩⅣ Group Performance
Unit ⅩⅤ Transactional Analysis
Unit ⅩⅥ Organizational Culture
Block 5 Conflict and Change
Unit ⅩⅦ Managing Conflict
Unit ⅩⅧ Creativity
Unit ⅩⅨ Power and Politics
Unit ⅩⅩ Managing Organizational Change
Suggested Text Book Readings:
1. Greenberg, J., & Baron, R.A.(2008), Behavior in Organizations, 9e Pearson Education
Limited.
2. Pedler, M., Burgoyne, J.G.,& Boydell, T.(1991). The Learning Company. A Strategy for
Sustainable Development. London: Mc Graw-Hill.
3. Fiedler, F.E.(1967). A Theory of Leadership Effectiveness, McGraw Hill, New York.
4. Stephen Robbins and Timothy Judge. Organizational Behavior Global Edition, 15th
Edition, Pearson Education.
5. Brown, Andrew(1998).Organizational Culture, London; Pitman.

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]
Electronic media and other digital components in the curriculum:
Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
n_copy
2. [Link]
sLHfYnxh8s&list=PLbMVogVj5nJQYXoO3foSZ6CrU7aCCwTsb
3. [Link]

Name of electronic media Year of incorporation

Note: School may revise list of electronic media and other digital components in the curriculum time
to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Accounting For Managers]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: I

Course Code: MBA-1.3 Course Title: Accounting For Managers
Course Objectives:
 To introduce complex problems of financial accounting such as valuation, measuring and
reporting issues related to assets and liabilities and preparing the financial statements.
 To gain the ability of using accounting information as a tool in applying solutions for
managerial problems.
 To evaluate the financial performance, and interpreting the financial structure of organizations.
 To provide decision making skills to the students in the financial analysis context.
 The learners of this course will have the ability to identify and analyze complex financial
accounting problems and opportunities in real life situations.
Course Outcomes:
Upon completion of this course, learners will be able :
CO1: To understand the nature and role of the four principal financial statements (i.e., the Income
Statement, the Statement of Financial Position, the Statement of Cash Flows, and the Statement of
Changes in Equity) ;
CO2: To develop an awareness and understanding of the accounting process and fundamental
accounting principles that underpin the development of financial statements (e.g. accrual accounting vs.
cash accounting, definition, recognition, measurement and disclosure of assets, liabilities, revenues,
expenses; inventory valuation methods, provisions, depreciation; accounting for intangibles);
CO3: To read, interpret and analyze financial statements; combine financial analysis with other
information to assess the financial performance and position of a company;
CO4: Understand and apply course concepts to analyze common business management decisions such
as pricing and outsourcing decisions from a financial perspective;
CO5: Understand the role of budgets in organizations, their limitations and the behavioral issues to
consider when developing and using budgets for planning and control;
CO6: To develop an awareness of the need to consider ethical, social and other relevant issues, in
addition to financial information, in the management decision-making process.
Credits: 6 Type of Course: Core/Elective (Core)
Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Introduction: Accounting Standards and Concepts
Unit I Accounting and its Functions
Unit II Accounting Concepts
Unit III Accounting Standards
Unit IV Accounting Information and its Applications
Block 2 Balance Sheet, P\L Accounts, Cash and Fund Flow
Unit V Construction and Analysis of Balance Sheet
Unit VI Construction and Analysis of Profit and Loss Account-I
Unit VII Construction and Analysis of Profit and Loss Account-II
Unit VIII Construction and Analysis of Fund Flow Statement
Block 3 Cost Analysis
Unit Ⅸ Understanding and Classifying Costs
Unit Ⅹ Absorption and Marginal Costing
Unit Ⅺ Cost Volume Profit Analysis
Unit Ⅻ Variance Analysis
Block 4 Ratio Analysis and Budgeting
Unit ⅩⅢ Ratio Analysis
Unit ⅩⅣ Leverage Analysis
Unit ⅩⅤ Budgeting and Budgeting Control
Unit ⅩⅥ Investment Appraisal Methods
Block 5 Working Capital Management
Unit ⅩⅦ Management of Working Capital
Unit ⅩⅧ Management of Cash
Unit ⅩⅨ Capital Structure
Unit ⅩⅩ Dividend Decision
Suggested Text Book Readings:
1. Financial Accounting: Tools for Business Decision Making, 3 rd Edition . Wiley Publishers:
Canada
2. Gray, Jack and KennethS. Johnson, 1977. Accounting and Management Action, Tata Mc
GrawHill: New York.
3. Advanced Accounting, C. M. Juneja, Kalyani Publishers, Ludhiyana.
4. Analysis of Financial Statement, [Link] & Meera Singh, Prayag Pustak Bhawan,
Allahabad.
5. Advanced Management Accounting, [Link] & [Link]., New Delhi, 2013.
6. Gupta, Shashi k., Sharma, R.K, Management Accounting, Kalyani Publishers, New Delhi.

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]
Electronic media and other digital components in the curriculum:
Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
Unit-I_-Introduction-to-Working-Capital-Management_WDdB8ZC.pdf
2. [Link]
QTH5
3. [Link]
[Link]
4. [Link]
Name of electronic media Year of incorporation
Note: School may revise list of electronic media and other digital components in the curriculum time
to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Quantitative Techniques For Business Decisions]
Course prerequisites: None

Programme: MBA Year: 2022 Semester: I

Course Code: MBA-1.4 Course Title: Quantitative Techniques For Business
Decisions
Course Objectives:
 To understand relevance & need of quantitative methods for making business
decisions.
 To demonstrate a sound knowledge of fundamentals of statistics and statistical
techniques.
 To be able to read and interpret statistical information.
 To be able to perform statistical analysis.
 To be able to apply quantitative methods to solve a variety of business problems.
Course Outcomes:
Upon completion of this course, the learners will be able to:
CO1: Understand various quantitative & statistical methods.
CO2: Understand data and draw inference from data.
CO3: Calculate and interpret statistical values by using statistical tool (correlation & regression).
CO4: Demonstrate an ability to apply various statistical tool to solve business problem.
Credits: 6 Type of Course: Core/Elective (Core)

Category of Course (Please mention category Awareness/ life skills / soft skills/ value-
of course; It may have more than one option) added / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1
Unit I Data Analysis, Measure of Dispersion, Standard Deviation
Unit II Theory of Probability, Basic Concept, Simple Joint Conditional and Marginal
Probabilities, Addition and Multiplication Theorems.
Unit III Prior and Posterior Probabilities, Random Variables in Probability Functions.
Unit IV Mathematical Expectation and Bayes’ Theorem.
Block 2
Unit V Probability Distribution: Binomial, Poisson and Normal Distributions.
Unit VI Normal Sampling Distribution.
Unit VII Probability and Decision Making.
Unit VIII Decision Making Under Uncertainty.
Block 3
Unit Ⅸ Decision Making.
Unit Ⅹ Probability Theory.
Unit Ⅺ Operations with Matrix & Introduction to Vectors.
Unit Ⅻ Decision Tree Analysis.
Block 4
Unit ⅩⅢ Programming Techniques.
Unit ⅩⅣ Duality in Linear Programming.
Unit ⅩⅤ Transportation Problem.
Unit ⅩⅥ Modified Distribution Method & Stepping Stone Method and Game Theory.
Block 5
Unit ⅩⅦ The Assignment Problem and The Hungarian Method.
Unit ⅩⅧ Markov Chains
Unit ⅩⅨ Theory of Estimation: Point Estimation, Interval Estimation\ Time Series.
 Unit ⅩⅩ Project Management: CPM\ PERT Analysis, Queuing Theory.
Suggested Text Book Readings:
1. Franklin, Evidence and Probability.
2. Gupta, S.B., Principal of Statistics.
3. N D Vohra: Quantitative Techniques in Management, Tata Mc Graw Hill.
4. V K Kapoor: Operations Research.
5. Taha: Operations Research(Pearson).
6. Sharma, J.K: Operations Research: Theory and Applications (Macmillan India Ltd).

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for
reference/Video Conferencing/Radio broadcast/Web Conferencing/ Other electronic and
digital contents)
1. [Link]
2. [Link]
3. [Link]

Year of
Name of electronic media
incorporation

Note: School may revise list of electronic media and other digital components in the curriculum time to time
and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Managerial Economics]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: I

Course Code: MBA-1.5 Course Title: Managerial Economics
Course Objectives:
 To familiarize the learners with the basic concept of microeconomics.
 To make learner understand the demand and supply analysis in business applications.
 To familiarize learners with the production and cost structure under different stages of
production.
 To understand the pricing and output decisions under various market structure.
 To help learners understand and apply the various decision tools to understand the market
structure.
Course Outcomes:
Upon completion of this course, the students will be able to:
CO1: To understand the concepts of cost, nature of production and its relationship to Business
operations.
CO2: To apply marginal analysis to the “firm” under different market conditions.
CO3: To analyze the causes and consequences of different market conditions.
CO4: To integrate the concept of price and output decisions of firms under various market structure.
Credits: 6 Type of Course: Core/Elective (Core)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Introduction
Unit I Managerial Economics and Economists.
Unit II Utility.
Unit III Law of Diminishing Marginal Utility.
Unit IV Law of Equi-Marginal Utility.
Unit V Consumer Surplus
Block 2 Demand Analysis
Unit VI Conceptual Framework.
Unit VII Demand Determinants.
Unit VIII Elasticity of Demand.
Unit Ⅸ Indifference Curve Analysis
Unit Ⅹ Demand Forecasting
Block 3 Production and Cost Analysis
Unit Ⅺ Production
Unit Ⅻ Economies and Diseconomies of Scale, Theory of Production.
Unit ⅩⅢ Cost Analysis.
Unit ⅩⅣ Cost Output Relations.
Unit ⅩⅤ Revenue Analysis.
Block 4 Price and Profit Analysis
Unit ⅩⅥ Market and Perfect Competition
Unit ⅩⅦ Imperfect Competition
Unit ⅩⅧ Monopoly
Unit ⅩⅨ Capital Budgeting And Practices.
Unit ⅩⅩ Profit Theories & Policy
Suggested Text Book Readings:
1. Srvage C.I. and Small J.R. Introduction to Marginal Economics.
2. Samuelson , P.A. Economics.
3. Mc Connell & Gupta , Economics Vol. I.

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
mics_MS-[Link]
2. [Link]
_ENGLISH.pdf
3. [Link]
QPTctrlhg

Year of
Name of electronic media
incorporation

Note: School may revise list of electronic media and other digital components in the curriculum time to time
and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Management Information System]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: I

Course Code: MBA-1.6 Course Title: Management Information System
Course Objectives:
 To describe the role of information technology and decision support systems in business and
record the current issues with those of the firm to solve business problems.
 To introduce the fundamental principles of computer-based information systems analysis and
design and develop an understanding of the principles and techniques used.
 To enable learners understand the various knowledge representation methods and different
expert system structures as strategic weapons to counter the threats to business and make
business more competitive.
 To enable the learners to use information to assess the impact of the Internet and Internet
technology on electronic commerce and electronic business and understand the specific
threats and vulnerabilities of computer systems.
 To provide the theoretical models used in database management systems to answer business
questions.
Course Outcomes:
Upon completion of this course, learners will be able to:
CO1: Relate the basic concepts and technologies used in the field of management information systems.
CO2: Compare the processes of developing and implementing information systems.
CO3: Outline the role of the ethical, social, and security issues of information systems.
CO4: Translate the role of information systems in organizations, the strategic management processes,
with the implications for the management.
CO5: Apply the understanding of how various information systems like DBMS work together to
accomplish the information objectives of an organization.
Credits: 6 Type of Course: Core/Elective (Core)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Role of MIS in Organization
Organization and Information Systems, Changing Environment and Its Impact of
Unit I
Business.
Unit II The ITES and its Influence- Data, Information and its Attributes
Unit III The Organization: Structure, Managers and Activities. The level of people and their
information needs.
Unit IV Types of Decisions and Information- Information system, categorization of
information on the basis of nature and characteristics, its impact on business.
Block 2 System Analysis And Development
Unit V Need for System Analysis- Stages in System Analysis, Structured SAD and tools
like DFD, Context Diagram, and Decision Table and Structured Diagram.
Unit VI System Development Models: Water Flow, Prototype, spiral, RAD-Roles and
Responsibilities of System Analyst, Database Administrator and Database
Designer.
Unit VII System Development Life Cycle: Sequential Process of Software Development,
Computer Aided Software Engineering (CASE).
Unit VIII Tools and the Modular Approach to Software Development; Information System
Audit.
Block 3 Enterprise Systems
Unit Ⅸ Enterprise Resource Planning (ERP).
Unit Ⅹ Supply Chain Management (SCM).
Unit Ⅺ Knowledge Management and e-governance.
Unit Ⅻ Nature of IT Decision.
Block 4 Security and Ethical Challenges
Unit ⅩⅢ Ethical Responsibilities of Business Professionals – Business Technology.
Unit ⅩⅣ Computer Crime - Hacking, Cyber theft, Unauthorized use at work, Cyber
Terrorism.
Unit ⅩⅤ Software and Intellectual Property: Privacy – Issues and the Internet Privacy:
Challenges.
Unit ⅩⅥ Ergonomics, Health and Social Issues, Working Condition.
Block 5 Managing International Information System
Unit ⅩⅦ The Global Environment: Business Drivers and Challenges; developing an
international information system architecture.
Unit ⅩⅧ Organizing International Information System: Global Strategies; Global Systems;
Re-organizing the Business.
Unit ⅩⅨ Technology Issues and Global Value Chains; Managing global software.
Unit ⅩⅩ Offshore Outsourcing: Opportunities and Challenges
Suggested Text Book Readings:
1. Ramesh Behl, James A. O’Brien, George M. Marakas, Management Information Systems,
McGraw Hill Education, 11th Edition,2019.
2. A K Gupta, Management Information System, S Chand Publishing, 2010.
3. Ashima Bhatnagar Bhatia, Meghna Sharma, Vaibhav Bansal, Information System
Management, JSR PUBLISHING HOUSE LLP, 2020.
4. D.P. Nagpal, Textbook on Management Information Systems, S Chand & Co Ltd
Publishing.
5. Kenneth C. Laudon and Jane P. Laudon, Management Information System, Seventeen
Edition, By Pearson Education, 2022.

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
Hq7jZ5_6hT
2. [Link]
WMQ2VXe
3. [Link]
ION_SYSTEM.pdf

Name of electronic media Year of incorporation

Note: School may revise list of electronic media and other digital components in the curriculum time to time
and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Business Environment]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: Ⅱ

Course Code: MBA 2.1 Course Title: Business Environment
Course Objectives:
 To understand the concepts of business and its environment.
 To analyse the overall business environment and evaluate its various components in business
decision-making.
 To discuss the contemporary issues in business.
 To examine and evaluate the business in International Environment.

Course Outcomes:
CO1: Learners would be acquainted with business objectives, dynamics of business and environment,
various types of business environment and its analysis. They will familiarize with the nature
of business environment and its components.
CO2: Develops basic understanding and demonstrate/develop conceptual framework of business
environment and generate interest in international business.
CO3: Understand the definition of ethics and the importance and role of ethical behaviour in the
business world.
CO4: Learners would be acquainted with various strategies of Global Trade. They would also discuss
Foreign Trade in India, Foreign Direct Investments, and its implications on Indian Industries.
CO5: Learners would describe and discuss Corporate Social Responsibility, Corporate
Governance and Social Audit.

Credits: 6 Type of Course: Core/Elective (Core)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Management Concept And Principles
Unit I Overview of Business Environment
Unit II Complexities and Diversities of Business Environment in 21 st Century
Unit III Environmental Scanning
Unit IV Political Environment
Block 2 Economic Environment
Unit V Economic Environment
Unit VI Industrial Policy: Strategies And Evaluation Of Current Five Year Plan, New
Industry Policy And Industrial Licensing
Unit VII Economic Policy
Unit VIII Legal Environment
Block 3 Social Environment And Ethics
Unit Ⅸ Public Sector in India
Unit Ⅹ Performance, Problem and Constraint of Public Sector
Unit Ⅺ Social Environment
Unit Ⅻ Business Ethics
Block 4 Technological Environment And Globalization
Unit ⅩⅢ Technological Environment: Impact on Technology on Business ,
Unit ⅩⅣ Technological Policy, Import of Technology, Problems in Technology Transfer
Unit ⅩV International Environment: Emergence of Globalization, Control of FDI
Unit ⅩⅥ Benefits and Problem from MNCs, WTO, its Role and Functions
Block 5 Corporate Governance
Unit ⅩⅦ Meaning and Need of Corporate Restructuring
Unit ⅩⅧ Objectives and Procedure of Corporate Restructuring
Unit ⅩⅨ Corporate Governance
Unit ⅩⅩ Benefits of Corporate Governance and its Present State in India
Suggested Text Book Readings:
1. Cherunilam Francis, Business environment, Vikas Publishing House pvt ltd.
2. Bedi Suresh, Business Environment Excel Books.
3. Mital Enviornment, Excel books.
4. A.C. Fernando, Business Environment.
5. Saleem, Shaikh, Business Environment, Pearson.

This course can be opted as an elective by the Learners of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
2. [Link]
1_BUSINESS_ENVIRONMENT.pdf
3. [Link]
S5B4I

Year of
Name of electronic media
incorporation

Note: School may revise list of electronic media and other digital components in the curriculum time to time
and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Production Management]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: Ⅱ

Course Code: MBA 2.2 Course Title: Production And Operation Management
Course Objectives:
 To understand the basic concepts and theories of the production management.
 To comprehend the operations management situations with greater confidence.
 anticipate issues in production and operations processes they may face during their careers
 expand individual knowledge of operations management principles and practices.
 To apply operations management concepts and their influence on business decisions.

Course Outcomes:
CO1: Gaining knowledge about managing production processes.
CO2: Analyze and evaluate various facility alternatives and their capacity decisions, develop a
balanced line of production.
CO3: Develop aggregate capacity plans and MPS in operation environments. Better understanding of
modern production techniques.
CO4: Better understanding of quality management. Plan and implement suitable quality control
measures in Quality Circles to TQM.
CO5: Management skills needed for the effective operations management & scheduling and
sequencing techniques in operation environments.

Credits: 6 Type of Course: Core/Elective (Core)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Basic Issues in Production Management
Unit I Production and Operations Management: An Overview
Unit II Production System: Issues and Environment
Unit III Total Quality Management(TQM)
Unit IV Latest Techniques in Production Management
Block 2 Production and Forecasting
Unit V Need and Importance of Forecasting
Unit VI Qualitative Methods of Forecasting-Ⅰ
Unit VII Qualitative Methods of Forecasting-Ⅱ
Unit VIII Quantitative Methods of Forecasting
Block 3 Production Planning
Unit Ⅸ Facility Location Planning
Unit Ⅹ Capacity Planning
Unit Ⅺ Facilities Planning
Unit Ⅻ Aggregate Production Planning
Block 4 Work Design and Time Management
Unit ⅩⅢ Work System Design
Unit ⅩⅣ Management Information for Production System
Unit ⅩV Just in Time
Unit ⅩⅥ Logistics Management
 Block 5 Materials Management
Unit ⅩⅦ Issues in Materials Management
Unit ⅩⅧ Independent Demand Inventory System
Unit ⅩⅨ Dependent Demand Inventory System
Unit ⅩⅩ Scheduling and Sequencing
Suggested Text Book Readings:
1. Everett, E. Adam, Jr. Ronald J. Ebert, Production and Operations Management, Prentice- Hall
of India Private Limited, 5th edition,1994.
2. Geetika Ghosh, P. and Roy Choudhury, P. Managerial Economics, 2 nd , Tata McGraw Hill,
New Delhi,2011.
3. A. Greasley, Operations Management, Sage Publication,2008
4. R.N. Roy, A Modern Approach to Operations Management, New Age International(P)
Limited Publishers, 2nd Edition,2005
5. S. Anil, N. Suresh, Production and Operations Management, New Age International
Limited Publishers, Second Edition, 2008.
6. R. Pannerselvam, Production and Operation Management Prentice Hall of India Pvt
Ltd 9th print 2004

This course can be opted as an elective by the Learners of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]
2. [Link]
Electronic media and other digital components in the curriculum:
Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
kHGx4YUY97ShTTqBfA6-
2. [Link]
3. [Link]
4. [Link]
[Link]
Name of electronic media Year of incorporation

Note: School may revise list of electronic media and other digital components in the curriculum time
to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Human Resource Management]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: Ⅱ

Course Code: MBA 2.3 Course Title: Human Resource Management
Course Objectives:

 Effectively manage and plan key human resource functions within organizations.
 Examine current issues, trends, practices, and processes in HRM.
 Contribute to employee performance management and organizational effectiveness.
 Problem-solve human resource challenges.
 Develop employability skills for the Indian workplace.
 Develop effective written and oral communication skills.
 HR skills and their ability to assess the constraints and opportunities associated with managing
employees in different socio-economic and political context.
Course Outcomes:
CO1: Understand and apply Human Resource Management Perspective and Ability to Draft HR
planning.
CO2: Integrated perspective on role of HRM in modern business. Ability to plan human resources and
implement techniques of job design.
CO3: Ability to handle employee issues and evaluate the new trends in HRM
CO4: Analyze the key issues related to administering the human elements such as motivation,
compensation, appraisal, career planning, diversity, ethics, and training.
CO5: Analyze alternative strategies for the acquisition/ training/ development/ career /
management/separation of human resources and correctly match them to appropriate business
utilizing HRIS system.
CO6: Demonstrate; apply various HR methods to assess and “fit” an organizational environment and
communicate clearly, concisely and correctly using analyzed systematic data.
Credits: 6 Type of Course: Core/Elective (Core)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Human Resource Management
Unit I Human Resource Management
Unit II Human Resource Development
Unit III Strategic Human Resource Management
Unit IV International Human Resource Management
Block 2 Human Resource Procurement
Unit V Human Resource Planning
Unit VI Human Resource Information System
Unit VII Recruitment and Selection
Unit VIII Placement and Induction
Block 3 Training and Development
Unit Ⅸ Training and Development
Unit Ⅹ Evaluation of Training
Unit Ⅺ Executive Development Programme
Unit Ⅻ Management Development Programmes
Block 4 Appraisal Practices
Unit ⅩⅢ Performance Appraisal
Unit ⅩⅣ Compensation Administration
Unit ⅩV Incentive Payments
Unit ⅩⅥ Potential Appraisal
Block 5 Industrial Relation and Trade Union
Unit ⅩⅦ Industrial Relations
Unit ⅩⅧ Disciplines and Grievances Cell Procedure
Unit ⅩⅨ Trade Unionism
Unit ⅩⅩ Labour Legislations
Suggested Text Book Readings:
1. Gary Dessler and Biju Varkkey , human resource development, 15 TH edition , Pearson 2017.
2. V.S.P Rao, Human Resource Management Taxmann’s second edition August 2020
3. T. N. Chhabra Fundamentals of Human Resource Management Sun India Publications
4. L.M Prasad Human Resource Management , Sultan Chand and Son’s
5. Aswathappa. k, Human Resource and Personnel Management, Tata McGraw
Hill Publishing company limited New Delhi

This course can be opted as an elective by the Learners of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)

5. [Link]
6. [Link]

Name of electronic media Year of incorporation

Note: School may revise list of electronic media and other digital components in the curriculum time
to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Marketing Management]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: Ⅱ

Course Code: MBA 2.4 Course Title: Marketing Management
Course Objectives:
 To understand the concepts of marketing management.
 To learn about marketing process for different types of products and services and understand
the tools used by marketing managers in decision situations.
 To outline key marketing concepts and its application to different markets and to identify
factors and processes essential for designing marketing strategy.
 To analyze and examine the implementation of marketing concepts and strategy to firms.

Course Outcomes:
CO1: Learners will demonstrate strong conceptual knowledge in the functional area of marketing
management.
CO2: Learners will demonstrate effective understanding of relevant functional areas of marketing
management and its application.
CO3: Learners will demonstrate analytical skills in identification and resolution of problems
pertaining to marketing management.
CO4: Learners will be able to coordinate the various marketing environment variables and interpret
them for designing marketing strategy for business firms
CO5: Learners will be able to practice marketing communication skills relevant to the corporate
world.
Credits: 6 Type of Course: Core/Elective (Core)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Basic of Marketing
Unit I Introduction to Marketing
Unit II Marketing in a Developing Economy
Unit III Marketing for Services
Unit IV New Concepts of Marketing
Block 2 Marketing Dimension
Unit V Planning Marketing Mix
Unit VI Marketing Segmentation
Unit VII Market Organizations
Unit VIII Marketing Research And Its Application
Block 3 Consumer Behavior and Marketing
Unit Ⅸ Analysis Of Consumer Behavior
Unit Ⅹ Models Of Consumer Behavior
Unit Ⅺ Indian Consumer Environment
Unit Ⅻ Product Decision And Strategies For Consumers
Block 4 Product And Branding Decisions
Unit ⅩⅢ Product Lifecycle And New Product Development
Unit ⅩⅣ Branding And Packaging Decision
Unit ⅩV Pricing Policy And Practices
Unit ⅩⅥ Sales Forecasting
Block 5 Marketing Promotion And Communication
Unit ⅩⅦ Marketing Communication And Advertising
Unit ⅩⅧ Personal Selling And Sales Promotion
Unit ⅩⅨ Distribution And Strategy
Unit ⅩⅩ Marketing And Public Policy
Suggested Text Book Readings:
1. Philip Kotler, Kevin Lane Keller Pearson, Marketing Management 15th Edition
2. Principles of Marketing by Philip Kotler & Gary Armstrong, Pearson 15 th Edition
3. Boone, Louis E. and Kurtz David L., 7TH Edition, Contemporary Marketing, Dryden Press, NEW
YORK.
4. S. Ramesh Kumar and Anup Krishnamurthy, Advertising, Brands and
Behaviour, SAGE Publications India Pvt ltd .

This course can be opted as an elective by the Learners of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
2. [Link]
3. [Link]
pz1L-Yn
4. [Link]
YCP2uK

Year of
Name of electronic media
incorporation

Note: School may revise list of electronic media and other digital components in the curriculum time to time
and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Financial Management]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: Ⅱ

Course Code: MBA 2.5 Course Title: Financial Management
Course Objectives:
 To Provide an in-depth view of the process in financial management of the firm
 To Develop knowledge on the allocation, management and funding of financial resources.
 To Improving Learners’ understanding of the time value of money concept and the role of a
financial manager in the current competitive business scenario.
 To Enhancing Learner’s ability in dealing short-term dealing with day-to-day working capital
decision; and also longer-term dealing, which involves major capital investment decisions
and raising long-term finance.

Course Outcomes:
CO1: The Learners will be able to explain the concept of fundamental financial concepts, especially
time value of money.
CO2: Apply capital budgeting projects using traditional methods.
CO3: Analyze the main ways of raising capital and their respective advantages and disadvantages in
different circumstances.
CO4: Integrate the concept and apply the financial concepts to calculate ratios and do the capital
budgeting .
CO5: Ensure the learner understands and appreciates the strong linkages between finance and
globalization. Demonstrate the importance of working capital management and the tools to manage it.
CO6: Learner will be able to select and apply techniques in managing working capital and analyse a
company’s performance and make appropriate recommendations.

Credits: 6 Type of Course: Core/Elective (Core)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Introduction
Unit I Business Finance
Unit II Financial Documents
Unit III Fund Flow Statement
Unit IV Cash Flow Statement
Unit V Time Value Of Money
Block 2 Financial Analysis
Unit VI Ratio Analysis
Unit VII Break Even Analysis
Unit VIII Dividend Policy
Unit Ⅸ Cost Of Capital
Unit Ⅹ Shared Debenture And Bonds
Block 3 Capitalization
Unit Ⅺ Theories of capitalization
Unit Ⅻ Capital Structure
Unit ⅩⅢ Financial Planning
Unit ⅩⅣ Leverage
Unit ⅩV Capital Budgeting
Block 4 Working Capital Management
Unit ⅩⅥ Introductory
Unit ⅩⅦ Method Of Forecasting
Unit ⅩⅧ Inventory Management
Unit ⅩⅨ Receivable Management
Unit ⅩⅩ Cash Management
Suggested Text Book Readings:
1. Pandey L. M (2009) Financial Management Vikas Publishing House Pvt. Limited
2. Khan M. Y And Jain P K (2007) Basic Financial Management Tata Mcgraw-Hill 2nd Edition
3. Agarwal M. R (2011) Management Accounting Garima Publication (2011) Jaipur
4. Prasanna Chandra (2004) Fundamentals Of Financial Management TMH
5. Agarwal M. R (2010) “Financial Management” (Principle And Practices) Garima
Publication Jaipur 9th Edition

This course can be opted as an elective by the Learners of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
CIAL%[Link]
2. [Link]
qxzzD5Wj
3. [Link]

Name of electronic media Year of incorporation

Note: School may revise list of electronic media and other digital components in the curriculum time to time
and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Research Methodology]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: Ⅱ

Course Code: MBA 2.6 Course Title: Research Methodology
Course Objectives:
 To introduce the concept of Research among learners and to enable them to describe the
importance of Research in the social sciences.
 To identify and discuss the issues and concepts salient to the research process.
 To identify and discuss the complex issues inherent in selecting a research problem,
selecting an appropriate research design, and implementing a research project.
 To identify and discuss the concepts and procedures of sampling, data collection, analysis
and reporting. To enable Learners to assess the different methods of collection of data and
processing of the same.
 To enable Learners to interpret the data collected and form conclusions and write a
report.
Course Outcomes:
CO1: Learner will able to demonstrate the ability to choose methods appropriate to research
aims and objectives. Understand the limitations of particular research methods.
CO2: Learners would discuss the concepts of research, its features, objectives, its different
types and the formulation of research problem. Develop skills in qualitative and quantitative
data analysis and presentation.
CO3: Learners would learn the formulation of hypothesis and also would be aware about the
different research designs.
CO4: Learners would discuss the concepts of research, its features, objectives, its different types
and the formulation of research problem.
CO5: Learners would learn the formulation of hypothesis and also would be aware about the
different research designs.

Credits: 6 Type of Course: Core/Elective (Core)

Category of Course (Please mention Awareness/ life skills / soft skills/ value-
category of course; It may have more than added / employability/ entrepreneurship/ skill
one option) development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Fundamentals of Research
Unit I Introduction
Unit II Research Problems
Unit III Research Design
Unit IV Data Collection
Unit V Sampling
Block 2 Scaling and Data Analysis
Unit VI Scaling
Unit VII Graphs And Diagrams
Unit VIII Central Tendency Measures
Unit Ⅸ Dispersion
Unit Ⅹ Correlation And Regression
Block 3 Hypothesis and its Testing
Unit Ⅺ Conceptual Framework
Unit Ⅻ ANOVA And Others
Unit ⅩⅢ Uses Of ICT In Research Methodology
Unit ⅩⅣ Z Test And T Test
Unit ⅩV Advanced Technique
Block 4 Concluding Observations
Unit ⅩⅥ Probability Theories
Unit ⅩⅦ Case Study Method
Unit ⅩⅧ Theoretical Distribution
Unit ⅩⅨ Empirical R And Bibliography
Unit ⅩⅩ Report Writing
Suggested Text Book Readings:
1. Khan J. A “Research Methodology” APH Publishing Corporation New Delhi
2. Kothari C.R “Research Methodology- Methods And Techniques New Age”
International Limited
3. Hague Paul Market Research A Guide To Planning Methodology And Evaluation
Kogan Page London
4. Abrahamsson Mark (1983) Social Research Method New Jersey Prentice Hall
5. Kumar Ranjit, “Research Methodology” ;Pearson Education

This course can be opted as an elective by the Learners of following subjects: Any one
Suggested equivalent online courses (MOOCs) for credit transfer:
1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for
reference/Video Conferencing/Radio broadcast/Web Conferencing/ Other electronic and
digital contents)
1. [Link]
2. [Link]
3GaZvFSJ9jkkaAMvuu
3. [Link]
4. [Link]
[Link]
5. [Link]

Year of
Name of electronic media
incorporation

Note: School may revise list of electronic media and other digital components in the
curriculum time to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Organizational Effectiveness & Change]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: III
Course Code: MBA-3.1 Course Title: Organizational Effectiveness & Change
Course Objectives:
 To develop a basic understanding and appreciation for the issues and conditions
creating the need for change in modern organizations.
 To develop a basic understanding and fundamental knowledge of the models and
theories of change management.
 To develop a basic understanding of how organizations behave and react to change,
why change efforts can fail, overcoming organizational resistance, and making change
possible.
 To develop an overall awareness of change, including the issues associated with
operational change, process change, cultural change, technology change, strategic
repositioning and human relations.
Course Outcomes:
Upon completion of the course, learner will be able:
CO1: To understand the need and philosophy of organization change and development in the
changing times.
CO2: To learn Organizational Development as an applied field of change.
CO3: To understand techniques of collection and analyses of organizational diagnosis
information and the significance of feedback in delivering diagnostic information.
CO4: To comprehend designing and evaluation of different types and levels of interventions
and their ability to address organization’s survival.
CO5: To explore the role of Organizational Development in addressing issues relating to
globalization, OD research-practice interface and challenges faced by OD.
Credits: 6 Type of Course: Core/Elective (Core)

Category of Course (Please mention Awareness/ life skills / soft skills/ value-
category of course; It may have more than added / employability/ entrepreneurship/ skill
one option) development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Overview of Change Management
Organizational Change Management: Understanding Organizational
Transformation, Transformation Strategies, Process of Organizational
Unit I
Transformation, Nature of Organizational Change, Perspectives of
Organizational Change.
Unit II Models of Organizational Change: Process-based Change Models, Content-
based Change Models, Individual Change Models, Integration of Change
Models
Unit III Communicating Change: Need for Communicating Change, Factors Involved in
Communicating Change, Methods and Techniques for Communicating Change,
Role of Top Management in Communicating Change
Unit IV Process of Change Management: Change Management Process, Phases of the
Change Management Process, Change Management Process Control
Block 2 Individual Change
Unit V Individual Change: Need for Individual Change, Personality and Change,
Learning and Individual Change, Approaches to Individual Change,
Implications of Change in Individuals
Unit VI Typology of Organization Structures, types and significance, merits and
 demerits Some Basic Organization Design and Restructuring Strategies
Block 3 Organizational Change
Unit VII Organizing and Analyzing Work, types and significance , merits and demerits,
Job Design, types and significance , merits and demerits
Unit VIII Emerging Issues of Work Organization and Quality of Working Life
Unit Ⅸ Organizational Diagnosis: Tools and Techniques, Questionnaire as a Diagnostic
Tool, Interview as a Diagnostic Tool, Workshops, Task-forces and other
Methods
Unit Ⅹ Resistance to Change: Concept of Resistance to Change, Forms of Resistance,
Reactions to Change, Resistance to Organizational Change Initiatives,
Overcoming the Resistance to Change, Techniques to Overcome Resistance
Block 4 Implementation of Change
Unit ⅩⅠ Implementing Change: Implementation of Change, the Delta Technique,
Developing an Implementation Plan, Gaining Support and Involvement of Key
People, Developing Enabling Organizational Structures, Celebrating Milestones
Unit ⅩⅡ Strategies for Implementing Change: Introduction, Types of Change
Management Strategies, Factors Affecting the Choice of a Change Strategy,
Formulating and Facilitating Change, Facilitating Change, Implementing
Change
Unit ⅩⅢ Leading Changes: Visionary Leadership, Leadership Framework, Creating
Shared Vision, Role of Leaders in the Phases of Organizational Change
Unit ⅩⅣ Maintaining Organizational Effectiveness: Meaning of Organizational
Effectiveness, Difference between Effectiveness and Efficiency, Approaches to
Organizational Effectiveness, Perspectives of Organizational Effectiveness,
Factors in Achieving Organizational Effectiveness
Block 5 Evaluation and Change Agents
Unit ⅩⅤ Evaluating Organizational Change: Concept of Monitoring and Evaluation,
Measurement and Methods of Evaluation, Feedback Process, Continuous
Incremental Change
Unit ⅩⅥ Change Agents: Meaning and Concept of Change Agents, Types of Change Agents,
Role and Competencies of a Change Agent, Change Agent Styles, Areas that
Change Agents can Change
Unit ⅩⅦ Culture and Change: Introduction, Concept of Organizational Culture
Dimensions of Culture, Type of Culture, Assessing Organizational Culture,
Role of Culture in Managing Change
Unit ⅩⅧ Organizational Learning and Learning Organization: Concept of Organizational
Learning, Process of Organizational Learning, Types of Organizational
Learning, Disciplines Practiced in Organizational Learning, Concept of
Learning Organizations, Individual Skill Sets in Learning Organizations
Suggested Text Book Readings:
1. Cummings and Worley, Theory of organization Development and change
CENGAGE Learning, New Delhi.
2. French and Bell, Organizational Development Prentice Hall of lndia. New
Delhi.
3. Bennis. W.G. Changing Organizations, Tata McGraw Hill, New York.
4. Khandwalla, Organizational Design for Excellence, Tata McGraw hill, New
Delhi.

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]
Electronic media and other digital components in the curriculum:
Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for
reference/Video Conferencing/Radio broadcast/Web Conferencing/ Other electronic and
digital contents)
1. [Link]
2. [Link]
[Link]
3. [Link]
4. [Link]
5. [Link]

Year of
Name of electronic media
incorporation

Note: School may revise list of electronic media and other digital components in the
curriculum time to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Project Management]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: III
Course Code: MBA-3.2 Course Title: Project Management
Course Objectives:
 To make learners understand the concepts of Project Management for planning to execution
of projects.
 To make learners understand the feasibility analysis in Project Management and network
analysis tools for cost and time estimation.
 To enable learners to comprehend the fundamentals of Contract Administration, Costing and
Budgeting.
 To make them capable to analyze, apply and appreciate contemporary project management
tools and methodologies in Indian context.
Course Outcomes:
On completion of this course, the learners will be able to:
CO1: Understand project characteristics and various stages of a project.
CO2: Understand the conceptual clarity about project organization and feasibility analyses- Market,
Technical, Financial and Economic.
CO3: Analyze the learning and understand techniques for Project planning, Scheduling
and Execution Control.
CO4: Apply the risk management plan and analyze the role of stakeholders.
CO5: Understand the contract management, Project Procurement, Service level
Agreements and productivity.
CO6: Understand the How Subcontract Administration and Control are practiced in the
Industry.
Credits: 6 Type of Course: Core/Elective (Core)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Project Formulation and Appraisal
Unit I Project Management: An Overview
Unit II Feasibility and Technical Analysis
Unit III Market And Demand Analysis
Unit IV Economic And Financial Analysis
Unit V Formulation Of Detailed Project Reports
Block 2 Project Planning and Scheduling
Unit VI Planning Time Scale Network Analysis
Unit VII Materials And Equipment
Unit VIII Human Resources
Unit Ⅸ Project Costing And Financing
Unit Ⅹ Organization Structures In Project
Block 3 Implementation and Control
Unit ⅩⅠ Project Management Information System
Unit ⅩⅡ Material And Equipment
Unit ⅩⅢ Human Resources
Unit ⅩⅣ Financial Aspects
Block 4 Project Completion and Evaluation
Unit ⅩⅤ Integrated Project Management Control System
Unit ⅩⅥ Managing Transition From Project To Operation
Unit ⅩⅦ Project Completing And Evaluation
Suggested Text Book Readings:
1. M Y Khan & P K Jain, Financial Management, Tata McGraw Hill.
2. P.K. Joy, Total Project Management, Macmillan India.
3. I.A. Stallworthy & O.P Kharbanda, Total Project Management- From Concept to
Completion, Gower Publishing Co., U.K.
4. Harold Kerzner Project Management- A System Approach to Planning,
Scheduling, and Controlling.
5. Project Management Handbook, Edited by Dennis Lock Gower, Technical Press
Ltd; UK; 1987.
6. P-K Mathoor, Project Formulation in Developing Countries, Macmillan India.

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
2. [Link]
3. [Link]
4. [Link]
t_15694.pdf
5. [Link]

Name of electronic media Year of incorporation

Note: School may revise list of electronic media and other digital components in the curriculum
time to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Human Resource Development]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: III
Subject: Optional Group-HR
Course Code: MBA-3.11 Course Title: Human Resource Development
Course Objectives:
 To understand the HR Development and system at various levels in general and in
certain specific industries or organizations.
 To focus on and analyze the issues and strategies required to select and develop
manpower resources.
 To develop relevant skills necessary for application in HR related issues.
 To enable the learners to integrate the understanding of various HR concepts along
with the domain concept in order to take correct business decisions.
Course Outcomes:
On completion of this course, the learners will be able:
CO1: To develop the understanding of the concept of human resource management and to
understand its relevance in organizations.
CO2: To develop necessary skill set for application of various HR issues.
CO3: To analyse the strategic issues and strategies required to select and develop manpower
resources.
CO4: To integrate the knowledge of HR concepts to take correct business decisions.
Credits: 6 Type of Course: Core/Elective (Elective)

Category of Course (Please mention Awareness/ life skills / soft skills/ value-
category of course; It may have more than added / employability/ entrepreneurship/ skill
one option) development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1
Unit I Introduction to Human Resource Development
Unit II HRD mechanisms, processes and outcomes
Unit III HRD interventions
Block 2
Unit IV HRD Process
Unit V HRD programs
Unit VI HRD audit
Unit VII HRD culture and climate
Block 3
Unit Ⅷ HRD Activities
Unit Ⅸ Leadership Development
Unit Ⅹ Role of trade unions
Unit ⅩⅠ Influence of Motivation on Development Activities
Block 4 HRD Applications and Trends: Coaching and mentoring
Unit Ⅻ Career management and development;
Unit ⅩⅢ Employee counseling
Unit ⅩⅠⅤ Competency mapping
Unit ⅩⅤ Employer branding and other emerging trends
Block 5
Unit ⅩⅥ HRD in Organizations
Unit ⅩⅦ HRD practices manufacturing and service industries and MNCs
Unit ⅩⅧ International experiences of human resource development.
 Suggested Text Book Readings:
1. Mukul Chand Mehta, Doel Kar, Human Resource Development, 1 st Edition
Bharti Publications.
2. Randy L. DeSimone, Jon M. Werner, Human Resource Development,
Cengage Learning India Private Limited; Sixth Edition.
3. Eugene Sadler-Smith, Human Resource Development From Theory into
Practice, Sage Publication,UK.
4. Dr. D.K. Bhattacharya, Human Resource Development,1 st Edition,
Himalaya Publishing House.

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for
reference/Video Conferencing/Radio broadcast/Web Conferencing/ Other electronic and
digital contents)
1. [Link]
drw&list=PLPjSqITyvDeUjGxJZaTlovRNAmYsp46wY
2. [Link]
3. [Link]
4. [Link]

Year of
Name of electronic media
incorporation

Note: School may revise list of electronic media and other digital components in the curriculum
time to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Labor Relations & Legislation]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: III

Subject: Optional Group-HR
Course Code: MBA-3.12 Course Title: Labor Relations & Legislation
Course Objectives:
 To know the development and the judicial setup of Labour Laws.
 To learn the salient features of welfare and wage Legislation.
 To learn the laws relating to Industrial Relations, Social Security and Working
conditions.
 To understand the laws related to working conditions in different settings.
Course Outcomes:
On completion of this course, the learners will be able:
CO1: To know the development and the judicial setup of Labour Laws.
CO2: To learn the salient features of welfare and wage Legislations also to integrate the
knowledge of Labor Law in General HRD Practice.
CO3: To learn the laws relating to Industrial Relations, Social Security and Working
conditions.
CO4: To learn the enquiry procedural and industrial discipline.
Credits: 6 Type of Course: Core/Elective (Elective)

Category of Course (Please mention Awareness/ life skills / soft skills/ value-
category of course; It may have more than added / employability/ entrepreneurship/ skill
one option) development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 INDUSTRIAL JURISPRUDENCE
Unit I Industrial Jurisprudence: An Overview
Unit II Principles of Industrial Jurisprudence
Unit III Constitutional Aspects of Industrial Jurisprudence
Block 2 LAWS ON WORKING CONDITIONS
Unit IV The Factories Act, 1948
Unit V The Shops and Establishments Law
Unit VI The Contract Labor (Regulation and Abolition Act, 1970)
Block 3 LAWS ON INDUSTRIAL RELATIONS
Unit VII The Trade Union Act, 1926
Unit VIII The Industrial Disputes Act, 1947
Unit ⅠⅩ The Industrial Employment (Standing Orders) Act, 1946
Block 4 LAWS ON WAGES
Unit Ⅹ The Minimum Wages Act 1948
Unit ⅩⅠ The Payment of Wages Act 1936
Unit ⅩⅡ The Payment of Bonus Act 1965
Unit ⅩⅢ The Equal Remuneration Act 1976
Block 5 LAWS ON SOCIAL SECURITY
Unit ⅩⅣ The Workmen’s Compensation Act 1923
Unit ⅩⅤ The Employees’ State Insurance Act 1948
Unit ⅩⅥ The Employee’s Provident Fund and Miscellaneous Provisions Act 1952
Suggested Text Book Readings:
1. Srivastava S.C, Industrial Relations and Labour Laws, sixth revised edition,
Vikas Publishing House Pvt Ltd.
 2. R.C. Sharma, Industrial Relations And Labour Legislation, Edition : 2016,
3. Sivarethinamohan, R, Industrial Relations And Labour Welfare : Text And
Cases, Paperback.
4. M.R. Sreenivasan, Industrial Relations & Labour Legislations, Paperback.
5. New Labour & Industrial Laws, Taxmann Publication.

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]
Electronic media and other digital components in the curriculum:
Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for
reference/Video Conferencing/Radio broadcast/Web Conferencing/ Other electronic and
digital contents)
1. [Link]
2. [Link]
3. [Link]
m_Q0Gl6w1xH7NMD
4. [Link]
5. [Link]
[Link]

Year of
Name of electronic media
incorporation

Note: School may revise list of electronic media and other digital components in the curriculum
time to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Wages & Salary Administration]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: III

Subject: Optional Group-HR
Course Code: MBA-3.13 Course Title: Wages & Salary Administration
Course Objectives:
 To examine the strategic use of compensation systems by management to attract, motivate,
retain, and reward employee performance.
 To explore the factors of job analysis, job description, and job evaluation as the basis of
compensation strategy.
 To offer learners an opportunity to develop competencies in making equitable compensation
decisions.
 To make learners understand legal issues in the administration of compensation, welfare and
social security.
Course Outcomes:
On completion of this course, the learners will be able:
CO1: To acquaint with the basic legal framework envisaged under the statutes for compensation and
welfare of employees in different modes.
CO2: To understand the principals involved and premise of the grant of bonus, wages, and minimum
wages to workers.
CO3: To be well versed with working in the maintenance and compliance vertical of compensation
structuring department.
CO4: To handle the organizations scenarios having large scale variation of minimum wages both
within the country and internationally.
CO5: To have insights about the employment benefits for women envisaged under compensation
laws of India.
Credits: 6 Type of Course: Core/Elective (Elective)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added /
course; It may have more than one option) employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 COMPENSATION MANAGEMENT AND JOB EVALUATION
Unit I Compensation management – An Introduction
Unit II Job Evaluation, Grading and Compensation Structure
Unit III Wages and Salary Administration at Macro (National) Level
Unit IV Job Evaluation: Compensation Strategy at Micro Level
Block 2 BENEFITS AND TAX PLANNING
Unit V Incentive Schemes
Unit VI Benefits and Services
Unit VII Tax Planning
Unit VIII Voluntary Retirement Scheme
Block 3 COMPENSATION STRATEGIES AND PAY STRATEGIES
Unit Ⅸ Compensation Strategy
Unit Ⅹ Managerial Remuneration
Unit ⅩⅠ Performance Linked Compensation:
Unit ⅩⅡ Pay Structures
Block 4 REWARDS AND RECOGNITION
Unit ⅩⅢ Rewards & Recognition
Unit ⅩⅣ Reward Management in Service Sector at Micro Level
Unit ⅩⅤ International Compensation
Suggested Text Book Readings:
1. Aft Lawrence S., Wage and Salary Administration, 2016 edition.
2. S. M. Yaqoob, Salary and Wage Administration, Publisher- M/s S. M. Yaqoob &
S.M. Iqbal, 2015 Edition.
3. Herbert G. Zollitsch, Wage and Salary Administration, Published by South-
Western Pub., 1970.
4. Radha Gupta, Wage and Salary Administration, Anmol Publisher,2007.

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
nagement-i&source=swayam&subsource=NPTEL
2. [Link]
dio=1&rv=EthJBz6NWE0&t=17
3. [Link]

Name of electronic media Year of incorporation

Note: School may revise list of electronic media and other digital components in the curriculum
time to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Strategies And Practices Of HRM]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: III

Subject: Optional Group-HR
Course Code: MBA-3.14 Course Title: Strategies And Practices Of HRM
Course Objectives:
 To learn the basic concepts of strategic management process.
 To focus on how firms formulate, implement & evaluate corporate business strategies.
 To promote skills of evaluating and implementing strategies to sustain a firms
competitive advantage.
 To study the role of HR in strategic formulation.
 To learn about strategic HR issues in global assignments.

Course Outcomes:
On completion of this course, the learners will be able:
CO1: To develop a perspective of strategic human resource management and be able to
distinguish the strategic approach to human resources from the traditional functional approach.
CO2: To understand the relationship of HR strategy with overall corporate strategy and craft
effective functional strategies.
CO3: To learn about the existing SHRM practices as followed in different organizations.
CO4: To develop an understanding to link HR with firm performance and evaluation of HR
effort.
CO5: To get an overview of contemporary issues related to SHRM and its unfolding areas in
future.

Credits: 6 Type of Course: Core/Elective (Elective)

Category of Course (Please mention Awareness/ life skills / soft skills/ value-
category of course; It may have more than added / employability/ entrepreneurship/ skill
one option) development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Introduction and overview
Unit I Business Strategy and Organizational Capability, Concept, framework and types
Unit II Global Environment of HR: Change & Diversity
Unit III Strategic Human Resource Management: Aligning HR with Corporate Strategy
Unit IV Strategic Human Resource Management: Universalism, Contingency and
Configuration-ally Approaches
Block 2 HR Planning and Career System
Unit V Strategic HR Planning Acquisition and Development Concept, framework and
types, Relevance, Advantages and limitations
Unit VI Corporate Strategy and Career Systems, Concept, framework and types,
Relevance, Advantages and limitations
Unit VII Managing Employee Relations: Unions and Strategic Concept, framework and
types, Relevance, Advantages and limitations
Unit VIII Collective Bargaining Concept, framework and types, Relevance, Advantages
and limitations
Unit Ⅸ Change, Restructuring and SHRM Concept, framework and types, Relevance,
Advantages and limitations
Block 3 HR Competencies and Effectiveness
Unit Ⅹ Strategies of Wages and compensation management, Concept, framework and
types
Unit ⅩⅠ Corporate Ethics, Values and SHRM Concept, framework and types
Unit ⅩⅡ Competencies of HR Professional in a SHRM Scenario Concept, framework
and types
Unit ⅩⅢ Evaluating the Effectiveness of SHRM Concept, framework and types,
Relevance, Advantages and limitations
Suggested Text Book Readings:
1. Kesho Prasad, Strategic Human Resource Development : Concepts And
Practices, Publisher: PHI Learning.
2. Sasmita Nayak, STRATEGIC HRM, Publisher-NMIMS.
3. Randy Paul Battaglio, Public Human Resource Management: Strategies and
Practices in the 21st Century, Publisher-CQ Press, 1ST Edition.
4. Padhi Nayantara, Strategic Human Resources Management Theory and
Practice, Atlantic Publishers & Distributors Pvt Ltd., 2009 Edition.

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]
2. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for
reference/Video Conferencing/Radio broadcast/Web Conferencing/ Other electronic and
digital contents)
1. [Link]
2. [Link]
3. [Link]
4. [Link]
5. [Link]

Year of
Name of electronic media
incorporation

Note: School may revise list of electronic media and other digital components in the
curriculum time to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Financial Derivatives And Services]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: III

Subject: Optional Group Finance
Course Code: MBA-3.21 Course Title: Financial Derivatives And Services
Course Objectives:
 To predict the price movement in the stock market and to provide commitments to prices for
future dates to give protection against adverse movements in future prices.
 To understand the basics of the various instruments operating in the stock market along with
their trading mechanism and regulations.
 To develop various pricing models of stock prices, trading, hedging of options and
management of derivative exposure.
Course Outcomes:
On completion of this course, the learner will be able:
CO1: To analyze the risks in different financial markets.
CO2: To acquire ability to selection of various options and then can apply them to specific markets.
CO3: To strategically manage the financial derivatives.
Credits: 6 Type of Course: Core/Elective (Elective)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Introduction To Derivatives
Unit I Evolution and Significance of Derivative Markets
Unit II Introductions to Derivatives
Unit III Policy and Regulation introductions, framework, types, relevance, Merits and
limitations
Block 2 Equity Futures & Option Basics
Unit IV Index and Stock Futures
Unit V Option Market: Types of Options, Uses of Options, Payoffs from Options,
Trading Strategies involving.
Unit VI Future Contracts: Introduction to Futures Markets, Future Contract and Future
Trading, Specification of the Future Contract
Unit VII Factors Affecting Future Prices
Unit VIII SWAPS: Introduction to Swaps, Basic Swap Structure, Interest Rate Swaps,
Currency Swaps, Mechanics of Swaps Transactions, Swap options
Block 3 Equity Options
Unit Ⅸ Option Framework process and types, relevance and usefulness
Unit Ⅹ Option Pricing, process and types, relevance and usefulness
Unit ⅩⅠ Trading Strategies Using Options, process and types, relevance and usefulness
Block 4 Trading, Risk Management And Support Systems
Unit ⅩⅡ Market Indicators, Challenges in Derivative Trading and Option Greeks.
Unit ⅩⅢ Managing and Value at Risk, process and types, relevance and usefulness.
Unit ⅩⅣ Clearing and Settlement process and types, relevance and usefulness.
Unit ⅩⅤ Accounting and Taxation process and types, relevance and usefulness.
Suggested Text Book Readings:
1. Prakash Yaragol, Financial Derivatives: Text And Cases, Vikas Publishing
House,2018.
 2. S.S.S Kumar, Financial Derivatives, sold by Padma Book House, 2007, 1st Edition.
3. Sandhya Singh, Financial Derivatives, Publisher- JBC Press, Edition: 1, 2014.
4. CS Divyesh Patel, Financial Derivatives Theory Concepts & Problems, Publisher-
Bharat, Edition 2021.

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]
Electronic media and other digital components in the curriculum:
Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
2. [Link]
[Link]
3. [Link]
JbmQoa9S5gK
4. [Link]
4hbV6DP3BjdmjuaQPjcr

Name of electronic media Year of incorporation

Note: School may revise list of electronic media and other digital components in the curriculum
time to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Security Analysis And Portfolio Management]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: III

Subject: Optional Group Finance
Course Code: MBA-3.22 Course Title: Security Analysis And Portfolio Management
Course Objectives:
 To provide a broad overview of investment management, focusing on the application of
finance theory to the issue faced by portfolio managers and investors in general.
 To provide conceptual foundation for the purpose of undertaking Investment analysis for
securities as well as portfolios.

Course Outcomes:
On completion of this course, the learner will be able:
CO1: To learn a theoretical and practical background in the field of investments.
CO2: To learn designing and managing the bond as well as equity portfolios in the real word.
CO3: In valuing equity and debt instruments.
CO4: In measuring the portfolio performances.

Credits: 6 Type of Course: Core/Elective (Elective)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Introduction Of Securities
Unit I Nature And Scope Of Investment Decisions
Unit II Components Of Investment Risk
Unit III Valuation Of Securities
Block 2 Organization And Regulation
Unit IV Organization And Functioning
Unit V Regulation
Block 3 Analysis And Investment Decision
Unit VI Economy and Industry Analysis
Unit VII Company Level Analysis
Unit VIII Technical Analysis
Unit Ⅸ Efficient Market Hypothesis
Block 4 Portfolio Management And Capital Market
Unit Ⅹ Portfolio Analysis
Unit ⅩⅠ Portfolio Selection
Unit ⅩⅡ Capital Market Theory
Unit ⅩⅢ Portfolio Revision
Block 5 Mutual Funds And Investment Companies
Unit ⅩⅣ Performance Evaluation Of Managed Portfolio
Unit ⅩⅤ Investment Companies
Unit ⅩⅥ Mutual Funds-Concept Of Mutual Fund
Suggested Text Book Readings:
1. Dr. Amit Joshi & Indira Bhati, Security Analysis And Portfolio Management, Udh
Publishers and Distributors, 2018.
2. E. Fischer Donald , J. Jordan Ronald , K. Pradhan Ashwini, Security Analysis Portfolio
 Management , Seventh Edition , By Pearson Education.
3. Dhanesh Khatri, Security Analysis and Portfolio Management, Publisher: Trinity Press,
Edition: 1.
4. Thomas Samuel, Security Analysis and Portfolio Management, Publisher: Prentice-Hall of
India [Link].
5. Vanita Tripathi, Security Analysis & Portfolio Management Text and Cases, Publisher
Taxmann;2019 Edition.

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
2. [Link]
3. [Link]
4. [Link]
SIS_AND_PORTFOLIO_MANAGEMENT.pdf
5. [Link]
M3LinI
6. [Link]

Name of electronic media Year of incorporation

Note: School may revise list of electronic media and other digital components in the
curriculum time to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Working Capital Management]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: III

Subject: Optional Group Finance
Course Code: MBA-3.23 Course Title: Working Capital Management
Course Objectives:
 This course provides an understanding on how to manage Current Assets, working capital
financing policies, increasing profits through working capital management.
 Provide an understanding on how to properly fund working capital.
 Discusses the cash conversion cycle, Cash budgeting and credit policy and credit variables.
 To familiarize them with the Current Asset Management policy of any Organization.
Course Outcomes:
On completion of this course, the learner will be able:
CO1: To have a basic understanding of a company’s working capital structure.
CO2: To understand how proper management of working capital increase profits.
CO3: To have an understanding of the various Working capital management policies.
CO4: To calculate the cash conversion cycle.
CO5: To establish knowledge of working capital in the budgeting process and credit policy.
Credits: 6 Type of Course: Core/Elective (Elective)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Concepts And Determination Of Working Capital
Unit I Conceptual Framework
Unit II Operating Environment of Working Capital
Unit III Determination of Working Capital, Methods, factors and significance
Unit IV Theories and Approaches, Hedging (Maturity Matching) Strategy, Conservative
Strategy, Aggressive Strategy, Conservative Approach to Working Capital
Financing.
Block 2 Management Of Current Assets
Unit V Management of Receivables
Unit VI Management of Cash
Unit VII Management of Marketable Securities
Unit VIII Management of Inventory
Block 3 Financing Of Working Capital Needs
Unit Ⅸ Bank Credit - Basic Principles and Practices
Unit Ⅹ Bank Credit - Methods of Assessment and Appraisal
Unit ⅩⅠ Other Sources of Short Term Finance
Block 4 Working Capital Management: An Integrated View
Unit ⅩⅡ Liquidity vs Profitability
Unit ⅩⅢ Payables Management, Payables Transactions
Unit ⅩⅣ Short-Term International Financial Transactions
Unit ⅩⅤ Cash management and cash budget
Block 5 Working Capital And Dividend Policy
Unit ⅩⅥ Integrating Working Capital and Capital Investment Process
Unit ⅩⅦ Sources of working capital finance – Approaches to optimum mix of funds –
trade credit, accrual accounts – money market instruments, commercial paper,
 Certificate of deposits – Bill discounting and factoring – Inter corporate loans –
short term bank loans.
Unit ⅩⅧ Dividend Policy And Decisions- Meaning Of Dividend, Kinds Of Dividend,
Factors, Different Types Of Dividend Policy, Characteristics Of Stable Dividend
Policy, Various Dangers Of Stable Dividend Policy, Models Of Dividend Policy,
Walters Dividend Model, Assumptions, Gordons Model, Modigliani And Miller
Model, Criticisms Of Modigliani And Miller Model
Suggested Text Book Readings:
1. Dr. R P Rustagi, Working Capital Management, Taxmann Publisher, Reprint
Edition April 2021.
2. Hrishikes Bhattacharya, Working Capital Management Strategies And
Techniques, 4Th Edition, Publisher: PHI Learning.
3. [Link], Working Capital Management, Publisher: S Chand & Company,
2014 Edition.
4. Bhavesh P Chadamiya, Mital R. Menaparu, Working Capital Management:
Strategic Techniques & Choices, Publisher: New Century Publication, Edition:
2013.

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]
Electronic media and other digital components in the curriculum:
Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
gS2XQTH5
2. [Link]
3. [Link]
4. [Link]
5. [Link]
[Link]
6. [Link]

Name of electronic media Year of incorporation

Note: School may revise list of electronic media and other digital components in the
curriculum time to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Income Tax Planning And Management]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: III

Subject: Optional Group Finance
Course Code: MBA-3.24 Course Title: Income Tax Planning And Management
Course Objectives:
 To expose the learners to the latest provisions of Income Tax Act.
 To introduce the concept of TDS, Advance Tax and Interest payable w.r.t. Income tax and
acquaint students with their different provisions.
 To identify the Tax Planning and Assessment Procedures for Individuals, Firms and
Companies.
 To help students understand the meaning of Tax Planning and the concept of Ethics in
taxation.
Course Outcomes:
On completion of this course, the learner will be able:
CO1: To get working knowledge regarding legitimate way of tax planning under different
Financial / Managerial decisions after taking into consideration the impact of Direct Tax Laws.
CO2: To compare and contrast tax planning vis-a-vis tax evasion and tax avoidance.
CO3: To recall and discuss different provisions of TDS and their rates. They would compute
advance tax. They would also discuss the levy of interest under different sections of the Income Tax
Act.
Credits: 6 Type of Course: Core/Elective (Elective)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1
Nature and Scope of Tax Planning: Nature, Objectives of Tax Management, Tax
Unit I Planning, Tax Avoidance & Tax Evasion, Assessment Year, Previous Year,
Assesses – types, Residential status, Non-resident Indians
Block 2
Unit II Tax on Individual Income – Computation of tax under the heads of Salaries, Income
from House Property, Profits & Gains of Business, Capital Gains & Income from
Other Sources. Tax deductible at source
Block 3
Unit III Corporate Income Tax: Tax concessions and incentives for corporate decisions. Tax
planning for depreciation; Treatment of losses & unabsorbed items; Carry forward
and set off losses. Tax and business reorganizations:
Merger and amalgamation, Tax planning regarding Employees Remuneration, Tax
appeals, Revision & Review
Block 4
Unit IV Wealth tax on closely held companies; Valuation of assets; Filing of returns;
Assessment; Appeals; Review; Revision and Rectification
Block 5
Unit V Goods and Services Tax (GST) Bill
Suggested Text Book Readings:
1. Dr. H.C. Mehrotra, Dr. S.P Goyal, Income Tax including Tax Planning & Management,
43rd Edition, Sahitya Bhawan Publications.
 2. Dr. Vinod K. Singhania, Dr. Monica Singhania, Corporate Tax Planning & Business Tax
Procedures with Case Studies, Taxmann Publisher, 26th Edition.
3. Kaushal Kumar Agrawal, Corporate Tax Planning, Volume 1, Atlantic Publishers & Dist,
2007.

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
2. [Link]
3. [Link]
[Link]
4. [Link]
ebook/dp/B07DN12JCS
5. [Link]
y#v=onepage&q&f=false

Year of
Name of electronic media
incorporation

Note: School may revise list of electronic media and other digital components in
the curriculum time to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Materials management]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: III

Subject: Optional Group Production
Course Code: MBA-3.31 Course Title: Materials management
Course Objectives:
 To understand how the knowledge of materials management can be an advantage to logistics
and supply chain operations.
 To sensitize the students on the materials management functions – Planning, Purchase,
Controlling, Storing, Handling, Packaging, Shipping and Distributing, and Standardizing.
 To realize the importance of materials both in product and service.
 Use of MRP, ERP and PLM in managing materials.
Course Outcomes:
On completion of this course, the students will be able to:
CO1: Identify the scope for integrating materials management function over the logistics and supply
chain operations.
CO2: Integrate the organization wide materials requirement to develop an overall plan (MRP). CO3:
Identify, study, compare, and evaluate alternatives, select and relate with a good supplier.
CO4: Apply various purchasing method and inventory controlling techniques into practice. CO5:
Analyzing the materials in storage, handling, packaging, shipping distributing and standardizing.
CO6: Integrate important materials functions to both products and services & use MRP,ERP,& PLM
managing materials.
Credits: 6 Type of Course: Core/Elective (Elective)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Introduction And Concept
Material Planning: Objectives, Material Requirement Planning, Manufacturing
Unit I
Resource Planning.
Unit II Just In Time, JIT Production Planning, Strategic Material Planning.
Unit III Material Control: Acceptance, Sampling, Inspection, Make Or Buy Decision,
Simple Cost Analysis, Economic Analysis.
Unit IV Break Even Analysis, Break Even Point Theory, Whether To Add Or Drop A
Product Line Store Management And Warehousing, Product Explosion.
Block 2 Purchasing Decisions and Research
Unit V Purchasing: Importance Of Good Purchasing System, Organization Of
Purchasing Functions, Purchase Policy And Procedures, Responsibility And
Limitations
Unit VI Purchasing Decisions, Purchasing Role In New Product Development, Role Of
Purchasing In Cost Reduction, Negotiations And Purchase
Unit VII Purchasing Research: Identification Of Right Sources Of Supply, Vendor Rating,
Standardization, Vendor Certification Plans, Vendor And Supply Reliability,
Developing New Source Of Supply
Block 3 Material Cost Management
Unit VIII Cost Reduction: Cost Control V/S Cost Reduction, Price Analysis.
Unit Ⅸ Material Cost Reduction Techniques, Variety Reduction, Cost Reduction And
Value Improvement, Techniques Of Cost Control, Standard Costing
Unit Ⅹ Cost Effectiveness, Cost Analysis For Material Management, Material Flow Cost
Control.
Block 4 Inventory and Surplus Management
Unit ⅩⅠ Inventory Management: Inventory V/S Stores, Types Of Inventory, Inventory
Control
Unit ⅩⅡ Inventory Build –Up, EOQ, Various Inventory Models, Inventory Models With
Quantity Discount, Exchange Curve Concept, Coverage Analysis, Optimal
Stocking And Issuing Policies, Inventory Management Of Perishable
Commodities, ABC – VED Analysis, Design Of Inventory Distribution Systems.
Unit ⅩⅢ Surplus Management, Information System For Inventory Management.
Unit ⅩⅣ Case Studies
Suggested Text Book Readings:
1. N. Chapman Stephen , Arnold J. R. Tony , Gatewood Ann K. , M. Clive Lloyd,
Introduction to Materials Management, Eighth Edition, By Pearson.
2. M.M. Varma, Materials Management, Sultan Chand & Sons Publications,2012.
3. Prem Vrat, Materials Management, Publisher: Springer India Private Ltd, 2016.
4. Dr. A.K. Singh, Materials Management, Firewall Media, 2008.

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
2. [Link]
3. [Link]
[Link]
4. [Link]
[Link]
Name of electronic media Year of incorporation

Note: School may revise list of electronic media and other digital components in
the curriculum time to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Total quality management]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: III

Subject: Optional Group Production
Course Code: MBA-3.32 Course Title: Total quality management
Course Objectives:
 To understand the concept of Quality.
 To understand the Implication of Quality on Business.
 To Implement Quality Implementation Programs.
 To have exposure to challenges in Quality Improvement Programs.
Course Outcomes:
On completion of this course, the learners will be able to:
CO1: To realize the importance of significance of quality.
CO2: Manage quality improvement teams.
CO3: Identify requirements of quality improvement programs.
Credits: 6 Type of Course: Core/Elective (Elective)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Introduction To Quality Management
Unit I Definitions – TQM framework, benefits, awareness and obstacles.
Unit II Quality – vision, mission and policy statements.
Unit III Customer Focus – customer perception of quality, Translating needs into
requirements, customer retention.
Unit IV Dimensions of product and service quality. Cost of quality.
Block 2 Principles And Philosophies Of Quality Management
Unit V Overview of the contributions of Deming, Juran Crosby, Masaaki Imai,
Feigenbaum, Ishikawa, Taguchi techniques – introduction, loss function,
parameter and tolerance design, signal to noise ratio.
Unit VI Concepts of Quality circle, Japanese 5S principles and 8D methodology
Block 3 Statistical Process Control And Process Capability
Unit VII Meaning and significance of statistical process control (SPC) – construction of
control charts for variables and attributed.
Unit VIII Process capability – meaning, significance and measurement – Six sigma
concepts of process capability.
Unit Ⅸ Reliability concepts –definitions, reliability in series and parallel, product life
characteristics curve.
Unit Ⅹ Total productive maintenance (TMP) – relevance to TQM, Tero technology.
Business process re-engineering (BPR) – principles, applications, reengineering
process, benefits and limitations.
Block 4 Tools And Techniques For Quality Management
Unit ⅩⅠ Quality functions development (QFD) – Benefits, Voice of customer, information
organization
Unit ⅩⅡ House of quality (HOQ), building a HOQ, QFD process
Unit ⅩⅢ Failure mode effect analysis (FMEA)- requirements of reliability, failure rate,
FMEA stages, design, process and documentation.
Unit ⅩⅣ Seven old (statistical) tools. Seven new management tools. Bench marking and
 POKA YOKE.
Block 5 Quality Systems Organizing And Implementation
Unit ⅩⅤ Introduction to IS/ISO 9004:2000 –quality management systems –guidelines for
performance improvements.
Unit ⅩⅥ Quality Audits. TQM culture.
Unit ⅩⅦ Leadership – quality council, employee involvement, motivation, empowerment.
Unit ⅩⅧ Recognition and Reward- Introduction to software quality.
Suggested Text Book Readings:
1. P.N. Mukherjee, Total Quality Management, Prentice Hall India Learning Private
Limited, 2006.
2. James R Evans and William M Lindsay, The Management and Control of
Quality, Sixth Edition.
3. Oakland J S, TQM – Text with Cases, Third Edition.
4. Suganthi L and Anand Samuel, Total Quality Management,
5. Janakiraman B and Gopal R K, Total Quality Management- Text and Cases.

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
yJZofQEzMI
2. [Link]
3. [Link]
0H.%20Besterfield,%20Carol%20Besterfield-
Michna,%20Glen%20H.%20Besterfield,%20Mary%20Besterfield-
Sacre,%20Hemant%20Urdhwareshe,%20Rashmi%20Urdhwarshe%20([Link]).pdf
4. [Link]
ebooks/1199/?_c=1

Name of electronic media Year of incorporation

Note: School may revise list of electronic media and other digital components in the curriculum
time to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Logistic And Supply Chain Management]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: III

Subject: Optional Group Production
Course Code: MBA-3.33 Course Title: Logistic And Supply Chain Management
Course Objectives:
 To develop an understanding of basic concepts and role of Logistics and supply chain
management in business.
 To understand how supply chain drivers play an important role in redefining value chain
excellence of Firms.
 To develop analytical and critical understanding & skills for planning, designing and
operations of supply chain.
 To understand, appraise and integrate various supply chain strategies.
Course Outcomes:
On completion of this course, the students will be able to:
CO1: Understand the fundamentals of elements and functions of supply chain, role of drivers and
demand forecasting.
CO2: To apply various techniques of inventory management and their practical situations. CO3:
Analyze how supply chain decisions related to facility location can be applied to various industries
and designing the supply chain.
CO4: Analyze how various warehousing management system and transportation can be practiced in
various industries?
CO5: Analyze how logistics and supply chain strategies can create value generation and utilize IT
applications
CO6: Analyze how supply chain performance can be measured using various models?
Credits: 6 Type of Course: Core/Elective (Elective)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Introduction and Evolution
The Basics of Supply Chain Management- Introduction, Definition of Supply Chain
Unit I
Management.
Unit II Evolution of the Concept of Supply Chain Management, Key Drivers of Supply
Chain Management
Unit III Typology of Supply Chains, Cycle View of Supply Chain, Problems in SCM and
Suggested Solutions
Block 2 Planning and ERP
Unit IV Planning Demand and Supply- Introduction, Supply Management
Unit V Evolution of Enterprise Resource Planning, Concept of ERP in SCM, Quick
Response and Accurate Response System in SCM
Unit VI Use of Other Planning Strategies
Block 3 Inventory Management
Unit VII Procurement and Inventory Management- Introduction
Unit VIII Supply Chain Operations: Procurement Cycle, Inventory Management, Inventory
Costs, Types of Inventory Models
Unit Ⅸ Inventory Control Systems, Tools of Inventory Management
Block 4 Logistics and Transportation
 Unit Ⅹ Introduction, Definition of Logistics and Logistics Management, Types of
Logistic Activities, Importance of Logistics Management
Unit ⅩⅠ Integrated Logistics and its Support, Determinants of Designing Logistical System
Unit ⅩⅡ Transportation, Warehousing, Packaging
Block 5 Supply Chain Management
Unit ⅩⅢ Supply Chain Benchmarking- Introduction, Understanding the Benchmarking
Concept
Unit ⅩⅣ Benchmarking Process, Benchmarking Procedure
Block 6 Recent Trends
Unit ⅩⅤ Recent Trends in Supply Chain Management-Introduction, New Developments in
Supply Chain Management, Outsourcing Supply Chain Operations, Co-Maker
ship
Unit ⅩⅥ The Role of E-Commerce in Supply Chain Management, Green Supply Chain
Management
Unit ⅩⅦ Distribution Resource Planning, World Class Supply Chain Management
Suggested Text Book Readings:
1. Martin Christopher, Logistics & Supply Chain Management, FT Publishing
International, Fifth Edition,2016.
2. Chandra Lalwani and John Mangan, Agustina Calatayud, Global Logistics and
Supply Chain Management, Wiley Publisher.
3. D.K. Agarwal, Textbook Of Logistics And Supply Chain Management, Trinity
Press, Imprint of Laxmi Publications Pvt Ltd.
4. K.J. Button , D.A. Hensher, Handbook of Logistics and Supply-Chain
Management:Volume 2, Emerald Publishing.

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
Y_CHAIN_MANAGEMENT.pdf
2. [Link]
3. [Link]
4. [Link]
5. [Link]
g-S0f0hGcn

Name of electronic media Year of incorporation

Note: School may revise list of electronic media and other digital components in the curriculum
time to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Production Planning And Control]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: III

Subject: Optional Group Production
Course Code: MBA-3.34 Course Title: Production Planning And Control
Course Objectives:
 To understand the requirement of production planning and control for manufacturing
organizations.
 To develop skills to estimate and use appropriate planning and control techniques.
 Ability to evaluate, analyze and make decisions for short term as well as long term
organizational growth.
 To develop skills to perform production planning and control operations for any
manufacturing organization.
Course Outcomes:
On completion of this course, the students will be able to:
CO1: To understand the role Production Planning and control activities in Manufacturing and
Services.
CO2: To understand and perform various Forecasting techniques and problems.
CO3: To understand and perform various Inventory Management techniques and apply in real
manufacturing scenario/How to use MRP/ERP.
CO4: To demonstrate various Scheduling procedures/Balancing concepts.
CO5: To understand and Evaluate Dispatching procedures
Credits: 6 Type of Course: Core/Elective (Elective)

Category of Course (Please mention Awareness/ life skills / soft skills/ value-
category of course; It may have more than added / employability/ entrepreneurship/ skill
one option) development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Introduction
Objectives And Benefits Of Planning And Control-Functions Of Production
Unit I
Control
Unit II Types of production-job- batch and continuous production, its process and
importance, utility, merits and demerits
Unit III Product development and design-Marketing aspect - Functional aspects-
Operational aspect-Durability and dependability aspect- aesthetic aspect.
importance, utility, merits and demerits
Unit IV Profit Consideration-Standardization, Simplification & Specialization- Break
Even Analysis-Economics Of A New Design. Importance, Utility, Merits And
Demerits.
Block 2 Work Study
Unit V Method study, basic procedure-Selection-Recording of process - Critical
analysis, importance, utility, merits and demerits.
Unit VI Development - Implementation - Micro motion and memo motion study ,
importance, utility, merits and demerits
Unit VII Work measurement importance, utility, merits and demerits, Techniques of
work measurement - Time study - Production study - Work sampling
- Synthesis from standard data - Predetermined motion time standards
Block 3 Product Planning And Process Planning
Unit VIII Product planning-Extending the original product information-Value analysis-
Problems in lack of product planning importance, utility, merits and demerits
Unit Ⅸ Process planning and routing-Pre requisite information needed for process
planning-Steps in process planning importance, utility, merits and demerits
Unit Ⅹ Quantity determination in batch production-Machine capacity, balancing-
Analysis of process capabilities in a multi product system.
Block 4 Production Scheduling
Unit ⅩⅠ Production Control Systems-Loading and scheduling-Master Scheduling-
Scheduling rules-Gantt charts-Perpetual loading.
Unit ⅩⅡ Basic scheduling problems - Line of balance - Flow production scheduling-
Batch production scheduling
Unit ⅩⅢ Product sequencing - Production Control systems importance, utility, merits and
demerits, Periodic batch control-Material requirement planning kanban
Unit ⅩⅣ Dispatching-Progress reporting and expediting-Manufacturing lead time-
Techniques for aligning completion times and due dates
Block 5 Inventory Control And Recent Trends In Ppc 9
Unit ⅩⅤ Inventory control-Purpose of holding stock-Effect of demand on inventories
Unit ⅩⅥ Ordering procedures. Two bin system -Ordering cycle system-Determination of
Economic order quantity and economic lot size-ABC analysis-Recorder
procedure.
Unit ⅩⅦ Introduction to computer integrated production planning systems-elements of
JUST IN TIME SYSTEMS-Fundamentals of MRP II and ERP.
Suggested Text Book Readings:
1. D R Kiran, Production Planning and Control : A Comprehensive
Approach, BS Publications, 2018.
2. Stephen Chapman, Fundamentals of Production Planning and Control,
Pearson Publication, 2005.
3. S.K. Mukhopadhyay, Production Planning and Control: Text and Cases,
Prentice Hall India Learning Private Limited, 2007.
4. Samuel Eilon, Elements Of Production Planning and Control, Sri
Padmavathi Publications, 2015.

This course can be opted as an elective by the students of following subjects: Any one
1. [Link]
Suggested equivalent online courses (MOOCs) for credit transfer:

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for
reference/Video Conferencing/Radio broadcast/Web Conferencing/ Other electronic and
digital contents)
1. [Link]
autonomous/production-planning-and-control
2. [Link]
3. [Link]
4. [Link]
5. [Link]

Year of
Name of electronic media
incorporation
Note: School may revise list of electronic media and other digital components in
the curriculum time to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Advertising and Brand Management]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: III

Subject: Optional Group Marketing
Course Code: MBA-3.41 Course Title: Advertising and Brand Management
Course Objectives:
 To inculcate learners an in-depth understanding of the theories, models and processes
of advertising.
 To inculcate skills in applying the analytical concepts and tools of marketing to such
decisions as segmentation and targeting, branding, pricing, distribution, and promotion.
 To develop skills in formulating and implementing marketing strategies for brands and
businesses.
 To equip the learners with the nature, purpose & complex constructions in the
planning and execution of a successful advertising program.
 To expose learners to issues in brand management, faced by firms operating in
competitive markets.
Course Outcomes:
On completion of this course, the students will be able to:
CO1: To understand the nature, role, and importance of brand management and advertising in
marketing strategy.
CO2: To understand effective design and implementation of advertising strategies.
CO3: To present a general understanding of content, structure, and appeal of advertisements.
CO4: To understand ethical challenges related to responsible management of advertising and
brand strategy.
Credits: 6 Type of Course: Core/Elective (Elective)

Category of Course (Please mention Awareness/ life skills / soft skills/ value-
category of course; It may have more than added / employability/ entrepreneurship/ skill
one option) development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 General Understanding about Advertising
Advertising - Nature, scope & classification. Concept importance, utility,
Unit I
merits and demerits
Unit II Role of advertising in Indian economic and social development, concept
importance, utility, merits and demerits
Unit III Ethics and truth in Indian advertising. Significance and thinkers contribution
Block 2
Marketing Communication Programme, concept importance, utility, merits and
Unit IV
demerits
Unit V Advertising Planning: Objectives and Budget, concept importance, utility,
merits and demerits
Unit VI Advertising Research as a Supporting tool concept importance, utility, merits
and demerits
Unit VII Development of Concept, Selection of the Concept, Selection of the
Advertising Message, Building an Advertising Copy, Factors Related with
Copy Strategy. concept importance, utility, merits and demerits
Block 3
Unit VIII Campaign Planning Process, Media Planning:- Target and Media Research,
Media Objectives, Media Mix Selection and Scheduling and Budgeting
Unit Ⅸ Media Buying:- Media Tactics, Monitoring, Evaluation of Media Planning
Unit Ⅹ Media Strategy:- Delivering on Objectives, Target Audience Strategies and
Media Vehicle Selection, Allocation of Media Budget
Unit ⅩⅠ Advertising Effectiveness, Comparative Study with Different Promotion mix
Block 4
Unit ⅩⅡ Advertising agency: Management and Survival types concept importance,
utility, merits and demerits
Unit ⅩⅢ Reorganizing Agency. Process significance and advantages
Unit ⅩⅣ Global standards of Agency Functioning. Usefulness and importance, scope and
working.
Block 5
Unit ⅩⅤ Brand building exercise:- Concept, Strategy and Culture. process, merits and
usefulness and limitations, scope
Unit ⅩⅥ Brand Personality and Positioning, process, merits and usefulness and
limitations, scope
Unit ⅩⅦ Brand Life Cycle process, merits and usefulness and limitations, scope
Unit ⅩⅧ Brand Identity, Branding for Commodities, process, merits and usefulness and
limitations, scope.
Suggested Text Book Readings:
1. Ravi Shanker, “Emerging Trends in Advertising”, 1995.
2. Joel Reedy, Shanna Schullo, Kenneth Ziommerman, Electronic Marketing:
Integrated Electronic Resources into the Marketing Process, (Orlando:
Dryden press, 2000).
3. Kruti Shah, Advertising and Integrated Marketing Communications, 2017
Edition, McGraw Hill Education.
4. Dr. Sunaina Kumar,Dr. Arvind & Sardana, Advertising And Brand
Management, Galgotia Publishing Company, 2015.
5. Dr. Tridib Sengupta, Jayjit Chakraborty, Advertising and Brand
Management, Lawpoint Publications, 1st edition.

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for
reference/Video Conferencing/Radio broadcast/Web Conferencing/ Other electronic and
digital contents)
1. [Link]
2. [Link]
[Link]
3. [Link]
Sunaina/dp/8182180899
4. [Link]
Management
5. [Link]
[Link]
Year of
Name of electronic media
incorporation
Note: School may revise list of electronic media and other digital components in the curriculum
time to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Consumer Behavior]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: III

Subject: Optional Group Marketing
Course Code: MBA-3.42 Course Title: Consumer Behavior
Course Objectives:
 To understand consumer behaviour in an informed and systematic way.
 To analyse personal, socio-cultural, and environmental dimensions that influence
consumer decisions making.
 To enable learners in designing and evaluating the marketing strategies based on
fundamentals of consumer buying behaviour.
 To give the learners a perspective to understand the application of market research in
framing effective marketing strategies.
Course Outcomes:
On completion of this course, the learners will be able to:
CO1: Demonstrate how knowledge of consumer behavior can be applied to marketing.
CO2: Identify and explain factors which influence consumer behavior.
CO3: Relate internal dynamics such as personality, perception, learning motivation and
attitude to the choices consumers make.
CO4: Use appropriate research approaches including sampling, data collection and
questionnaire design for specific marketing situations.
CO5: In a team, work effectively to prepare a research report on consumer behaviour issues
within a specific context.
Credits: 6 Type of Course: Core/Elective (Elective)

Category of Course (Please mention Awareness/ life skills / soft skills/ value-
category of course; It may have more than added / employability/ entrepreneurship/ skill
one option) development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Consumer Behavior - Issues and Concepts
Unit I Consumer Behavior – Nature, scope and Applications
Unit II Organizational Buying Behavior
Unit III Individual Influences On Buying Behavior, Perceptions, Consumer Motivation
and Involvement, Attitude and Attitude Change, Learning and Memory,
Personality and Self-concept.
Unit IV Group Influences On Consumer Behavior, Reference Group Influence & Group
Dynamics, Family Buying Influences, Family Life-cycle and Buying Roles,
Cultural and Sub-cultural influences.
Block 2 The Buying Process
Unit V Problem Recognition & Information Search Behavior, Information Processing
Unit VI Alternative Evaluation, Purchase Process & Post-purchase Behavior
Unit VII Modeling Buyer Behavior, Early Models, Howard Sheath Model
Unit VIII Recent Developments in Modeling Buyer Behavior
Block 3 Sales Management Functions
Unit Ⅸ Introduction to Sales Management, Personal Selling Personal Selling
Unit Ⅹ Sales Process, Computer Applications in Sales Management
Unit ⅩⅠ Selling Skills, Communication Skills, Sales Presentation, Negotiation Skills
Unit ⅩⅡ Retail Communication: Sales Displays Sales Displays
Block 4 Sales Force Management
 Unit ⅩⅢ Job Analysis, Recruitment and Selection
Unit ⅩⅣ Training the Sales Force
Unit ⅩⅤ Compensation and Motivation of Sales Force
Unit ⅩⅥ Monitoring and Performance Evaluation
Block 5 Planning And Control Of The Sales Effort
Unit ⅩⅦ Sales Planning
Unit ⅩⅧ Sales Organization
Unit ⅩⅨ Sales Forecasting and Sales Quotas
Unit ⅩⅩ Sales Budgeting and Control
Suggested Text Book Readings:
1. Zubin Sethna, Jim Blythe, Consumer Behaviour, Fourth Edition, SAGE
Publications Ltd.
2. Solomon M.R, Consumer Behavior: Buying, Having and Being, Prentice
Hall India Learning Private Limited, 2012.
3. Ray Wright, Consumer Behaviour, Publisher - Thomson Learning, 2006.
4. Joseph Wisenblit and Leon G. Schiffman, Consumer Behavior, Twelfth
Edition by Pearson, 2018.

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]
Electronic media and other digital components in the curriculum:
Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for
reference/Video Conferencing/Radio broadcast/Web Conferencing/ Other electronic and
digital contents)
1. [Link]
2. [Link]
3. [Link]
EWYIJQ&list=PLbMVogVj5nJTo1na559Me_hdk_gvp9HT0
4. [Link]

Year of
Name of electronic media
incorporation

Note: School may revise list of electronic media and other digital components in the curriculum
time to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [International Marketing]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: III

Subject: Optional Group Marketing
Course Code: MBA-3.43 Course Title: International Marketing
Course Objectives:
 To provide an understanding of the scope and function of international marketing theory
and practice.
 To increase knowledge and skills to help in developing international market entry
strategies.
 To develop skills related to the analysis of international marketing data, in particular the
use of secondary data in assessing the international marketing opportunities.
Course Outcomes:
On completion of this course, students will be able to:
CO1: Describe the nature of international marketing and its value for modern business with
particular emphasis on the globalization of modern business and external demands for corporate
social responsibility and ethical conduct in an international dimension.
CO2: Explain the basic concepts, principles and practices associated with international
marketing management.
CO3: Apply knowledge gained in other courses to the understanding of marketing management
in an international setting.
CO4: Analyze international marketing situations and make appropriate decisions.
Credits: 6 Type of Course: Core/Elective (Elective)

Category of Course (Please mention category Awareness/ life skills / soft skills/ value-
of course; It may have more than one option) added / employability/ entrepreneurship/
skill development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Introduction And Overview
Introduction to International Marketing Introduction, Scope of International
Marketing, International Marketing vs. Domestic Marketing, Principles of
Unit I International Marketing, Customer value and the value equation, Competitive or
differential advantage, Management Orientations, MNCs and TNCs, Benefits of
international marketing.
Unit II International Marketing Environment Introduction, Political Environment,
Political systems, legal and Regulatory Environment, Socio-cultural
Environment, Economic Environment, Technological Environment,
Challenges in Global Marketing.
Unit III International Trade Environment Introduction, classical trade theories,
modern trade theories, trade barriers, quotas, Implications of Tariffs, Types of
Agreements, General Agreement on Tariffs and Trade (GATT), Functions and
Objectives of WTO, Implication of WTO on International Marketing, India’s
Role in International Trade Theories.
Block 2 Strategies And Marketing Research
Unit IV International Market Entry Strategies Introduction, Different Entry Modes
and Market Entry Strategies, joint Ventures, Strategic Alliances, Direct
Investment, Manufacturing and Franchising.
Unit V International Marketing Research Introduction, Concept of Marketing
Research, Need for Marketing Research, Approach to Marketing Research,
Scope of International Marketing Research, International Marketing Research
 Process, market surveys, marketing information system.
Unit VI International Product Policy and Planning Introduction, Products: National
and International, the new Product Development, International Product
Planning, Product Adoption and Standardization, International Market
Segmentation, Influences on Marketing Plan and Budget, International
Product Marketing, Marketing of Services.
Block 3 PRICING POLICY AND DISTRIBUTION
Unit VII International Pricing Policy: Introduction, Price and Non-Price Factors,
Methods of Pricing, International Pricing Strategies, Dumping and Price
Distortion, Counter Trade
Unit VIII International Distribution and Logistics Planning Introduction, International
Logistics Planning, Distribution – Definition and Importance, Direct and
Indirect Channels, factors Involved in Distribution Systems, Modes of
Transportation, International Packaging.
Block 4 Promotional Strategies
Unit Ⅸ International Promotional Strategies Introduction, Communications Process,
principles of communication, Status of Promotion, Promotion Appeals, Media
Selection, Personal Selling, Public Relations and Publicity, Sales Promotion,
advertising, e-marketing.
Unit Ⅹ Foreign Markets and Export Marketing Process Introduction, choosing
appropriate mode of operations, Issues Related to Exports, processing an
Export Order, Entering into export contract, Export Pricing and Costing,
Export-Import (EXIM) Policy, 2002-2007.
Unit ⅩⅠ Export Marketing Documentation: Introduction, Significance of export
documentation, the statutory control, declaration forms, disposal of export
documentation form, major documents.
Unit ⅩⅡ Foreign Trade Policy Introduction, export Promotion Capital Goods Scheme,
Duty Exemption/Remission Schemes, gem and Jewellery Promotion Scheme,
Diamond import licence, Special Economic Zones (SEZS), Free Trade
Warehousing Zones (FTWZ), Star Export Houses, Deemed exports, Agri
Export Zones, Target Plus Scheme
Block 5 Financial Institutions And Currency
Unit ⅩⅢ Foreign Exchange and Foreign Currency: Introduction, the Foreign Exchange
Market, Organization of the foreign exchange market, Exchange Rate Policy
and Management, Triangular Arbitrage, Future and Forward Market, foreign
Currency Options, Forecasting Foreign Exchange Rates
Unit ⅩⅣ International Financial Institutions Introduction, IMF, World Bank – IBRD,
International Finance Corporation, Organization for Economic Cooperation and
Development (OECD).
Unit ⅩⅤ Legal and Ethical Issues in International Marketing Introduction, Nature of
International Business Disputes and Proposed Action, Legal Concepts
Relating to International Business, International Dispute Settlement
Machinery, ethical Consideration in International Marketing and Marketing
Communications.
Suggested Text Book Readings:
1. Daniel W. Baack, Barbara Czarnecka, Donald Baack International Marketing,
SAGE Publications Ltd, 2018.
2. Rakesh Mohan Joshi, International Marketing, Oxford University Press,
Second Edition, 2014.
3. Philip R. Cateora , Mary C. Gilly , John L. Graham, International Marketing,
McGraw Hill Education, 15th Edition 2017.
 4. Warren J. Keegan, Mark C. Green, Global Marketing, 7th Edition, Pearson.

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
[Link]
2. [Link]
3. [Link]
GtZJlfLoCBGHb
4. [Link]
5. [Link]
content/uploads/2017/10/Horska_et_al_2014_mini.pdf

Year of
Name of electronic media
incorporation

Note: School may revise list of electronic media and other digital components in the curriculum
time to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Industrial & Service Marketing]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: III

Subject: Optional Group Marketing
Course Code: MBA-3.44 Course Title: Industrial & Service Marketing
Course objectives:
 To emphasize the relational nature of industrial marketing by highlighting key aspects of the
buyer-seller relationship.
 To provide students with a good insight of the differences between BtoC and BtoB
marketing.
 To be able to segment an industrial market, understand the importance of sourcing in a B to B
marketing relationship and understand the specificity of selling industrial products and
services.
 To equip learners with concepts and techniques that help in taking decisions relating to
various services marketing situations.
Course Outcomes:
CO1: To define the industrial marketing concepts and principles.
CO2: To recognize marketing information systems and marketing research applications in industrial
market.
CO3: To explain the industrial marketing mix strategies that are possible for marketing managers.
CO4: To examine the characteristics of the services industry and the modus operandi.
CO5: To analyze the role and relevance of Quality in Services as well as visualize future changes in
the Services Industry.
Credits: 6 Type of Course: Core/Elective (Elective)

Category of Course (Please mention category Awareness/ life skills / soft skills/ value-added /
of course; It may have more than one option) employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Services Marketing: An Introduction
Industrial Services: Importance of Services Marketing - Services Marketing
Unit I
Management Process - Introduction to Services
Unit II Marketing Mix – People - The key role of service employees in a service
business - Concept of Service encounter - Moment of Truth; Physical evidence:
Nature - Importance Services cape; Process Service: as a process, as a system -
Different aspects and managerial challenges
Unit III Strategies for managing inconsistency - Employee and Customer: roles in
services.
Unit IV Segmentation: Targeting and Positioning of Services - Services Design and
Development - Service Blueprinting - Service Process
Block 2 Managing Service Personnel And Promotion
Unit V Managing Service Personnel - Service life cycle - Service design - Service
guarantee.
Unit VI Pricing of services: Factors involved in pricing a service product - demand
variation and capacity constraints - Capacity Planning - Measures to respond to
changes in demand - Reshaping demand using effective pricing
Unit VII Service Promotion: Promotion objective for Services - Managing the Integrated
Services Communication Mix
Unit VIII Personnel Selling - Advertising and Sales Promotion - Role of Relationship
Marketing in promoting services
Block 3 Customer Satisfaction And Quality
Unit Ⅸ Customer Satisfaction: Monitoring and measuring - Understanding Customer
Expectations and Zone of Tolerance - Order taking and fulfillment - Service
Guarantee - Handling complaints, Defects, Failures and Recovery.
Unit Ⅹ Quality in Services: Concept and Importance - Service Quality Models:
Parsuraman – Zeithamal - Bitner (PZB) - Gaps Model - SERVQUAL and
SERVPERF - Gronroos model.
Block 4 Distribution Strategies For Services
Unit ⅩⅠ Distribution Strategies for Services: Challenges in distribution of services
Unit ⅩⅡ Role of Internet in distribution of Services - e-services
Unit ⅩⅢ Marketing Applications in Select Service Industries: Hospitality Services -
Airlines - Tourism Services - Health Care and Wellness - Banking and Insurance
Services.
Unit ⅩⅣ Retaining Customers, concepts, process relevance for organization, strategies,
merits and demerits

Block 5 Services In Global Perspective

Unit ⅩⅤ Services in Global Perspective: International Marketing of Services: Recent
Trends - Principal driving force - Key decisions in Global Marketing - Services
Strategy and Organizing for Global Marketing
Unit ⅩⅥ Case Study on Financial Services Marketing
Suggested Text Book Readings:
1. Thomas Fotiadis, Adam Lindgreen, George J. Siomkos, Christina Öberg, Dimitris
Folinas Industrial Marketing, SAGE Publications Ltd.
2. Robert R. Reeder, etc., Industrial Marketing: Analysis, Planning and Control,
Second Edition Pearson Education (US), 1991.
3. Dr. Nishikant Jha, Service Sector Marketing, Himalaya Publishing House Pvt
Ltd., 1st Edition 2016.
4. Valarie A. Zeithaml , Mary Jo Bitner , Dwayne D. Gremler Services Marketing:
Integrating Customer Focus Across the Firm, 7 th Edition, McGraw Hill
Publication, 2017.

This course can be opted as an elective by the students of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]
Electronic media and other digital components in the curriculum:
Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
k3J6RnzamJxWezN
2. [Link]
5UXOaFC-huM
3. [Link]
[Link]

Name of electronic media Year of incorporation

Format of Syllabus for [MBA]: Subject: [Computer Fundamental And Its

Organization]
 Course prerequisites: None

Programme: MBA Year: 2022 Semester: Ⅲ

Subject: Optional Group Information Technology
Course Code: MBA 3.51 Course Title: Computer Fundamental And Its Organization
Course Objectives:
 To describe the organization and operation of a computer processor, primary and secondary
memory, peripheral devices and to give computer specifications.
 Closely examine information system’s hardware. Specifically consider the processing unit, input
and output devices, and primary and secondary storage. Examine the technology and analyze its
characteristics.
 To explain the representation of data and information in computer systems, use standard word,
and spreadsheets, graphics generation packages, use standard database systems.
 To develop working skills with productivity tools, graphics designing and Internet.
Course Outcomes:
CO1: Learner will develop a vocabulary of key terms related to the computer and to software
program menus and will be able to identify the components of a personal computer
system.
CO2: Learner will be able to demonstrate mouse and keyboard functions and will be able to
demonstrate window and menu commands and how they are used.
CO3: Learner will be able to demonstrate how to organize files and documents on a USB/hard drive
and will be able to compose, format and edit a word document.
CO4: Learner will be able to send email messages (with or without attachments) they will be able
to navigate and search through the internet and will be able to navigate through WebCT.

Credits: 6 Type of Course: Core/Elective (Elective)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Computer Basics And Data Representation
Unit I Computer Basics:
Unit II Problem Solving
Unit III Data Representation
Unit IV Hexadecimal Representation
Block 2 Peripheral Device And Memory
Unit V Input And Output Devices
Unit VI Computer Memory
Unit VII Memory In Physical Devices
Unit VIII Disk Drives
Block 3 Processor And Their Specification
Unit Ⅸ Processor
Unit Ⅹ Specifications Of Computer
Unit Ⅺ Computer Architecture
Unit Ⅻ Multiprogramming
Block 4 Concepts Of Software And Operating System
Unit ⅩⅢ Software Concepts
Unit ⅩⅣ Software Qualities
Unit ⅩV Operating System
Unit ⅩⅥ Operating System Types
Suggested Text Book Readings:
1. Ashok Arora (2015),Computer Fundamentals and Applications,Vikas Publishing
House
2. Hesham El-Rewini, Mostafa Abd-El-Barr (2005), Fundamental Of Computer
Organization And Architecture, Wiley publication
3. Anita Goel(2010), Computer Fundamentals, Pearson Education
4. Atul P. Godse, Dr. Deepali A. Godse · (2021) Computer Organization and
Architecture,UNICORN Publishing Group
5. Sivarama P. Dandamudi · 2006 Fundamental Of Computer Organization And
Design

This course can be opted as an elective by the Learners of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
Yab94gJpWk
2. [Link]
[Link]
3. [Link]
[Link]
4. [Link]
p_computer_fundamentals_bba_ib_sem2.pdf
5. [Link]
AP1nNK3bRs&list=PLWPirh4EWFpF_2T13UeEgZWZHc8nHBuXp

Year of
Name of electronic media
incorporation

Note: School may revise list of electronic media and other digital components in the
curriculum time to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Web Technology]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: Ⅲ

Subject: Optional Group Information Technology
Course Code: MBA 3.52 Course Title: Web Technology
Course Objectives:
 To comprehend the basics of the internet and web terminologies.
 To practice server-side programming features – PHP, JSP.
 To be familiar with database applications. Learn Database Connectivity to web applications.
 To Familiarize with Client-Side Programming, Server-Side Programming, Active server Pages.

Course Outcomes:
CO1: Analyze a web page and identify its elements and attributes. Create web pages using XHTML
and Cascading Style Sheets. Build dynamic web pages using JavaScript (Client side
programming).
CO2: Familiarize with Client-Side Programming, Server-Side Programming, Active server Pages.
CO3: Understand the concepts of HTML5, CSS, JavaScript, XML, PHP and develop Javascript programs.

Credits: 6 Type of Course: Core/Elective (Elective)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1
History of the Internet and World Wide Web - HTML 4 protocols HTTP. SMTP,
Unit I POP3. MIME, IMAP. Introduction to JAVA Scripts - Object Based Scripting for
the web. Structures - Functions - Arrays - Objects.
Unit II Introduction - Object refers, Collectors all and Children. Dynamic style, Dynamic
position, frames. navigator, Event Model - On check - On load - Onenor - Mouse
rel – Form process - Event Bubblers - Filters - Transport with the Filter - Creating
Images – Adding shadows - Creating Gradients - Creating, Motion with Blur -
Data Binding - Simple Data Binding - Moving with a record set - Sorting table
data - Binding of an Image and table.
Unit III Database, Relational Database model - Overview, SQL - ASP - Working of ASP-
Objects - File System Objects - Session tracking and cookies - ADO - Access a
Database from. ASP - Serer side Active-X Components - Web Resources - XML
- Structure in Data -Name spaces - DTD vocabularies DOM methods.
Unit IV Introduction -Servlet; Overview Architecture handling HTTP Request - Get and
post request - redirecting request — multi-tier application, JS'V Overview
Objects— scripting— Standard Actions — Directives. Brief survey of Web 2.0
technologies introduction to Semantic web and other current technologies
Suggested Text Book Readings:
1. Raj Kamal, “Internet and Web Technologies”, Tata McGraw-Hill
2. Deitel, Deitel, Goldberg, "Internet & World Wide Web How to Program", Third
Edition, Pearson Education, 2006.
3. Robin Nixon, “Learning PHP, MySQL &JavaScript with jQuery, CSS and
HTML5”, 4th Edition, O‟Reilly Publications, 2015. (ISBN:978-9352130153)
4. . Randy Connolly, Ricardo Hoar, "Fundamentals of Web Development”, 1st
 Edition, Pearson Education India. (ISBN:978-9332575271)
5. Stephen Walther, Kevin Hoffman, Nate Dudek (2012), [Link] 4
UNLEASHED, Dorling Kindersley Pearson Education India.

This course can be opted as an elective by the Learners of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
peFloB7kyiA40EptH1up
2. [Link]
international-conference-on-emerging-internet-data-web-technologies-eidwt-2018-
[Link]
3. [Link]
applications-4-volumes-contemporary-research-in-information-science-and-technology-
[Link]
4. [Link]
f
5. [Link]
Name of electronic media Year of incorporation

Note: School may revise list of electronic media and other digital components in the curriculum
time to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Software Engineering Fundamentals]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: Ⅲ

Subject: Optional Group Information Technology
Course Code: MBA 3.53 Course Title: Software Engineering Fundamentals
Course Objectives:
 To Demonstrates agility in solving software and system challenges with a comprehensive set of
skills appropriate to the needs of the dynamic global computing-based society.
 Capable of diverse team and organizational leadership in computing project settings.
 To Demonstrates ethical principles in the application of computing-based solutions to societal and
organizational problems.
 To Continually acquires skills and knowledge to support a professional pathway, including (but not
limited to) communication, analytic, and technical skills.
 To gain the knowledge of how Analysis, Design, Implementation, Testing and Maintenance
processes are conducted in a software project.

Course Outcomes:
CO1: To have an ability to identify, formulate, and solve complex engineering problems by applying
principles of engineering, science, and mathematics.
CO2: To have an ability to apply engineering design to produce solutions that meet specified needs
with consideration of public health, safety, and welfare, as well as global, cultural, social,
environmental, and economic factors.
CO3: To have an ability to apply software engineering perspective through software design and
construction, requirements analysis, verification, and validation, to develop solutions to
modern problems such as security, data science, and systems engineering.
CO4: To gain the knowledge of how Analysis, Design, Implementation, Testing and Maintenance
processes are conducted in a software project.

Credits: 6 Type of Course: Core/Elective (Elective)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Introduction To Software Engineering
Unit I Software Engineering Fundamentals.
Unit II Software Process
Unit III Project Management
Block 2 Project Planning And Risk Management
Unit IV Software Process And Project Metrics
Unit V Software Project Planning
Unit VI Risk Analysis And Management
Block 3 Software Management
Unit VII Software Quality Assurance
Unit VIII Software Configuration Management
Unit Ⅸ Analysis Concept And Principles
Block 4 Software Design And Reengineering
Unit Ⅹ Design Concept And Principle
Unit Ⅺ Software Testing
Unit Ⅻ Types Of Software Testing
Unit ⅩⅢ Reengineering
Unit ⅩⅣ Case
Suggested Text Book Readings:
1. Carlo Ghezzi, Mehdi Jazayeri, Dino Mandrioli (2003) Fundamentals of
Software Engineering, 2nd illustrated edition Prentice Hall
2. Ali Behforooz, Frederick J. Hudson · 1996 Software Engineering Fundamentals
- Volume 1.
3. Hitesh Mohapatra, Amiya Kumar Rath · (2020) Fundamentals of Software
Engineering, BPB Publication.

This course can be opted as an elective by the Learners of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
KMvYhZKga90JVt
2. [Link]
[Link]
3. [Link]
4. [Link]

Name of electronic media Year of incorporation

Note: School may revise list of electronic media and other digital components in the
curriculum time to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Database Management System]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: Ⅲ

Subject: Optional Group Information Technology
Course Code: MBA 3.54 Course Title: Database Management System
Course Objectives:
 To present an introduction to database management systems, with an emphasis on how to
organize, maintain and retrieve - efficiently, and effectively - information from a DBMS.
 To recognize the importance of database analysis and design in the implementation of any
Database application and to understand the process of drawing the ER-Diagrams.
 To Master the basics of SQL and construct queries using SQL
 To enhance the knowledge of the roles of transaction processing and concurrency control.
 To Familiar with database storage structures and access techniques.
Course Outcomes:
CO1: Learner will be able to describe the fundamental elements of relational database management
systems
CO2: Learner will be able to explain the basic concepts of relational data model, entity-relationship
model, relational database design, relational algebra and SQL.
CO3: Learner will be able to design ER-models to represent simple database application scenarios
CO4: Learner will be able to convert the ER-model to relational tables, populate relational database
and formulate SQL queries on data.
CO5: Learner will be able to Improve the database design by normalization.
CO6: Learner will be able to familiar with basic database storage structures and access techniques:
file and page organizations, indexing methods including B tree, and hashing.

Credits: 6 Type of Course: Core/Elective (Elective)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Basic Components of DBMS
Introduction: Database Management System, Examples, Characteristics of the
Database Approach, Advantage of using a Database Approach. Database System
concepts and Architecture, Data Models, Schemes and Instances, DBMS
Unit I
Architecture and Data independence, Database Languages, Procedural and Non-
procedural languages and Interfaces. Database System Environment,
Classification of Database Management Systems.
Unit II ER Model: Database Modeling using the ER Model., Using High-Level
conceptual Data Models for Database design, An example Database Application,
Entity types, Entity Sets, Attributes and keys, Relationships, Relationship types,
roles and Structural Constraints., Week Entity types, Refining the ER Design for
the Company Database, ER Diagrams, naming conventions and design Issues,
Conversion of ER Diagram to tables.
Unit III Relational Data Model: The Relational Data Model, Relational constraints. the
Relational Algebra: Relational Model Concepts, Relational concepts and
Relational Database Schemes, Update Operation and Dealing with Constraints
Violations, Relational Database Design, Using ER-to-Relational Mapping.
Block 2 Query Language and Database Design Concepts
Unit Ⅳ Relational Algebra
Unit V Structured Query language: Data definition, Constraints and Schema changes
in SQL 2, Basic Quires in SQL, More Complex SQL Quires, Insert, Delete and
Update Statements in SQL, views(Virtual Tables) in SQL, Specifying general
constraints as Assertion features of SQL. Integrity constrains, Triggers,
Functional dependencies.

Unit VI Functional Dependency Theory

Unit VII Normalization: Functional Dependencies and Normalization for Relational
Database, Informal Design Guidelines for Schemes, Functional Dependencies, Normal
Forms based on Primary keys, General Definitions of Second and Third Normal forms,
Boyce Codd Normal form, Relational Database Design Algorithms and Further
Dependencies, Algorithms for Relational Database Schema Design, Multi-valued
Dependencies and Fourth Normal Form, Join Dependencies and Fifth Normal Form,
Inclusion Dependencies, Other Dependencies and Normal Forms. Emerging Trends in
DBMS Introduction to object oriented Database Management System, Introduction to
client/Server Database, Introduction to Distributed Database, Introduction to
Knowledge Databases.
Block 3 Transactional Management And Emerging Databases
Unit VIII Transaction Processing Concepts: Introduction to Transaction Processing,
Transaction and System Concept, Desirable properties of Transactions, Scheduling
and Recoverability, Serializability of Scheduling, Transaction Support in SQL,
Concurrency control techniques, Concurrency techniques for concurrency control,
concurrency control based on timestamp based protocol, validation based protocol,
deadlock handling, Database Recovery Techniques based on Immediate Update,
Failure classification, Shadow Paging, Log based recovery, failure with loss of
Nonvolatile Storage.
Unit Ⅸ Emerging Trends in DBMS
Suggested Text Book Readings:
1. S. Sumathi, S. Esakkirajan,(2007) Fundamentals of Relational Database
Management Systems, Springer
2. Jeffrey D. Ullman, Jennifer Widom (2007) A First Course in Database
Systems, 2nd Edition Pearson Education
3. Satinder Bal Gupta, Aditya Mittal (2009) Introduction to Database Management
System, Laxmi mittal Pvt. Ltd
4. Monelli Ayyavaraiah, Arepalli Gopi (2017), Database Management System,.
Horizon Books ( A Division of Ignited Minds Edutech P Ltd)
5. Panneerselvam, R. · 2018 Database Management Systems,3RD Edition, PHI
Learning Pvt. Ltd.

This course can be opted as an elective by the Learners of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
ABASE_MANAGEMENT_SYSTEMS.pdf
2. [Link]
3. [Link]
Name of electronic media Year of incorporation
 Note: School may revise list of electronic media and other digital components in the
curriculum time to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Entrepreneurship Development]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: Ⅳ

Course Code: MBA 4.1 Course Title: Entrepreneurship Development
Course Objectives:
 To understand the concepts of business and its environment.
 To analyse the overall business environment and evaluate its various components in business
decision making.
 To discuss the contemporary issues in business.
 To examine and evaluate business in International Environment.
 To qualify Learners to analyse the various aspects, scope and challenges under an
entrepreneurial venture
 To explain classification and types of entrepreneurs and the process of entrepreneurial project
development.

Course Outcomes:
CO1: Learners will pick up about Foundation of Entrepreneurship Development and its theories.
CO2: Learners will explore entrepreneurial skills and management function of a company with
special reference to SME sector
CO3: Learners will identify the type of entrepreneur and the steps involved in an entrepreneurial
venture
CO4: Learners will understand various steps involved in starting a venture and to explore marketing
methods & new trends in entrepreneurship.
CO5: Understand various schemes supporting entrepreneurship.
Credits: 6 Type of Course: Core/Elective (Core)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Basic Concepts
Meaning, Definition And Concept Of Enterprise Entrepreneurship And
Unit I
Entrepreneurship Development
Unit II Evolution Of Entrepreneurship, Theories Of Entrepreneurship, Characteristics
And Skills Of Entrepreneurship
Unit III Concept Of Entrepreneurship Entrepreneur V/S Entrepreneur Entrepreneur V/S
Entrepreneurship Entrepreneur V/S Manager
Unit IV Role Of Entrepreneurship In Economic Development, Factors Affecting
Entrepreneurship, Problems Of Entrepreneurship
Block 2 Entrepreneurial Competency Mobility And Motivation
Unit V Meaning And Concept Of Entrepreneurial Competency, Developing Entrepreneurial
Competencies Entrepreneurial Culture
Unit VI Entrepreneur Mobility, Factors Affecting Entrepreneurial Mobility, Types Of
Entrepreneurial Mobility
Unit VII Entrepreneurial Motivation: Meaning And Concept Of Motivation, Motivation
Theories
Unit VIII Entrepreneurship Development Program:Needs An Objective Of EDPs Phases Of
EDPs And Evaluation Of EDPs
Block 3 Role Of Government And Its Organization
Unit Ⅸ Role Of Government in promoting Entrepreneurship, MSME policy in India
Unit Ⅹ Agencies For Policy Formulation And Implementation District Industries
Centre(DIC)
Unit Ⅺ Small Industry Service Institute (SISI), Entrepreneurship Development Institute Of
India (EDII)
Unit Ⅻ National Institute Of Entrepreneurship And Small Business Development
(NIESBUD) National Entrepreneurship Development Board (NEDB)
Unit ⅩⅢ Financial Support System: Forms Of Financial Support, Long Term And Short Term
Financial Support, Sources Of Financial Support, Development Financial Institutions,
Investment Institutions
Block 4 Women Entrepreneurship
Unit ⅩⅣ Women Entrepreneurship: Meaning, Characteristic features, Problems of Women
Entrepreneurship in India, Developing Women Entrepreneurship in India
Unit ⅩV Concept of Social Enterprise and Social Entrepreneurship, Social Entrepreneurs,
Sustainability Issues in Social Entrepreneurship, Rural Entrepreneurship, Family
Business
Unit ⅩⅥ Entrepreneurship, Concepts of Entrepreneurship Failure, Issues of Entrepreneurial
failure, Fading of Entrepreneurial success among once leading corporate groups
Unit ⅩⅦ Entrepreneurial resurgence, Reasons of Entrepreneurial Failure, Essentials to Avoid
Unsuccessful Entrepreneurship.
Block 5 Project Management And Evaluation
Unit ⅩⅧ Forms of Business Ownership, Issues in selecting forms of Ownership
Unit ⅩⅨ Environmental Analysis, Identifying problems and opportunities, Defining Business
Idea, Planning Business Process,
Unit ⅩⅩ Project Management: Concept, Features, Classification of projects, Issues in Project
Management, Project Identification, Project Formulation, Project Design and
Network Analysis.
Unit ⅩⅩⅠ Project Evaluation, Project Appraisal, Project Report Preparation, Specimen of a
Project Report
Suggested Text Book Readings:
1. S.S. Khanka, 2006, Entrepreneurial Development, S. Chand L td
2. Dr S.S. Khanka, Dr C B Gupta,2022 Entrepreneurship And Small Business Management,
Sultan Chand and Sons
3. Neeta Baporikar, (2020)Handbook Of Research On Entrepreneurship Development And Opportunities
In Circular Economy, IGI Global
4. Dr A.K Singh (2009), Entrepreneurship Development And Management, Laxmi Publication
Pvt ltd
5. Dr O.P Gupta (2021) ,Fundamentals Of Entrepreneurship, SBPD Publishing House

This course can be opted as an elective by the Learners of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)

1. [Link]
8NLKwrb
2. [Link]
YkI&list=PLHRLZtgrF2jnPlrlU1k8y8LdLhmm4eaeO
3. [Link]
[Link]
4. [Link]

Name of electronic media Year of incorporation

Note: School may revise list of electronic media and other digital components in the curriculum time
to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Strategic Management and Business Policy]
Course prerequisites: None

Programme: MBA Year: 2022 Semester: Ⅳ

Course Code: MBA 4.2 Course Title:Strategic Management and Business Policy
Course Objectives:
 To introduce the concepts of strategic management and understand its nature in competitive
and institutional landscape.
 To provide an underpinning of
a. Strategy formulation process and frameworks, tools and techniques of strategic analysis
and its application.
b. Key business issues/challenges/problems of business in light of dynamic business
environment.
c. Strategy execution process, framework and its criticality.
d. Assessing strategic performance of a firm
e. Appreciation of theoretical and empirical foundation of SM background
 To develop
a. A holistic approach to see business issues comprehensively and using other core and
functional subject knowledge for decision-making.
b. Conceptual, diagnostic and analytical and conceptual skills in strategy formulation and
execution.
 Identification, appreciation and interpretation of the critical challenges and opportunities
before an organization.

Course Outcomes:
CO1: Learners will be able to describe major theories, background work, concepts and research
output in the field of strategic management.
CO2: Learners will demonstrate a clear understanding of the concepts, tools & techniques used by
executives in developing and executing strategies and will appreciate its integrative and
interdisciplinary nature
CO3: Learners will be able to demonstrate effective application of concepts, tools & techniques to
practical situations for diagnosing and solving organisational problems.
CO4: Learners will be able to demonstrate capability of making their own decisions in dynamic
business landscape.
CO5: Learners will be able to develop their capacity to think and execute strategically.
Credits: 6 Type of Course: Core/Elective (Core)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added /
course; It may have more than one option) employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Introduction To Strategic Management
Unit I Introduction to Strategies
Unit II Goals and Objectives of Organizations
Unit III Strategic Management
Block 2 Strategy Formation And Implementation
Unit IV Strategy Analysis
Unit V Strategy Formulation and Implementation
Block 3 Strategic Control
Unit VI Strategic Control and Evaluation
Unit VII Business Policies
Unit VIII Business Policy And Decision Making
Block 4 Business Decisions And MNC
Unit Ⅸ Business Continuity Plan
Unit Ⅹ Business Investment Strategies
Unit Ⅺ Strategic Alliances
Unit Ⅻ Strategies for Multinational Corporations
Block 5 Creativity And Ethics
Unit ⅩⅢ Role of Creativity and Innovation in Business
Unit ⅩⅣ Business Ethics and Corporate Social Responsibility
Unit ⅩⅤ Challenges in Strategic Management
Unit ⅩⅥ Recent Trends in Strategic Management
Suggested Text Book Readings:
1. Johnson, Gerry And Kevan Scholes, 1984, Exploring Corporate Strategic, Prentice Hall
International Inc London
2. Jaich, Lawrence .R And William F. Glueck 1989, Strategic Management And Business
Policy, Mcgraw Hill Book Co Singapore
3. Hatten Kenneth Hatten Mary L, 1988, Effective Strategic Management: Analysis And
Action, Prentice Hall Englewood Cliffs
4. Ramsey, Jackson E., 1978 Research And Development UNI Research Press
5. Baver. Raymond A And Don H. Fenn. Jr.. 1972, The Corporate Social Audit, Russell
Sage Foundation, New York
6. Blake, David H., William C. Frederick And Mildred S. Myers, 1976, Social Auditing
Evaluating The Impact Of Social Program Praeger New York

This course can be opted as an elective by the Learners of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]
Electronic media and other digital components in the curriculum:
Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
=&pubyear=&searchin=&em=
2. [Link]
3. [Link]
w&list=PLgMDNELGJ1CZGHvxBcvmDQzsNhPHZGSsN
4. [Link]
5. [Link]

Name of electronic media Year of incorporation

Note: School may revise list of electronic media and other digital components in the curriculum time
to time and shall be updated in website also.
 Format of Syllabus for [MBA]: Subject: [Operations Research]
Course prerequisites: None

Programme: MBA Year: 2022 Semester: Ⅳ

Course Code: MBA 4.3 Course Title: Operations Research
Course Objectives:
 To apply various optimization techniques for decision making.
 To understand the methodology of OR problem solving and formulate linear programming
problem.
 To know how project management techniques help in planning and scheduling a project.
 To know the basics of dynamic programming and simulation

Course Outcomes:
CO1: Define and formulate linear programming problems and appreciate their limitations.
CO2: Solve linear programming problems using appropriate techniques and optimization solvers,
interpret the results obtained and translate solutions into directives for action.
CO3: Conduct and interpret post-optimal and sensitivity analysis and explain the primal-dual
relationship.
CO4: Develop mathematical skills to analyse and solve integer programming and network models
arising from a wide range of applications.
CO5: .Effectively communicate ideas, explain procedures and interpret results and solutions in
written and electronic forms to different audiences.
Credits: 6 Type of Course: Core/Elective (Core)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 Introduction To Operation Research
Unit I Operation Research An Overview
Unit II Review Of Probability And Statistics
Block 2 Programming Techniques -Linear Programming And Applications
Unit III Linear Programming -Graphical Method
Unit IV Linear Programming -Simplex Method
Unit V Transportation Problems
Unit VI Assignment Problem
Block 3 Programming Techniques- Further Applications
Unit VII Goal Programming
Unit VIII Integer Programming
Unit Ⅸ Dynamic Programming
Unit Ⅹ Nonlinear Programming
Block 4 Inventory And Waiting Line Models
Unit ⅩⅠ Inventory Control Deterministic Models
Unit Ⅻ Inventory Control Probabilistic Models
Unit ⅩⅢ Queuing Models
Block 5 Game Theory And Simulation
Unit ⅩⅣ Cooperative Situation Game Theory
Unit ⅩV Simulation
Suggested Text Book Readings:
1. Sharma S.C. Operation Research-Simulation And Replacement Theory Discovery
 Publishing House
2. Hamdy A Taha, 1999, Introduction To Operation Research Phi Ltd New Delhi
3. Kapoor V.K, Operation Research-Techniques For Management Sultan Chand And Sons
4. Sharma J.K (1989) Mathematical Models In Operation Research, Tata Mcgraw Hill
Publishing Company Limited New Delhi

This course can be opted as an elective by the Learners of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
B-87V4i9p1
2. [Link]
KK1mCv_EL4OdF_-6FXryaZ11N
3. [Link]
[Link]
4. [Link]
Name of electronic media Year of incorporation
Note: School may revise list of electronic media and other digital components in the curriculum time
to time and shall be updated in website also.

Format of Syllabus for [MBA]: Subject: [ Business Ethics and Corporate Governance]

Course prerequisites: None

Programme: MBA Year: 2022 Semester: Ⅳ

Course Code: MBA 4.4 Course Title: Business Ethics and Corporate Governance
Course Objectives:
  To understand the Business Ethics and to provide best practices of business ethics .
 To learn the values and implement in their careers to become a good managers.
 To develop various corporate social Responsibilities and practise in their professional life
 To Imbibe the ethical issues in corporate governance and to adhere to the ethical codes.

Course Outcomes:
CO1: Explore the relationship between ethics and business and the subsequent theories of justice and
economics across different cultural traditions.
CO2: Comprehend the relationship between ethics, morals and values in the workplace.
CO3: Analyze and understand various ethical philosophies to explain how they contribute to current
management practices.
CO4: Critically apply understanding of ethics of real–world contexts and gather and analyse
information by way of undertaking a research project on a topic relevant to business ethics.
CO5: Critically analyze the reasons of systematic failure of corporate governance that could spread
from individual firms to entire markets or economies.
Credits: 6 Type of Course: Core/Elective (Core)

Category of Course (Please mention category of Awareness/ life skills / soft skills/ value-added
course; It may have more than one option) / employability/ entrepreneurship/ skill
development/ MOOCs or OER
Max. Marks: 70 Min. Passing Marks: 24
(Syllabi should be framed block wise/unit wise; No of blocks and units may change)
Block 1 An Overview Of Business Ethics
Unit I Nature And Development Of Business Ethics
Unit II Economic And Competitive Issues
Unit III Framework For Ethical Decision Making
Unit IV Corporate Governance: A Dimension Of Ethical Making
Block 2 Individual And Organizational Factors
Unit V Moral Philosophy
Unit VI The Role of Corporate Culture And Leadership
Unit VII Interpersonal Relationship In Organization
Unit VIII Role Of Opportunity And Conflict
Block 3 External Context
Unit Ⅸ Ecology
Unit Ⅹ Consumers
Unit Ⅺ Advertising Ethics, Consumer Privacy
Block 4 Internal Context
Unit Ⅻ Job Discrimination
Unit ⅩⅢ The Employees Obligation And Rights
Unit ⅩⅣ Need For Organizational Ethics Program
Unit ⅩV The Ethics Audit
Block 5 Business Ethics In A Global Economy
Unit ⅩⅥ Ethical Perception And International Business
Unit ⅩⅦ Global Values
Unit ⅩⅧ Corporate Governance: Accountability Issues, Current Context Of CG In India,
Unit ⅩⅨ Board Objectives And Strategies
Unit ⅩⅩ Accounting Standard And Accounting Disclosures
Suggested Text Book Readings:
1. Sharmila A., Sentikumar Dr S., J Purnima And M Marutha Durai Business Policy
And Strategic Management (2013), S. Chand Publishing New Delhi
2. Fernando A.C., Business Ethics: And Indian Perspective 2 nd Edition (2013)
 Pearson India.
3. Mirshekary, S.,B. Tennant And A. Yaftian :2005 “Business Ethics Across
Culture Comparison Of Accounting Learner” Review Of Business Research,
V,4,87-98.
4. S.A. Shelekar, Ethics In Management, Himalaya Publishing House (2009).
5. Business Ethics, Joseph W. Weiss 6th Edition

This course can be opted as an elective by the Learners of following subjects: Any one

Suggested equivalent online courses (MOOCs) for credit transfer:

1. [Link]
2. [Link]

Electronic media and other digital components in the curriculum:

Choose any one or more than one: (Electronic Media: Audio/Video Lectures, Online
Counselling/Virtual Classes/E-Contents/e-SLM/OER/supplementary links for reference/Video
Conferencing/Radio broadcast/Web Conferencing/ Other electronic and digital contents)
1. [Link]
2. [Link]
_GOVERNANCE_AND_ETHICS.pdf
3. [Link]
4. [Link]
responsibility&source=swayam&subsource=NPTEL

Year of
Name of electronic media
incorporation

Note: School may revise list of electronic media and other digital components in the curriculum time to time
and shall be updated in website also.
 APPENDIX-Ⅱ
Internship Policy:
Guidelines and Procedures
(With Effect From Academic Year 2023-24)

CENTRE FOR INTERNAL QUALITY ASSURANCE

UTTAR PRADESH RAJARSHI TANDON OPEN UNIVERSITY

PRAYAGRAJ - 211021
 Internship Policy: Guidelines and Procedures
1. Introduction
2. Objectives
3. Internship Framework
4. Internship and Academic Credentials
5. Internship Programme Management
6. Monitoring and Evaluation of Internship
7. Facilitation by Internship Providing Organization (IPO)

Annexures
A. Student internship program application format
B. Domains/ Areas available for Internship
C. Format for request letter from institute to Internship Provider Organization (IPO)-I
D. Format for request letter from institute to Internship Provider Organization (IPO)-II
E. Student Joining Letter Format
F. Student Daily Diary (Log) Recording Format
G. Format for Supervisor Evaluation of Intern
H. Student Feedback of Internship (To be Filled by Students after
Internship Completion)
Maximum Marks 100

 Learner had to submit a Dissertation under the supervision of a guide who is faculty member on
a related topic of commerce.
 Three copies of dissertation is to be prepared by the learner, two copies to be submitted and one
copy should be kept by the learner after the signature of the guide.
 The learner should take the topic from the concern faculty after completion of 2 nd semester.
 For any query learner can contact the course coordinator between 10AM to 5 PM.

The Dissertation Report must contain following contents.

i. Company/ Organization/ Institution Profile

ii. Objective of the Training
iii. Research Methodology
iv. Introduction about the research problem
v. Questionnaire
vi. Analysis (using various statistical tools and diagrammatic representation etc.)
vii. Findings & Conclusion
viii. Recommendations
ix. Bibliography

1. Introduction
The National Education Policy (NEP) 2020 envisages the promotion of quality research
within the Higher Education system. Research and innovation are two inherently important
aspects to ensure quality education by the Higher Education Institutions (HEIs). Internship at
Postgraduate Level is expected to play a vital role in accelerating inter disciplinary/multi-
disciplinary and translational research culture embedded in NEP 2020. The internship
program mainly focuses on employability of learners and specified the outcomes by
competencies desired at industrial centers.
2. Objectives
Following are the objectives of the Internship
2.1 To allow real time industry exposure of learners as a part of completion of Post
Graduate Degree programme.
2.2 To engage learners and acquire the job-specific skill to enter into the workforce.
2.3 To promote academic, professional developments.
2.4 To identify collaborating HEIs/ organizations/industries/ Research centers etc. for
supporting internship programme.
2.5 To give learners an exposure to the societal challenges through internships and
getting themtrained to enter into workforce.
3. Internship Framework
3.1 The internship will be on unpaid basis.
3.2 The internship shall be called as “UPRTOU Internship”.
3.3 The Internship shall be provided to the learner applies to the In-charge Training &
Placement Cell to undergo internship in domain areas specified by UPRTOU or chosen
his/her own domain area. A list of domains/areas for which Internship is proposed is
enclosed as Annexure 'I'.
4. Eligibility
Bonafide learners of UPRTOU, fulfilling following conditions are eligible to apply lor the
internship:
4.1 Post-graduate learners, having completed/appeared in the term end exams of first year
/ 2nd semester, of the post-degree degree programme;
4.2 Period: The period of Internship shall be at least six weeks but not exceeding six
months. Interns not completing the requisite period will not be issued any certificate.
4.3 Mode of Execution
Internship may be done through following verticals:
I. Full time Industry Internship cum project
II. Full time research internship at research organization/ Indian University/ Foreign
University
III. Short duration (4-8 weeks) internship in industry with in house project
IV. Internship accounted through incubation centre (Project Prototype through
entrepreneurdevelopment and start-up)
4.4 Experience Certificate: A certificate regarding successful completion of internship shall
be issued by the Adviser of the Internship Provider Organization (IPO) in the enclosed
format at Annexure 'II'.
4.5 Logistics & Support: Interns will be required to have their own laptops. UPRTOU shall
provide them related organization.

4.6 Procedure for Applicants & other modalities

(a) A learner is supposed to pass the 2nd (1st year) semester of degree programme.
(b) Applicants must also clearly indicate the area of interest.
(c) The applicants who do not fulfil the eligibility conditions, their applications shall be
rejectedby the system automatically.
(d) All the applications received online will be made available online to the I/c Training
& Placement Cell, concerned Director of School of Studies, Programme Coordinator
of concerned programme, I/c Admission Cell, Controller of Examination for further
knowledgeof learner’s status.
(e) The T&P cell will arrange internship for learner’s in industries/organization
(f) The following general procedure shall be adopted for execution of internship:
(i) Step 1: Request Letter/ Email from the office of Training & Placement cell of
the institute shall be sent to the industry/other HEI/organization to allot
different slots of 8-10 weeks after 2nd semester as internship periods for the
learners. Learner’s request letter/profile/ interest areas will be submitted to
industries/other HEI/organization for their willingness for providing the
training. (Sample attached)
(ii) Step 2: Industry/other HEI/organization will confirm the training slots and
the number of seats allocated for internships via Confirmation Letter/ Email.
The industry/other HEI/organization will be requested to allot
adviser/mentor/supervisor for communication
between adviser/mentor/supervisor and
learner’s. In case the learners arrange the training themselves the
confirmation letter will be submitted by the learners to the office of
 the Training & Placement. Based on the number of slots agreed by the
Industry, Office of Training & Placement will allocate the learners to the
concerned industry. In addition, the internship slots may be conveyed through
Telephonic or Written Communication (by Fax, Email, etc.) by T&P cell /
Faculty members who are particularly looking after the Internship of the
learners.
(iii) Step 3: Learner’s on joining Internship Training at the concerned Industry /
Organization, will submit the Joining Report/Letters / Email to the Office of
Training & Placement and Director of concerned school who will also
communicate to the concerned programme coordinator to know the current
status of learner.
(iv) Step 5: Learners will submit internship report in the format provided by the
institute/other HEI/organization after completion of internship along with
certificate obtained from the industry/other HEI/organization.

.
4.7 Attendance
While doing internship, the candidate should have a minimum of 75% attendance and they
have to mark In and Out time on daily basis. In case of less than 75% attendance no extension
of internship period is allowed and no experience certificate will be issued. The attendance
record and the details of work supervision shall be maintained by the Internship Provider
Organization (IPO) and after completion of internship, a copy of attendance will be sent to
Office of Training & Placement of UPRTOU.

5. Internship and Academic Credentials

Internship aims at providing hands on training in tools, techniques, methodologies,
equipment’s and learning various other aspects. The intern can work with faculty/scientists in
HEIs, Research Institutions, Industrial research labs, nationally reputed organizations and
individual persons distinguished in specific fields (Draftsmen, artisans, musicians, artists,
choreographers, carpentry, forging etc.). Such experience will help learners to build
competence and capability, acquire professional working skills, expertise, and confidence to
enter into the workforce while choosing exit option.

(a) Academic credit

6 credit is allotted for internship.

The internships of 8-10 weeks of 6 credits, after 2nd semester, will be mandatory for the
students desirous of exiting with a certificate respectively.
(i) For -internship, 1 credit implies a minimum 45 hours of engagement in internship
activities in a week. This means an engagement of 450 hours for the assigned
credits of 10.
(ii) The proposed distribution of academic credits for the internship as a part of 3 or 4
or 5-year degree programme will be as under.
I. A minimum of 10 credits of internship after first year of Degree
Programme for a Certificate to be completed in two months.
II. A minimum of 10 credits of research internship after second year of
DegreeProgramme for a Diploma to be completed in two months.
III. A minimum of 10 credits of research internship after third year of Degree
Programme for a Bachelor’s degree to be completed in two months.
 (b) Duration and slots for internship in curriculum
Each undergraduate learner may also complete first internship of 08 weeks duration after 1 st
year, second internship of 08 weeks duration after 2nd year of graduate degree programme
and third internship of 08 weeks duration after 3nd year of graduate degree programme.

The Duration of Internships and corresponding credits are mentioned below:

S. No. Suggested schedule Suggested Activities Credits

Duration
1. After 2nd semester/1st 08-10 weeks Hands on training/Short 6
year Research Project

6. Internship Programme Management

The Internship will be fully organised, executed and monitored by In-charge, Training & Placement
Office to be appointed by the competent authority.
7. Monitoring & Evaluation of Internship
(i) Internship Supervisor from the Internship Provider Organization (IPO) should
monitorthe regularity of the intern at his/her workplace.
(ii) Learners should preferably inform to the Internship Supervisor at least one day
prior toavailing leave except emergency.
(iii) The evaluation of internship will be carried by the internship supervisor.
8. Facilitation by Internship Providing Organization (IPO)
(i) IPO may appoint a faculty/person as Coordinator or a nodal officer to look into the
matter of facilitating the interns on arrival with registration, identity cards/ library
cards/ internet subscription / any other specific requirements, accommodation etc.
(ii) At the end of the internship, the nodal officer will ensure issuing completion
certificates tothe intern.
(iii) The nodal officer may take care of the interns during their stay and address their
problems,if any.
 Annexure I

Student internship program application format

(To be filled online and print copy will be sent to I/c Training & Placement Cell)

1. Learner Name:
2. Enrolment Number
3. Programme Name Photograph
4. Current Year of Study (self attested)
5. Residential Address
6. Email id
7. Mobile No.
8. Overall CGPA/SGPA
9. Mode of Internship
(Refer 3.6)
10. Internship Preferences
Location Domain Area Company/Institute (if required)
Preference-1
Preference-2
I confirm that I agree with the terms, conditions, and requirements of the Internship Programm

Learner Signature: Date

 Annexure II

Domains/ Areas available for Internship

1. Agriculture
2. Data Management and Analysis
3. Economics
4. Education/Human Resources Development
5. Energy Sector
6. Commerce/ Industry
7. Health, Nutrition, Women & Child Development
8. Infrastructure connectivity
9. Mass Communications and Social Media
10. Mining Sector
11. Natural Resources, Environment & Forests
12. Public Finances/Budget
13. Rural Development and SDGs
14. Science and Technology
15. Skill Development & Employment
16. Social justice and empowerment
17. Sports and Youth development.
18. Tourism and culture
19. Urbanization / smart city
20. Water Resources/Disaster Management
 Annexure III

Format for request letter from University to Internship Provider Organization (IPO)-I

To,
…………………………...
…………………………….
…………………………….

Subject: Request for weeks industrial training/Internship for <Programme Name>

Dear Sir,

The U.P. Rajarshi Tandon Open University, Prayagraj established under the Act No. 10/1999 of U.P.
Government Legislature is the only State Government University of Open and Distance Learning
(ODL) mode. The University is committed and dedicated to increasing access to quality higher
education through appropriate use of open and distance learning methods and lifelong learning
opportunities through its 12 regional centres and more than 1,250 study centres across the State. The
University is dedicated to facilitate and promote studies and research in emerging areas of higher
education with focus on new frontiers in science, arts and social sciences, agriculture, commerce and
management studies, health sciences and non-conventional energy sources to achieve excellence in
these and connected fields.

You may be aware that NEP-2020 focuses on internship and job specific training courses and
programmes for Bachelors as well as at Post Graduate level.
In view of the above, I request your good self to allow our following (no. of students) learners for
practical training in your esteemed organization. Kindly accord your permission and give at least one-
week time for students to join training after confirmation.

Sr. No. Name Enrolment No. Year Programme Name

If vacancies exist, kindly do plan for Campus/Off Campus Interview for batch passing
out students in above programmes.
A line of confirmation will be highly appreciated.
With warm regards,

Yours sincerely,
Training & Placement Officer
UPRTOU, Prayagraj
 Annexure IV
Format for request letter from University to Internship Provider Organization (IPO)-II
To,

…………………………..
……………………………
……………………………

Subject: Request for weeks industrial training/Internship for <Programme Name>

Dear Sir,

Our Learners have undergone internship training in your esteemed Organization in the previous years. I
acknowledge the help and the support extended to our learners during training in previous years.
In view of the above, I request your good self to allow our following (no. of students) students for
practical training in your esteemed organization. Kindly accord your permission and give at least one-
week time for students to join training after confirmation.

Sr. No. Name Enrolment No. Year Discipline

If vacancies exist, kindly do plan for Campus/Off Campus Interview for batch passing
out learners in above programmes.

A line of confirmation will be highly appreciated.

With warm regards,

Yours sincerely,

Training & Placement Officer

UPRTOU, Prayagraj
 Annexure- V

Student Joining Letter Format

To,
The Training & Placement Officer
U.P. Rajarshi Tandon Open
University Shantipuram-Sector-F,
Phaphamau Prayagraj-211021.

Subject: Internship joining report.

With reference to acceptance of internship by (Name of the Internship Provider Organisation)

through letter/email dated ____________ , I hereby pleased to communicate you that I have
joined as Internee on __________ . Initially I have been posted in ____ department. During
this
Internship, my contact number will be and e mail id will be ...................... Moreover,
I will be forwarding fortnightly report stating my periodical learning and experiences.

Thanking you,

Regards

(Name of the learner with sign)

For Immediate Supervisor/Adviser/Guide:

The above-mentioned learner of your institute has joined our organization as per information provided
above.

Authorized

SignatureName:

Contact No.
 Annexure- VI

Student Daily Diary (Log) Recording Format

Day-1 Date
Time of arrival Time of departure
Depart./Division Name of finished Remarks
job
Name of HOD/
Supervisor
With e-mail id
Main points of the day

< Compilation of weekly report shall be countersigned by Supervisor/Adviser/Guide>

 Annexure- VII

Format for Adviser/Guide/Supervisor Evaluation of Intern

(To be sent to Training & Placement Office along with Annexure IX)

Student Name: Date:

Work Supervisor: Title:
Company/Organization:
Internship Address:
Date of Internship: From To
Please evaluate intern by indicating the frequency with which you observed the following
behaviours:

Parameters Needs Satisfactory Good Excellent

improvement
Behaviour
Performs in a dependable manner
Cooperates with co-workers and
supervisors
Shows interest in work
Learns quickly
Shows initiative
Produces high quality work
Accepts responsibility
Accepts criticism
Demonstrates organizational skills
Use technical knowledge and expertise
Shows good judgment
Demonstrates creativity/ originality
Analyzes problems effectively
Is self-reliant
Communicates well
Writes effectively
Has a professional attitude
Gives a professional appearance
Is punctual
Uses time effectively

Overall performance of student intern (Tick one):

Needs improvement/ Satisfactory/ Good/ Excellent

Additional comments, if any:

Signature of Industry supervisor HR Manager

 Annexure- VIII

Student Feedback of Internship (To be Filled by Learner after Internship Completion)

Student Name: Date:

Industrial Supervisor: Title:

Supervisor Email: Internship is: Paid / Unpaid

Company/Organization:
Internship Address:

Faculty Coordinator: Department:

Dates of Internship: From To

***Please fill out the above in full detail***

Give a brief description of your internship work (title and tasks for which you were
responsible):
Was your internship experience related to your major area of study? (Tick any one)
Yes, to a large degree
Yes, to a slight degree
No, not related at all
Indicate the degree to which you agree or disagree with the following statements.

This experience has: Strongly Agree No opinion Disagree Strongly

agree disagree

Given me the opportunity toexplore a

career field
Allowed me to apply classroomtheory
to practice
Helped me develop my decision-
making and problem-solving skills
Expanded my knowledge about the
work world prior to permanent
employment
Helped me to develop my written andoral
communication skills
Provided a chance to use leadershipskills
(influence others, develop
ideas with others, stimulate decision-
making and action)
Expanded my sensitivity to the ethical
implications of the work involved

Made it possible for me to be more

confident in new situations
Given me a chance to improve my
interpersonal skills
Helped me learn to handle
responsibility and use my time wisely
 This experience has: Strongly Agree No opinion Disagree Strongly
agree disagree

Helped me discover new aspects of

myself that I didn’t know existed
before
Helped me develop new interestsand
abilities
Helped me clarify my
career goals
Provided me with contacts which
may lead to future employment
Allowed me to acquire
information and/ or use
equipment not available at my
Institute

In the University internship program, faculty members are expected to be mentors for [Link] you
feel that your faculty coordinator served such a function? Why or why not?

How well were you able to accomplish the initial goals, tasks and new skills that were set down in your
learning contract? In what ways were you able to take a new direction or expand beyondyour contract?
Why were some goals not accomplished adequately?

In what areas did you most develop and improve?

What has been the most significant accomplishment or satisfying moment of your internship?

What did you dislike about the internship? (if any)

Considering your overall experience, how would you rate this internship? (Tick one).

(Satisfactory/ Good/ Excellent)

Give suggestions as to how your internship experience could have been improved. (Could you have
handled added responsibility? Would you have liked more discussions with your professor
concerning your internship? Was closer supervision needed? Was more of an orientation required?)
Date: (Name and Signature of Learner)
 Annexure IX

FORMAT OF INTERNSHIP COMPLETION CERTIFICATE

(To be given on Letter Head of Internship Provider

Organization)

Dated: <Date>

TO WHOMSOEVER IT MAY CONCERN

This is to certify that <Mr./Ms.> ...............................................a student of U. P. Rajarshi Tandon

Open University, Prayagraj has successfully completed <his/her> Internship with <Name of
Internship Provider Organization> from ……………….. to …………………… During the
period of Internship, he/she worked under <Name of Adviser> In the following areas.

(i)

(ii)

2. <He/She> has shown special flair for........................ and his/her performance in the preparation of
report has been rated as ………………..

3. During the period of <his/her> internship programme <he/she> was punctual and hardworking.

4. I wish <him/her> every success in <his/her> life and career.

( Signature )

<Superviser/Guide/Adviser>