ENTREPRENEURSHIP: PLAN

OF DEVELOPMENT OF
BUSINESS
ENTREPRENEURSHIP: PLAN OF
BUSINESS DEVELOPMENT
Week 1
What will we do in this first week?

Presentation of the teacher and students

Presentation of the Didactic Unit

Global market megatrends and the

lines of research - CERTUS

Basic aspects to consider in the analysis

of the behavior of the target audience.
TEACHER PRESENTATION

Training Experience

professional professional
 TEACHER PRESENTATION

Welcome Teacher

Daniel Martn Donayre Flores

Administrator

I describe myself with these images

YesnIel Donair flowers
Bien venida Docinyou
 TEACHER PRESENTATION

Welcome Teacher

Tell us about:

Nombre – Edad - ¿A qué te dedicas? - ¿Cuál es tu

motivation? - Your hobbies
 STUDENT PRESENTATION DYNAMICS

Dynamics of Formation of
presentation of teams – maximum 5
students by team
 PRESENTATION OF THE UD

What do you know about How will it contribute?

the UD? this is you
development
professional and
personal?

What are your What knowledges

expectations previous considerations
of What do you need?
Are you there?
 PRESENTATION OF THE UD

Summary
La Unidad Didáctca de Emprendimiento: Plan de Desarrollo del Negocio corresponde a la carrera de
Business administration, which has a theoretical-practical nature. Through it, the goal is for the student
be able to develop the minimum viable product based on a business model, using tools
agile and considering the current needs and demands of the market as well as other legal variables
current regulations.

The didactic unit is fundamental because it will allow the student to learn about megatrends.
global market and CERTUS research lines. Likewise, it will be able to identify the existing business models and
nuevos que sean más idóneos para aplicar la solución al problema identficado. A partr de esto, será capaz de
develop a minimum viable product (MVP) using agile methodologies such as the Elevator pitch.
 PRESENTATION OF THE UD

Achievement indicators of the UD

IL1. Recognize lL2. Employs IL3. Develop a It supports the IL5. Apply strategies
problems y agile tools prototype of the minimum product constantly for
models from for the preparation proposal of viable applying develop new
businesses to resolve of your model of value based on the tools capabilities that he/she
taking into account business based on result of the agile y allow them to reach their
the needs of the the new indicators considering the objectives and overcome
challenges, according to their own
target audience structures previous needs of the
organizational and current demand planning and its
its objectives from the market. learning style
strategic. whether in a way
individual o
collaboratively.
 PRESENTATION OF THE UD

General Course Route

1 2 3 4
Megatrends of the market Quantification depth of Cost Structure and Aspects Technicians del
global and the relationship with the market segmentation Expenses. Budget of business model according to
lines of research (market analysis) according to the Income Budget of product and/or service to
CERTUS. Basic aspects in business model. Canvas of Expenses. Cash Flow desarrollar: Misión, visión,
the analysis of business model (lean Monthly for the first objetvos, matriz FODA
behavior. Sources of Canvas). Minimum Product year. Flow of Box crossed.1 Construction and
information about studies of Viable (MVP): Concepts, Projected economic. development of Elevator Pitch
market. Business models, definition and tools for My Storytelling. Final advice
including that of the the development of the MVP for the development of MVP
competitors.
PRESENTATION OF THE UD

Hours:
96 academic hours
⮚ Sesiones: 16

Career: Modality:
In-person
XXXXXXXXXX
Materials:
Questionnaires,
Presentations,
N° créditos: etc.

3 Credits
 PRESENTATION OF THE UD
Activity of
Evidence Name learning Weight Indicator Week

E1 Presentation of the problem and value proposal

based on the business model canvas (lean AA1 IL1 15% 4
canvas
E2 Presentation of the business model employing them
agile tools and the project for the AA2 IL2 20% 8
development of the Minimum Viable Product (MVP)
E3 Accounting presentation of the value proposition
based on the result of the indicators AA3 IL3 12
previous. 30%
Active participation (AP) From 1 to
1, 2 and 3 1, 2, 3 and 4
the 12
Presentation of the Minimum Viable Product
E4 (MVP) and justification of the business model
validated, applying agile tools and
AA4 IL4 16
considering the needs of the demand
35%
current market. Delivery of report of
Minimum Viable Product (MVP).
2, 6, 10 and y
Questionnaires (C) 1, 2, 3, and 4 1, 2, 3, and 4
14
Active participation: It can be carried out synchronously or asynchronously. This includes oral interventions, presentations, tasks, or other activities.
designated by the teacher.
The rating of the evidence E3 and E4 is obtained by applying the following formulas:

E3 = PF3(0.70) + PA(0.30)

E4 = PF4(0.70) + C(0.30)
SPACE TO CLEAR DOUBTS
Session 1: Megatrends and lines of
inSession1: Ten Considerations and Insight
You can also organize your business plan.
 Cases

Airbnb Join us Insecta

[Link] [Link] [Link]
atch?v=FAEXdrVpmH0 tch?v=F9v3AUEBGYU h?v=H_fJz-p03tI
 Let's see some
videos

Misky Yaku's: Rich waters, sweet waters Success story: Cynthia Rodríguez and Empanacombi. PQS (2014):
htps://[Link]/watch?v=2PpNzvOifuc htps://[Link]/watch?v=6wae3ygefMg

Look how this unemployed young man with only 45 dollars created a San Roque: traditional sweets from Lambayeque
successful company" Entrepreneurs (2017): htps:// htps://[Link]/watch?v=zPHdHG5fX6g
[Link]/watch?v=B40b2c0YbW8
 ACHIEVEMENT INDICATORS

IL1. Recognize problems and business models to be solved taking into account
the needs of the target audience

IL5. Continuously applies strategies to develop new capabilities that

allow them to achieve their goals and overcome challenges, according to their own planning and their
learning style, whether individually or collaboratively.
 01 LET'S CONNECT

• Have you heard of Beyond Meat?

• Do you find the proposal interesting? Why?

Source: El Tiempo Newspaper. (August 29, 2019). Do you know Beyond Meat? This is how people reacted when they tried it.[Youtube Video].
htps://[Link]/watch?v=gl7cwI_j_Rc
 Route of Learning Session 1

1. Megatrends of 3. Aspectos básicos a

global market and its relationship consider in the analysis 5. Reflection and
with the lines of of the behavior of the conclusions
CERTUS research. target audience. finals

01 02 03 04 05

2. Activity 1. 4. Activity 2.
 01 LET'S CONNECT

By the end of this session you will be able to:

Know the global market megatrends and CERTUS research lines.

Knowledge to be developed:

● Identify the megatrends of the global market focused on one of the

CERTUS research lines (social, environmental, technological)
traditional
● Identify the behavior of the target audience.
MEGATRENDS OF
GLOBAL MARKET
MENTI: WHAT ARE TRENDS?
 2 LET'S BUILD

MEGA TRENDS
Megatrends can be summarized as the
structural and long-term transformations that
they have a significant impact on the economy and the
society, and that can offer great opportunities
for investors looking for investment
capitalize them.

In this regard, John Naisbitt defines megatrends

such as: "great social, economic forces,
policies, technologies, and cultures that are
changing our world

Fuente: Freepik:
ht[Link]
success_3540914.htm#query=trends&from_query=MEGATRENDS&position=18&from_view=search&track=sph
 2 LET'S BUILD

Why are megatrends important for

a company or venture?
Mainly for two reasons:

By knowing and understanding them, it allows one to adapt to them by anticipating them.
needs and demands of the market being crucial for the success of the
companies and ventures.
2. It allows adjusting business strategies, maintaining the company in a
competitive level in a constantly evolving environment.

Therefore, it is important for companies and startups to always be attentive.

to the megatrends so that they adapt their operations and strategies considering the
implications of them.
 2 LET'S BUILD

Top 20 megatrends by 2030

1. Demographic change: 2. Growth of the class 3. Urbanization: Greater [Link] technologies:
Aging of the media: Increase in power concentration of the Development of technologies
population and increase of the acquisitive of the middle class population in cities and like artificial intelligence,
ethnic and cultural diversity. and changes in their habits of development of new forms blockchain, 5G, etc.
consumption. de movilidad.

5. Circular economy: 6. Digitalization: Greater use 7. Globalization: Increase of

the interconnection between countries [Link] change: New
Transition to a of digital technologies in
and cultures, and greater
measures and technologies for
more sustainable economy and all areas, from the
combat climate change and
responsible with the environment work until leisure. mobility of goods and to adapt to its consequences.
environment. people.

10. Sustainable transport:

9. Renewable energies:
Greater use of vehicles
Transition to a model
electric, shared and
more sustainable energy
respectful of the environment
self-employed to reduce the
pollution and improve the
environment.
mobility.
 2 LET'S BUILD

Main 20 megatrends by 2030

11. Health and wellness: Greater [Link] economy: Changes at work: 14. Social economy:
concern for health and Greater cooperation between New models of work and Development of initiatives and
personal well-being, with a people and companies for organization, like the business models with a
greater emphasis on the compare resources and remote work and flexibility strong social commitment and
prevention and self-care. knowledge. labor environmental.
15. Education and training: 16. Big data and analysis of
17. Artificial intelligence: [Link] ways of
Changes in education and the data: Use of large
System development and work: Emergence of new
training to adapt to data quantities for
technologies that can jobs and professions that
the new needs and obtain valuable information
think and learn from respond to needs
market demands and make more decisions
autonomously. of the market and society.
labor informed.

[Link] of the 20. Open innovation:

Experience: Senior Collaboration and work Source: Association of
Fast-Moving Consumer Goods Companies
importance of the business consortium
experience and emotion in institutions and citizens in Spain (AECOC)
the relationship with products to foster innovation
and services. and the development.
2 LET'S BUILD

Example: Megatrends in digitization and intelligence

artificial in the financial industry

With the rise of financial technology (fintech), the

automation of processes and the use of algorithms in analysis
financial services are being transformed
radically.
Mobile payments, loans, online investment and the
virtual financial advisors are just some of the
innovations that are changing the way people
they interact with their finances.
At the same time, the increase in cybersecurity and the
government regulation is also shaping the new
evolving financial panorama.
THE LINES OF RESEARCH AND
THE SDGs
 2 LET'S BUILD

What are the SDGs?

The SDGs (Sustainable Development Goals)

they are a set of 17 objectives agreed upon by
world leaders at the Summit of the
United Nations on Sustainable Development
in 2015.
The SDGs aim to address the
most urgent global challenges such as the
poverty, inequality, climate change, the
degradation of the environment to propose
solutions and promote sustainable development
and inclusive.
The achievement of each of the SDGs has been
established for the year 2030.

Source: Freepik:
htps://[Link]/vector-grats/infographic-design-plan-
sdg_25880613.htm#query=ODS&positon=1&from_view=search&track=sph
 2 LET'S BUILD

RESEARCH LINES

SOCIAL Environmental

TECHNOLOGICAL TRADITIONAL

Remember that a SDG can be in more than one line of research.

2 LET'S BUILD
 2 LET'S BUILD

Source of the lines of research:

Investgación: Nuevas Perspectvas e Innovación en la Formación de Profesionales en Administración Bancaria y Financiera del Perú, Moisés Santos A. (2023)
Libro: La educación humana en Marte, propuestas de ingeniería educatva para no destruir un planeta, Moisés Santos A. (2023)

Enlace de genially: htps://[Link]/640bf5c91c965a0012de9e95/interactve-content-banco-de-proyectos-certus

ACTIVITY 01: CHOICE OF THE
RESEARCH LINE.
 2 LET'S BUILD

Activity 1: "Selection of the research line"

Instruction:
• As a team, discuss and choose what the line is
research that they will address with their project (if
If they wish, they can choose more than one line.
• As a team, identify what the megatrend is that
He/She will take advantage of his/her project.
• Then, a representative must justify the
team decision in a brief presentation about
the megatrend(s) and line(s) of research
chosen.
Time:
• 30 minutes
Basic aspects to consider
behavior analysis of the
target audience
 2 LET'S BUILD

What is meant by target audience?

It is understood as the specific group of

consumers what they share
similar characteristics and that are the
main objective of a product or service
in particular.

Source: Freepik:
htps://[Link]/vector-grats/business-personas-destination-arrows-team-people-illustration-vector-flat-strategy
marketing-achievement-objective-challenge-concept-success-banner-design-website-or-homepage_26876667.htm#query=public
%20object&position=0&from_view=search&track=ais
 2 LET'S BUILD

Why is it important to analyze the

behavior of the target audience?
It is important because it allows understanding of their
needs and expectations, which makes it easier the
development of products and services that
meet their demands. In addition, it helps to
identify market opportunities and
emerging trends for developing new
products or services and define a strategy of
effective communication.

Source: Freepik:
htps://[Link]/foto-grats/woman-businesses-working-office-financial-diagram_1007381.htm#query=analysis
of behavior&position=10&from_view=search&track=ais
 2 LET'S BUILD

Basic aspects to consider in the analysis of target audience behavior.

Demographics: This Psychographics: This
includes factors such as includes factors such as
age, gender interests, values,
income, education and personality and style of
marital status. life of the audience.

Behavioral: This
Channels of
includes factors such as the
communication: It
purchase frequency
important to know the
brand loyalty
communication channels
willingness to pay for
what the audience uses
a product or service,
to be able to reach them
among others.
effectively.

Needs and Competition: It is

wishes: It is important important to know the
understand the needs Geographical: This competition in the
and wishes of the audience includes factors such as market and how it
in order to develop they position the
the place of residence,
products and services the climate and the culture products and services
that satisfy their
local. compared to
needs.
the competitors.
ACTIVITY 02: ANALYSIS OF
BEHAVIOR OF THE PUBLIC
OBJECTIVE
 2 LET'S BUILD

Activity 2: “ANALYSIS OF THE TARGET AUDIENCE BEHAVIOR”

Instruction:
• As a team, they will choose a product or service, after
They will investigate who their target audience would be and what
factors influence their buying behavior
(for example, age, gender, income, interests,
needs, preferences, etc.
• Then, three representatives must substantiate the
team decision in a brief presentation about the
main factors found by the team and a
proposal that could help sell more
product.
• Time: 20 minutes
3 LET'S REFLECT

Questions:

✓ What did we learn today?

✓ Why do you think what was worked on today
Will it be useful in practice?
✓ How would you apply what you have learned to improve your
project?
3 LET'S REFLECT

CONCLUSIONS:
• Understanding megatrends is essential for
the ventures, as it allows them to
identify innovative business opportunities,
anticipate market changes and adapt
to the changing expectations of consumers
and society in general.
• It is important to identify and analyze the
competitors, as this allows to identify their
main characteristics (including their
strengths and weaknesses) to develop a model
strategic business.
 04 REFERENCES

• Appino. (2022). 7 steps to conduct a satisfactory analysis of the target audience.

htps://[Link]/es/blog/invesmarket-research/target-audience-analysis
• BlackRock. (2022). WHAT ARE MEGATRENDS?
htps://[Link]/mx/intermediarios/estrategias/megatendencias
• CEUPE. (2022). How to determine the target audience? ht[Link]
[Link]
• Examples. (2023). Types of information sources. htps://[Link]/types-of-sources-of-
information/ Ferrazi, G. (1998). Education, youth, and megatrends of globalization. ([Link]) 14°1.
htps://[Link]/[Link]/educacion/artcle/view/5226/5220
• IRR. (2022). IRR | Las 20 megatendencias que cambiarán el mundo en 2030. AECOC
htps://[Link]/artculos/irr-the-20-megatendencies-that-will-change-the-world-in-2030/
• Lifeder.(2022). Sources of information. htps://[Link]/information-sources/
• University of Jaén. (n.d.). Consumer and organizational behavior.
htp://[Link]/~osenise/tema%[Link]
• Naisbit, J. (1996). Megatrends Asia: The eight Asian megatrends that are changing the world. Simon and
Shoemaker.
Thank you!