NATIONAL UNIVERSITY JOSE MARIA ARGUEDAS

FACULTY OF BUSINESS SCIENCES

SCHOOL OF BUSINESS ADMINISTRATION

ECOPARK MILL

Consumer behavior

Cycle VI

Mg. Erika Loa Navarro

PRESENTED BY:

Arias Barrientos Anthony

Huaman Muñoz Israel

Lezundi Huaraca Dayanne Liz

Ludeña Herrera Eddy Edward

Salazar Ortiz Bequer

Ruiz Quispe Richard

ANDAHUAYLAS, PERU

2022
Annex 02: Operationalization Matrix of Variables.

Title:
DEFINITION DEFINITION Scale of
VARIABLE DIMENSIONS INDICATORS
CONCEPTUAL OPERATIONAL measurement
The behavior Lifestyle of Greater interest in Never
Is the study of the consumer the clients Almost never
products that allow you
of the processes involved study like the stay in shape and Sometimes
when individuals or groups consumers are follow a balanced diet Almost always
select, buy, use or behave at the hour Always
discard products, services to seek to acquire,
The
ideas or experiences for evaluate, use and 2. Motivation It refers to the
behavior
discard the ability to support the
note of satisfy needs or desires.
products and services. clients linked with the
consumer
That is, throughout varieties that are offered.
the process of a
3. Culture of Social influences Diversity of
purchase, to achieve the
consumer Influences of the home and consumer
satisfaction of their
social class Psychography:
needs.
values,
personality and
lifestyles.
Annex 03: Data collection instrument matrix.

ORGANIZATIONAL CLIMATE AND ITS RELATIONSHIP WITH THE ENGAGEMENT OF ADMINISTRATIVE WORKERS IN
MAIN CAMPUS OF THE NATIONAL UNIVERSITY JOSÉ MARÍA ARGUEDAS, ANDAHUAYLAS, 2019.

WEIGHT No. SCALE

VARIABLE DIMENSIONS INDICATORS ITEMS
% ITEMS NUMERATIVE
Self-actualization Acknowledgments. 10.81% 4 Workers are recognized when Never
Personal development. they have an outstanding performance2 Almost Never
Development (congratulations, incentives, internships, Some
professional. among others) Times
2. The spaces are conducive for 4 Regularly
share work experiences between 5 Quite
workmates Times
3. The workers they have 6 Almost Always
opportunities for advancement 7 Always
4. There are opportunities and facilities for
his/her professional development (studies of
graduate studies courses talks,
trainings, workshops, among others

5.

6.

7.

8.
 NATIONAL UNIVERSITY JOSÉ MARÍA ARGUEDAS
FACULTY OF BUSINESS SCIENCES
SCHOOL OF PROFESSIONAL BUSINESS ADMINISTRATION
QUESTIONNAIRE
MODEL

Dear Sir/Madam
We thank you in advance for your collaboration on the opinion expressed that contributes to the
research work titled 'ORGANIZATIONAL CLIMATE AND ITS RELATIONSHIP'
WITH THE ENGAGEMENT OF ADMINISTRATIVE WORKERS IN THE
HEADQUARTERS OF THE NATIONAL UNIVERSITY JOSÉ MARÍA ARGUEDAS
ANDAHUAYLAS, APURÍMAC, 2019
Please respond with complete honesty, do not write your name, it is anonymous and
confidential.
First part: Mark with an 'X' the personal data that is requested.
continuation:
I. GENERAL INFORMATION

1.1. GENRE:
a) Female ( )
b) Male ( )

1.2. Level of education achieved

a) Technical ( )
b) Bachelor ( )
c) Titled ( )
Master ( )
Doctorate ( )

1.3. Working condition

a) Named ( )
b) Hired ( )

SECOND PART: Mark with an 'X' in the box of your preference for the item.
corresponding, use the following scale.
 N=1 CN = 2 AV = 3 R=4 BV = 5 CS = 6 S=7
Almost Some Quite a few
Never Regularly Almost
Never Times Times Always Always

VARIABLE 1: Clima Organizacional

C A B C
No. ITEMS N R S
N V V S
DIMENSION 1: SELF-REALIZATION
Workers are recognized when they perform well.
1 1 2 3 4 5 6 7
outstanding (congratulations, incentives, internships, among others)
The spaces are conducive for sharing work experiences.
2 among coworkers 1 2 3 4 5 6 7
3 Workers have opportunities for advancement 1 2 3 4 5 6 7
There are opportunities and facilities for its development
4 professional (postgraduate studies, courses, talks, 1 2 3 4 5 6 7
training sessions, workshops, among others
DIMENSIÓN 2: INVOLUCRAMIENTO LABORAL
Workers identify with the mission, vision, values,
5 1 2 3 4 5 6 7
customs, among others of the institution
The workers feel proud to belong to the
6 institution 1 2 3 4 5 6 7
The workers agree with the objectives and goals of the
7 1 2 3 4 5 6 7
institution
In the institution, the activities of the areas are fulfilled in the
8 established times 1 2 3 4 5 6 7
DIMENSIÓN 3: SUPERVISIÓN
The bosses provide the necessary support to overcome obstacles.
9 1 2 3 4 5 6 7
that are presented in the development of the tasks
There are rules and procedures that serve as work guidelines.
10 (statute, MOF, ROF, directives, regulations, among 1 2 3 4 5 6 7
others)
Workers are evaluated on their performance (annual,
11 1 2 3 4 5 6 7
semesterly, quarterly, among others
The bosses provide feedback on the work that is
12 perform 1 2 3 4 5 6 7
DIMENSION 4: COMMUNICATION
The necessary information is available to carry out the activities and tasks.
13 1 2 3 4 5 6 7
ordered
Effective means are available to receive and send information.
14 to all areas 1 2 3 4 5 6 7
15 Communication is fluid with the staff of other areas. 1 2 3 4 5 6 7
16 The information is useful for carrying out activities. 1 2 3 4 5 6 7
DIMENSION 5: WORKING CONDITIONS
Workers have all the equipment, tools, and materials.
17 necessary to carry out your work (Computer, printer, 1 2 3 4 5 6 7
pencil, sheets, among others)
Workers have fair compensation according to the
18 skills, experience, performance, and achievements that they have 1 2 3 4 5 6 7
There is an adequate space to carry out your work (dimensions,
19 1 2 3 4 5 6 7
cleaning, odors, noises, lighting, among others
A strong team is in place to develop your
20 activities in a better way 1 2 3 4 5 6 7