ST.
MARY’S COLLEGE OF BANSALAN, INC
( Formerly: Holy Cross of Bansalan, College, Inc. )
Dahlia Street, Poblacion Uno, Bansalan, Davao del Sur
Nurturing F aith, Building E xcellence & Developing S ervice
Dear Respondents,
Praised be Jesus and Mary!
We are the third-year students from the Bachelor of Science in Business
Administration major in Financial Management at St. Mary’s College of Bansalan.,
currently working on our research paper titled “THE RELATIONSHIP OF SALES
PROMOTION ON IMPULSIVE BUYING BEHAVIOR AMONG COLLEGE
STUDENTS”. This study aims to determine the significant relationship of
sales promotion on impulsive buying behavior among college students.
In view of this, an adapted questionnaire will be used to gather information for the
study. Your participation in answering this questionnaire is crucial to the success of
this study. Without your input, the research cannot be fully accomplished. We kindly
ask you to respond with honesty. Rest assured that your identity and the information
you provide will be kept strictly confidential. Thank you for your time and willingness
to help.
Respectfully yours,
HONEYLYN A. PAGAR
LEE JANE P. LAURON
LELANIE G. MATCHACON
JOHNLY A. MORALIZON
Name(optional)________________________
Part I: Sales Promotion
Directions: Rate the following statements based on your utmost knowledge. Please
check [√] the box that corresponds to your answer. Use the legends below as your
guide.
5- Strongly Agree
4- Agree
3- Neither Agree
2- Disagree
1-Strongly Disagree
Price Discounts 5 4 3 2 1
1. If a brand offers price discount that could be a
reason for me to buy it.
2. When I buy a brand that offers price discount, I
feel I am getting a good buy.
3. A price discount has allowed me to buy another
brand which I do not regularly buy.
4. I usually buy the same brand even when I have
a price discount on the other brands.
5. I have favorite brands, but most of the time I
buy a brand that offers price discount.
6. A price discount has allowed me to buy the
product earlier than planned.
7. A price discount has allowed me to buy more
quantities of the same product.
8. A price discount has allowed me to buy more
quantities of the same product.
Coupons Discount
1. If a brand offers coupon that could be a reason
for me to buy it.
2. When I buy a brand that offers coupon, I feel I
am getting a good buy.
3. A coupon has allowed me to buy another brand
which I do not regularly buy.
4. I usually buy the same brand even when I have
a coupon on the other brands.
5. I have favorite brands, but most of the time I
buy a brand that offers coupon.
6. A coupon has allowed me to buy the product
earlier than planned.
7. A coupon has allowed me to buy more
quantities of the same product.
8. Compared to most people, I am more likely to
buy brands that offer coupon.
Free Sample
1. If a brand offers free sample that could be a
reason for me to buy it.
2. When I buy a brand that offers free sample, I
feel I am getting a good buy.
3. A free sample has allowed me to buy another
brand which I do not regularly buy.
4. I usually buy the same brand even when I have
a free sample on the other brands.
5. I have favorite brands, but most of the time I
buy a brand that offers free sample.
6. A free sample has allowed me to buy the
product earlier than planned.
7. A free sample has allowed me to buy more
quantities of the same product.
8. Compared to most people, I am more likely to
buy brands that offer free sample.
Buy-one-get-one-free (B1G1F)
1. If a brand offers B1G1F that could be a reason
for me to buy it.
2. When I buy a brand that offers B1G1F, I feel I
am getting a good buy.
3. B1G1F has allowed me to buy another brand
which I do not regularly buy.
4. I usually buy the same brand even when I
have a (B1G1F) on the other brands.
5. I have favorite brands, but most of the time I
buy a brand that offers B1G1F
6. B1G1F allows me to buy the product earlier
than planned
7. B1G1F allows me to buy more quantities of
the same product.
8. Compared to most people, I am more likely to
buy brands that offer B1G1F.
Part II: Impulsive Buying Behavior
5 4 3 2 1
1. I tend to buy a product if I really like it.
2. I buy only what is on my shopping list.
3. I shop only to perk my mood.
4. I tend to get carried away by schemes,
discounts and campaigns.
5. Sale placard attract me to the shop.
6. One free with another product leads to impulse
buying.
7. If I see discount price, I tend to buy impulse.
8. I only visit shops because the window display is
beautiful.
9. I am interested in shopping at well-designed
window shops.
10. If any item catches my attention, I tend to buy
it.
11. The more time I spend in a shop, greater are
my chances of buying.
12. I like to try new and innovative products.
13. I generally want to be the first person to own
anything new in the market.
14. The eager and courteous salesperson leads
me to buying on impulse.
15. The popularity of the product appeals to me.
16. I tend to buy something that my
friends/relatives praise about.
17. I tend to buy more when there is a festive
season or sale.