SYLLABUS

INTEGRATIVE COURSE IN ADMINISTRATION AND BUSINESS (100000A42D)

2023 - Cycle 1 March

1. GENERAL DATA

[Link]: Business Management

1.2. Créditos: 5

1.3. Course teaching: Virtual via Zoom

1.4. Weekly hours: 6

2. FOUNDATION
Peru is one of the most entrepreneurial countries in the world and new businesses are generated every day.
In the course, the student will develop a Business Plan taking into account their prior knowledge in management.
promoting the use of methodologies and analytical tools to understand the environment, the industry, the market,
the clients and design a product or service according to their needs.

3. SUMMARY
The course is of a theoretical-practical nature. The development of the course is made up of content related to the
creation of new businesses through the presentation of an executive business plan. For this purpose,
They will address topics such as creativity and entrepreneurship, business models, and the value proposition.
product design, from its conceptualization to the creation of the prototype. In the last unit there
They address topics such as the development of the basic commercial proposal and the identification of costs and investment.
necessary, as well as the future income of the business. Finally, the student will make a presentation
executive summary of your business plan.

4. GENERAL LEARNING OUTCOME

At the end of the course, the student develops a business plan for the creation of an entrepreneurship.
developing proposals for taking advantage of market opportunities, articulating competencies
of the race.

5. UNITS AND SPECIFIC LEARNING ACHIEVEMENTS

Learning Unit 1: Week 1, 2, 3 and 4

Creativity and entrepreneurship. Key factors for turning an idea into a plan
of business..

Specific learning achievement:

At the end of the unit, the student identifies business opportunities based on market needs and
conditions for an idea to become a viable business.

Syllabus:
General presentation of the course, methodology, and objectives.
Formation of work teams.
Innovation and new business environment.
The entrepreneurial process and its development in Peru.
Definición, objetivos y estructura de un Plan de Negocios. Identificación de oportunidades y necesidades.
Empathy map. Applications in different market segments.
Business idea proposal and critical success factors.
Definición del negocio: naturaleza del negocio, producto o servicio ofrecer, características del sector, procesos
keys.
Academic Task No. 1
Feedback on Academic Task No. 1
 Learning Unit 2: Weeks 5, 6, 7, and 8
Business model and value proposition.

Specific learning achievement:

At the end of the unit, the student develops a business model and a value proposition taking into account the
fundamental elements of the CANVAS canvas tool.

Syllabus:
Canvas: Main elements.
Preparation of the Canvas model.
Segmento de clientes: Para determinar el nicho de mercado pregunte a quien crea valor. Propuesta de valor: Es
It is critical to know the problem that you help your clients solve.
Channels: Identifying the medium through which the value proposition reaches the target customer segment.
Relationship with clients: Reflect on the type of relationship you have with your clients.
Flujo de ingresos: De donde proviene el dinero. Recursos clave: Pueden ser físicos, económicos, humanos o
intellectuals. Key activities: It is what the company is dedicated to.
Key partnerships: Agents that need to work for the operation of the business model. Structure
of costs: The costs that the company has.
Academic Task No. 2
Feedback on Academic Task No. 2

Learning Unit 3: Week 9, 10, 11, and 12

Product design: concept and prototype.

Specific learning achievement:

At the end of the unit, the student designs a proposal for a product or service identifying the attributes and the
presents conceptually and through a low-fidelity prototype.

Syllabus:
Product and service design.
Identification of most valued attributes.
Product concept.
Prototype.
Validation with the client of the design. Willingness to pay by the client.
Design adjustment
Academic Task No. 3
Feedback on Academic Task 3

Learning Unit 4: Weeks 13, 14, 15, 16, 17, and 18

Business proposal and financing needs.

Specific learning achievement:

At the end of this unit, the student develops a basic business proposal for the created product or service.
indicating the financing needs of the business.

Syllabus:
Basic commercial proposal: Brand
Commercial and marketing proposal.
Investment: Definition of investment levels, pre-operational expenses, and working capital.
Estimation of variable, fixed, administrative, and sales operating costs.
Sales estimation.
Revenue projection.
Academic Task No. 4
Retroalimentación sobre la Tarea Académica N° 4
Impact presentations
Final inquiries.
Final project.

6. METHODOLOGY
The course is conducted through the learning platform that is used as the main medium for the
development of synchronous sessions that are complemented with resources and materials that are published at
length of the course to promote the development of meaningful learning. On the other hand, the student has available in
the platform of a forum space for consultations to resolve academic doubts throughout the course.
Finally, the assessment activities are carried out according to what is stated in the syllabus through the
learning platform (learning for the digital age).
7. EVALUATION SYSTEM
The calculation of the final average will be done as follows:

(15%)TA1 + (15%)TA2 + (15%)TA3 + (15%)TA4 + (20%)PA + (20%)TF

Where:

Tipo Descripción Observation Week

TA1 TASK 4 Planteamiento de 3 ideas de negocio y sustento en base a la viabilidad y

ACADEMIC 1 market need. Delivery of the assignment: class presentation and submission of
documents in digital format.

TA2 TASK 8 Development of the business model: CANVAS Canvas Submission of the task:
ACADEMIC 2 presentación en clase y entrega de documentos en formato digital.

TA3 TASK 12 Design of a product or service and conceptual presentation and prototype.
ACADEMIC 3 Submission of the assignment: presentation in class and submission of documents in format
digital.

TA4 TASK 16 Preparation of a basic commercial proposal for the product or service
ACADEMIC 4 created indicating the financing needs of the business. Delivery of the
tarea: presentación en clase y entrega de documentos en formato digital.

PA PARTICIPATION 17 Participation in classes, forum activity, active work in teams

IN CLASS assigned and participation in the delivery of tasks and final work.

TF FINAL PROJECT 18 Final Project: Executive Business Plan Task Submission: Presentation
completed and consolidated digital format.

Instructions on Evaluation Formulas:

The minimum passing grade is 12.

2. In this course, no makeup exam applies.

3. In this course, no grade is replaced.

8. SOURCES OF INFORMATION
Base Bibliography:
Galindo Ruiz, C. Formulation y business plan evaluation. Editions of the U.
[Link]
Supplementary Bibliography:
Droznes, Lázaro. Manual for a business [Link]. [Link]
bin/koha/[Link]?biblionumber=37336
Moreno Castro Tercila Fernanda. Entrepreneurship y business plan. RIL publishers.
[Link]
Pedraza Rendón, Oscar Hugo. Business plan model: for micro and small enterprises. Group
Editorial Homeland. [Link]
Schnarch Kirberg, Alejandro. Emprendimiento exitoso: cómo mejorar su proceso y gestió[Link]
Editions. [Link]

9. COMPETENCIES

Race Specific competencies

Business Administration Entrepreneurship of New Businesses

General Management

10. SCHEDULE OF ACTIVITIES

Activities and
Learning unit Semana Sesión Tema
evaluations

General presentation of the course,

methodology and objectives.
Exhibition of the
class topics
 Development of
activities
1
Formation of work teams.
Exhibition of the
class topics
Development of
activities
1
Innovation and new business environment.
Exhibition of the
class topics
Development of
activities
2
The entrepreneurial process and its development
Development of
in Peru.
activities
Development of
activities

Definition, objectives, and structure of a

Exhibition of the
Business Plan. Identification of
class topics
3 opportunities and needs.
Development of
activities
Unit 1
Creativity and
2
entrepreneurship. Empathy map. Applications in
Key factors for Exhibition of the
different market segments.
turn an idea into a class topics
business plan. 4 Development of
activities

Business idea proposal and

Exhibition of the
critical success factors.
class topics
5
Development of
activities
3
Business definition: nature of
Exhibition of the
business, product or service to offer,
characteristics of the sector, processes
class topics
6
Development of
keys.
activities

Academic Task No. 1

ACADEMIC ASSIGNMENT
1
Exhibition of the
7
class topics
Development of
activities
4

Feedback on Academic Task

Exhibition of the
No. 1
class topics
8
Development of
activities

Canvas: Main elements.

Exhibition of the
class topics
9
Development of
activities
5
Development of the Canvas canvas.
Exhibition of the
class topics
10
 Desarrollo de
activities

Customer segment: To determine

Exhibition of the
the market niche ask whom
create value. Value proposition: It is critical
class topics
11
to know the problem that you help with Development of
activities
to solve for your clients.
6
Channels: Identifying the medium through which
Exhibition of the
that reaches the value proposition of
class topics
12 target customer segment. Relationship
Development of
with clients: Reflect on the type of
activities
relationship you have with your clients.

Unit 2
Business model and Flujo de ingresos: De donde proviene el
Exhibition of the
value proposition money. Key resources: They can be
temas de clase
13 physical, economic, human or
Development of
intellectuals. Key activities: It is to the
What is the company dedicated to? activities

7
Key associations: Agents that
Exhibition of the
they need to work for him
class topics
functioning of the business model.
14 Development of
Cost structure: The costs that
activities
the company has.

Academic Task No. 2

ACADEMIC TASK
2
Exhibition of the
15
class topics
Development of
activities
8

Feedback on Academic Task

Exhibition of the
No. 2
class topics
16
Development of
activities

Design of products and services.

Exhibition of the
class topics
17
Development of
activities
9
Identification of more attributes
Exhibition of the
valued.
class topics
18
Development of
activities

Product concept.
Exhibition of the
class topics
19
Development of
activities
10
Prototype.
Exhibition of the
class topics
20
Development of
activities

Unit 3
Validation with the client of the design.
Product design: Exhibition of the
concept and prototype Willingness to pay by the customer.
class topics
21
Development of
 activities
11
Design adjustment
Exhibition of the
class topics
22
Development of
activities

Academic Task No. 3

ACADEMIC ASSIGNMENT
3
Exhibition of the
23
class topics
Development of
activities
12
Feedback on the Task
Exhibition of the
Academic 3
class topics
24 Development of
activities

Basic commercial proposal: Brand

Exhibition of the
class topics
25
Development of
activities
13
Propuesta comercial y de marketing.
Exhibition of the
class topics
26
Development of
activities

Investment: Definition of levels of

investment, pre-operational expenses and capital Exhibition of the
class topics
27 of work.
Development of
activities
14
Estimation of operating costs
Exhibition of the
variables, fixed, administrative and of
class topics
28 sales.
Development of
activities

Sales estimation.
Exhibition of the
class topics
29
Development of
activities
15
Income projection.
Exhibition of the
Unit 4 temas de clase
30
Commercial proposal and Development of
needs of activities
Financing.

Academic Task No. 4

ACADEMIC ASSIGNMENT
4
Exhibition of the
31
class topics
Development of
activities
16

Feedback on the Task

Exhibition of the
Academic No. 4
class topics
 32 Development of
activities

Impact presentations
Exhibition of the
class topics
33
Development of
activities

17 Final inquiries.
PARTICIPATION IN
CLASS
Exhibition of the
34 class topics
Development of
activities

Final project.
18 35 FINAL PROJECT