Research Seminar

ASUC01532

Academic product No. 1 (Task)

Evaluation for Consolidated 1

Individual Activity

1. Considerations:

Criterion Detail

Theme or subject Writing a text with direct and indirect quotes.

Write a brief text that contrasts and analyzes a

important concept linked to the general theme of the
research.

The work must include the following:

▪General interest topic for the research leading to
literature review article.
References from at least three academic articles that
address the issue. These should be presented applying the
norm corresponding to the faculty to which you belong
(APA or ISO).
Statement ▪Text of at least four paragraphs that includes the following:
−Title
-Introductory paragraph in which the topic is stated
and the objective of the text, in addition to other aspects that
considered relevant.
-At least two paragraphs of development in which it
include direct and indirect quotes that explain the
concept that is intended to deepen. It should include the
minus one quote from each of the three sources
selected. The quotes can be direct or
indirect hints.
Closing paragraph that summarizes the
expuesto y se plantee la definición propia del
• Use the format that appears below (see more
Instructions
forward). Save the document with the following name:
to present
PA1_SI_LastNames.docx
the file in Once the work is completed, upload it to the virtual classroom in the
the virtual classroom
•
space allocated for that.

References
You must review all the learning objects corresponding to
to carry out the
unit 1, as well as the course manual in unit 1.
activity.

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ASUC01532

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 Research Seminar
ASUC01532

ACADEMIC PRODUCT 1

CONSOLIDATED 1

Name and Surname Race NOTE

GENERAL THEME FOR RESEARCH:

Digital marketing

FORMAT FOR THE WRITING OF THE TEXT:

Title of the text: Social media marketing

Couple
raf Marketing is the 'processes, organizations, and people who exchange
o
value in a determined market" (Mendez, 2019, p.26). With the advance
of
technological and the emergence of the internet, marketing experts have seen
intr
from
in the need to use tools, platforms, and digital channels
uc to promote, communicate and market products and services (Urizar,
ció 2020). This is called digital marketing.
n

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ASUC01532

Among the tools and channels available to experts of

marketing to communicate and promote products and services, are found
Couplelas redes sociales (Artacho, 2020). Las redes sociales son espacios en el mundo
raf digital where people can interact with each other, form communities and
os until co-creating content (Rojas, 2021).
of
of In this regard, social media platforms have become a
sar space where businesses can enter the conversation (Blades, 2018).
roll
Given the importance of social networks such as TikTok, Instagram, and Facebook, the
o
businesses have found a very important channel to reach their
consumers or target audience, position your image, market
products, among others (Lilue, 2019).

CoupleIn summary, technological advancement has brought about the emergence of

raf
digital platforms that allow interaction between people and the
o
of
formation of communities on the internet. These platforms are called
hi social networks that are important tools and channels to reach the
rre potential consumers, position their image and market their products.

REFERENCES (of at least three academic articles used for writing)

Artacho, M. J. (2020) Social networks as marketing tools for the

positioning of financial products ………

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ASUC01532

2. Evaluation Rubric:

Achieved In process Not achieved

(2 points) (1 point) (0 points)

The topic is moderate.

Theme The issue is not clear and not
The topic is clear and can be sure, but no
addressed with the sources it can necessarily be can be addressed with the
chosen. approached with the sources chosen sources.
chosen.

Achieved In process Not achieved

(2 points) (1 point) (0 points)

The text contrasts the The text presents the

Objective and perspective of three authors perspective of three or fewer The text does not present the
sense of the about an important concept authors on a concept perspective of three authors
text linked to the topic and important linked with the about a concept
poses the perspective of the theme, without contrasting them important linked with the
author, based or without raising his theme and does not present his own
coherently in the own perspective based on point of view.
sources. the sources.

Structure of the Achieved In process Not achieved

text (3 points) (2 points) (0 points)

Some parts of the text

The introduction, the development and None of the parties of
(introduction, development or
the closures serve their purpose birthday text in the form
(closure) does not comply in a way
in an orderly, clear and adequate, clear or
adequate, clear or coherent
coherent. coherent its function
its function.

Achieved In process Not achieved

(6 points) (3 points) (0 points)

At least three quotes are included.

It includes at least three quotes. direct or indirect
direct or indirect (like relevant (at minimum
Relevance at least one of each one of each of the Have they been included or not?
from the quotes the selected sources) selected sources), but
some quotes, but they are not
relevant, correctly not all of them are
relevant or do not have
connected with the text, the properly connected
connection with the text.
what are commented or with the text or sound
analyzed in a way commented on or analyzed from
adequate. appropriate way; or it
include fewer than three quotes.

Achieved In process Not achieved

(3 points) (1 point) (0 points)
Sources of
The three sources of information Some of the sources of None of the sources of
information
they are academic articles that information is not articles information is an article
they address the topic of the academics who address the academic that addresses the
research. research topic. research theme.

Achieved In process Not achieved

(3 points) (1 point) (0 points)

Aspects They do not respect any of the

All aspects are respected Some of the ones are respected.
formal in the applicable formalities for the citations
formal aspects
applicable formal aspects applicable to the appointments
use of the
direct and indirect and to the to direct and indirect quotes
sources direct and indirect and to the
presentation of the and to the presentation of the
references, according to the standard references, according to the standard
presentation of the
references, according to the standard
corresponding: APA or ISO. corresponding: APA or ISO.
corresponding: APA or ISO.

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Achieved In process Not achieved

(2 points) (1 point) (0 points)

The topic is moderately

Theme The topic is not clear and does not
The topic is clear and can be sure, but no
addressed with the sources it can necessarily be can be addressed with the
chosen. addressed with the sources chosen sources.
elected.

Achieved In process Not achieved

(2 points) (1 point) (0 points)

The text contrasts the The text presents the

Objective and perspective of three authors perspective of three or less The text does not present the
sense of the about an important concept authors on a concept perspective of three authors
text linked to the topic and important linked with the about a concept
presents the perspective of theme, without contrasting them important linked with the
author, based or without raising his theme and does not propose its own
coherently in the own perspective based on point of view.
sources. the sources.

Structure of Achieved In process Not achieved

text (3 points) (2 points) (0 points)

Achieved In process Not achieved

(1 point) (0.5 point) (0 points)
Spelling and
writing The text has at least five The text contains more than
The text is free of errors
spelling errors or five mistakes of
of spelling and writing.
writing. spelling or writing.

Any violation of academic integrity warrants the grading of the work with
Probity
the minimum grade: zero (00) and the corresponding disciplinary actions, as such
academic
established in the Academic Regulations.

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