O1

Create Content and Never

More Precise Offer

O2
Know Who You Are With
Speaking

O3
Have Thousands of Ideas

O4
Creation As It Should Be
To be
O1
If I were to mention this
e-Book all the reasons
that exist for you
create content, I
I would need a long one.
e-Book just for this
subject.

But since my main goal is to you

teach to create content of real value
for your audience, I will only mention
some of the reasons I consider
most important for you to decide
dedicate your time to one of the strategies of
most used digital marketing of the
current events, and indeed, a strategy that
it will never stop being used.

Shall we go?
Before I start, I will introduce myself.
quickly, so you can get to know a
a little about the Entrepreneur who created this e-
Book with so much affection for you.

Well, Entrepreneur, my name is Paloma

Bailon and I am the founder of the Agency
Bailon Digital Marketing, an agency
specialized in Branding and Marketing
content, created to help
First-time women entrepreneurs to
manage to grow your business and strengthen
your brands through very well-defined strategies
structured.

Just like you, I am an Entrepreneur.

with a thirst for knowledge that will never be fulfilled
tired of helping people.

I am 19 years old and I can tell you that I

I consider myself a successful entrepreneur.
Do you know why? Because I overcame my fear of
to act and I managed to achieve my dream of creating
my own business. Knowing how difficult it was
in this process, I decided to dedicate myself to helping
other Entrepreneurs to carry out their
dreams too and I will do my best to
that you do not go through all the difficulties
what I went through to get here!
Well, enough about me. Let's get to the
what interests.

Content creation is something that frightens the

many entrepreneurs, partly because
about the lack of knowledge regarding
importance of good content within the
Marketing strategies for a business.

Furthermore, creating content gives a certain

work takes time, and time is something very
precious considering all the tasks that
we have more, believe me, the time that
the money you spend creating content is going to be a big deal
investment.

That's because when you deliver a good

content on your media shows your
an audience that you understand what you are talking about, therefore

your audience will learn from your

content, that’s why they will start to face you
as an authority,
and upon seeing you as an authority, the
trust in you naturally
will develop. This
trust is what makes
audience seek for your help
when in doubt, buy soon
your product.

The content makes you

you don't need to pull your hair out over
so much to offer.
The content will also give your business a
the visibility he deserves.

As you are starting out in digital,

few people know your business and it
what he offers, because of that you need
start showing your target audience that
do you know what he does and that you have what he has
precise.

You do this by answering the questions.

remove your doubts and resolve your
problems.

When you do this you are also

generating value for your audience. This is very
important because people are not
behind products and services, they are behind
of experiences, transformations.

So by offering content that adds value

value you stop being just another person
offering something on social media and starts to
to be seen as a
professional
interested in
help, a
professional
that transforms.

In the end, the sale will be just a detail and the

product or service will be something that will change the
your client's life.
If I were to mention this
e-Book all the reasons
that exist for you
create content, I
I would need a long one.
e-Book ust for this
sub ect.

But since my main goal is to you

teach to create content of real value
for your audience, I will only mention
some of the reasons I consider
most important for you to decide
dedicate your time to one of the strategies of
most used digital marketing of the
current events, and indeed, a strategy that
it will never stop being used.

Shall we go?
O2
Have you talked to
someone who spoke a
different language from yours?
Maybe it already has
found one
foreigners on the street or
maybe it was
attended by a in
some commerce.
While talking, perhaps this person was
striving to speak your language, even
even trying to speak some slang that
You learned, didn't you? Was this conversation easy?
It may be so, but will you
understood 100% of what that
Was the person saying? It must have been difficult,
isn't it? They may have even succeeded
to communicate, they may have understood what the
I was saying but, will it be that during the
Did you really manage to understand the conversation?
What did the person WANT to say? There the story already
waste...
This situation can also happen in
content production. This is because you and the
your audience will be communicating through
they need to be speaking the same language,
the same language.

If you are not aligned in your

communication will be very difficult to convey your
message.

You will be there working hard to deliver

your knowledge in the best way and yours
the audience will not understand anything.

Or worse, they might even understand what you are going to

to be saying but, maybe they don't understand the
what you really meant, your
message behind that content.
The communication
out of alignment can you
generate a lot of frustration
why this can
make you
spend hours
producing a
content for in the end
to feel that it is
talking to the
walls.
You must be wondering: 'but how
I can then align my communication to
from my audience?

I will help you with that!

First, let's understand two things.

very important:

1. What
1. What is
is aa Persona?
Persona?
In few words, a persona is a
avatar that represents your ideal client.

It is a fictional client who has

characteristics that represent the type of
the person you seek to help.

A persona has a name, age, history of

life, dreams, goals, pains, traumas... it is
like a real person.

It is with your persona that you converse.

whenever you create content, whenever
who records a story and always offers
a product.

Now that you already know what it is a

person, shall we build yours?
Shall we start?

Start by giving a name to your persona.

What would you like her to be called?

What are your Now, what is the

dreams? her age?

Which What were

there are problems your greatest
faced? conquests?

What she wants most

What is your style? What do you like to do?

What type of What is your gender?

content she
favorite musical?
do you like?

What kind of Where is she?

treatment her On which network
prefer? social?

When answering all these questions,

take your answers and turn them into a
text, as if presenting your
personal to someone. Take the opportunity
to add some information and thus
give life to your persona.
And now, Paloma? What should I do?

Now it is time to define your target audience,

so now let's see:
1. What
1. What isis aa Target
Target Audience?
Audience?
What
2. is is
What a target
a targetaudience?
audience?

Just as the persona represents your

ideal customer, the target audience is like a
ideal customer group.

It is something broader than the persona. A

público-alvo é um grupo de pessoas com
similar characteristics.

This group of people has dreams

what you perform and problems that you
solve.

To define your target audience you need to

think about your characteristics
demographics, their interests, objectives,
consumption habits, preferences, power
acquisitive...

The more information you can gather,

better.

Let's build your target audience

now?
 Have you got paper and pen ready? Then let's go!

First think about the age group

of your target audience

What is the level of What sex do you want?

knowledge achieve? Men?
theirs? Women? Both?

What is your power? And your class

acquisitive? social?

Where do they live? On which media

How are you?

What kind of
What are your habits?
of consumption?
content needs
consume?
What are yours
biggest dreams and
objectives?

Just like you did with your persona, gather.

your answers and turn them into a
text.

Ready? Then let's move on to the next step!

Now that you have your persona and target audience
well defined, let's understand them.

To have good communication with the audience is

I need to know what your language is, for that it is
I need to meet her.

The most important thing you already know: who they are and
where are they.

Start researching this audience now. Go

the social media they are on and search for
profiles they like to follow.

Do you follow any profile with which you

Don't you identify? No, it's really not?
the content can be good, the colors can be
cool, but if the language doesn't generate a
connection between you and the content creator you
simply does not feel comfortable to
accompany.

The same applies to your audience. Analyze the

profiles that can generate a good connection
with them. You find these profiles by searching
those within your niche and sub-niche with
proposals, promises, and transformations
similar to yours.

Did you find those profiles? Note what you saw that
it works, or what you noticed not working, what
liked and what you would like to change. By doing this
you analyze these points and then find
those that you can apply to your profile.
"So I'm just going to copy what I see"
in these profiles?

- NO! Let's take it easy...

Within Digital Marketing

there is a term called
MODEL

Modeling consists of
observe what people
within your niche they do
and apply in your business
that which makes sense for
you.

By doing this you adapt what you found and

aligns with your vision, your point of view on
that.

The great truth is that the theories about a

certain matters do not change, people
they teach the same things, however, each one has
your vision on something, your point of view and your
personal way of teaching.

This is what makes each specialist unique in what

He teaches what others teach in a way
unique and put your vision and experience into it
from that segment.

Do this, put your vision in your content,

make it unique and its content will never pass
unnoticed.
O3
Now let's talk about something very important!

For content to be very good, in addition to being

aligned with the language of his audience he
it also needs to be in accordance with what
they want and need to learn.

How to know this?

Well, there are many ways to seek inspiration

of content for your audience. One of them was
mentioned in the previous chapter, the research
within Instagram itself.

But there are other sources of content that

também são muito úteis.

Let's talk about each of them in this chapter. I

I use and have used each of them and I can guarantee that
they are very effective if used correctly.

That's why I'm going to teach you where you can find these.
content and also teach the best ways
to use each of these platforms.

Follow me on social media to learn

much more!
You can rest assured that you won't need to.
invest nothing to use the tools I'm going to give you
to teach, I myself do not spend anything on them.

I will show you how to use tools that you

You are already used to your advantage.

Shall we go?

[Link]
Let's start with a very simple one that
we know very well: Instagram!

Instagram has grown a lot lately.

has become a very useful work tool
powerful.

How Instagram is a social network of

entertainment people do not use the
tool for buying and yes for entertaining,
have fun and learn.

Just as you must produce content for the

social networks, other accounts also do this and,
I can say that you follow at least
An Instagram account that produces content about
value.

How can you use this to your advantage?

There are some things you can do to
get good content ideas. I'll give you
explain how I find very ideas
valuable.

First and foremost: STOP

FOLLOW DOZENS AND DOZENS OF PROFILES!

Many times we are so eager for

knowledge that we started to follow all the
pages that appear in our feed, however this
can cause what we call an "overdose of"
content

This happens because we start to consume

a quantity of content that goes beyond what
Did we manage to absorb then, in the end, no
we absorb NOTHING.

So my first suggestion
just choose a few
"mentors" to accompany.

Analyze the profiles you like and

I searched among them for those.
people who inspire the most
you, those that are where
you want to arrive. Follow these people, keep up
the contents of them.
After choosing those profiles that inspire you, you
I am going to start a survey.

How? I'll explain it to you!

The best content creators are always

aligned with the trends of digital content,
that is why it is so important to follow them.

In your photo content, always analyze whether it

is in line with your editorial policy (to know
more about editorial line click here). When you
to certify this, you save that content (I
I have a folder of contents that
I would like to model), when saving you add
that content to your planning.

The same applies to videos, however, when analyzing the

IGTV videos you keep an eye on the metrics. By
What? To know what the level of interest is of
public on that matter.

If you see that a certain content creator has

an average of 1000 views on their IGTVs and
suddenly you see an IGTV with 5000 views,
Surely that content caught attention and
it may be worth modeling it.

So when it comes time to create the content you will

add your 'special touch'
This is the best part and the most important.
me too!

As we saw, modeling is very different from copying.

so you need to put your identity
in that content.

You will research to seek information beyond

from those present in the post you saved,
it will also seek to understand that content to
end of explaining it your way.

Will adapt that content to the identity of your

brand, your language and message and present
that content in a different way.

Afinal, se você não tiver algo diferente, algo novo,

People will have no reason to follow you.
There will be no reasons to follow a
profile that offers more of the same, you know?

And now, Paloma? What is the next tool?

[Link]
This tool is one of my favorites because
What? For its practicality.

I am the kind of person who loves a tool

that makes life easier and this is certainly one of them.
Quora is a research tool for
subject, keyword or questions.

It works like a question and answer forum.

answers where you can search for the questions
made within your niche.

In my case, I always search for marketing.

digital, content marketing, branding
entrepreneurship and the results I achieve
find several questions asked by people
reais.

From these questions, I see those that are about

according to what I would like to offer and then
I add the topic to my planning.

Within the tool you can follow spaces

on specific subjects, you can create your own
discussion space, can also receive
questions directed at you and make
questions for a special profile. (Click here
to access my profile on Quora).

Quora is a free tool (until the

moment) and has an application for Android and iOS.

Did you like this one? Then you will love the next!
 3. YOUTUBE
Let's talk about one more tool that you
must be more than used to it: YouTube.

YouTube is an excellent tool for

to learn and entertain oneself, just like Instagram,
it can be an excellent source of ideas.

So how are you going to use YouTube to your advantage?

Let's go!

The first way is to look in the channels that you already

accompanies.

Just like in the case of Instagram, I recommend

not to follow 'a world' of channels,
this will only overload you with content.

Choose the best professionals for

follow those with the best content.

So you are going to visit these channels and analyze their

metrics just like you did with IGTV in
Instagram.

Analyze the videos with the highest number of

views, that is where the public's interest lies.
When you find good ideas, you save the topic in
your planning
Another way is to search by subject. You
search for a keyword and then filter the search
through the content published in the last year (this
avoid taking outdated ideas. The same applies
applies the search in channels.

By doing this research you concentrate your

attention also on the metrics to always know
the topics that the public is most interested in.

The great issue of all this search for ideas

the content is that you should never copy the
content of someone.

Every idea you encounter must be

presented to your audience according to your
point of view, experiences, knowledge and with
all your brand.

A content stands out for being different, for

add value in a way that others do not
they added.

It's not enough to just teach something, you need to

send a message: yours!

Are you already full of ideas? Great! Now let's go

turn these ideas into content
perfect.
O4
I'm sure that you already
is super anxious to
create that famous one
value content. Good,
that's exactly it
let's do it now!

I will show you how

does the process of
creation in a very simple way.

It will be practically impossible to make a mistake!

Shall we go?

The creation of content will always go

start with a text. It doesn't matter if it's a
video script for YouTube, an idea
for the Reels or Story, the text will always come
first!

When writing your content idea you

you need to ensure that this content is:
Within the interests of your audience. It needs
be something that the public is already interested in or something
that will awaken their interest.

Something that will create a connection with the audience. A

good content does more than teach, it generates
connection.

Easy to understand. It doesn't help to have a good

content if your audience does not understand what
you are explaining.

Interesting and captivating. Instagram is a

entertainment tool, that's why your
content cannot be monotonous.

Don't forget that the content also needs to

aligned to your message.

Make sure he makes his point clear.

regarding that matter.

Now let's go to the details of the creation?

(Click here to learn more about

content creation
 TITLE
This is one of the most important parts of
content, after all, is the first thing that your
the public will see.

Therefore, your title should be focused on

to awaken the interested audience, it must motivate them
to consume the content you created.

Each title must be created with the purpose of

cause a strong impact right away. Titles
problem-solving, end of pain and the
famous 'gain without loss' is often referred to as
public attention.
 IMAGE
This element is not limited to just photos and
art posts but everything is visual like a
story, an IGTV or Reels.

The image is also very important because

in many cases it will be only through the image
that the audience will consume your content.

Your image needs to be in accordance with your

mark in all details, colors, elements,
text, layouts.

The image will represent your brand, that's why

it needs to be impactful, but without clashing with the
text. It is necessary to seek harmony between text,
colors, elements and all the details of the design.
 TEXT/CAPTION
The texts of posts and captions serve to
describe a content, to teach and more
Important: to talk to the audience.

The most important thing in this case is not to leave your

textos mecânicos, monó[Link] ser
interesting, talkative. Make the audience
to feel that you are speaking directly to
she.

The text also needs to be aligned to the

identity of your brand. If your brand were
a person, how would they communicate? Beyond
it is necessary to seek a balance between the
the language of your brand and the language of your
audience.
All three elements need to be created
in conjunction and must always be in agreement
with your message and with the needs of
your audience.

Wow! We've seen a lot so far and with all the

the content of this E-book will make it hard to make mistakes in
your content productions.

Shall we recall? In the first part, I showed you

why content creation is so important.
I explained to you that the content is meant to educate.
your audience, generate connection, authority and attract
many clients.

Then we saw that the first thing to do

Before creating content, it's important to know for whom.
that content is being made. We learned
about target audience and persona and I gave you two guides
to create both. I sincerely hope not
have skipped this part!

After defining the target audience and persona, we proceed.

for the search for content ideas. I taught you
how to conduct effective research and still show
how to make a content modeling
strategic.

Finally, we headed to practice and you

I presented 3 pillars of content that never
should be ignored.
Now it's up to you, Entrepreneur!

Read and reread this E-book whenever you need to.

it was made especially for you!

If you need help, know that I am always here.

disposition thereInstagram!

Also join me in myTelegram channelfor

always stay updated on my content and
also obtain exclusive content, in addition to
special prices in my consultancy.

I made this e-book with a lot of care and dedication.

time and effort for him to be perfect
for you, that's why if this E-book helped you I
I will be very happy to know.

Don't tell [Link] to Instagramwhat do you

Did you find all this content.

Well, that's it. It was a pleasure to be with

you up to here!

A gente se vê, Empreendedora.

Success!