FEDERAL UNIVERSITY OF CEARÁ

INSTITUTE OF CULTURE AND ART

DESIGN - FASHION

BRENDA LUIZA LOBO FELIX

SUPERVISED INTERNSHIP REPORT

EMPRESA: LE SALIS - T & D INDUSTRIA E COMERCIO

DE CONFECÇÃO LTD.

FORTRESS

2021
Brenda Luiza Lobo Felix
 SUPERVISED INTERNSHIP REPORT

EMPRESA: T & D INDUSTRIA DO COMERCIO E CONFECÇÃO.

Didactic Coordinator: Prof. Cláudia de Castro Correia.

Orientadora Técnica: Ana Luisa Vieira

Fortress
2021

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LIST OF ILLUSTRATIONS

Figure 1 Logo of Le Salis.............................................................................................. 9

Figure 2 Facade of Le Salis .............................................................................. 9 Figure 3

LIST OF ABBREVIATIONS AND ACRONYMS

 ICA Institute of Culture and Art
UFC Federal University of Ceará

SUMMARY

1 INTRODUÇÃO .............................................................................................. 6 2
BRIEF REFLECTIONS ON THE SEGMENT ...................................... 7 3
INTERNSHIP FIELD IDENTIFICATION ........................................ 8 3.1
Brand history ......................................................................................... 9 3.2 About the
internship ................................................................................................ 10
FINAL CONSIDERATIONS
REFERENCES ​ ​ ​ ​ ​ ​ ​ ​ 16

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1 INTRODUCTION

This report was prepared with the aim of presenting the experience as an intern.
at Le Salis for the Supervised Internship meeting of the Fashion Design course,
Institute of Culture and Art (ICA), Federal University of Ceará (UFC). Through this article
the activities developed in the company with which the internship contract was signed will be reported.
This company is recognized in the clothing sector in the city of Fortaleza and is seeking its
expansion to other regions.

The technical advisor of the company, based in Fortaleza, is Ana Luisa. The advisor
followed the intern's work, contributing to the practical application of techniques
learned in a theoretical and simulated manner during university education. A
mentor/supervisor, as well as assist and accompany in the learning process and
development in the company also took on the responsibility of presenting and integrating the student into the
staff body as well as stipulating the daily working hours under the supervision of the board of directors
company.

The didactic guidance from Professor Cláudia de Castro Correia contributed to

that the construction of this report be simplified and easily understandable. In addition to contributing to
significantly with the student's daily life at the company, seeking to guide her on how to
to proceed in daily or unusual situations and even in the period prior to hiring,
making time and space available for the establishment of the current internship contract.

For the development of the internship activities, as well as for the preparation of this
report, the chosen methodology was bibliographic and documentary research. In addition, the
field research was also an important resource used for learning, being very
it is important to correlate this information with the teachings experienced during the
Graduation.

It is still imperative to analyze that the student's focus is to expose how the learning in
graduation supports growth in the workplace, whose theme touches on
studied in the classroom. That said, it is noteworthy, through this report, that the practical implementation
the internship is of utmost importance for professional achievement as well as for education
academic.

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2 BRIEF REFLECTIONS ON THE SEGMENT

Since the eighteenth century, dressing has been an act of representation of the Self; such practice transcends the

the primary function of clothing, which is protection, to define itself, as asserted by Jenkyns (2011),
as a form of social distinction, object of sexual attraction, ornamentation and other characteristics, the
what leads a man then, through clothing, from Stefani's perspective (2005), to acquire
meaning and belonging.
Consequently, in his book 'The Empire of the Ephemeral', Lipovetsky (2009) brings some
Arguments that justify that fashion has also become an object of consumption.
capitalist system and how the trends created, the beautiful, seduces society into the consumption of these
pieces. Therefore, when thinking of fashion as part of a system that has seasonal production it is
necessary research, studies, and knowledge that add value to the product so that it is
consumed generating satisfaction and profit.

Knowing then that, "fashion, currently, lives its apex in a society dominated
through ephemerality, being the ultimate symbol of renewal and the desire to consume new
products."(Stefani, 2005 p.9) and that people constantly consume more for differentiation and
attraction to what is beautiful, designing fashion products based on sustainable and social character,
Aesthetics require dedication and knowledge about the subject, understanding about brand and audience.
target, materials to be used and regionality.
It is therefore evident that the style segment that cares about its audience operates in
a constant way to satisfy your audience and profit from it. Aligned with this, it is feasible that the
learning in the Design - Fashion course contributes to the training of professionals qualified to
area, and the opportunity to get to know the job market up close is essential for the
formation of professional excellence.

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3 IDENTIFICATION OF THE INTERNSHIP FIELD

This chapter is attributed to the identification of the organization of the internship field. It was done
the presentation of the company's history and the internship environment. The understanding of the Le brand

Salis, in terms of positioning, product, history, and target audience, is extremely relevant.
for the accomplishment of appropriate work within the company. that several activities were
carried out within the company and will be discussed throughout this report.

3.1 Brand History

 The internship currently in focus is for the brand Le Salis (figure 1) of the company T & D.
Industry and Commerce of Clothing (which in its acronym carries the initials of the founding partners.
Ticiana Machado and Débora Bandeira), where their showroom is located - which is their workplace
student - located at Visconde de Mauá Street, two thousand eight hundred and twenty-eight, in the neighborhood

Dionísio Torres, in the city of Fortaleza, in the State of Ceará. It is possible to see the facade of
space in figure 2.

Figure 1. Logo of Le Salis.

Source: Obtained from the company's website [Link]).

Figure 2. Facade of Le Salis.

Source: Collection of Brenda Lobo (Screenshot from Google Street View).

In 2011, Le SAlis was founded by partners Ticiana Machado and Débora Bandeira with the
objective of becoming a reference in women's clothing. From the perspective of CEO Débora
Bandeira, the brand, aims to make dreams come true, which goes beyond the idea of just dressing well. Since
2011, the showroom and the factory operate in the city of Fortaleza, Ceará. In a process of expansion, the

the brand is focused on wholesale and is present in various multi-brands in the Northeast and Southeast.
Le Salis has the mission of bringing to the modern woman's style the implementation of looks
contemporary and timeless full of essence and fashion information that accompanies you during the day
a day. The creative sector has a quarterly creation schedule, however with
monthly release of capsule collections, their composition carries around 50 references
monthly. The brand is composed beyond the creation by the production, marketing, and
Commercial.
The production of the breeding sector, to which the stage is intended, is composed of activities
such as: trend research conducted on the UseFashion platform, reference sites for fashion shows
in fashion and/or study of international brands; research on materials such as fabrics and trimmings
contacting suppliers, and monitoring production such as filling out
technical sheets, verification of pilot piece, color transfer tests of fabrics and production of
Book and collection presentation for the commercial sector along with feedback collection by
collection.

3.2 About the Internship

The internship for the position of Print Designer at Le Salis company started in November of
2020, working in the style sector as an assistant to the department manager Ana Luisa and
subsequently, stylist Maiara Pinho. The intern's daily routine involves assisting in research of
trends, filling out technical sheets, carrying out pre-costs of parts and monitoring
test for pilots, monitoring in shootings for adjustments of piece in model and exchange of
clothes, as well as touch-ups in ironing. During the creation process, it is the intern's duty
catalog together with the team the stock of fabrics available from the indicated suppliers and
assistance in the research of bases,/at the end of this process, it is necessary to produce a guide
technician for the commercial sector, and the delivery of collection feedback to the CCO (Chief Creative Officer)

Office - Creative Director Ticiana Machado from the previous month.

For trend research, mood board platforms such as the network are used.
inspirations on Pinterest, Instagram, and fashion websites like FFW, UseFashion, Vogue, which have
color composition ideas, cuts, materials, and style directions based on the
parades of large foreign or national brands. The search can be refined by season, or
type of part, in the end through prints the images collected by everyone are shared by
through social media such as WhatsApp or Instagram. This process is short and takes about 2
days.
After the reference meeting, the designer joins the team to research fabrics and
materials, a task force is formed to connect with known or unknown suppliers so that
they take to the company the available fabric bases and colors. These are then cataloged and soon
Afterwards, the stock of the bases that the stylist is most interested in is checked.
When the aforementioned process is completed, it is time to discuss the technical sheets.
that there are two moments of filling it out: after the designer's design, which is when they will be

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colocados os tecidos e aviamentos a serem utilizados para a confecção da piloto, e isso é feito de
physical form with the name, supplier, code (in the system) and value of the fabric or trimmings to be
used; And afterwards, there is the filling out of the form in the AlphaInd system, which is a system
for industry in which, at Le Salis, it is used for various sectors. Therefore, the process of
filling in the system is prior to the test and post-production of the pilot piece, the registration is done of the

product with the appropriate reference created by production and name of the piece - created by the intern or
one of the stylists-, shortly after the inputs of that reference, and consequently, the sheet is created
financial, which carries the total value of inputs combined with labor that is analyzed, through
of predefined calculation, at the production time.
After this moment, there is the experimentation of the piece on the proof body, where it is performed by the

model maker, adjustments, or cancellations by the Creative Director and stylists, the intern can
analyze and point out any error or difference of the piece in relation to the idealized technical sheet
by the designer. It is worth noting that prior to the making of the piece, if there is in the composition of
final design color mixture, it is the intern's duty to conduct washing tests for analysis
resistance to color and migration from one fabric to another.
At the end of the creation process, the shooting is carried out, in which the pieces are photographed.
from the collection for a later promotion of the collection. During the period when COVID was still
extremely latent, the intern only attended the shootings in very necessary cases,
Now with vaccination present in the city, accompanied or not by the stylists, it is the intern's duty.
be at the location to be announced by the marketing team at the time to organize the pieces of
I agree with the storytelling thinking from the marketing sector and style in the briefing, that is, according to each.

mood scenario developed. After the pieces are organized, they are touched up with stimer by
intern, with the arrival of the model and the photographer's readiness to start the shooting.
An intern is needed at the moment of changing clothes to adjust the piece with clips and
pins leaving the model comfortable and well-dressed.
Some undergraduate courses helped to develop daily activities such as
Construction of textile fabrics and fibers and thread, Project Methodology, Technical Drawing, and
fundamentals of design, and Fashion Production. Concepts about colors and shapes assist in
understanding of color mixing, as well as information on creation, fabrics, and durability
contribute to the understanding of each stage of creation.
Uma outra responsabilidade do estágio é realizar o envio de fotos e referências para a 8

technology company Miner to create a monitoring form for

collection to gather relevant information from retail and wholesale sellers about each piece,
tastes and opinions of the customers. Information about the stock is attached shortly after
For each piece, it is ideal that this feedback be created at the end of the month so that there is time to ...

Review of the collection and understanding of which pieces were immediate successes or not and why.
The other responsibility to be considered is the preparation of the technical guide which is composed of

of photos, references, description, and composition of each piece to assist the seller at the time of
sell. This guide is reviewed by the designer from the perspective of creation, at this moment she can
add with your words descriptions that make the piece more sellable. Here the
knowledge acquired in the discipline of Computerized Drawing is essential, as it is
Using Illustrator design software requires some basic knowledge.
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FINAL CONSIDERATIONS

The knowledge acquired in the Fashion Design course is of utmost importance in the internship.
of style assistant. The subjects of Design Fundamentals, Project Methodology,
Clothing and Product Design facilitate the process of trend research, understanding
from the person and target audience of the brand and how to describe the pieces in a way that generates interest in them.
purchase. The Applied Visual Communication and Informative Drawing that assist in the practice of
editing and illustration programs.

The experience in the internship has added both professionally and personally.
knowledge. Being inserted in the perspective of the labor market offers greater understanding of
how fashion is in practice, both in the daily lives of employees and consumers. Me
finding present in this scenario has provided good experiences and understanding about
various areas of fashion, such as brand development, the importance of a
planning and among other aspects. Furthermore, the interpersonal relationships that are generated lead to
to believe in a promising future in the field through the professional experiences gained
or in an academic way.

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REFERENCES

DE ARAUJO, Gabriela Correia dos Santos. Supervised Internship Report. Report,

Design - Fashion, UFC, Fortaleza. 16p, 2021.

LIPOVETSKY, Gilles. The Empire of the Ephemeral; translation by Maria Lucia Machado. São Paulo:
Companhia das Letras, 2009.

STEFANI, Patrícia da Silva. Fashion and communication: clothing as a form of

Thesis. Faculty of Social Communication, UFJF, Juiz de Fora. 90p. 2021.

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