IMAGE

GRAPHIC DESIGN
JESUS MAURICIO FERNANDEZ ELIOSA
GEOVANI LOPEZ ALVAREZ
Karla Rangel Roldan
XIMENA ALEJANDRA MARTÍNEZ LINARES
Jair Werner Villanueva Villa
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Definition
The word image comes from the Latin imago, translatable
as 'copy' or 'imitation'. Given that our species
it connects with the world mainly
visual is linked to what we perceive
from reality through our senses and even
with thought itself.
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 Meaning
All images have a reference point, an object that they copy, as it cannot be.
to build an image about what we do not know. This reference does not always have to be
figurative but must be able to communicate.

ICONS INDEXES SIGNS

LLUVIA

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the image is a support of visual communication that materializes a
fragment of the optical environment (of the perceptual universe) susceptible
of replacing over time and which constitutes one of the
main components of mass media
-Abraham Moles-

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 Origins
From the Paleolithic to the present day, they have been used
different ways of representing reality. The images
rock paintings, Renaissance paintings or the images of
synthesis.

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Throughout history, images have
fulfilled different functions. In its
origins, were closely
linked to the magical, the sacred and the
spiritual.
The reality that was being transmitted was
mediated by a religious context.

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 The works of this era are characterized by the use of perspective.
as a precise way of representing reality.
Daguerreotype (first procedure)
Technological changes transformed symbolic activity. Towards
photographic available to the public
1839 the daguerreotype will allow for an instant reproduction of the
reality, modifying the forms of representation.

In addition to their artistic character, images can

consider themselves witnesses to the reality that it represents

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 Function
While it is true that images fulfill certain characteristic functions, among them there is one that is universal and is
to inform, however that is not the only function of an image, there are many more.

They can also act as references, models, or frameworks for interpreting the world and our relationship with it.
Currently, the information that we process, analyze, and synthesize at different levels is received through images.
visuals that act on the receiver differently depending on the context and circumstances. Our mental images are nourished
of the visual content that circulates in Information and Communication Technologies; this provides a new
paradigm in the interpretation of messages, in the interpretation of content, and in mediated communicative relationships in the
that the image is presented in different media and formats.

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 Function
-Semantics: known for being
Representative: It refers Symbolic: they are those with
those in which the image itself
to those cases in which the an added meaning by the act as a sign, being the connection
image means what people who with the simple between the image and its meaning
it is reproducing, it is the fact of seeing him is already known to
totally inconsistent
to inform the what it refers to. A clearing offering the reader different
viewer something in example of these imagessenses. An example of this type of
concrete. This type of they are the flags, the shields,
images could be a boy going to
images are very used brand logos, among others the school, through which it
in media such as the press. would be promoting the study.

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An image can have value depending
from the context in which it is placed,
functioning as a tool of
communication. Therefore, an image does not
it has purpose in itself

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 Classification
Mental
Natural For your appreciation, it is not necessary for there to be a visual stimulus, it is
They require a lit environment and a visual system and to say, is immaterial. They would be related to the activity of
active perceptive. They are images of perception brain at a lower level of consciousness.
ordinary.
The semi-conscious images
Of hallucinatory nature

The dreamlike images

Related to sleep

The hallucinations
normally caused by disorders
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 Classification
Created Registered
They are images produced by man, They are Images generated through the media of
images as icons with intention technical reproduction and the means of
communicative. communication

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 Classification
Digital images
Las imágenes utilizadas en computadora suelen ser creadas en programas o bien tomadas de la realidad a través de diversos
media (such as digital cameras).

Bitmap image Vector image

It is a data structure that represents a They are images formed by geometric objects
rectangular grid of pixels or dots of autonomous (lines, curves, polygons, etc.), defined by
color, can be displayed on a monitor of certain mathematical functions (vectors) and coordinates
computer, paper or other devices of about the 'X' and 'Y' axes that determine their
representation. characteristics (shape, color, position, etc.)

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 Characteristics
Abraham Moles
Establish four characteristics in the image:
GRADE OF FIGURATION: the representation of known objects or beings.
DEGREE OF ICONICITY: the abstraction concerning the represented element.
LEVEL OF COMPLEXITY: the various plastic elements.
DEGREE OF NORMALIZATION: related to dissemination or copying.
Through visual messages, Moles represents a fragment of the world, either real or imaginary, where the process
Visual communication is established in an exchange of signs between the sender and receiver, in the exploration of a world.
imaginary in which different levels of abstraction are established and schematized.

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 Characteristics
Denotation: It is the most immediate reference.
Connotation: It is a reading of images. Iconicity: It is, therefore, the capacity
that an element produces in the viewer where subjectivity is the most important factor that possesses the representation of something
of the visual message, taking into account the
significant; Each observer can to produce an effect in us
culture to which it belongs visual similar to the one produced by us
obtain your own conclusion from the analysis
"spectator" (definition by Umberto Eco). represented reality.

Abstract images are all those A simple image is easy to decode, A complex image requires
that do not reproduce reality accurately requires little effort to pay attention and little viewer more attention and more time
of things. These images are based on dedication time for your dedication for your analysis
in the reflection and investigation on thedecoding.
interrelations of forms and their subsequent
visual perception. 14
 Characteristics

Iconicity and abstraction Monosemy/polysomy Denotation / Connotation

onicidad / Abstracción

Originalidad / Redundancia Sencillez / Complejidad

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 References:
Libro: LA SINTAXIS DE LA IMAGEN, D. A. DONDIS "Image." In: [Link]. Available
[Link]
[Link] Consulted: February 13, 2023, 09:36
spanish/tutorial_Spanish.pdf pm.

[Link] "Image". Author: Editorial Team, Etecé. From:

y-meaning/ Argentina. For: [Link]. Available
en: [Link] Last
Aparici A. (2009). The image: analysis and representation of Edition: August 5, 2021. Consulted: 09
the [Link] February 2023

Editorial team, Etece. (2021). "Image". Available at Source:

[Link] [Link]

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