0% found this document useful (0 votes)
4 views13 pages

Research Process and Literature Review Guide

Analyzing customer preferences and their impact on store performance

Uploaded by

Vivek sharma
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
4 views13 pages

Research Process and Literature Review Guide

Analyzing customer preferences and their impact on store performance

Uploaded by

Vivek sharma
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Research Process:

Research Problem & Review of Literature

Dr. Jaswinder Kaur


Assistant Professor
RIMT University

05-09-2024 Dr. Jaswinder Kaur (RIMT University) 1


Selection of the
Research Problem/
Research Topic

Process Report Writing Defining the Problem

Review the Literature &


Analysis & Interpretation Identification the
of Data Research Gap

Collection of Data Prepare Research Design

Selection/Development Selection of Sample


of Tool(s)

05-09-2024 Dr. Jaswinder Kaur (RIMT University) 2


Research Problem
1. Selection of Research Problem
• Professional experience
• Inference from the theory
• Social changes
• Survey of the literature
• Discussion
2. Defining the problem
3. Evaluation of the problem

05-09-2024 Dr. Jaswinder Kaur (RIMT University) 3


Need to Define the Research Problem

• Identify a broad topic area


• Narrow down the topic
• Identify the research gap
• Formulate the problem statement
• Justify the research problem
• Develop research questions or hypotheses
• Refine and re-assess
05-09-2024 Dr. Jaswinder Kaur (RIMT University) 4
Techniques to Define Research Problem
• Literature review and gap analysis
• Use of the 5 Ws and 1 H (Who, What, When, Where, Why, How)
• Personal experience
• Consultation with experts
• SWOT/SWOC analysis
• Examine policy documents and reports
• Critical incident technique
• Comparative analysis

05-09-2024 Dr. Jaswinder Kaur (RIMT University) 5


Review the Literature

• The knowledge and ideas that have been already established on a particular

topic

• A critical analysis and synthesis of existing research

• Discusses published information

• Summary of the sources

05-09-2024 Dr. Jaswinder Kaur (RIMT University) 6


Purpose of Review the literature

• Identify variables relevant for research

• Avoid duplication

• Synthesis of prior works

• Determining meaning and relationship among variables

• Gap identification

05-09-2024 Dr. Jaswinder Kaur (RIMT University) 7


Sources of the Review
• Journal and books
• Reviews
• Abstracts
• Index
• Websites/ Internet
• Thesis/ Dissertations
• Supervisor/ Experts

05-09-2024 Dr. Jaswinder Kaur (RIMT University) 8


Types of Literature
• Narrative/ Theoretical Review
• Systematic/ Scoping Review
• Meta-analysis
• Subject specific books
• Grey literature
• Official publication, archives and statistics
• Writing aids/ Journal articles

05-09-2024 Dr. Jaswinder Kaur (RIMT University) 9


Research Gap

• Area of research within a particular field of study have not been fully

explored

• Question that has not been answered

05-09-2024 Dr. Jaswinder Kaur (RIMT University) 10


Types of Research Gaps
• Knowledge gaps

• Methodological gaps

• Theoretical gaps

• Geographic or demographic gaps

• Temporal gaps

05-09-2024 Dr. Jaswinder Kaur (RIMT University) 11


Questions to Help Identify Gaps in
research
• What has not been explored?

• What populations/sample and tools have been selected?

• What are the contradictions in the findings?

• Which research methods are employed in the research?

• How recent is the research?

05-09-2024 Dr. Jaswinder Kaur (RIMT University) 12


05-09-2024 Dr. Jaswinder Kaur (RIMT University) 13

You might also like