PRACTICAL WORK OF PRODUCT

1- Define product.
Exemplify the concept by looking for: products, services, experiences, ideas,
organizations, places and people.
A product is defined as anything that can be offered to a market.
for your attention, acquisition, use or consumption, and that could satisfy a desire or
a need. These are not just material goods, but also include
various services or mixtures of these.
This is considered a fundamental element of the market offer.
Generally, this is the element that drives the offer.
A good example I found would be the company DISNEY since it offers
products, services, experiences, ideas, organizations, places, and people.
To begin with, we can find infinite
product variables such as plush toys, everything
types of memories, clothing, food,
etc.
How can we find service?
DISNEY+ is a service that
streaming property of The Walt
Disney Company through its division
Disney Media and Entertainment Distribution. The service offers movies,
documentaries, specials, shorts, programs and television series
produced by The Walt Disney Studios and Walt Disney Television. Or like
another example we could encounter is Mydineyexperience which is a
company assistance management so that the client can attend and
to get advice to learn about the parks and maintain their stay there.

As an experience; in Disney parks and resorts it is about surprising.

pleasantly and consistently to the visitors. That's why the so-called
Disney experience is perceived by many visitors as an act of
magic. Disney tells stories and its promise is to provide an experience
magic. That’s why from the concept of a new attraction, through the
training of the Members of the Cast (this is what the collaborators are called)
Disney), up to operational decisions. Everything is choreographed so that
function like a perfect mechanism.

Like ideas, it is clear that an idea can change the course of a

company. And there is no better example than that of Andy Mooney, who implemented
an innovative concept while I was the director of the products division
for the Disney consumer that currently generates for the company
earnings of $6 billion a year. It all started when Andy went to
watch a Disney princess ice show, where she saw multiple
 girls who were going to see the show in dresses that tried to resemble the
Disney princesses, I ask the mothers of the girls if
They would buy Disney-themed dresses to which they replied yes.
this idea was brought to the executives who got to work and
the idea was an instant success that generated revenues of $300 million in
2001. It is highlighted that the company did not remain at the foundation of the idea (of
sell princess costumes), but sought to get the most profit out of it.
possible for those who want to buy products from the brand. That's how
they established a line of products that includes books, lunch boxes,
dolls, magazines, computer games, pajamas, and even different
agreements with food producers around the world.

There are millions of places and people for this category.

examples in our characteristic
Disney, among them its characters,
customer service representatives,
waiters, hoteliers, etc. Likewise
also its characteristic places,
parks, hotels, restaurants, among
others. As another example
specific, at Disney World, one of the
easiest ways to meet a
Disney character group at the same time, is through an experience.
gourmet with them. Dining with characters in Disney World is the way
perfect to get to know the characters while enjoying a delicious
food, this example has a bit of everything, since we offer a product,
service, place and people who are at our service.

2- Choose a technological product.

Now explain how you would apply what is referred to in the bibliography.
Product levels: core, actual, and augmented.

For a technological product, I chose Apple Smartphones as they are

the most prominent devices currently.

As a fundamental product; the essence of the iPhone lies in the enormous

satisfaction that the Apple brand adopts towards the consumer when it comes to a
product that brings innovation, being at the forefront compared to its
competences. It makes life easier by being practically a mini office in our
pocket.

As a producer; its design and shape are fundamental, it is small,

manageable, visually appealing, while being durable and simple. It's a good
equipment of durable character and an educational packaging that quickly upon seeing it
 leads us to think of the Apple brand, standing out in offering what the
competition is not offered.

As an augmented product, they offer you a series

accessories that range from cases,
speakers, etc. Apart from the legal warranty, you
they offer a warranty extension giving you a
technical support in their own stores and
authorized on their website, also if there is a
problem with the device, they change it
directly as part of its policy of
company, they also offer you courses to
learn to handle it. It is important because at the moment when the buyer
If you choose that brand, consider the after-sales services they will offer us.
offer.

3- Go to a supermarket and choose a product where you can identify:

Atributos (calidad, características, estilo y diseño), 2- Marca, 3- Empaque, 4-
Label, 5-Support services.
For this point, I chose gluten-free noodles from the Wakas brand, first.
The packaging catches the eye as it is concise, making it clear.
your proposal at first glance (gluten-free noodles), and what stands out in me
my opinion is that this should be in a box and not in a bag like most of the
noodle brands; moreover, this offers product safety with this base.
until its final consumption.

Its packaging provides information about its benefits and for what type of customers.
it would be more or less directed towards celiacs and athletes.

The name of the company leaves a message as it is written in Quechua, which

wakas means 'the sacred', although this is something the client does not pay attention to, but in
In my opinion, what makes it special is that it is in every detail and has a meaning.

In addition, this product not only offers us to be gluten-free, but also has
all these badges like being, gluten free, vegan, cruelty-free,
without additives or preservatives, easy and quick preparation, low in sodium, etc.

Wakas is a young company founded in 2016, with the purpose of developing

healthy foods with great differentiation, suited to the needs and
current global trends.
 It is the leading company in Argentina in dry pasta without
gluten. It is present in all the major chains
retail, dietetic, and specialized stores. They have
with one of the most important industrial plants of the
country, designed to produce pastas and foods
gluten-free foods. They work with the highest standards
standards and we use raw materials from the
considered as "superfood".
And finally, it has a website where
find all the information about the brand, how it was founded, its history, the great
variety of noodles that you can find, recipes, their benefits, among other things.

Go to a veterinary clinic and choose a brand of food for dogs or cats.

Analyze the concept of product line for the product you chose.
A product line is considered to be what organizes the items according to
the need they satisfy, the consumers who seek to achieve, the price, the
distribution channels or another key variable in the sales process that they have in
common.

The products within each line share similar functions or characteristics

For example, in the case of a pet products company such as
“purina” can manufacture food, canine hygiene products, toys, among others.
others.
Amplitude. This concept emphasizes the quantity of product lines.
different things that a company has. For example, this pet brand is dedicated
to create products for both dogs and cats. It does not focus on just one segment
in particular.
Length. The term defines the total number of alternatives that each product line has.
For example, Purina has a large number of variants in terms of food for
dogs, specifying for each type, such as flavors, needs
specific, life stage, etc.
Depth. It is the number of variables for each product.
TAMAÑO DE MASCOTA Mediano, Minis y Pequeños,Medianos y grandes,Todos
the sizes.
TIPO DE ALIMENTO, Alimento húmedo, Alimento seco, Snacks dentales.
SABOR, Atún, Carne, Frango, Carne, Cordero, Manzana, Pavo, Pescado, Pollo,
Salmon, Sardine.
NECESIDADES ESPECÍFICAS, Esterilizados, Manejo de diabetes, Movilidad
articular, Sensitive Skin, neurological problems, kidney problems, Sensitivity
["food-related","Gastrointestinal Disorders","Urinary","Weight Control","Longevity"]
Visible Health.
5- Go to the pantry, forage, haberdashery, bakery, or similar that remains.
near your house.
Indicate the exact address and the name of the point of sale. Explain the concept of
"Product mix" applied to this business.
In my case, I was able to get there through a forage store, which is located in the PJE.
Centenary Tafi Viejo.
A product mix (or product portfolio) consists of all the lines of
products and items that a certain company offers for sale. For example,
this feed store is dedicated to selling various lines of products, such as animal feed
dog, different types of cereals and also sells a wide variety of products
of cleaning.
Each product line consists of several sublines, for example, the products of
cleaning, consists of several individual items such as bleach, fabric softeners,
flavorings, etc.
The product mix of a company has four fundamental dimensions:
width, extension, depth, and consistency. The width of the mixture refers to the
number of distinct product lines that the company has. For example, the
The feed store has food for dogs and for their owners, and also for the
house hygiene.
The extension of the product line refers to the total number of items that
It has a company within its product lines. For example, this forage business.
handles several different brands of its product lines.
The depth of the product mix refers to the number of versions that
they are offered for each product in the line. For example, for the flavorings for
we can find floor wax in different scents, such as lemon, blueberry, bubblegum, among others
others. We can also find different types of cereals, little bears, with sugar,
without sugar, etc.

The consistency of the product mix refers to how related they are.
among themselves the various product lines in terms of their end use, their
production requirements, their distribution channels or any other aspect.

6- Service marketing.
Find out the name of the prepaid medicine that your family is enrolled in. Now
Indicate: What would be the special characteristics of that service.
Indicate how the three types of service marketing (External Mkt, ...
Internal Marketing and Interactive Marketing.

OSDE
External Marketing. The part of the company that is responsible for offering to customers,
lo que estos esperan recibir y la forma como la empresa lo entregará. En esto,
employees of the service, the design and participate in a synchronized and active manner
decoration of the facilities and the service process itself communicating and
helping to set the customer's expectations. For example, osde, at the time of
offering you one of their plans, the first thing that stands out is the number of benefits that
are granted to members for their well-being, offering open plans, and access to the
best health services.
Interactive Marketing. It is defined as the most critical for the company and for the
customer, since it is when the customer interacts with the organization and the service is
It is produced and consumed. It is the key point of the commitment where achieving the
customer satisfaction is put to the test, as well as the ability to meet or
to break the promise and reliability. Although there is no constant relationship
with a server, but when it comes to carrying out procedures or making an inquiry
demonstrates its effectiveness before either of the two situations.

Internal Marketing. For this, one must have the skills and abilities.
tools and motivations that allow to provide the service. It refers to doing
possible promises. To achieve this, it is key to recruit, train, provide
appropriate support and internal systems, as well as rewarding providers
of the service (employee) when they provide good service. This type of marketing
will make it possible to link employee satisfaction and satisfaction of
client. Over time, osde was easily implemented to the
virtuality, making it easier for us when going to buy a remedy, or to visit the
doctor since, instead of carrying papers, you just need to have the app and that's it.
You have all your report and availability to access whatever is necessary.

7- Explain 'Brand Sponsorship,' give an example:

• Marca del fabricante • Marca privada • Marca bajo licencia • Marca conjunta
Manufacturer's brand
They are those that are owned by the manufacturers of the products themselves or
services and that are used for marketing. Belongs to a company
different from that of the distribution channel and that they need one of them to reach the large
public. For example, Coca-Cola, Danone, Nestlé.
Store brand (or private label)
Brand of a product or service, created by a seller and
which is your property. For example, VEA, every time
add more products to its own line, thus earning
a great advantage over manufacturer brands,
since they are more affordable prices, and they have the
same quality.

Licenses.
It takes most manufacturers years and millions of dollars to create
their brand names. However, some companies use licensed names.
or symbols previously created by other manufacturers, names of celebrities, or
characters from popular movies and books. In exchange for a fee, anyone can
these can instantly provide an accredited brand name.

Joint brands.
A co-brand emerges when two brand names
established, from different companies are used in the
same product. Joint brands offer many
advantages. Since each brand dominates in a category
Different, combined brands create a greater appeal.
for the consumer and increase brand value. A
a good example is the new Adidas shoes, which
I base its line on a LEGO-inspired design to make it look more appealing for
the fans of this toy, since this brand of toys currently and has been for
For years it has been sweeping through with its popularity among children and adults.

8- Explain 'Brand Development', provide an example.

• Extensión de línea • Extensión de marca • Multimarca • Marcas nuevas

Line extensions occur when a company uses the names

existing of a brand for new shapes, colors, sizes, ingredients or
flavors of an existing category of products. For example, Dove: The
different presentations, sizes, and colors of Dove hygiene products
personal.

Brand extension
Extend the name of an already existing brand to new categories of
products. For example, Rolls-Royce is a brand originally known for producing
high-end cars that after a while decided to also produce engines
airplane. This led her to run a company focused on the market of people with
its prestigious car models, as well as to companies being a
recognized provider in the aeronautics sector (B2C and B2B).

Multibrands.
Companies often introduce brands
additional in the same category of
products. For example, EA is one of the
absolute world leaders of
digital entertainment. Each game that comes out
the company that has its own Marketing and
estrategias, cuenta con una cultura completamente diferente dentro del giro.

New brands.
A company might consider that the existing power of its brand is
decreasing, and it needs a new brand name. Or maybe a company.
create a new brand name when entering a new category of
products, where none of their current brand names are appropriate. For
example, Unilever that divided into brands like Knorr, Axe, Hellmann's, and Dove.

9- Product life cycle.

Explain the concept of the product life cycle. Explain the same and apply.
this concept to table 9.2 that is in the book, applying it to some of the
following products:
A cell phone A car A product of your choice.
The product development begins when the company finds and develops the
idea for a new product. During the development of the product, the sales are of
zero while the company's investment costs are increasing.
2. The introduction is a period of slow sales growth as the
the product is launched in the market. The profits are null in this phase due to the
large expenses of product introduction.
3. Growth is a period of rapid market acceptance and increase.
in the utilities.
4. Maturity is a period where sales growth decreases because
the product has already gained the acceptance of the majority of potential buyers.
profit level stagnates or even decreases due to rising expenses
marketing to defend the product against the competition.
5. The decline is the period in which both sales and profits
decrease.

[Link]
While this mobile application was mostly chosen by the
children and adolescents who lived around 2010, it is very likely that you have
I have heard its name for being the previous application of the famous social network TikTok.
[Link] was a social network that offered its users the possibility to create
short videos, between 15 and 60 seconds long, accompanied by a song or sound
or effect and the possibility of editing them with various filters.

[Link] appeared in the digital world in August 2014 and since its launch
captured the attention of its audience. The following year, the app was already number
one in downloads for iOS, which represented a rapid growth stage.
For its second year of operation, the platform was already in an early
maturity process, with more than 90 million registered users.
The company responsible for its creation was Musically Inc. and at its peak,
during 2017, the application registered more than 200 million users. But due to
a growing need to expand to other continents, in 2017 the creators of
the application sold the platform to Bytedance Technology Co., owner of
TikTok, which would merge both programs to create a single and improved one.
digital experience.