2013

ALM
COMPUTECH

S0LUTIONS

CompuTech Solutions Business Plan BUSSINESS

PLAN
This document entails a summarized Business Plan for CompuTech
Solutions. Drop information of the strategies, budget information, I
design concept, PEST and SWOT analysis and some project
management information. Moving With Technology

tanaka

6/21/2013
 ALM

COMPUTECH

SOLUTIONS

19
 BUSINESS PLAN

Design Team

NAME: LEMSON MADHIMBA

NAME: ADAM MADHIMBA

NAME: MAINS MUPONDA

Submitted to:

Mr. D Butau
Zimbabwe Government Official
Department of Information and
Technology
Ministry of Education Offices
Suit 85 15th Floor
Mukwati Building
Harare
Zimbabwe

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Table 0f Contents
1.0 Introduction…………..…………………………………………………………………………………………….…4
2.0 Executive Summary…………..……………………………………………………………………………………4
2.1-4 Analysis……………………..……………………………………………………………………………………………4
2.5 Our Future…………..……………………………………………………………………………….…..……………..4
3.0 Statement of the Problem …………..……………………………………………………………………….…..5
3.1 General Company Description…………..……….…………………………………….…………………..….5
4.0 Company Goals and Objectives…………..……..…………………………………………………………..…6
4.1 Our Mission and Vision…………..………………………………………………………………………..…..….6
4.2 Goals…………..…………………………………………………………………………………………………..……….6
5.0 Product Descriptions……………………………………..……………………………………………………..…7
5.1 Competency Measurement Tools…………..……………………………………………..……..………..….7
5.1.1 The Dover Test…………..…………………………………………………………………………….…………..…..7
5.1.2 The Dover Reaction Test (DRT) …………….…………………………………………..……………….……8
5.2.1 Rehacom…………..………………………………………………………………………………..……………….……9
5.2.2 The Biofeedback…………..…………………………………………………………………………………..…….10
5.3 Cogniplus…………..…………………………………………………………………..……………………………..…11
6.0 Business Philosophy…………………………………………………………..………………..…………….……11
6.1 Short Term Growth……………………………………………………....…………………………..…………….12
6.2 Long Term Growth………………………………………………..…..…………………………………………….12
7.0 Situation Analysis………………………………………………….…..…………………………….………………12
7.1 Design Objectives………………………………………………………..…………………………….……………..12
8.0 SWOT and Pest Analysis…………..……………………………………………………………..………………..13
8.1.1 Political and Legal Environment…………..……………………………………..………………..……….…13
8.1.2 Economic Environment…………….………………………………………………..…………………………….13
8.1.3 Social and Cultural Environment…………..……………………………………..………………….……….13
8.1.4 Technological Environment…………..……………………………………………..……….…………………13
8.2 SWOT Analysis…………..…………………………………………………………..…………………………………14
8.2.1 Strength…………..………………………………….………………………………..….……………………………….15
8.2.2 Weakness…………..…………………………………………………………………..…………………………………15
8.2.3 Opportunities…………..………………….……………………………………..…….……………………………….16
8.2.4 Threats…………..……………………………………………………………………………..……………………..……16
9.0 Computech Marketing Strategies……………………………………..…………………………….…………16
9.1.0 Marketing Mix (4ps) …………..………….……………………………………..…………………………….…….16
9.1.1 Pricing Policy…………..…………………….………………………………………..…………………………………16
9.1.2 Promotion…………..……………………………………………………………..……………………..………………..16
9.1.3 Place…………..………………………………………………………………………………..……………………….……17
9.1.4 Products…………..…………………………………..……………………………………..……………………………..17
9.2 Marketing Goals…………..………………………………………………………………..……………………………17
10.0 Technical Approach……………………..……………………………………………..………………………………17
10.1 Identifying Customer Needs…………..………………………………………..……………………….…………17
10.2 Identifying Target Specifications…………..……………………………………………..……………………..18
10.3 Generating Design Concepts…………..………………………………………………..………………………….18
11.0 Project Management…………..……………………………………………………..……………………………..…18
12.0 Budget…………..……………………………………………………………………………………..……………………..18
13.0 Team Qualifications…………..……………………………………………………..…….…………………………..19
13.1 Management and Organization….…..…………………………………….…………………………………….20
14.0 Conclusion………………………………………………..…………………………….………………………………….20
15.0 References………………………………………………...…………………………………..…………………………..21
16.0 Appendix Resumes Of Team Members……………………………………………………..…………… …..21

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1} INTRODUCTION
The Document presents a business plan to request funding for the startup of a
Dover Computer Test company that deals with assessment of human skills and
competencies required for quality performance and productivity.

2} Executive Summary
The name of the company to be established will be ALM CompuTech Solutions.
This company will provide exclusive computer controlled technology to Zimbabwe
markets working as Training institution of engineering technology and basic
management competency skill evaluation using the Dover Test.
The company will operate basically based on two fold concept which is:
1} Measuring of human skills competence required for quality performance.
2} help correct any deficiencies/problems, which might be uncovered by the Dover
Test System through training programs.
2.1Company Analysis
ALM Computech Solutions is a company that comprises of three Directors which
are 1) Adam Madhimba, Mains Muponda and Lemson Madhimba. They are a close
corporation with varied skills and competencies. The team prides itself in its
Mining and mining Technology experience and know how, computer Technology
expertise coupled with their superb marketing and customer relations skills.

2.2 Industry Analysis

Technology advancement in Zimbabwe is still at its infant stage. Introduction of
Dover System will itself be a short in the arm for most of the companies in
Zimbabwe which are still lagging behind in moving along with Technology. With
our Marketing strategies and this differential dimension the company will have a
greater competitive advantage. If this phenomenal idea is well implanted it will
bring a good Return on Investment (ROI).

2.3 Customer Analysis

Our customers as ALM CompuTech Solutions are engineering companies and
manufacturing mechanical electrical and automotive companies and higher
learning institutions such as polytechnics, hospitals and universities in
neighboring countries and all mining companies.

2.4 Competitive Analysis

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ALM Computech Solutions needs to be on the look due to rapid technological
advancements.

2.5 Our future

We are looking for a dramatic growth and to be a giant company not only in
Zimbabwe but in Southern Africa, our future is very bright without any doubt. We
are searching for an investor with a vision like ours, whilst industrialist are in the
dark edge of engineering technology in Zimbabwe and Africa we wish to brighten
the future at the third world industry, so that we move together with the global
world.

3.0 Statement of the Problem

It has been one of the burning issues, a multi-million dollar Question of the 21st
Century technology wise as to how companies can refine and increase the level of
accuracy in measuring the skills and competencies to newly recruited staff. The
Human Resources Department has been working tirelessly with the
Information Technology Department to come up with a strategy of acquiring the
right staff with the right skills. In most industries and fields , safety is their
priority motto where the objective can only be achieved through intake of the
right staff with the correct attributes.

3.1 General company description

ALM CompuTech Solutions is generally a skill and competency assessment
company. It is also instrumental in promoting safety, productivity and cost related
benefits by identifying the most suitable candidates for training
The core business of ALM CompuTech Solutions revolves around:
1. Assess the skills and competencies required from operators in industries
2. Enhance operator/driver safety performance and productivity.
3. Training employees to help correct any deficiencies/problems
4. Risk detection and accident reduction.

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5. Identify the right staff
6. Enhance Employment of more skilled workers.
7. Quicker training and productivity
8. Helps Companies to achieve quick Return on investment.
9. Educating unskilled workers in industry to familiarize with engineering
technology
10. Provide with yearly comparisons of performance indicators.

4.0 COMPANY GOALS AND OBJECTIVES

4.1 OUR MISSION AND VISION

Our mission is to improve Zimbabwean industry to move with technology and join
the global world.
Our vision is transforming lives and communities through projects designs,
learning and provision.

4.2GOALS
Our goal is to have a healthy, successful company that is a leader in customer
services and has a loyal customer following: Objectives for
 Provision for exclusive computer controlled technology
 to make sure that Zimbabwean industry will move to a world class level
technology by 2018
 Enhancement of operator/driver safety performance and productivity.
 Provision of cost effective machines and equipment

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 5.0 Product Descriptions
5.1 Competency Measurement tools
5.1.1 The Dover Test

The Dover Test (VTS) is a culture-free and fair method used to assess the skills and
competencies required of operators in the underground (mechanized and
unconventional) and surface mining environments.

The human element can be quantified by measurement of correct actions,

reactions, behavioural patterns and thoughts or attitudes.

This system is used as a competency measurement tool to enhance

operator/driver safety performance and productivity. With the Dover Systems
numerous tests are compiled into a battery to more accurately assess all the
necessary skills. The candidate’s hand-eye-foot co-ordination, auditory
discrimination, sustainability of concentration despite overwhelming
environmental factors as well as visual perception are among others assessed in
order to determine the driver’s ability to operate a vehicle. The performance level
is tested against time constraints as a stress factor. The candidate who is unable to
cope under stress – or even recover thereafter – often becomes a danger to himself
as well as others. The cost implications are also directly related.

Computer-aided testing is presented to the candidate as a screen based-based task,

using only a dedicated response panel and screen. No prior computer exposure is
therefore required. The candidate is instructed on the use of the necessary input
devices, during the practice phase of the tests. Responses to test items are scored
and reported to ensure objectivity and reliability.

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5.1.2 The Dover Reaction Test (DRT)

Also known as the Dover “Light” Test based on the principles of the Dover Test
(from the VTS batteries, Landeter (LN-Deter) batteries and independent tools).

A self-contained identification and reaction test with a built in 7” inch screen and
input buttons for response.

The tests are:

1. Eye-hand-foot identification
2. Tracking tasks
3. Speed-distance estimation
4. Shape recognition
5. Fatigue and
6. Peripheral perceptive tasks

These tasks are aimed at a Pre-selection market, which requires group testing and
reporting.

The test units are free standing but linked by the Wi-Fi allowing for remote use.
Powered by a 12Volt system and rugged, they work best in “out-of-the-way”
conditions.
Reporting is simple and based on percentage correct response to profile “good,
average or problematic”.

The DRT measures:

 Visual and auditory recognition

 Shape, Recognition (Spatial Perception)
 Tracking and distance judgment
 Split Attention (Close and peripheral)

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 5.2 Competency Based Training Tool

5.2.1 Rehacom
Another test system available is the Rehacom as a training tool to help correct any
deficiencies/problems, which might be uncovered by the Dover Test System.

The System was designed to be instrumental in promoting safety, productivity and

cost related benefits by identifying the most suitable candidates for training. The
high cost of training without results equates to high down time and production
loss. The System is compatible with competence-based training and has a large,
worldwide acceptance.

5.2.2THE BIOFEEDBACK

"Biofeedback is a treatment technique in which people are trained to improve their

health by using signals from their own bodies. Physical therapists use biofeedback
to help stroke victims regain movement in paralyzed muscles. Psychologists use it
to help tense and anxious clients learn to relax. Specialists in many different fields
use biofeedback to help their patients cope with pain (NATIONAL INSTITUTE OF
MENTAL HEALTH)

A person's internal bodily functions can be detected, with far greater sensitivity
and precision than a person can alone.

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Specialists who provide biofeedback training range from psychiatrists and
psychologists to dentists, internists, nurses, and physical therapists. Most rely on
many other techniques in addition to biofeedback.

Patients usually are taught some form of relaxation exercise. Some learn to identify
the circumstances that trigger their symptoms. They may also be taught how to
avoid or cope with these stressful events. Most are encouraged to change their
habits, and some are trained in special techniques for gaining such self-control.

WHAT IS BIOFEEDBACK USED FOR?

Biofeedback is used today to assist healthcare professionals in treating conditions
such as:
 Migraine headaches, tension headaches, and many other types of pain
 Disorders of the digestive system
 High blood pressure and its opposite, low blood pressure
 Cardiac arrhythmias (abnormalities, sometimes dangerous, in the rhythm of
the heartbeat)
 Raynaud's disease (a circulatory disorder that causes uncomfortably cold
hands)
 Epilepsy
 Paralysis and other movement disorders

Biofeedback is not a cure or does not make a person healthy, it acts as a tool only
to assist (health care professionals) with the treatments of certain conditions.

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5.3 COGNIPLUS

The Cogniplus is a training program used to train a

person's cognitive ability.
Specialised modules are available to develop skills necessary for e.g. control room
personnel in the security industry, process control room personnel in the heavy
industrial industry such as power stations, hydroelectric plants, steel mills etc.
 For training of security/control room personnel for single and multi-screen
performance
 For reaction time training in driving related environments

6.0 BUSINESS PHILOSOPHY

Our central business philosophy is to educate, develop and transform technical
skills of the people in mining sector and other industries at large.
Commit to access
We support broad access to a college education by providing clear pathways and
support learners to attaining clear, high standards goals so that they emerge
quality and professional through our training.
Pursue excellence we pursue excellence through technical innovative applied
research and critical analysis integrate technology
We need to transform our industry to move with technology
Be inclusive-
We offer distinctive inclusive educational experience that builds on formulation of
improving unskilled workers in third world countries in Africa

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We are targeting small and medium engineering companies, manufacturing
companies, Colleges, Hospitals and mines.

6.1 SHORT TERM GROWTH

We expect to penetrate our targeted sectors and be instrumental in

helping them achieve their short and long term financial goals.

6.2 LONG TERM GROWTH

We intend to develop and become a broad supplier and maintenance
company of high technological skill assessment tools not only in Zimbabwe
but in Southern Africa.

Marketing plan

7.0 SITUATION ANALYSIS

According to the survey we did there are few companies in Zimbabwe that are
specializing in enhancing skills competencies. This lives a great chance of success
in exploring our virgin market. All companies are lagging behind the revolving
technology which results in them hiring incompetent staff.
NOTE: We need to be ready by mid 2013 to finish all basic set up of the company
and start printing and distribution of company calendars, advertising on internet,
distributing pamphlets so that Engineering students will start evaluations and
trainings in2013/ 2014.
In view of all these drawbacks affecting our industry small and medium
companies, large corporate companies’ learning institutions, our current field
cover the whole Zimbabwean market
7.1 Design Objectives
State what you intend to design

8.0 SWOT AND PEST ANALYSIS

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 8.1 PEST Analysis

8.1.1 POLITICAL AND LEGAL ENVIRONMENT

Zimbabwe government is encouraging indigenization which has become an
advantage to our business. Our company is not based on any political grounds.
For us to operate we have to be registered as a company and liable to the
government tax when we commence operations
Company registration fee- $ 500 (including payment of a lawyer)
Full project costs to be incorporated
Government tax required per month data to be collected from ZIMRA

8.1.2 ECONOMIC ENVIRONMENT

The economic situation in Zimbabwe is an advantage to our company, because of
the economic hardships companies in Zimbabwe are behind with technology and
need to hire reliable personnel with the correct attributes which is the cause of our
company existence.
Now companies are rising, trying to move to world class operation level

8.1.3 SOCIAL AND CULTURAL ENVIRONMENT

The Dover Test is a culture-free and fair method.

8.1.4 TECHNOLOGICAL ENVIRONMENT

This is the heart, the real cause for us to establish a new company with an eye for
better Zimbabwe and better products.

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 8.2 SWOT Analysis

GRAPHICALPRESENTATION OF SWOT

Helpful Harmful
for achieving the for achieving the
objectives objectives

INTERNAL Strength Weakness

qualified and trained lack of resources
no competitors for major high costs of marketing
products

EXTERNAL Opportunities THREATS

rapid growth market the business idea might be
someone with financial
high protected turnover if
muscles and moved off
we get all necessary
business
resources

8.2.1 STRENGTH
Our strength is rested upon the technical expertise we have and amongst other
advantages listed below.
• Objectivity
• Reliability

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• Culture-free
• Provides in-house testing facilities
• User friendly, no computer knowledge is required
• Provides instantaneous profile of availability of skills required
• Blanket Union Acceptance

8.2.2 WEAKNESS
• More than one (1) system is required for larger groups but this could be
overcome by putting in-group testing facilities.
• Our customers/clients have indicated there are no disadvantages as two (2)
or more test systems for large amount of testing, allows for a complete and
meaningful in-house selection and training.
Our major weakness is finance and necessary resources to operate so efficiently\
Materials we lack as a company are as follows

Computers and accessories

 10deskop and 3 laptops for office use, training and mobile training at company
centers and internet.
 Salaries for the employees for the first six months to allow our initial marketing of
the product
 Rentals for our premises for the first six months estimated @ US$6000
 Dover test Machine @ US$18 000
 3 Printers and one plotter
We need 3 vehicles for marketing in different provinces and 1 to transport workers

Even though as company we have these weakness it will not deter us to commence
operations, we shall start with the very little we have until we get all use need as a
company.

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 8.2.3 OPPORTUNITIES
The opportunity we might have is get a business partner who wishes to invest in
Zimbabwe and help its cover up our weakness. It will be a very big opportunity
To get a business partner who cover up our weakness or get an investor who will
loan us to finance to cover up our weakness as repay him as per agreement with
what he wishes to get in return.
If we get such an opportunity ALM CompuTech Solutions will become a well-
known company in southern Africa and the sky will be the limit for us.

8.2.4 THREATS
If we take long to start the company, soon, someone will notice this gap for good
business opportunity, and take the business from us. No need to delay but the
challenge is to get an investor who will see this lunatics business deal

9.0 ALM CompuTech Marketing Strategy

1. Direct marketing campaigns – visiting companies’ ad and market our
products and services
2. Hold seminars after direct marketing campaigns- seminars per provinces
3. Engage with national exhibitions- trade fare, mine entrap and agricultural
shows
4. Designing calendars with our products and services- brochures, banners and
business cards
5. Printing our company names on the t-shirt and work suits

9.1.0 Marketing mix (4ps)

9.1.1 PRICING POLICY

Everyone in the world, institutions, companies wish to advance with technology.
Our two pricing policies will give us good standing in the market and assured of
making profit. Even though technology is expensive to implement nearly everyone

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including companies need technology because it makes life easier and provides
better products and services.

9.1.2 PROMOTION
Marketing, advertising is the backbone for the success of our company; we are
offering new products and services to third world countries. Companies,
institution, industry workers have to be aware of our existence, direct market
campaign, Internet, seminars, national shows and newspapers.

9.1.3 PLACE
It is where the product and service will be distributed. ALM CompuTech Solutions
wishes to establish its offices close to the CBD of Harare and we wish to expand
and establish other offices in Bulawayo and Mutare.

9.1.4 PRODUCTS
The product is of high quality and exclusive computer controlled technology
The services we wish to offer will be super standard.

9.2 Marketing goals

Establish two marketing teams- one will be working to reach out all provinces of
Zimbabwe another team will be working across Zimbabwean borders to reach out
our neighboring countries Botswana, Namibia, Zambia, Tanzania, Malawi, DRC,
Ghana etc.
We wish to exhibit our company products and services at trade fair show case,
Mine Entra and agricultural shows commencing 2014
To market our company products to all provinces of Zimbabwe by the end of 2014
To complete marketing our product to all our neighboring countries by end of year
2015/2016
These goals are only achievable if we get all resources necessary for mobility

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10.0 Technical Approach
We will basically have to be firm on our Marketing strategies through setting
specific, measurable and achievable Marketing goals within a realistic time frame.
Since we will be exploring a virgin market, our strategy should also be centered on
educating companies the advantages of using the Dover Test on a short and long
term basis.
10.1 Identifying Customer Needs

We will periodically continue to evaluate our progress and set some methods of
obtaining from our clientele so as to meet our customer’s demands.
We will periodically distribute a questionnaire to evaluate the level of our service
to clients that have received training and being assessed. The section will also be
open to suggestions.

10.2 Identifying Target Specifications

Explain how you will target the specifications

10.3 Generating Design Concepts

Explain how you generated the Design Concepts
Please identify all of your Design concepts

11.0 Project Management

Basically it is the Directors that will be overseeing the day to day management of
the Business.
The Directors will employ some qualified personnel in different fields accordingly.
For example an Accountant who will monitor the books though they will be some
term external Auditors. We will also employ a qualified psychologist amongst
other personnel for results analysis.

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12.0 Budget
Budget
Table 1

Item Description Supplier Quantity Unit Price Total Price

Office Rentals 3 Months prepayment CBD 1 $1000 $3000

Salaries First 3 months 2 $2000 $12000
Vehicles 2cars and 1 Pick-up
Dover Vienna Test Ue Panel, Dongle, Foot Pedals and 1 $6800 $6800
Hardware Cables
Dover Test Software Operating system (winwts), $5900
5 Test Determination Tests
Cognitrone
ZBA Distance Estimation
Signal detection
2nd hand Co-ordination
Desk Tops Compatible HP, Acer or Intel 2 $400 $800
Printer 4 in 1 1 $200 $200
Plotter Compatible 1 $300 $300
Internet server plus One Services Provider and $6000 $6000
programming preferably an International one.
Generators Industrial 1 $1200 $1200
Office Chairs 4 $100 $400
Office Desks 2 $250 $500
Other Equipment $500

Totals $37600

13.0 Team Qualifications

13.1 Management and organization

The Management will manage day to day business of CompuTech Solutions

Adam Madhimba

Adam Madhimba a skilled, professional person with more than 13 year of mining
experience and 5 years of marketing experience. Who have over eighteen (18) years of
experience in this business? He is a holder of Train the Train Certificate; Assessors’
Certificate, Roof-bolt Installation Certificate, a holder of a Supervisory Certificate and
Full Blasting License holder. The Company therefore boasts of a wealth of experience
and knowledge.

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Mains Muponda

TBA

Lemson Tanaka Madhimba

Lemson is currently studying towards a Bachelor of Science degree in Business

Informatics. He is a current holder of an Advanced Diploma in Tourism and Hospitality
Management.

Future Projections

We wish to engage a qualified Accountant and Financial advisor and other qualified
technician designers for management of project designs.

When all operations and machines are fully operational we intend to enlarge our
zones and expand our horizon. We will develop short term and long-term plans i.e
we will ensure that we develop five and ten year development plans. Our focus
does not only end there but also include sustainable development, corporate social
responsibility and environmental management amongst other social
responsibilities as our top priority plough back activity to the community and the
nation at large. Our marketing team will strive to market and distribute our
product and services nationwide regionally and even internationally as we seek to
develop ourselves and become a giant technology solution company
internationally.

References
Appendix

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