BKK Flyin Project_Screener

Respondent Criteria:
➢ Gender: Male
➢ Age: 18-24
➢ Born and raised in India
➢ Prioritize locals in main cities
➢ Main user & decision maker of current mobile phone
➢ Brand-new phone, exclude second-hand phone, trade-in phone or contract phone
➢ Be outgoning, love sharing (online & offline), has a certain influence on people around, be willing to express

Main Criteria:
1. Strong Social media presence:
- Over 500 followers, OR
- High-frequency sharing behavior (prefer at least 3 posts per week).

2. Trend preferences, specifically:

1) Footwear & apparel brands: Own or aspire to own brands like AJ, PUMA, NIKE, Adidas, Uniqlo, H&M; aspire to own
Balenciaga, BOSS.
2) Electronic products: Own or aspire to own Sony/BOSS headphones.

3. Unique hobbies, including:

1) Outdoor activities: Passionate about motorcycle riding or hiking. For motorcycle enthusiasts, they should have
knowledge of or aspire to Harley-Davidson, Yamaha, Kawasaki.
For outdoor activities, we need to check the trendy and cool vibe of the equipment (There are no brand requirements
for outdoor gear. What matters is that users have actually invested in their hobbies. For example, outdoor hiking
enthusiasts should have a complete set of hiking equipment (such as hiking jackets], sports shoes, trekking poles, knee
pads, etc.)
2) Sports: Love skateboarding, basketball, football, or extreme sports.
3) Dance: Skilled in street dance, popping, or K-POP dance.
4) Music & instruments: Proficient in guitar, part of a band, or a rapper.
5) 2D enthusiasts (Anime/manga): Love anime or follow anime series (preferably male-oriented action/shonen
manga, excluding shojo/ shojo manga).

4. No requirements for gaming habits.

5. Price range: 20,000–35,000. The range can be moderately adjusted if other criteria are well-matched.
Recruitment Process

Screening + collection of (smartphone invoice + About phone, Student ID card + Passport

Step 1
images)
Step 2 Submission of recruitment sheet + validation proof + Part 1 of diary
Step 3 Screening of respondent on online call for 20 minutes by Indian client
Step 4 Submission of Part 2
Step 5 Respondent ticket and stay booking

Background Information

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1. Record the gender of the respondent [Single choice]
Male 1 Continue
Female 2 Terminate
2a. Are you born and raised in India? [Single choice]
Yes 1 Continue
No 2 Terminate
2b. Which city are you currently working and residing in? [Single choice]
Delhi 1 Continue
Mumbai 2 Continue
Bangalore 3 Continue
Others 9 Terminate
2c. Which of the following descriptions fit you the best? [Single choice]
Local resident 1
Non-local resident, moved here with family, please specify hometown_____ 2 Continue
Non-local resident, moved here alone for education, please specify 3
hometown_____
2d. How long have you been living in <Insert city>? [Please record]__________

3. Have you ever participated in any form of market research activities related to smartphones in past 6 months,
such as forum, street interviews or home interviews? [Single choice]
Yes 1 Terminate
No 2 Continue
No participation of any forms of MR activities related to smartphone in the past 6 months
4. Are you or your family members, relatives or close friends currently working in the following industries? [Multiple
Choice]
Market research company or department/ consulting company/ Information 1
Terminate
Company/ statistical office
Advertisement company / Public Relations Corporation/ marketing company 2 Terminate
News media company (newspaper, radio station, television etc.) 3 Terminate
Mobile phone manufacturer, seller or producer/ merchandiser/ distributor/ 4
Terminate
wholesaler
Mobile phone network operator 5 Terminate
None of the above 9 Continue
No family members, relatives or close friends working in MR/Tech device industries

5. Your age __________ [Please record]

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Students: 18-24
6. What is your occupation? [Single choice]
Employed worker 1 Terminate
Student 2 Continue
Freelancer 3 Terminate
Self-employed / individual business 4 Terminate
Unemployed 5 Terminate
Others 6 Terminate
Identity: Local currently-enrolled undergraduate students in India
7. Could you please tell me your university/college name, major and grade?
School & major
University/College Major Grade

8a. Do you have a passport?

Yes 1 Continue
No 2 Terminate
8b. Can you speak English fluently?
Yes 1 Continue
No 2 Terminate

8c. Do you have time around November 18-21st and travel to Thailand?
Yes 1 Continue
No 2 Terminate

8d. Can you obtain your parents' consent?

Yes 1 Continue
No 2 Terminate
Have passport and can travel to Thailand in November 1st – 2nd Dec
Fluent in English (be able to do the interview in English) and be willing to express
Obtain parental consent and sign a consent form

Consumption Capacity & Habits

9a. What are your parents' occupations? What is your parents monthly household income?
Father’s Occupation
Mother’s Occupation
Family Monthly Income
10a. What are your sources of monthly income? For each source, approximately how much do you earn on average
per month?

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 Pocket money from family(plz specify:_________) 1
Part-time job(plz specify:_________) 2
Scholarship(plz specify:_________) 3 Continue
Grant(plz specify: _________) 4
Other (plz specify:_________) 5
10b. [If mentioned Part-time job (Q10a, Code2)] What part-time job do you do? What was your average monthly
income from part-time work in the past three months?

10c. [Only ask non-local students(Q2c, Code1)] How much do you spend monthly on average?

10d. Do you own any items from luxury brands yourself, such as luggage, shoes, clothing, etc.? If yes, please specify
the brand and price of each item respectively.

11a. Which of the following trendy footwear/apparel brands do you own?

AJ (plz specify:_________) 1 Continue
PUMA (plz specify:_________) 2 Continue
NIKE (plz specify:_________) 3 Continue
Adidas (plz specify:_________) 4 Continue
Uniqlo (plz specify:_________) 5 Continue
H&M (plz specify:_________) 6 Continue
Balenciaga (plz specify:_________) 7 Continue
BOSS (plz specify:_________) 8 Continue
Other (plz specify:_________) 9 Continue
No, I don't like trendy brand 0 Terminate

Footwear & apparel brands: Own or aspire to own brands like AJ, PUMA, NIKE, Adidas, Uniqlo, H&M; aspire to own
Balenciaga, BOSS.
11b. Which brand do you admire but haven't bought yet? Why do you want to buy? What's your opinion on these
brands?

11c. Which of the following categories of products do you own? Please provide the specific brand, model, and price
for each.

Laptop or Desktop computer (plz specify:_________) 1

Smart watch/bracelet (plz specify:_________) 2
Continue
headphones (plz specify:_________) 3
consoles (plz specify:_________) 4

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 Gaming accessories (e.g. PlayStation, Xbox, Switch, gaming headset, 5
controller, cooler, triggers, etc. plz specify: _________)
Other (plz specify: _________) 6
Electronic products: Own or aspire to own Sony/BOSS headphones.
11d. [For who choose headphones] Which headphone brands do you admire but haven't bought yet? Why do you
want to buy? What's your opinion on these brands?

Electronic products: Own or aspire to own Sony/BOSS headphones.

Smartphone information
12a. How many smartphones are you using now (excluding idle smartphones)? What’s the brands/models of
them? Which one is your primary phone (the one you mainly use)?
12b. How often do you buy a new phone?
12c. [Only ask for the primary phone] Is it a new product or second-hand product?
12d. [Only ask for the primary phone] Is it a trade-in or contract phone?
12e. [Only ask for the primary phone] When did you buy it?
12f. [Only ask for the primary phone] How much did you pay for it? Pls specify the actual price (the device itself,
excluding accessories and other support/service)
12g. [Only ask for the primary phone] Where did you buy it? (Please specify the channel and the store name)

12a 12b 12c 12d 12e 12f 12g

Where
new
How did you
Number of How often do product or trade-in or
When did much did buy it
No. smartphone you buy a second- contract
you buy it you pay (Channel
s new phone hand phone
for it /Store
product
name)
1
2
Price range: 20,000–35,000. The range can be moderately adjusted if other criteria are well-matched.
Purchase in two years.
Brand-new phone, exclude second-hand phone, trade-in phone or contract phone
13. What was the brand and model of your last smartphone? How long did you use it? And how about the one before
that? [Record answer]

Brand/model Years of use

Last smartphone
The one before last one
14. Did you make the independent decision to buy this phone yourself?
Yes 1 Continue
No 2 Terminate

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15. Which of the following descriptions best fits you when buying this phone? [Single choice]
I'm the only decision maker. 1 Continue
I'm the decision maker and sometimes consider others’ suggestions. 2 Continue
I make decisions together with others. 3 Terminate
I take part in decision-making, but the decision is mainly made by others. 4 Terminate
I never take part in decision making. 5 Terminate
Purchase decision makers of current smartphone with the independent decision
16. Why did you purchase this phone? What's the TOP3 reasons? Can you tell me some specific requirements for you
and why?

17a. How often do you check the information about smartphones/electronic devices/new tech/news/information?
Everyday 1 Continue
5 to 6 days/week 2 Continue
3 to 4 days/week 3 Terminate
1 to 2 days/week 4 Terminate
17b. When gathering information about technology gadgets such as smartphones, which social media channels or
websites do you typically use?(e.g., Facebook, YouTube, Instagram, WhatsApp, Quora, etc.) Which bloggers/KOLs do
you follow?

18. Do you often give advice to family or friends when they’re buying a new phone or other electronic products?
Yes, very frequently. I’m usually their go-to advisor 1 Continue
Sometimes, if they ask me 2 Continue
Rarely, only when they specifically need help 3 Terminate
No, I don’t usually offer advice 4 Terminate
Often provide advice to friends and family on mobile smartphone/digital devices purchasing decisions

Smartphone Usage
19. How long have you been using your primary smartphone? How many hours do you use it per day?

Main user of current phone

Use current smartphone for at least 1month and relatively heavy usage (daily usage duration of more than 5 hours)
20. In you daily life, what are the most frequent & important scenario of your smartphone?

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Lifestyle & Communication Skills
21a. Do you have some unique hobbies？
Outdoor activities (e.g., motorcycle riding, hiking) 1 Continue
Sports (e.g, skateboarding, basketball, football, or extreme sports) 2 Continue
Dance (e.g., street dance, popping, or K-POP dance) 3 Continue
Music & instruments (guitar, part of a band, or a rapper) 4 Continue
2D enthusiasts (e.g., follow anime series , male-oriented action/shonen
5 Continue
manga)
Other (plz specify:_________) 6 Continue
21b. [For each hobbies mentioned] How many years have you been doing this? How often do you do this? Why do
you love it?

21c. [If love motorcycle riding(Code1)] What brand of motorcycle do you have/want to have? Why do you love
it/them？
Harley-Davidson 1 Continue
Yamaha 2 Continue
Kawasaki 3 Continue
Other (plz specify:_________) 4 Continue
21d. What's your role in this group? Have you ever organized any events within this interest group?If so, what kind of
events?

Unique hobbies, including:

1) Outdoor activities: Passionate about motorcycle riding or hiking. For motorcycle enthusiasts, they should have
knowledge of or aspire to Harley-Davidson, Yamaha, Kawasaki. For outdoor activities, we need to check the trendy and
cool vibe of the equipment
2) Sports: Love skateboarding, basketball, football, or extreme sports.
3) Dance: Skilled in street dance, popping, or K-POP dance.
4) Music & instruments: Proficient in guitar, part of a band, or a rapper.
5) 2D enthusiasts (Anime/manga): Love anime or follow anime series (preferably male-oriented action/shonen manga,
excluding shojo/ shojo manga).
Organizer and influencer for 21d.

22. What school clubs do you participate in?

23a. What types of mobile games do you usually play?

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23b. How many times a week do you play games? How long do you play each time?

23c. What is your game level/rank?

23d. How long have you been playing games(including PC games)?Have you ever topped up your money for the
game? How much?

24a. Do you have any followers on social media platforms?

Yes, 1k+ followers (plz specify:_________) 1

Continue
Yes, 500–1k followers (plz specify:_________) 2
Yes, 1- 500 (plz specify:_________) 3
No, I only follow others 4 Terminate

Be outgoning, love sharing (online & offline), has a certain influence on people around, be willing to express
24b. How often do you share on social media?
Everyday 1
5- 6 times per week (plz specify:_________) 2 Continue
2 - 4 times per week (plz specify:_________) 3
Once and below per week 4 Terminate
I never share my opinions and lifestyles on social media, I only browse 5 Terminate
1. Strong Social media presence:
- Over 500 followers, OR
- High-frequency sharing behavior (prefer at least 3 posts per week). Prioritize those with high sharing frequency
24c. Do you have the experience of live streaming on social media? If so what kind of content?

24d. When using WhatsApp, are you the administrator of some groups?
Yes 1
No 2 Continue
I don't use WhatsApp 3

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25. For the following descriptions, please tell whether you agree or disagree? Please specify how much do you agree
(out of 5)?
I am outgonig and like to express my ideas (plz specify:_________) 1 Continue
I like to chat with both people I know and strangers (plz
2 Continue
specify:_________)
I often organize weekend parties or travel activities (plz
3 Continue
specify:_________)
Scoring is based on a 5-point scale, with 3 points or less disqualified

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