Prepared by
S.N. Faculty Name Session
Ms. Ankita Garg 2024-25
Department of Management
MERI COLLEGE OF ENGINEERING & TECHNOLOGY
Course File
Foundation of International Business
BBAN603
Department of Management
MERI COLLEGE OF ENGINEERING & TECHNOLOGY
TABLE OF CONTENTS
[Link]. Particulars Page No.
1 Academic Calendar
2 Time Table
3 University Syllabus
4 Vision & Mission of the Institute
5 Vision & Mission of the Department
6 POs, PSOs and PEOs
7 Lesson Plan
8 Tutorial Sheets
9 Assignment Sheets
10 Assignment Records
11 Assignment Samples
12 University Question Papers
13 Sessional Question Papers
14 Sessional Records
15 Sessional A/B Samples (Sessional 1 & Sessional 2)
16 Question Bank
17 SECTION-A (Lecture Notes)
18 SECTION-B (Lecture Notes)
19 SECTION-C (Lecture Notes)
20 SECTION-D (Lecture Notes)
21 PPT Samples Record
22 Topic Beyond Syllabus
23 Evaluation Matrix & Comments
UNIVERSITY
SYLLABUS
UNIT-I
Types of international business; basic structure of international business
environment; risk in international business; motives for international
business; barriers to international business; global trading and financial
system – an overview.
UNIT-II
Foreign market entry modes; factors of country evaluation and selection;
decisions concerning foreign direct and portfolio investment; control methods
in international business.
UNIT-III
Basic foreign manufacturing and sourcing decisions; product and branding
decisions for foreign markets; approaches to international pricing; foreign
channel and logistical decisions.
UNIT-IV
Accounting differences across countries; cross cultural challenges in
international business; international staffing and compensation decisions;
basic techniques of risk management in international business.
Suggested Text Books:
1. The International Business Environment by Leslie Hamilton and Philip
Webster
2. International Business Competing in the Global Marketplace by Charles
W.L. Hill, G. Thomas M. Hult and Rohit Mehtani
Suggested Reference Books:
1. Daniels, J.D., and H.L. Radebaugh, International Business: Environment
and operations, Pearson Education, New Delhi
2. Hill, Charles W.L., International Business, Tata McGraw Hill, New Delhi
3. Sharan, V., International Business: Concept, Environment and Strategy,
Pearson Education, New Delhi
4. Bennett, Roger, International Business, Pearson Education, New Delhi
Reference Links:
1. [Link]
si=ZAwfdg85g1XPSwye
2. [Link]
si=mjcDhLM_a20pfZSo
3. [Link]
si=Q9F6NB6qOMDPxPxw
4. [Link]
si=hQQmWuNFMIX42xRH
INSTITUTE
VISION
MISSION
VISION
“MERI aims to be an outstanding institute in India through academic excellence in the field of
technology and management to fulfill the need of the industry and serve the society.”
● To provide healthy environment to our students as well as faculty members.
● To achieve excellence in technical education.
To promote holistic development of students through interaction with alumni, academia, Industry
and expert lectures.
MISSION
● To attract nurture and retain the best faculty and technical manpower.
● To promote research and development Initiatives.
● To contribute to the society by inculcating professional ethics in the students.
DEPARTMENT
VISION
MISSION
Vision
The Department of Management endeavours to develop high quality, decision-making competent
and socially responsible professionals.
Mission
M1. To have adequate mechanisms for improving the understanding and implementation of
decisions concepts by acquiring practical knowledge.
M2. To develop skill manpower by organizing workshops, expert lectures and industrial visits on
regular basis.
M3. To impart quality teaching-learning experience with state of the case study.
M4. To prepare the students to meet the global needs of Industry and Society by inculcating
professional ethics.
PEOs,POs,
PSOs
PROGRAM OUTCOMES
PO1: Critical Thinking Skills: Students are able to define, analyze, and devise solutions for
structured and unstructured business problems and issues using cohesive and logical reasoning
patterns for evaluating information, materials, and data.
PO2: Communication Skills: Students are able to conceptualize a complex issue into a coherent
written statement and oral presentation.
PO3: Technology Skills: Students are competent in the uses of technology in modern
organizational operations.
PO4: Entrepreneurship and Innovation: Students can demonstrate the fundamentals of creating
and managing innovation, new business development, and high-growth potential entities.
PO5: Business Knowledge: Students can demonstrate technical competence in domestic and
global business through the study of major disciplines within the fields of business.
PO6: Ethics: Apply ethical principles and commit to professional ethics and responsibilities and
norms of the Management practice.
PO7: Environment and sustainability: Students can understand the impact of the professional
solutions in societal and environmental contexts, and demonstrate the knowledge of, and need
for sustainable development.
PO8: Individual and team work: Students can function effectively as an individual, and as a
member or leader in diverse teams, and in multidisciplinary settings.
PO9: Project management and finance: Demonstrate knowledge and understanding of the
management principles and apply these to one’s own work, as a member and leader in a team, to
manage projects and in multidisciplinary environments.
PO10: Life-long learning: Recognize the need for, and have the preparation and ability to engage
in independent and life-long learning in the broadest context of technological change.
PO11: Intergrated Knowledge: To remember the conceptual knowledge with an integrated
approach to various functions of management.
PO12: Leadership development: To develop leadership and communication skills to become
successful business leaders and managers.
PEO (PROGRAMME EDUCATIONAL OBJECTIVES)
The student will be able to:
To develop students professionally to handle business issues.
To develop students to be a better team worker
To bridge the gap between theoretical and practical knowledge of the students by adopting
innovative teaching pedagogy.
To develop socially, ethically responsible business leaders.
To sharpen soft and hard skills among the students.
To promote entrepreneurial skills among students.
(PROGRAM SPECIFIC OUTCOMES)
The Student will be able to:
PSO1: Acquiring Conceptual Clarity of Various Functional Areas
PSO2: Ability to analyze various functional issues affecting the organization
LESSON PLAN
TUTORIALS
SHEETS
Session: 2024-25
Tutorial Execution Plan
Department of Management SUBJECT TEACHER : Ms. SUBJECT :
Ankita Garg Foundation of International
Business
Course : BBA Branch : Management SEMESTER : 6th
Tutorial Unit Batches G1 G2 G3
No.
Topics to be Covered Dates Dates Dates
(Predefined) Planned Engaged Planned Engaged Planned Engaged
1 1 Types of
international
business; basic
structure of
international
business
environment;
2 1 risk in international
business; motives
for international
business; barriers to
international
business;
3 2 global trading and
financial
system – an
overview, Foreign
market entry
modes;
4 2 factors of country
evaluation and
selection;
decisions
concerning foreign
direct and portfolio
investment;
5 2 control methods
in international
business, Basic
foreign
manufacturing and
sourcing decisions;
6 3 product and
branding
decisions for
foreign markets;
approaches to
international
pricing;
7 3 foreign
channel and
logistical decisions,
Accounting
differences across
countries;
8 3 cross cultural
challenges in
international
business;
9 4 international
staffing and
compensation
decisions;
10 4 basic techniques of
risk management in
international
business.
Session: 2024-25
Tutorial Execution Sheet
Tutorial No: Topic: Group:
Department of Management SUBJECT TEACHER :Ms. SUBJECT : Foundation of
Ankita International Business
Course : BBA Branch : Management SEMESTER: 6th
[Link] Problems of Students Solution by teacher
(In Class)
ASSIGNMENT
ASSIGNMENT -1
Topics Covered: Types of international business; basic structure of international business
environment; risk in international business; motives for international business; barriers to
international business; global trading and financial system – an overview.
Date of issue: ………………… Date of Submission: …………………
1. Define international business and explain its various types with examples.
2. Discuss the basic structure of the international business environment and
its key components.
3. Identify and explain the types of risks involved in international business.
How can these risks be mitigated?
4. What are the motives for engaging in international business? Discuss with
relevant examples.
5. Analyze the major barriers to international business and suggest
strategies to overcome them.
ASSIGNMENT -2
Topics Covered: Foreign market entry modes; factors of country evaluation and
selection; decisions concerning foreign direct and portfolio investment;
control methods in international business.
Date of issue: ………………… Date of Submission: …………………
1. Compare and contrast various foreign market entry modes, highlighting their
advantages and disadvantages.
2. Explain the key factors that should be considered when evaluating and selecting a
foreign market.
3. Discuss the differences between foreign direct investment (FDI) and portfolio
investment, and their respective roles in international business.
4. Evaluate the decision-making process for foreign direct investment with real-world
examples.
5. What are the different methods of control in international business? Explain their
importance in managing overseas operations.
ASSIGNMENT -3
Topics Covered: Basic foreign manufacturing and sourcing decisions; product and
branding decisions for foreign markets; approaches to international pricing; foreign
channel and logistical decisions.
Date of issue: ………………… Date of Submission: …………………
1. Discuss the key considerations in foreign manufacturing and sourcing decisions.
Provide examples of successful strategies.
2. Explain the role of product adaptation and standardization in international branding
decisions.
3. Analyze different approaches to international pricing and their suitability in various
market conditions.
4. What are the challenges in designing foreign distribution channels? Suggest solutions
to address them.
5. Discuss the logistics decisions involved in managing international supply chains
effectively.
ASSIGNMENT -4
Topics Covered: Accounting differences across countries; cross cultural challenges in
international business; international staffing and compensation decisions; basic techniques
of risk management in international business.
Date of issue: ………………… Date of Submission: …………………
1. Describe the accounting differences across countries and their implications for
international business operations.
2. Discuss the challenges of cross-cultural communication in international business.
Provide examples of how companies can address these challenges.
3. What are the key considerations in international staffing and compensation decisions?
Explain with examples.
4. Describe the basic techniques of risk management in international business and their
relevance in a globalized economy.
5. Analyze how cultural differences influence decision-making in multinational
corporations.
ASSIGNMENTS
RECORD
LIST OF STUDENTS
Serial No. NAME ASSIGNMENT
1 2 3 4
22CET0013 Nandini Pundir
22CET0047 Diksha Harjai
22CET0091 Dhruv
22CET0097 Priyanshu KHATTI
22CET0106 Muskan
22CET0108 Amen Manish Austin
22CET0131 P Gopika Manoj
22CET0138 Parvez
22CET0147 Vaibhav
22CET0168 Dheeraj Dalal
22CET0192 Yuvraj Ranjan
22CET0199 Himanshika Singh
22CET0210 Neha
22CET0214 Himanshu Sharma
22CET0218 Rachna Sharma
22CET0219 UJJWAL
22CET0222 AKHLESH Kumar
22CET0224 Sumit Kashyap
22CET0232 Ashvin Tyagi
22CET0243 Komal
22CET0244 Ayush Khandelwal
22CET0253 Sanjana Kumari
22CET0257 Deepak Kumar
22CET0266 Manal Gupta
22CET0267 Karan Bhasker
22CET0277 Simran Chaudhary
22CET0287 Bhavya
22CET0289 Vaibhav Jha
22CET0294 priya arora
22CET0317 Harshit Sharma
22CET0320 Harsh Kumar
22CET0329 Muskan Srivastav
22CET0344 Chhavi Ravi
22CET0345 Lalit Kumar
22CET0353 Ayush Kumar
22CET0355 Ishu
22CET0358 Yash Sharma
22CET0360 Naveen
22CET0362 Chirag Kumar Yadav
22CET0381 Adarsh Barwa
22CET0382 Shyam Bihari Singh
22CET0383 Nikhil RAO .
22CET0384 Bhawna Bindal
22CET0385 Khwaish Bansal
22CET0386 Kajal GUPTA .
22CET0393 Ayush Singh Rawat
22CET0404 Dhruv Aggarwal
22CET0405 Yashika Singh
22CET0409 Aditya Kumar Jha
22CET0419 Yash Gupta
22CET0420 Prabhat Kumar Singh
22CET0428 Lakshay
22CET0442 Rakshand Chhikara
22CET0451 Mamta Kumari
22CET0456 Vaibhav Singh Bisht
22CET0457 Aakash
22CET0463 Mohit Gupta
22CET0464 Rachit Bansal
22CET0465 Khushboo
22CET0467 Simran
22CET0469 SHEIKH MANTASHA
22CET0470 Karan Chopra
22CET0473 Sahil Sharma
22CET0475 AMAN
22CET0477 Md Ameer Sohiel Ansari
22CET0489 Nikhil Chaturvedi
22CET0490 Bhumika Rana
22CET0492 Vaishnavi
22CET0497 Om Prakash Jha
22CET0504 Kajal Singh
22CET0505 Rinku
22CET0506 Aman Mishra
22CET0508 Parth Gupta
22CET0513 Khushi
22CET0514 Simran Yadav
22CET0516 Isha Sharma
22CET0517 Shivam Choudhary
22CET0520 Jatin Takkar
22CET0530 Vaishnavi Goyal
22CET0547 Parth Ahuja
22CET0558 Jyoti Jha
22CET0559 Muskan Parveen
22CET0561 Vikas
22CET0571 Sakshi
CHHAVI
KRISH SHARMA
SHUBHAM KUMAR
AKASH KUMAR MISHRA
AMAN MALVIYA
CHINMAY PRAJAPATI
GIRJESHWAR MISHRA
GUNGUN CHAUDHARY
HARPHOOL
HARSH YADAV
JATIN KHATRI
KHWAISH TANWAR
KOMAL PAL
KRITIKA CHHABRA
MAYURI YADAV
MEGHA TIWARI
PAWAN KUMAR
PIYUSH RAI
PRASHANT JAISWAL
RAHUL MAURYA
RITIK GUPTA
SAKSHI
SHIVAM YADAV
SNEHA KUMARI
VINAYAK THAKUR
AHMAD SAAD GHAZALI
ANSH
GAURAV SEHRAWAT
GAUTAM SINGH
MD. FATAHYAB ALAM
NAINCY
SAHIL
SURAJ
TARUN SINGH RAWAT
VIPIN JHA
YASH SHUKLA
SESSIONAL
EXAM
Roll No………………….
DEPARTMENT OF MANAGEMENT
MERI COLLEGE OF ENGINEERING AND TECHNOLOGY
SESSIONAL EXAM-I (March-2025)
BBA 6th Semester
Foundation of International Business
(BBAN-603)
RB
Q. Question T
C Mar
No. O ks
Lev
s
el
Define international business and explain with examples. Discuss the
1.(a) basic structure of the international business environment and its key 1 1 1.5
components.
Analyze the major barriers to international business and suggest
1.(b) strategies to overcome them. 1 1 1.5
Identify and explain the types of risks involved in international
1.(c) business. How can these risks be mitigated? 1 1 2.0
Compare and contrast various foreign market entry modes,
2.(a) highlighting their advantages and disadvantages. 2 1 2.5
Discuss the differences between foreign direct investment (FDI) and
2.(b) portfolio investment, and their respective roles in international 2 1 2.5
business.
What are the different methods of control in international business?
3 Explain their importance in managing overseas operations. 2 2 5
.
Provide an overview of the global trading and financial system,
4 focusing on its significance in international business. 2 2 5
.
COURSE Students will be able to LEVELS
OUTCOMES
CO1 Define the basic concept of business in International Market. L1
C02 Understand different types of barriers in International Business and L2
how to overcome them
C03 Apply the types of international Business through modes of entry in L3
Country Selection and Evaluation
CO4 Evaluate the basic role of different International Organisations in free L4
trade and apply them in real time applications.
SESSIONAL
RECORD
LIST OF STUDENTS
Serial No. NAME ASSIGNMENT
1 2 3 4
22CET0013 Nandini Pundir
22CET0047 Diksha Harjai
22CET0091 Dhruv
22CET0097 Priyanshu KHATTI
22CET0106 Muskan
22CET0108 Amen Manish Austin
22CET0131 P Gopika Manoj
22CET0138 Parvez
22CET0147 Vaibhav
22CET0168 Dheeraj Dalal
22CET0192 Yuvraj Ranjan
22CET0199 Himanshika Singh
22CET0210 Neha
22CET0214 Himanshu Sharma
22CET0218 Rachna Sharma
22CET0219 UJJWAL
22CET0222 AKHLESH Kumar
22CET0224 Sumit Kashyap
22CET0232 Ashvin Tyagi
22CET0243 Komal
22CET0244 Ayush Khandelwal
22CET0253 Sanjana Kumari
22CET0257 Deepak Kumar
22CET0266 Manal Gupta
22CET0267 Karan Bhasker
22CET0277 Simran Chaudhary
22CET0287 Bhavya
22CET0289 Vaibhav Jha
22CET0294 priya arora
22CET0317 Harshit Sharma
22CET0320 Harsh Kumar
22CET0329 Muskan Srivastav
22CET0344 Chhavi Ravi
22CET0345 Lalit Kumar
22CET0353 Ayush Kumar
22CET0355 Ishu
22CET0358 Yash Sharma
22CET0360 Naveen
22CET0362 Chirag Kumar Yadav
22CET0381 Adarsh Barwa
22CET0382 Shyam Bihari Singh
22CET0383 Nikhil RAO .
22CET0384 Bhawna Bindal
22CET0385 Khwaish Bansal
22CET0386 Kajal GUPTA .
22CET0393 Ayush Singh Rawat
22CET0404 Dhruv Aggarwal
22CET0405 Yashika Singh
22CET0409 Aditya Kumar Jha
22CET0419 Yash Gupta
22CET0420 Prabhat Kumar Singh
22CET0428 Lakshay
22CET0442 Rakshand Chhikara
22CET0451 Mamta Kumari
22CET0456 Vaibhav Singh Bisht
22CET0457 Aakash
22CET0463 Mohit Gupta
22CET0464 Rachit Bansal
22CET0465 Khushboo
22CET0467 Simran
22CET0469 SHEIKH MANTASHA
22CET0470 Karan Chopra
22CET0473 Sahil Sharma
22CET0475 AMAN
22CET0477 Md Ameer Sohiel Ansari
22CET0489 Nikhil Chaturvedi
22CET0490 Bhumika Rana
22CET0492 Vaishnavi
22CET0497 Om Prakash Jha
22CET0504 Kajal Singh
22CET0505 Rinku
22CET0506 Aman Mishra
22CET0508 Parth Gupta
22CET0513 Khushi
22CET0514 Simran Yadav
22CET0516 Isha Sharma
22CET0517 Shivam Choudhary
22CET0520 Jatin Takkar
22CET0530 Vaishnavi Goyal
22CET0547 Parth Ahuja
22CET0558 Jyoti Jha
22CET0559 Muskan Parveen
22CET0561 Vikas
22CET0571 Sakshi
CHHAVI
KRISH SHARMA
SHUBHAM KUMAR
AKASH KUMAR MISHRA
AMAN MALVIYA
CHINMAY PRAJAPATI
GIRJESHWAR MISHRA
GUNGUN CHAUDHARY
HARPHOOL
HARSH YADAV
JATIN KHATRI
KHWAISH TANWAR
KOMAL PAL
KRITIKA CHHABRA
MAYURI YADAV
MEGHA TIWARI
PAWAN KUMAR
PIYUSH RAI
PRASHANT JAISWAL
RAHUL MAURYA
RITIK GUPTA
SAKSHI
SHIVAM YADAV
SNEHA KUMARI
VINAYAK THAKUR
AHMAD SAAD GHAZALI
ANSH
GAURAV SEHRAWAT
GAUTAM SINGH
MD. FATAHYAB ALAM
NAINCY
SAHIL
SURAJ
TARUN SINGH RAWAT
VIPIN JHA
YASH SHUKLA
QUESTION
BANK
Question Bank
UNIT-I: Introduction to International Business
1. Which of the following is NOT a type of international business?
a) Exporting
b) Importing
c) Domestic trading
d) Foreign direct investment
Answer: c) Domestic trading
2. Which of the following factors is a part of the international business environment?
a) Political factors
b) Cultural factors
c) Economic factors
d) All of the above
Answer: d) All of the above
3. What is a primary risk associated with international business?
a) Cultural uniformity
b) Exchange rate fluctuations
c) Stable government policies
d) Local market dominance
Answer: b) Exchange rate fluctuations
4. Which is a common motive for engaging in international business?
a) Avoiding competition
b) Market expansion
c) Declining profitability
d) Increasing domestic supply
Answer: b) Market expansion
5. Which of the following is a barrier to international business?
a) Free trade agreements
b) High tariffs
c) Common currencies
d) Globalization
Answer: b) High tariffs
6. What is the role of the global trading and financial system?
a) Facilitating regional disputes
b) Promoting smooth international trade
c) Increasing financial instability
d) Discouraging globalization
Answer: b) Promoting smooth international trade
UNIT-II: Foreign Market Entry Modes
7. Which of the following is NOT a foreign market entry mode?
a) Licensing
b) Franchising
c) Portfolio investment
d) Exporting
Answer: c) Portfolio investment
8. What is a critical factor for evaluating and selecting a foreign market?
a) Proximity to home country
b) Political stability
c) Similar weather conditions
d) Number of local businesses
Answer: b) Political stability
9. What is the difference between foreign direct investment (FDI) and portfolio
investment?
a) FDI focuses on physical assets, portfolio focuses on financial assets
b) FDI involves short-term investments, portfolio involves long-term
c) FDI is risk-free, portfolio carries high risk
d) FDI only includes partnerships, portfolio includes sole ownership
Answer: a) FDI focuses on physical assets, portfolio focuses on financial assets
10. Which method is commonly used to control operations in international business?
a) Joint ventures
b) Licensing agreements
c) Strategic alliances
d) All of the above
Answer: d) All of the above
UNIT-III: International Manufacturing and Marketing
11. What is an essential factor in foreign manufacturing decisions?
a) Product obsolescence
b) Cost of production
c) Domestic competition
d) Import duties
Answer: b) Cost of production
12. Which approach is suitable for international pricing?
a) Standard pricing
b) Market-based pricing
c) Cost-plus pricing
d) All of the above
Answer: d) All of the above
13. What is the key to successful foreign branding decisions?
a) Ignoring cultural differences
b) Brand standardization
c) Adaptation to local markets
d) Avoiding translation
Answer: c) Adaptation to local markets
14. Which of the following is NOT a logistical decision in international business?
a) Transportation mode
b) Exchange rate monitoring
c) Warehouse location
d) Inventory management
Answer: b) Exchange rate monitoring
UNIT-IV: Cross-Cultural and Risk Management Challenges
15. What is a primary reason for accounting differences across countries?
a) Similar legal systems
b) Uniform tax structures
c) Cultural variations
d) Global financial standards
Answer: c) Cultural variations
16. Which is a common cross-cultural challenge in international business?
a) Uniform language
b) Currency exchange
c) Communication barriers
d) Similar ethical norms
Answer: c) Communication barriers
17. What is a key component of international staffing decisions?
a) Reducing salaries
b) Matching employees’ cultural fit
c) Ignoring local labor laws
d) Recruiting only from the home country
Answer: b) Matching employees’ cultural fit
18. Which of the following compensation decisions is unique to international business?
a) Adjusting for currency exchange rates
b) Offering retirement plans
c) Providing health insurance
d) Maintaining equal pay
Answer: a) Adjusting for currency exchange rates
19. What is a basic technique of risk management in international business?
a) Ignoring risks
b) Currency hedging
c) Localized staffing
d) Legal compliance
Answer: b) Currency hedging
20. Why is cross-cultural training important in international business?
a) To impose home country culture
b) To minimize misunderstandings
c) To lower production costs
d) To simplify decision-making
Answer: b) To minimize misunderstandings
QUESTION BANK
UNIT-I: Introduction to International Business
1. Explain the different types of international business with suitable examples.
2. Describe the basic structure of the international business environment and discuss its components.
3. Discuss the major risks involved in international business and strategies to mitigate them.
4. Explain the various motives for businesses to engage in international trade and investment.
5. What are the major barriers to international business? Discuss how they impact global trade.
6. Provide an overview of the global trading and financial system and its role in international
business.
UNIT-II: Foreign Market Entry and Investment Decisions
1. Discuss the various foreign market entry modes and their advantages and disadvantages.
2. Explain the factors that influence the evaluation and selection of a foreign market for business
expansion.
3. Differentiate between foreign direct investment (FDI) and portfolio investment, and discuss their
significance in international business.
4. Discuss the methods of control used in managing international business operations.
5. What are the key considerations when deciding on foreign investments? Provide examples to
support your answer.
UNIT-III: Manufacturing, Marketing, and Logistics
1. What factors should be considered when making foreign manufacturing and sourcing decisions?
2. Discuss the challenges and strategies involved in product and branding decisions for foreign
markets.
3. Explain the different approaches to international pricing and discuss their relevance in global
markets.
4. Describe the key considerations in foreign channel decisions and the role of logistics in
international business.
5. How do international logistics and supply chain management contribute to the success of global
businesses?
UNIT-IV: Cross-Cultural and Risk Management Challenges
1. Explain the accounting differences across countries and their impact on international business
operations.
2. Discuss the major cross-cultural challenges faced by multinational companies and strategies to
address them.
3. What are the key factors to consider in international staffing and compensation decisions?
4. Explain the basic techniques of risk management in international business and their importance.
5. How does cross-cultural communication influence international business success? Provide
examples.