DOT COM SECRETS

Hello! I just finished reading DotCom Secrets yesterday, it wasn't easy because it's in English and that's why I...
I'm bringing a review or summary of the book in Spanish, and it also helps me to clarify all of this.
concepts that the book explains.

One of the main foundations that the book uses is what Tony Robbins mentioned: "If you want to have
success, look for someone who has achieved the results you want and copy what they do and
you will get the same results." This phrase fits very well for those who want to create a product.
novel perhaps in an unknown market.

If there is someone in this world who can be considered a total expert in business-related matters
online is Russell Brunson.

He can definitely explain what works and what doesn't in online product sales. Russell is the author.
from the book called DotCom Secrets: The Underground Playbook For Growing Your Company Online.

What is in the book?

The book is divided into five clearly defined sections that guide you through the process step by step.

Section one: Scales and Funnels

Value Scales: Value scales are a means to describe your price catalog, but in
visual terms. Basically, a value scale is a visual map of all the products and services that
your business is available. Each step of the ladder is a higher price point with products and
additional services.

Think about your ideal client. You want them to buy your most expensive product, right? The chances of them doing so
They are somewhat limited from the first day, as until that moment users do not know their company.
their services.

This is where a scale of values comes into play. You can start selling them a less expensive product.
Expensive, the main point here is to get the user to enter their credit card information.

As they understand the value it brings, they will try to get their customers to climb the ladder to make purchases.
more expensive products, but also more loaded with value.

Funnels are something different: Here, people start at the wide end (opening) of the
funnel and gradually move down as they progress through the sales process. The goal is
move users through the funnel quickly and, as they convert, go back to the top
to get more!

However, funnels do not work without an understanding of your potential customers. Without knowing what
your customers want, you simply won’t succeed with a sales funnel.

In addition to stairs and funnels, Russell also talks about one of the most important parts 'the
traffic.

Explain the differences between controlled and uncontrolled traffic, and get more details about the traffic.
that possesses.

Section Two: Your Communication Funnel

While the previous chapter dealt with funnels, this one explains more details about its funnel of
communication. Russell talks about how to create an attractive character for potential clients
in a way that we can establish a closer communication with them.
The attractive character is someone who had the same problems as their target consumer. By demonstrating
how the proposed strategies are successful for them, helping consumers relate to their
their own problems that they try to solve with your products or services.

I used to weigh 120 kilos, but after applying this training method, I have managed to lose 40 kilos.
and feel better about myself

Russell also describes how to write appropriate emails to send to your clients after
who have registered on your email list. It even gives you scripts! At the end of the chapter, it gives you
on "Seinfeld's daily sequence" for emails.

Section Three: Funnelology

Just when you think you've learned everything you need about funnels, Russell gives you even more.
the third section of the book deals with funnels. Russell talks about how to create them, how to manage them,
how to use them in the best possible way so that I can see the best results.

Perhaps the most interesting thing is how Russell goes into detail about the building blocks of a
funnel, including the best way to use them and where they should be placed for maximum impact.

Section Four: Funnels and Scripts

While I might have thought that I had learned everything I needed about sales funnels, funnels
of email, communication funnels and just funnels in general, Russell goes further once
more. This time, however, it's about how to make those funnels work through the use of scripts.

For example, in the sub-section about webinars, Russell guides you through the different email scripts.
electronic tools you need to make your webinars successful. It also discusses the different types of
funnels, such as the front funnel, the middle funnel, and the value ladder funnel, and the subsequent funnels.

Section Five: ClickFunnels

In the last section, Russell shows you the power of ClickFunnels. As mentioned before, it is the
software to create the types of sales funnels that Russell has taught in the book.

Conclusion

Well, to conclude, I leave you with my final conclusion, I don't want to go on too long but something tells me inside
It won't be easy, ha! Initially, for those who already know my blog, you know that I have been doing this for years.
Within digital marketing, and throughout these years, I have always been looking for role models to learn from.
always more and more about this world.

I have had the opportunity to sign up for the program of one of the best marketers in the world, 'Neil Patel.'
however, I must say that it did not fully capture my attention. In the case of Russell Brunson
I really achieved it and I can even say that I'm a fan, I've not only bought DotCom Secrets (book that
I recommend it) but I am also a current user of Clickfunnels and I have also signed up for One Funnel.
Away Challenge, I believe that what happened to me is what you have achieved with thousands of people.

I definitely started this article with a quote from Tony Robbins, and that is why I will continue.
on this path, because I believe I have found a reference that can provide me with a lot of value and
knowledge... I am going to start reading Expert Secrets soon and I will surely also do a review on it
Spanish for you.
 PERFECT PRODUCT

And what? --- Why?

Benefits, features, and above all, the results.

I am a trainer, and what, who trains moms, and what, who have just given birth
baby, and what, because they go through times when they don't feel comfortable, and that,
so that he can improve his self-esteem. Ahh.
 SUMMARY OF LPE

Bait: free

Front: book 10 dollars

Middle: course 100 dollars

Back: 1000 dollars coaching consulting

Subscription, but it doesn't have to be infinite, it can be for 2 years, or for a limited time for a fixed price.
which pays once. Dentist who charged 200 (instead of 300) for 2 years of dental maintenance. When
you sell him more again.

Publish a report on something so that people know they are making a mistake and can remedy the situation.
with your service.

Perfect funnel

Who are your ideal clients?

2. Where are they, where do you find them. (what social networks do they use)
3. What kind of bait could attract that person?
4. What result do you want to deliver to them.

We sell solutions

Point A is the problem, point B is the result, my product is the solution.

Value ladder

Perceived value higher = higher price

Diets: book 10 dollars, course 100 dollars, personalized service, through whatsapp diets, recipes, all for
500 dollars

Tailor: free consultation to determine sizes, structure, etc. Offer for two or three suits plus gifts.
Subscription: every 3 months a new suit, in a year 800 but you give a discount to 500 and sell more things.

When the system is already set up, one has to worry about advertising and communication with the
clients. How?

3 strategies:

Communication:

Define communications, not so much the what, but the HOW.

Define the attractive character. It is the one who will communicate with the clients.

1. Good elements, good pieces - Stories - imperfect person - Person who polarizes
 2. clear identity: Leader – adventurer – reporter – hero against their will.
3. Stories to share: the most common, Loss and Redemption. Us against them. Before and the
after. The incredible discovery. The secret. Testimonies from other people who have succeeded.
results with me.

Soap opera. To attract interest.

5 emails, over 5 consecutive days

Prepare the stage and tell them that something big is about to arrive.
Create a situation that has high dramatic content.
3 epiphany, I have found the answer.
4 hidden benefits.
We define the urgency and make the call to action. Reasons for you to buy now,
urgent limited offer.

Seinfeld diary: daily Seinfeld

After the customer has gone through the soap opera sequence, this comes next.

If they don't buy from you, you will keep sending emails, 90% entertainment 10% offers.

Emulate a friendship. Maintaining communication. Soft sales.

Traffic: Channeling people to the web platform

Analyze the competition, [Link], analyze the landing pages. And everything it does.
competition

1. Demographic, characteristics of the people.

2. The offer we will make, upsell downsell, gifts, etc.
3. Landing page, does it work? Does it invite conversion?
4. Traffic source.
5. Copyright, video, photo text?

When I already know that, I can launch the strategy.

Controlled traffic WITHOUT investment 10 receive x

Uncontrolled SEO
Traffic that we have. Something that we already know (email or something else)

Once we have the people on the page, we have 7 phases:

Phase 1, take the temperature of the traffic: hot (they already know us), warm (some information, but we do not
they know well) or cold (no idea who you are or what you do)

Phase 2 pre-frame our sales funnel. The first door will be for hot traffic, another different one.
for the tempering and such. Maybe they go to the same place. But the idea is to make it more focused.
communication.

Phase 3 rate our subscribers. See if they are able to leave us the email for the bait (qualified)
Phase 4 qualified buyers are those who are willing to pay something for something.

Phase 5 identifies your hyperactive buyers. Those who are desperate for results.

Phase 6 to age the relationship, elevate them in your relationship with them, continue to give value. They have to
to realize the value you give them. To give them a lot of value, let's say

Phase 7 change the sales environment, web vs phone, live event, change of environment.

Producto:

Create the product ladder.

Who is your target market, what are their problems?

Where do they meet, where are they, do they like a certain group of something?

What bait would interest you?

Bait:

Free plus shipping. This is good because the customer pays something, you see the interest, you come out even.

Order box: pdf and they send you to the payment page, where they offer you some discount or something else. You generate a
free order, but you give him the option to end up paying.

Front end:

Two free steps plus shipping: the same as the free plus shipping but the data request is on two pages.
one asking for the email and the other for the payment details, if you don't buy, I have the email to reactivate the purchase.

Self-assessment: it works for low-priced products. That people buy the product, but that it serves its purpose.
to pay the advertising costs for example. The idea is to move them up the funnel.

Subscription programs:

Middle funnel:

Perfect webinar: automated online class. Free

Intro
Content
Closing and sales pitch (product destaking): offer the products, with discounts, plus 6 or 7
gifts.

Invisible webinar: 3 or 4 hours.

Product launches: presentation of a product in 4 parts. Watch video 1 to be wowed.

problemas se pueden resolver con tu producto, y después el 2 transformacion informar de como lo pueden
achieve. 3 visualization, and so on. In the 4th video, you reveal the PS price, benefits, and deadline.
Back end:

High ticket: cars, are closed with a 3-step information request to filter people:

Give them a case study to analyze, testimonials, and teach them about the types of packages.
available.
2. Request: customers must provide you with detailed information about what they need or the problem.
(NEIL PATEL) business details, etc
3. Give them a task, to provide more details, in order to decide whom to call.