PROJECT NAME

Presented by:
P PP P P PP

MARY LUZ PRIETO MEDINA

Admon. Companies

SECRETARY OF WOMEN, CHILDREN AND FAMILY

GENDER EQUALITY PROGRAM
Sogamoso
2014
 1. OBJECTIVES

1.1 GENERAL OBJECTIVE

Offer quality products at competitive prices that satisfy
fully meet the needs of our clients

1.2 SPECIFIC OBJECTIVES

Innovate our inventory according to changing conditions of
market offering tailored solutions at the precise moment when it
require

Participate in fairs, exhibitions, or other similar events that allow

to get closer to the exact place where our clients are located
potentials

Consolidate artisanal activity as a generator of jobs and greater opportunities

incomes increasing their participation in the national economy

2. JUSTIFICATION

In 1973, Law 23 was issued with the purpose of preventing and controlling the
environmental pollution and seeking improvement, conservation and
restoration of renewable natural resources, to defend health and
well-being of all inhabitants of the national territory
For the above reasons, it is necessary to create a microenterprise that
contribute and provide solutions to this type of problems, taking advantage of materials
recyclable materials such as newspaper, to create different products like: baskets,
napkin holders, among others, possessing valuable skills and motivation from
those of us who work on each product.

3. INNOVATIVE COMPONENT

Our innovative component for the market is to reuse newspaper.

What is a material that we use daily and that contributes to improvement with it?
environment. Something that is very useful is the paper recycling process,
This helps to be reoccupied or employed in other things, thus recovering.
and can be transformed into new products.

4. SECTOR ANALYSIS

Through direct observation, we can determine that in the city of

In Sogamoso, there is no marketing of products made from paper.
recyclable newspaper; this will make our product new and innovative for the
inhabitants of the city of Sogamoso.

5. MARKET STUDY

5.1 DESCRIPTION AND CHARACTERIZATION OF THE PRODUCT

TYPE OF PRODUCT: our product is tangible because it is physical,

palpable, durable, it is in turn a consumer product as it is aimed at
to the market of consumers, buyers, or users, as individuals or
family groups to meet their consumption needs.

PRODUCT CHARACTERISTICS

PHYSICAL: this product has different shapes, sizes, colors, weight, etc.
they make them more attractive for the uses or decoration of our homes
clients.

TECHNIQUES: it is made with recycled material, meaning that these have already had a
lifespan and was reused for another product, are of excellent quality and
good capacity.

USES OF THE GOOD OR SERVICE: our product is made with the

purpose of raising community awareness about environmental conservation
environment; we will achieve this if we promote products made with
recyclable material.

5.2 DESCRIPTION OF THE USER OR CONSUMER: this product is aimed at

men and women of any age, educational level, and lifestyles, to
 quienes les sea posible adquirir el producto y contribuir al cuidado y restauración
of renewable natural resources.

5.3 MARKET DELIMITATION:

TARGET MARKET: It has been determined that the area where it will be offered
our product will be in the city of Sogamoso, for men and women of
any economic level, who wish to use recyclable material in the
decoration of their homes.

DETERMINATION OF DEMAND: Depending on size, color, shape

for each craft; customers will be willing to buy an amount of
2 to 4 crafts per person.

DETERMINATION OF THE SUPPLY: in the city of Sogamoso not

we found no competition in our product, there are people who it
they are produced but not marketed.

5.4 MARKETING OF THE PRODUCT

DISTRIBUTION CHANNELS: for the marketing of our product

we will use the direct channel (manufacturer-consumer).

PACKAGING AND WRAPPING: this will be distributed individually or in the

amounts that the customer desires, in transparent plastic bags with
labels of the logo and corresponding slogan.

PROMOTION AND ADVERTISING: the promotions will depend on the

quantity acquired by the customer, for example, if they acquire more than 8 units
a unit will be gifted. And the advertising will be through flyers,
newspapers, cards, and word of mouth.
 6. ORGANIZATIONAL STUDY

7.1 IDENTIFICATION OF THE COMPANY

NOMBRE:CRAFS NUESTRA CREACION
SLOGAN:“RECICLAR NO ES TU OBLIGACIÓN ES TU RESPONSABILIDAD”
LOGO:

CRAFS

7.2 COMMERCIAL ACTIVITY: CRAFTS OUR CREATION has as

commercial activity the production and marketing of different products
made of recycled newspaper, giving it a new useful life.

7.3 STRATEGIC PLANNING:

MISSION: we are a microenterprise dedicated to manufacturing and
marketing of purely Colombian artisanal products such as:
napkin baskets, boxes made from recycled newspaper,
contributing to the image of the country and the development of the artisan sector,
offering the highest quality and variety

VISION: by 2017 to be a company producing handicrafts of

excellent quality, selling their products to stores and shopping centers at
national level, and export to various countries; with various presentations of
our products that allow us to penetrate and diversify our market.

VALORES:respeto, honestidad, tolerancia, responsabilidad, trabajo en

team.

POLICIES: care for and control environmental pollution

Seek the improvement and restoration of renewable natural resources
Innovate our product according to the market in the artisanal sector.

7. TECHNICAL STUDY
6.1 TAMAÑO:

FIXED TIME: we will attend to the number of people who wish to

acquire the product, we will work from Monday to Thursday for 5 hours a day.

CANTIDAD A PRODUCIR:produciremos 50 productos variados en los 4 días

we are going to work on the development of the product.

6.2 TECHNICAL DATA SHEET OF THE PRODUCT:

PRODUCT TECHNICAL DATA SHEET

ARTICLE: fruit bowls, chests and
napkin holders

CRAFS CHARACTERISTICS: articles for the

use and likewise decoration in the
homes made of paper
recyclable newspaper.
model: fruit sellers USAGE: they are generally very products
Safe boxes used in homes to store and
napkin holders organize different elements such as
fruits, napkins, and some others
articles, and also as decoration.
COLORES:variados PACKAGING AND PACKING:
individually in plastic bag
transparent, with logo labeling and
corresponding slogans

6.3 DEFINITION OF LOCATION:

Sogamoso
Local park La Villa

6.4 DESCRIPTION OF THE PROCESS:

IDENTIFICATION OF RAW MATERIALS

MATERIALS UNIT OF QUANTITY SUPPLIERS

MEASURE
Newspaper paper at 1 stores and homes
Spray paints jars 2 stationery
Glue bottle 1 stationery
Silicone unit 7 Stationery
Frost Bottles 5 Stationery
Skewers unit 4 home
Decorative ribbons Unit 10 stationery

DESCRIPTION OF THE PRODUCTION PROCESS

STEP STAGE DISTANCE TIME

1 Recycle the matter 7 kilometers 5 days
first
2 Check that it N. A 2 minutes
find in good
state
3 Cut the paper into 3. 2 meters 5 minutes
equal pieces
4 Make the little sticks with 1 meter 1 hour
the newspaper
5 Roll the sticks 1 meter 1 hour
like rings
6 Unstick from glue 3 meters 20 minutes

7 Wait for drying 4 meters 40 minutes

8 Inspect drying 1 meter 5 minutes

9 Put on the earrings with the 5 meters 1 hour

silicone
10 Transport to drying 5 meters 2 minutes

11 Decorate 3 meters 30 minutes

12 last inspection 1 meter 2 minutes

13 Storage 4 meters 30 minutes

Operation

Inspection

Storage

Transport

Delay
 DESCRIPTION OF MACHINERY AND EQUIPMENT

MACHINERY QUANTITY BRAND SPECIFICATION

tables 2 Rimax plastics
chairs 4 Rimax plastics
Silicone gun 2 n.a For pasting
scissors 2 n.a for paper cutting
brushes 2 n.a to paint

IDENTIFICATION OF HUMAN TALENT: our microenterprise is

made up of 4 members, all female, 3 will be in the part
operational and 1 in the sales section.

6.5 PHYSICAL WORKS AND DISTRIBUTION IN THE PLANT

WAREHOUSE AREA OF STORAGE

IENCE DRYING OF PRODUCT
MATERIAL
FIRST
AREA OF SALES
PAINTING AND

AREA OF
PROCESSES

8. COST STUDY

MICROENTERPRISE CRAFTS 'OUR CREATION'

COSTING FOR ONE MONTH FOR 200 PRODUCTS

RAW MATERIAL

Newspaper $14,000
Colbon $10,000
Silicone $3,500
Tempera $20,000
Frost $ 8,000
Pine skewers $ 500
Decorative ribbons $ 5,000
TOTAL: $ 61,000
LABOR

Operators and sales $ 1.860.000

Sales $ 620.000
TOTAL: $ 2.480.000

INDIRECT MANUFACTURING COSTS

Public services $100,000

Renting $200,000
Depreciation $ 14.166
TOTAL: $314.166

Costo total= MP+ MO+CIF $2,855,166

Unit cost = Total cost / Units produced $ 14.275
Contribution margin $ 20%
Selling price = CU / (1 - MC) $ 17.843
APPROX. $ 20.000

(CF) fixed cost = MO + CIF $ 2.794.166

(PVU) unit selling price $20,000
Total variable cost = MP $ 61.000
(CVU) unit variable cost $ 305

BREAK EVEN POINT

Q = CF / (PVU - CVU) 141
Q = CF / (1 - (CVU / PVU)) $ 2.837.437
9. SERVICE PORTFOLIO

DEFINITION: A service portfolio, therefore, is a document or a

presentation where a company details the characteristics of its commercial offer.
This type of portfolio can be directed to potential clients, possible partners.
commercials, suppliers.

IMPORTANCE: To design and develop marketing strategies for

products and services seeking customer loyalty and growth of the
entity.

CONCLUSIONES:

With this product, we contribute to the improvement and restoration of the environment.
environment as we give new life to recyclable materials.

We managed to make our clients aware of the different

designs and sizes of our handicrafts.

The development of the business plan turned out to be a very useful tool.
usefulness to continue our company.

What is primarily sought with this business plan was to identify and
to understand the feasibility for the creation of this crafts business.