Backus and Johnston Brewery Overview
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First deliverable: TA_1
Table of contents
Chapter 1.- Description of the company
1.1 Identification
Backus and Johnston Brewery is a Peruvian brewing company belonging to the
Grupo AB Inbev, the largest brewing corporation in the world.
the company's formation dates back to 1876, when the entrepreneurs
Americans Jacobo Backus and Howard Johnston founded the 'Sudamerican Factory'
of Ice in the Rímac” which became “Backus & Johnston Brewery Ltd”, 1879.
In the year 1922, Cristal Beer was created, which over time became its
famous product. The company was acquired in 1954 by a group of investors
Peruvians led by Ricardo Bentín Mujica, who moved the main office
from London to Lima. At this time, the company was renamed "Brewery"
Backus and Johnston S.A.6
In 1994, Backus and Johnston acquired a majority stake in the market.
Peruvian brewer, when it acquired more than 50% of the shares of its rival the
National Beer Company Inc. In 1996, four breweries, including
Backus and Johnston merged into a new company named "Union of
Peruvian breweries Backus and Johnston SAA. In 2000, the company expanded even
more when they acquired the 'Cerveza del Sur de Perú S.A.', owner of the
Cusqueña brand.
Since 2005, Backus and Johnston has been part of the multinational brewing group.
SABMiller, which was purchased in 2015 by the multinational Anheuser-Busch
InBev.
1.2 Location
We have 5 decentralized beer production plants located in Lima (Ate),
Arequipa, Cusco, Motupe and Pucallpa; in addition to a malt house and a water plant
mineral. But for our current work, we will only focus on the Lima plant (Ate).
Figure 1: 'Map of the
location of Backus
Fi
gu
ra
2:
"Photo of a real image of the Ate plant"
Location: Address Av. Nicolás Ayllón 3986. Ate Vitarte- Lima- Lima.
Number of workers: The number of workers in its various plants exceeds
8000 people.
1.3 Business Turnover
Union of Peruvian Breweries Backus and Johnson S.A.A. is dedicated to manufacturing and
sale of beers, soft drinks, and beverages (malted drinks and malts, alcoholic beverages, no
alcoholic beverages, waters, and soft drinks.
1.4 Plant layout distribution
1.5 Production lines
Beer brewing
1.6 Main products
Non-alcoholic beverages
The brands of products with the highest volume are as follows:
SAINT MATTHEW
Characteristics
The only pure spring water bottled at its source at 3,300
meters and filtered by nature itself. It contains magnesium, calcium, sodium and
potassium. In addition, there are two types of presentations: San Mateo water without
Gas and Water San Mateo with Gas.
BACKUS GUARANA
Characteristics
It is the original beverage made from the fruit of Guaraná that has a flavor
fruity, translucent orange color and unique and different aroma. It has
less gas and is enriched with vitamins B1 and B3. Additionally,
there are two types of presentations: Guaraná Backus Original and
Guaraná Backus Light
MALTIN POWER
Characteristics
It is a refreshing drink made from malt (natural ingredient)
enriched with vitamins and slightly carbonated.
Non-Alcoholic Drink / Contains no caffeine.
Alcoholic beverages
Core Brands:
Crystal.
Characteristics
Crafted with a classic process, Cerveza Cristal has the real taste of the
beer and a light golden color. Its fresh taste has just the right bitterness;
that lasts long enough to welcome the next drink.
In addition, there are three types of presentations: Glass bottle, Can of
aluminum beer barrel
2. Pilsen Callao
Characteristics
Pilsen Callao has the perfect balance of hops to maintain that flavor
simple, reliable and aromatic typical of a Pilsner beer. In addition,
There are three types of packaging: Glass bottle Aluminum can
Draft Beer Barrel
Premium Brands
Cusqueña
Characteristics
Its exquisite flavor and intense golden color are achieved due to a process
special elaboration with triple filtration. The flavor and aroma that the
they are distinguished by using 100% selected barley malt in
combination with the finest aromatic hops. The dedication with which
it is crafted, reflected in its perfectly shaped bottle and a label
inspired by the mysticism of Machu Picchu, one of the wonders of
world.
1.7 Market
Regarding the topic of segmentation, it can be said that the company 'Union de Cervecerías
Peruanas Backus and Johnston S.A.A. segments the sale of its products by age, since
It has two groups of large products: alcoholic and non-alcoholic beverages. For the first
in case the target consumers must be over 18 years old, unlike the second group
that can be consumed by any age. On the other hand, it presents the segmentation
psychographic as it limits its products to a series of attitudes, lifestyles and
personalities; such as Pilsen (friends), Cristal (Peruvian identity), Cusqueña
(Perfection), etc. Another of the segmentations it mentions is the crossover since
mix, for example, socioeconomic level with age, geographic with level of
income, customs, age, etc.
We finally concluded that our target market is middle-high level, people aged 25 to 45.
years.
1.8 Estrategias de gestión (misión, visión, valores)
1.8.1. Vision
We seek to be admired for the growth in the value of our market share
through our portfolio of brands. Additionally, to provide the highest return on investment to
its shareholder.
1.8.2 Mission
We are the leading company in the Peruvian beer market. We are part of a company
global present in almost all major beer markets, and we share the dream of
Uniting People for a Better World by offering high-quality products for fullness
customer satisfaction. Within our portfolio, we have multi-country brands and
local brands that are preferred by consumers and are present in more than
180,000 points of sale throughout the country. We practice a philosophy of
service, total quality, and excellence, to achieve high levels of competitiveness.
1.8.3. Values
Our people are our most enduring advantage.
Responsibility is clear and individual.
We work and win as a team
We understand and respect our clients and consumers
Productivity and diligence
Our reputation is indivisible
Second deliverable TA_2
Contents Index
Chapter 2.- Industrial Process
2.1 Description of the main products
2.2 Operational processes and the relationship with the warehouse
2.3 Relationship of important necessary material products
2.4 Position of warehouses and the logistics function
Chapter 3.- State of the warehouses
3.1 Classification and capacity of warehouses
3.2 Functions of warehouses
3.3 Material Classification
3.4 Valuation of inventories
3.5 Rotation and coverage of the warehouses
At this point, we will present the income statements of the company 'Union of
Peruvian Breweries Backus and Johnston S.A.A. early in the year 2018 and early in
year 2019.