Business Communication | July, 2024
> metacognition
- Thinking about thinking
> notice what you don't know
> look at a problem and understanding what you don't know
> how do you optimize this process?
1. Communication models
a. Action model
- Have a sender and a receiver
> you are broadcasting a message
b. Interactional model
- Have a sender and a receiver, but the receiver can provide feedback
> receiver asks questions and provide input as a form of feedback
c. Transactional model
- You are both a sender and a receiver
> e.g. i class you are receiving information, AND, you are frowning your face which send a
message that you do not understand
- Before sending a message you ENCODE the information
- The message then goes through a CHANNEL , e.g. you mouth
- The receiver then DECODES the information
2. Barnlund’s Model
a. Cues
- Environmental elements that affect encoding and decoding of messages
b. Context
- Conditions that surround and influence communication
c. Noise
- Disruptions to meaningful communication
> involves semantics : the meaning of words / the information needed to understand words
Interpersonal & Intercultural Communication Skills | Aug, 2024
- 19,20 aug personal literacy narrative due
> what is culture?
- Deals with a group of people of a significant size
> interpretations and beliefs, values and norms shared by a group of people
Visual Literacy | Aug, 2024
- Memory = visual ( has an emotional effect > because of memory, association etc)
> make sense of the world through patterns, images + maps
- Presentation & Cognitive memory = more time spent on visual than textual information
> why? - because of complexity of content + quality of visual structure
a. What is visual literacy?
- The ability to read, write and create visual images
> it is the ability to find meaning in imagery through simple identification and complex
interpretation
b. Visual forms in accounting
- Diagrams, charts, financial statements, client meetings etc
> font, text, logos, color, orientation etc
c. Different categories
1) 2D
> static : drawings, photos
> moving : video, GIFS
2) 3D
> static : statues, buildings
> moving : meeting, presenting, fashion
d. Three dimensions of viewing
1) Affective : the emotional reaction felt
> how does it make you feel?
> what does it remind you of?
> what is the personal relevance? Etc
2) Compositional : how it works
> what is centrally focused?
> what has been changed / altered?
> what lies beyond the frame?
3) Critical : context and ideology
> who created it?
> why was this created?
> who is the intended audience?
> what are the different ways it can be interpreted?
e. Captions : explains what an image contains
- Contains a label, title, source, table, figure etc
> captions give context