CHAPTER
ONE
• Managers and You in
the workplace
• Dr Haidy Ashour
• Lecturer of Marketing
• Cairo National
University
LO’S
1.1 Tell who managers are and where they work.
1.2 Explain why managers are important to organizations.
1.3 Describe the functions, roles, and skills of managers.
1.4 Describe the factors that are reshaping and redefining the manager’s job.
1.5 Explain the value of studying management.
1.6 Describe the benefits of the Employability Skills Matrix (ESM).
WHO IS A MANAGER?
• Manager: someone who coordinates and oversees the work of other people so that
organizational goals can be accomplished
LEVELS OF MANAGEMENT
CLASSIFYING MANAGERS
• First-Line Managers: manage the work of non-managerial employees
• Middle Managers: manage the work of first-line managers
• Top Managers: responsible for making organization-wide decisions and establishing plans and
goals that affect the entire organization
WHY DO MANAGERS WORK?
• Organization: a deliberate arrangement of people to accomplish some
specific purpose
CHARACTERISTICS
OF
ORGANISATIONS
WHY ARE MANAGERS IMPORTANT?
• Organizations need their managerial skills and abilities now more than ever
• Managers are critical to getting things done
• Managers do matter to organizations
MANAGERS
MAKE A
DIFFERENCE
WHAT DO MANAGERS DO?
• Management involves coordinating and overseeing the
work activities of others so that their activities are
completed efficiently and effectively.
EFFICIENCY AND EFFECTIVENESS
Efficiency: doing things right Effectiveness: doing the right
things
getting the most output from the least amount attaining organizational goals
of input
EFFICIENCY
AND
EFFECTIVENESS
IN
MANAGEMENT
Planning: Defining goals, establishing
MANAGEMENT strategies to achieve goals, and developing
plans to integrate and coordinate activities
FUNCTIONS
Organizing: Arranging and structuring
work to accomplish organizational goals
Leading: Working with and through
people to accomplish goals
Controlling: Monitoring, comparing, and
correcting work
FOUR
FUNCTIONS OF
MANAGEMENT
MINTZBERG’S
Roles: specific actions or
MANAGERIAL behaviors expected of and
ROLES AND A exhibited by a manager
CONTEMPORARY
MODEL OF Mintzberg identified 10 roles
MANAGING grouped around interpersonal
relationships, the transfer of
information, and decision
making
TYPES OF ROLES
• Interpersonal
– Figurehead, leader, liaison
• Informational
– Monitor, disseminator, spokesperson
• Decisional
– Entrepreneur, disturbance handler,
resource allocator, negotiator
MINTZBERG’S
MANAGERIAL
ROLES
MANAGEMENT SKILLS
• Technical skills
– Knowledge and proficiency in a specific field
• Human skills
– The ability to work well with other people
• Conceptual skills
– The ability to think and conceptualize about
abstract and complex situations concerning
the organization
SKILLS
NEEDED AT
DIFFERENT
MANAGERIAL
LEVELS
CHALLENGES
Focus on technology
FACING Focus on disruptive innovation
MANAGERS
TODAY AND INTO Focus on social media
THE FUTURE Focus on ethics
Focus on political uncertainty
Focus on the customer
FOCUS ON
TECHNOLOGY Managers must get employees
on board with new
technology
Managers must oversee the
social interactions and
challenges involved in using
collaborative technologies
FOCUS ON DISRUPTIVE
INNOVATION
• One of the most critical challenges facing managers
today is dealing with disruptive innovation
• Disruptive innovation involves new products,
processes, or services that radically change the
rules of the game
• One example is how the automobile destroyed the
horse-drawn buggy industry
FOCUS ON SOCIAL
MEDIA
• Social media: forms of electronic
communication through which users
create online communities to share
ideas, information, personal messages,
and other content
FOCUS ON ETHICS
• We commonly see unethical business practices in
the news
• Examples include pharmaceutical firms raising
drug prices by 500% or someone turning in fake
receipts for expenses
• Organizational survival depends on building trust
with customers, clients, suppliers, employees, and
other stakeholders
FOCUS ON POLITICAL UNCERTAINTY
In the last 10 years many countries have shifted
to greater political uncertainty.
Examples for political uncertainty: Brexit,
Ukrainian-Russian war, economic downturns
and devaluation of currencies.
FOCUS ON THE Without customers, most
organizations would cease to
CUSTOMER exist
Managing customer
relationships is the responsibility
of all managers and employees
Consistent, high-quality
customer service is essential
THE UNIVERSALITY • The reality that management is needed in
all types and sizes of organizations, at all
OF MANAGEMENT organizational levels, in all organizational
areas, and in organizations no matter
where located
UNIVERSAL
NEED FOR
MANAGEMENT
THE REALITY OF
WORK
• When you begin your career, you will either
manage or be managed
• Another reason for studying management is the
reality that for most of you, once you graduate
from college and begin your career, you will
either manage or be managed. For those who
plan to be managers, an understanding of
management forms the foundation upon which
to build your management knowledge and
skills. For those of you who don’t see yourself
managing, you’re still likely to have to work
with managers
REWARDS OF BEING A MANAGER
RESPONSIBLE FOR CREATING A RECOGNITION AND STATUS IN ATTRACTIVE COMPENSATION
PRODUCTIVE WORK YOUR ORGANIZATION AND IN IN THE FORM OF SALARIES,
ENVIRONMENT THE COMMUNITY BONUSES, AND STOCK OPTIONS
REWARDS FROM BEING A
MANAGER
• Create a work environment in which organizational members
can work to the best of their ability
• Have opportunities to think creatively and use imagination
• Help others find meaning and fulfillment in work
• Support, coach, and nurture others
• Work with a variety of people
• Receive recognition and status in organization and community
• Play a role in influencing organizational outcomes
• Receive appropriate compensation in the form of salaries,
bonuses, and stock options
EMPLOYABILITY SKILLS
MATRIX (ESM)
• The ESM will be presented at the beginning of
each chapter and focus on key skills covered in
that chapter. These include:
• Critical thinking
• Communication
• Collaboration
• Knowledge application and analysis
• Social responsibility skills
Thank you