Business Plan for ABC Stationery Store
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ABC STATIONERY
PRESENTED BY:
JOSÉ RAÚL CHÁVEZ CHÁVEZ
Business Management
6th semester
PROJECT FORMULATION
EVOLUTION
In more than 25 years, everything has changed a lot, including people's tastes.
consumers. A few years ago, for example, customers demanded the
cheap pen, the cheapest notepad, the inexpensive pencil, there was less power
acquisitive... Nowadays, those products that were once the best sellers in
Currently, they continue to be sold, but the change has begun to be seen.
The public is shifting towards a medium product, which has more quality.
but also at a higher price, now branded items are selling more,
license. Children prefer to carry a notebook of The Simpsons, Avengers, among other things.
economic brands and not so economic ones, for example, before a regular one,
the girls prefer the Barbie or Witch folder to the classic blue one, while
teenagers choose the pen or backpack of their team or characters
favorites.
This change in preferences has been beneficial for the business.
everyone prefers a range of brands and medium quality or quality.
writing houses, for example, are trying to come up with products for this
segment. The cheap pen, although it continues to sell, gives little margin and
We all try to earn a little more. That's why we seek out items.
that have a little more quality, with greater added value.
The arrival of the computer seemed to be going to cause a small crisis
in the sector, because it was thought that paper would stop being sold, due to
that everyone would store the information on hard drive. The passage of the
years, has highlighted that paper remains essential. Today it
is selling many more and no matter how many computers we have, I think
that they will continue to be sold more. Even though the computer stores information to
Many of us still like having it printed.
Changing society
Another important phenomenon that has occurred in these 25 years has been the
decline in birth rate. For a few years, our country has experienced a
decline in the number of births, which led to an aging population.
This demographic variation had its direct translation in the stationery.
in which a decrease in sales was noted due to the lack of new students. The
the number of children had decreased due to low birth rates, less was being sold
school supplies but it has been seen that tastes change and that is why it is intended
be different in the sale of materials in the stationery business.
JUSTIFICATION
The business plan is a stationery store because we found a need.
latent in this sector, moreover this is one of the businesses that does not require
large investments, if not of continuous work, personalized attention and
quality in the product.
Es un plan de negocio que ha ido creciendo y proporciona ingresos rentables.
Stationery stores have a multitude of items that allow
from stapling two sheets together to computers and photocopiers,
all of this in order for users to have greater coordination of their
student activities, administrative activities, office tasks and perhaps even those of the
business
A stationery store is useful because it has all the elements.
necessary to archive, transcribe and issue all types of documents, therefore it is
necessary one in every corner and that contains all usable products
in the house, the office and the companies.
Our stationery store is going to serve the public and is going to offer us the services.
demanded by students of all levels (preschool, primary,
secondary, preparatory) as well as the office workers, who are found in
Our municipality, this business plan has demand throughout the year.
To do this, one can consult the existing written information about the
theme, through government statistics, books, magazines, data from the
own companies, internet and others.
Practical Business Library, Volume 1, Modern Management
Guide for the information and development of your business
National Financial Editorial - Mexican Institute of Finance Executives
Mexican, 1992
- Staton, William, fundamentals of marketing, McGraw Hill, Mexico 1995.
ANALYSIS
In the municipality of Numarán, there is a lack of material and service supply.
stationery, photocopying, printing, binding and school supplies, etc.
In this sector, we find a high demand because they are found.
establishments such as daycare, schools of the three educational levels,
school, university community, student community in general, employees
of offices that need various resources, which will be provided by the stationery
for the execution of all their activities according to their type of need.
PROBLEM
In this area, we find the need to have a stationery store nearby.
for the inhabitants of the area in order to find a stationery store
They have to travel several kilometers since we have a high level of
students from schools, universities, as well as for companies and the
people who use office products and need some type of article or
service that we can provide in a stationery store.
OBJECTIVES
GENERAL
Create a micro enterprise that provides stationery services,
photocopier, binding, prints, this company will be created through
government support from the state of Michoacán and also from our savings
and we will carry out a free investment credit which we will pay off with the
profits generated by the business.
The project will start when we receive financial support for the
realization of our stationery in the municipality of Numarán, Michoacán, with
the aim of obtaining economic benefits that help our growth
personal and business, contributing to the well-being of the community
satisfying their needs and expenses such as:
Expenses Unit cost
Rent of the premises for the first 3 months $5,500
2. Legal procedures to start the $ 10, 000
business
3. Purchase of equipment and furniture
necessary
- 2 Photocopiers $70,000
6 Shelves $ 7 000
2 counters $12,000
2 work tables $ 5 000
4 Chairs $4,000
6 computers $30,000
2 desks $6,000
Punch $ 5 000
2 Laminator $3,000
3 Guillotines $6,000
Display cabinet $4,000
4. Conditioning of the premises. $15,000
5. Cost of necessary materials for $ 170, 000
start the business.
6. Costs of promotion y $ 6 000
marketing.
7. Cost of your website. $ 5,000
8. Personnel expenses $3,500
$40,000
Photographic Equipment
10. motorcycle $40,000
Total $447,000
SPECIFIC
Have a good selection.
Having suppliers that offer us good prices and are of good quality.
To have a high range of products in the stationery.
The inhabitants of the municipality and surrounding communities will be offered service
messaging for a value of $500 and for purchases over $2000 they are
will provide the service for free.
Excellent customer service.
Motivate customers through promotions.
Opening hours from 7:45 am to 7 pm
METHODOLOGICAL PROCEDURE
TYPE OF RESEARCH
The type of research we have chosen is exploratory or of
campopues en este modelo de investigación no utilizamos ningún tipo de
previous study, everything we have gathered according to the observation and
analysis questions mainly directed at the town, colonies, communities
etc.
SOURCES OF INFORMATION
The source of information was the detailed analysis of the village by a
need expressed by the inhabitants due to the lack of nearby stationery stores
previously mentioned area.
SECONDARY SOURCES
Articles found on web pages related to the topic of the
stationerys, [Link]
Business plan books
PRIMARY SOURCES
This source was taken through the murmurings of the
inhabitants as they constantly complained about the absence of products and
materials in the nearby stationery stores, this is reason to go out to the town more.
nearby, we also have several communities close to the municipality that
although they are not from Numarán, they have the opportunity to buy in our
stationery.
VARIABLES AND INSTRUMENTS
We use observation to carefully examine the
behaviors and needs of the sector through an inspection and study
meticulous through the use of our senses without the aid of devices
In technical fields, observation plays an important role in all research.
because they provide us with one of the fundamental elements such as
facts and then this observation is translated into a visual record of what
It happens in the real world.
ANALYSIS OF THE INFORMATION
Once the data collection phase was completed, it was proceeded
to the analysis of the latent need, all of this was carried out using techniques
exploratory and it was possible to determine the level of interest in this business plan
which we will carry out.
SCOPE OF THE PROJECT
PROJECTIONS
Establish ourselves from January to March 2016 as a
stationery that can provide efficient service and ensure delivery
timely in the quality of all products and services that can be
acquire, being recognized by all the inhabitants, leading us to a
personal and business growth, achieving economic benefits,
providing well-being and satisfaction to all the inhabitants of the sector.
LIMITATIONS
For our ABC stationery business project, the limitation is
find in the economic factor since it is planned to create it
to acquire a bank loan, and this can be rejected at the bank's discretion
upon any dissent.
Another limitation could be that our company is just starting out in the
moment and the products we are going to purchase would be made on credit, the
suppliers may distrust our payment criteria and will not facilitate us
the products.
For this reason, the help of a government institution is requested to
support for our stationery project.
PROJECT FORMULATION
RECOGNITION OF THE ENVIRONMENT
It is a company that will be located in the municipality of Numarán, Mich.
that is engaged in providing printing services, photocopies, jobs
in computer, scanner, laminating, fillings and retail sale of products
various stationery for university and college students as well as
for companies and all individuals who use office products.
DEMOGRAPHICS
As we mentioned at the beginning of the work, we carried out a
exploratory research of the sector to be able to detect the needs
what people had, for us to be able to satisfy quickly and
opportune
GEOGRAPHY
The first thing we will analyze is the geographical location, a
research, through observation of all inhabitants, is a sector
with little competition and suitable for this business as it is being planned
locate it in a central place where nearby schools and students
of all kinds (schools, colleges, universities) and nearby communities are given
make it easier to get to the place.
TECHNOLOGICAL
We will have advanced technology to provide a service with
quality at the moment is intended for:
Computer with the most advanced features on the market,
multifunctional which allows me to scan, copy, and print, since it
most students go to the stationery store for photocopies and assignments
computer. Additionally, we would have a laminator and velovined for this.
this way we provide better service to our clients.
LEGAL
We as merchants must be governed by the code of
commerce because it contains all the regulations and laws to which
we must be subject to fulfill our duties and rights as
merchants that we are.
POLICIES
The truth is our company must be attentive to all the recordings.
government decisions so that when they interfere with
we can modify our actions and in this way not have a fault
against the state.
With the most sincere expressions of consideration and respect, I bid farewell.
from you, waiting for your response.
ATT E N T I O N
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