DATA
VISUALIZATIONS
4 DATA SET
I II III IV
x y x y x y x y
10.0 8.04 10.0 9.14 10.0 7.46 8.0 6.58
8.0 6.95 8.0 8.14 8.0 6.77 8.0 5.76
13.0 7.58 13.0 8.74 13.0 12.74 8.0 7.71
9.0 8.81 9.0 8.77 9.0 7.11 8.0 8.84
11.0 8.33 11.0 9.26 11.0 7.81 8.0 8.47
14.0 9.96 14.0 8.10 14.0 8.84 8.0 7.04
6.0 7.24 6.0 6.13 6.0 6.08 8.0 5.25
4.0 4.26 4.0 3.10 4.0 5.39 19.0 12.50
12.0 10.84 12.0 9.13 12.0 8.15 8.0 5.56
7.0 4.82 7.0 7.26 7.0 6.42 8.0 7.91
5.0 5.68 5.0 4.74 5.0 5.73 8.0 6.89
Data Visualizations 2
Mean
Property Value Accuracy
Mean of x 9 exact
Sample variance of x : {\displaystyle \sigma ^{2}} 11 exact
Mean of y 7.50 to 2 decimal places
Sample variance of y : {sigma ^{2}} 4.125 ±0.003
Correlation between x and y 0.816 to 3 decimal places
Data Visualizations 3
When we visualize..
Data Visualizations 4
12 1
2
10 1
0
y1 8 y2 8
6 6
4 4
4 6 8 10 12 14 16 18 4 6 8 1 1 1 1 1
0 2 4 6 8
x1 x2
12 12
10 10
y3 8 y4 8
6 6
4 4
4 6 8 10 12 14 16 18 4 6 8 10 12 14 16 18
x3 x4
Data Visualizations 5
Interesting Video
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Agenda
1 2 3 4 5
Why Data What is a Building a Guidelines and Q&A
Visualization? Dashboard Dashboard Common Mistakes
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What is Data Visualization?
Data Visualization is the graphical presentation of information, with the goal of providing the viewer with a
qualitative understanding and communicate information clearly.
Data Transformation from
Numbers to
Action
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5 Reasons Businesses needs Data Visualization
Storytelling
Enhance the
User Experience
Discover
New Insights
Accelerate
Decision making
process
Derive Value
out of data
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What is Data Visualization?
A dashboard is a visual display of the most
important information needed to achieve one
or more objectives; consolidated and
arranged on a single screen so the information
can be monitored at a glance.
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Categorizing Dashboards
Role Type of data Data domain
• Strategic • Quantitative • Sales
• Analytical • Non-quantitative • Finance
• Operational • Marketing
• Manufacturing
• Human Resources
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Dashboard – Samples
Dashboard
Raw Data
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Data Visualizations 13
Data Visualizations 14
Data Visualizations 15
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Other Methods Of Distributing Visualizations
Deliver Personalized Information to each user Emails PDFs
Standardizing reports
Optimizing documents
for print
PowerPoint Infographics
Infographics
Storytelling presentations
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Who is Data Visualization Expert ?
Design Solution
⁃ Creative Thinking
⁃ Cognitive Science
Data Design
⁃ Prototyping
Visualization Solution
Data Visualization ⁃ User Interface Design
⁃ Visual Problem Framework ⁃ Color Theory
BI
⁃ Visual Storytelling ⁃ Information Graphics
Technology
⁃ Knowledge of various charts
⁃ DV Best Practises
BI Technology
⁃ Business Intelligence
⁃ Data Analysis
⁃ Information Architecture
⁃ Development Methodology
⁃ BI Tools
⁃ BI Dashboard & Application
Data Visualizations 18
3D Pie Chart: which supplier is the largest?
Source: Knaflic (2015). Storytelling with Data: A Data Visualization Guide for Business Professionals. Chapter 2.
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What can be used instead?
Supplier Market Share
Supplier A 34%
Supplier B 31%
Supplier D 26%
Supplier C 9%
Total 100%
Data Visualizations 20
Dashboard
Development Process
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Highlighting Actionable Insights
Data
Action
Insights
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Design Thinking Framework + Data Visualization
Selection of
Requirements Flow diagram visualization Final UI Mockups
White board
sessions
UI Design
Mockups
Step1 Step2 Step3 Step4
DISCOVER DEFINE DESIGN DEPLOY
CONTEXTUAL User INTERPRET INNOVATE DELIVER Design
Personas Specifications
Feasibility
Check
Brand
Guidelines User feedback DV Exploration
Low fidelity Usability Deliver
Wireframe Check
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Storyboarding Focusing on Capturing user stories
“As a <type of user>, I
want <some goal> so
that <some reason>.”
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Defining the Visualization Strategy
Explanatory
Describing what happened and how did it happen?
Exploratory
Why did it happen, what could happen? What if?
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Dashboard Types for Different Use cases
Strategic Analytical Operational Tactical
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Dashboard Types for Different Use cases
• A strategic dashboard is for monitoring the long-term strategy with the help of critical success factors. They’re usually
complex, provide an enterprise-wide impact and are mainly used by senior-level management.
• They track performance metrics against enterprise-wide strategic goals. As a result, these dashboards tend to summarize
performance over set time frames: past month, quarter or year.
• These dashboards are usually fairly high-level ease of information assimilation is important
Strategic
Dashboard
• Contain a vast amount of data created and used by analysts to provide support to executives. These supply a business with a
comprehensive overview of data, with middle management being a crucial part of its usage.
• Useful when complex categorized information is massive and broad, and need visualization to perform a clear analysis of
generated data.
• As name suggest these are used for analysis and scenario modelling. Example, what if analysis.
Analytical
Dashboards
Data Visualizations 27
Dashboard Types for Different Use cases
• An operational dashboard is used for monitoring and managing operations that have a shorter time horizon
• These dashboards are most common. They are mostly used for monitoring and analyzing a company’s activities in a given
business area.
• These dashboards are usually focused on alerting about business exceptions and are based on real-time data.
• Used by the subject matter experts – mid level managers
Operational
Dashboard
• A tactical dashboard is utilized in the analysis and monitoring of processes conducted
• Have a very short term horizon – daily or weekly reports are most common in this category of dashboards
• Tactical dashboards help guide users through tactical decision process. Tactical decisions don’t have a long term impact.
• These are very simple as these need to just provide decision support to the lower level management.
Tactical
Dashboards
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Dashboard Types for Different Use cases
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Dashboard Types for Different Use cases
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Guidelines and Common
Mistakes to Avoid
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Dashboard Transformation – Sample
Before
After
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Data Ink Ratio
The Data-Ink ratio is a concept introduced by Edward Tufte, the expert whose work has contributed
significantly to designing effective data presentations.
Data-Ink
Total ink used to print the graphic
Data-Ink ratio = proportion of a graphic's ink devoted to the
non-redundant display of data-information
1.0 — proportion of a graphic that can be erased
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Creating an Effective Visual
Appropriate Use of Visualization
Optimum Utilization of Space
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5 ways of
misleading
with Data
Visualizations
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5 ways of
misleading
with Data
Visualizations
Data Visualizations 36
5 ways of
misleading
with Data
Visualizations
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5 ways of
misleading
with Data
Visualizations
Data Visualizations 38
5 ways of
misleading
with Data
Visualizations
Data Visualizations 39
Data
Visualization
For Mobile
Devices
Increasingly content is getting
consumed on mobile devices ,
that’s why designing for
mobile is becoming more
important.
Data Visualizations 40
Data Driven
Infographics
Expertise in representing
information in graphical
format by leveraging BI tool
capabilities and integrating
information graphics in it
Data Visualizations 41
THANK YOU
Kartik Girish Vyas
E-mail: [Link]@[Link]
[Link]